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Big Views in ATX: How Custom Vinyl Banners Make an Impact in Austin
Austin is a city that communicates visually. From the vibrant murals on South Congress to the energy of its festivals and the buzz of its businesses, making a visual statement is key. And when it comes to making a big, bold statement affordably, nothing beats the versatility and impact of a custom vinyl banner. Whether […]
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How to Leverage Yard Signs to Capture the Attention of Your Audience
In this present age of electronic data that flows without ceasing, digital marketers have made extraordinary advances in audience targeting with online advertising. The advertising industry’s ability to reach target audiences on a microscale is nothing short of astonishing. For example, Android smartphones come out of the box configured to operate as keyword-driven wiretaps that […]
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Why Business Owners Should Invest in Car Magnets
Why Business Owners Should Invest in Car Magnets Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like […]
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How the Use of Business Cards Have Changed in the Last Decade
While there was a time when it seemed like every person couldn’t hand out their business cards fast enough and everyone had a collection of various cards gathering dust in their wallets, it seems that the popularity of business cards is finally starting to wane. While the explosion of business cards a decade ago was […]
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Seven Business Card Designs of the Future
Nearly every modern business utilizes business cards to promote themselves, yet they are often tossed in the trash by their recipients by the end of the week. While business cards continue as a staple in the business world (and it’s nice to have one available when a client asks), businesses need to adapt their cards […]
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Custom Posters for Cheap
When it comes to reaching an audience, posters are one of the most fruitful and surefire means of capturing someone’s attention. All you need to make a powerful visual impression is a tactful design and clean layout that is memorable but does not cost a fortune. No matter what your business objectives, custom posters are […]
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Stickers Make Versatile Advertisements
When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers. Custom stickers are one of the most cost-effective means of promoting any […]
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Local Marketing Hacks To Keep Your Business Ahead Of The Competition
When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies. Potential customers in your local area need to be aware that your business exists and […]
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Screen vs. Digital Printing: Which One is Right for You?
If you’ve ever needed custom signs, you may have wondered: What’s the difference between screen printing and digital printing? The answer isn’t about which method is better—it’s about which one fits your needs best. Both techniques have their strengths, and understanding how they work can help you make the right choice for your signage needs. Let’s break […]
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Big Campaign Signs: A Big Winner Post-Election
As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs […]
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How to Install Your Yard Sign!
As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing […]
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Foam on the Range: Foamboard signs
Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is! Foam is […]
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The Grandfather of Creative Genius
In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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Custom Aluminum Signs – So Many Uses!
Do you believe in magic? How about this: A material that won’t corrode, is super flexible, lightweight yet strong — and the most abundant metal in the Earth’s crust. Perhaps it’s no surprise that versatile aluminum has the atomic number lucky 13. And aluminum is a team player: it combines in nature with over 270 […]
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Thirsty for Success: A powerful slogan
The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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All Access: Becoming A Rolling Billboard for Business
Have you ever had an elite concert connection? Occasionally, if you were very lucky or knew someone who knew someone, you might score a backstage pass to meet the band after the show. But very few people outside the musicians’ entourage are granted “all-access”, which allows you to wander at will among the worshipped. For […]
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Color Combinations for Yard Signs
Have your ever walked by yard signs for a business and completely ignored them because you couldn’t read what it said? All of us have done it, and you think to yourself, “Why even have the sign up?” Unfortunately the reason you are unable to read the signs is simply because the color combination is […]
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Be Easy To Find: Business Cards and Business Card Magnets
You know the drill: you’ve looked everywhere for that scrap of paper where you jotted down an all-important phone number. If only you’d programmed it into your phone. Oh, how frustrating… Not if you have a business card magnet… Business card magnets are perfect for home or office. Your customers will probably stick the magnet […]
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Follow The Signs To Sell Your Home
When Dorothy set off down the Yellow Brick Road, she wasn’t trying to sell a home, but return to one. Yet the principle is the same: to sell your home, stay on track with a clear focus, and you’ll get where you’re headed. Real Estate Sign Basics Whether you’re selling your home yourself or through […]
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Lawn Signs: A Simple Yet Powerful Way to Promote Your Business
When it comes to marketing your business, you have countless options. From digital advertising to print media, every business owner is looking for the most effective and budget-friendly way to gain visibility. One of the most affordable and impactful marketing tools you can use is lawn signs. These signs are versatile, eye-catching, and easy to set up, making […]
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Time for a Grand Reopening
If business is stagnant and needs a refresh, consider a grand reopening to reboot your business. Change the look and feel of your business and reinvent what you already do. Change the interiors, update them with the new style, remodel your lobbies, and take a look at adding new services. A change of pace might […]
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Bandit Signs: Making a “Stand”
Elevate Your Outdoor Advertising: Modern Solutions for Displaying Bandit Signs In today’s marketing landscape, visibility is key. Whether you’re drumming up attention for a local event, promoting a real estate venture, or rallying support for a cause, bandit signs can be a powerful tool in your promotional arsenal. But how do you ensure these signs […]
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Signage Recipe: Cooking up Effective Banners and Signs
Ok, so what in the world do I mean by “signage recipe?” I can already hear you thinking that I have gone right off my rocker. But this is a very effective analogy when you get right down to it. Having that perfect recipe for cooking is the goal of chefs around the world. Obviously […]
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Sign Design Basics: Logo Designs
We’ve all seen them – they are everywhere we look. Whether in a book, on TV, on the street, or in a shop. Famous people stand behind them, children drive their parents bananas because of them, and people use them to decide if a purchase is worthwhile or not. Have you guessed what they […]
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Magnetic Signs: Rules of Attraction
I know you have heard the phrase “opposites attract”. I’m going to have to say that’s pretty true for the most part! But the laws of attraction are varied and can seem a little overwhelming. There are so many “do’s” and “don’ts”, body language, expressions… well, you get the idea. So much to remember as […]
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Tips for Effective Campaign Signs
Whether you’re running for mayor or class president a good campaign sign is always going to be a vital piece of your marketing strategy. The first thing you need to remember when designing campaign signs is that most onlookers will fly by your sign and have only seconds to take it in, so keeping things […]
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State Regulations for Signage
Please ensure that you follow local and state guidelines for signage! I have listed each state below. Clicking these links will take you to a page that breaks out the states by city. By clicking on your chosen city, you will be presented with that cities codes. Locate the sign ordinance and ensure that you […]
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10 Marketing Tips: Yard Signs & Banners
The importance of marketing with yard signs and banners Stationary outdoor advertising normally includes the use of billboards, bus benches, yard signs, and banners. On the other hand, mobile outdoor advertising includes the use of ad signs placed on buses, taxis, or even your own vehicle (i.e. car magnets or magnetic signs). For the purposes […]
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Yard Sign Placement Strategies
Yard Signs and their many uses Yard signs are one of the most cost-effective forms of advertising. Whether you are promoting your home-based business or some type of event, yard signs are a great way to get the word out. Yard signs are used for a variety of reasons besides advertising a business or products, […]
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Five Ways To Entice Clients Using Yard Signs
For all practical purposes, there is no more affordable and effective form of outdoor advertising than yard signs. Dollar for dollar, they are the most cost-effective way to drive foot traffic to your business or organization and generate sales. The key to having effective yard signs involves using creativity in the design of them. Be […]
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Printing: Back to Basics Part 3
One of the most commonly asked questions in relation to graphics software and printing is how to increase the size of an image without getting blurring and jagged edges. New users are often surprised when they resize an image and find that the quality is severely degraded. In print projects, resolution is key. If the […]
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“Cheap” Is Not A Dirty Word
Once upon a time the word “cheap” was pretty much scoffed at and thought to be taboo- but it appears that this previously taboo word may have a bit more clout in today’s economy. According to an article published on iMedia by Tom Crandall, CEO of Ayohwahr Interactive, “cheap” is no longer a dirty word […]
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How To Create A Great Outdoor Sign
Before you design your sign, be sure to consider the intended display area for your signs. Many graphic artists make the mistake of creating designs that look fabulous on their screen but not so fabulous for a large display sign. Whereas text conveys the message in an electric file, graphic design conveys the message in […]
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Placing Bandit Signs – Against the Law?
Attached is an impassioned email from a loyal customer in the DC area. It’s about some of the laws that have been passed regarding the placement of so-called ‘Bandit Signs’, or Yard Signs, and their response. This customer game me permission to post the email, on the condition I leave out the author’s name. It’s […]
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Sign Design Tool
What do you want to see in a ‘Sign Design Tool’ on our website? I know what WE want, but that may not be what the customer wants! Many of you have suggested adding a this kind of feature. Other printing and sign companies have created things that are good, some very good. But there […]
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Fonts and Typefaces Could Make The Difference
Fonts and typefaces and sizes, oh my; I mean this is pretty boring stuff. Nobody really wants to hear about it or think about it, even me, and my livelihood depends on it. Letters are the single most important part of a sign or banner, they are the building blocks of your message. It may […]
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Size Does Matter (Sign Sizes, That Is)
What can I say? Sometimes, I think of the headline before the blog topic. In this case though, it is relevant. People always come into the shop and ask us what sign size they should get. Signs come in a bunch of sizes: 9×24, 12×18, 18×24, 24×24, and 24×3 and that’s just yard signs. Throw […]