When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers.
Custom stickers are one of the most cost-effective means of promoting any business or cause. Simply place them on a vehicle in a well-chosen spot and you will have people all over town registering your brand in no time. Still not convinced? Read on to learn about some of the other advantages of vinyl stickers.
The Benefits Of Vinyl Stickers
When it comes to advertising and promotion, vinyl stickers have some clear benefits as opposed to other approaches. For one, vinyl stickers are much more durable than stickers constructed from paper. Additionally, they are resistant to tearing, fading, and degradation—properties which make them ideal for outdoor applications and public displays.
The benefits of vinyl stickers are directly correlated with the beneficial properties of the vinyl itself. These include:
- Affordable and durable material
- Environmentally friendly
- Easily removable with no harmful residue
- Moisture and humidity resistant
- Available in matte
- Vibrant images on a mobile platform
Potential Uses For Vinyl Stickers
The potential uses for vinyl stickers are virtually limitless. Whether you use them to advertise specific aspects of your product or as a warning label, vinyl stickers are a cost-effective means of conveying your message. This versatility is amplified by their inherent ability to be customized with specific lettering, colors, shapes, and messages that provide pertinent information to your target audience.
Using Vinyl Stickers For Mobile Advertising
Mobile advertising is one of the most practical uses for vinyl stickers. With some clever placement and a little luck, vinyl stickers could open your business up to an entirely new customer base. This is especially advantageous if your stickers include your contact information such as an email address or phone number. Even if you opt not to include contact information, a colorful, eye-catching logo is sure to garner some attention and amplify your visibility. Pairing with a seasoned signage company like Super Cheap Signs is an excellent idea, as they have everything required to create quality vinyl stickers that are adherent to a variety of shapes and sizes. So if you have specific questions, do not hesitate to get in contact with a member of their team.
Vinyl Stickers Cheap To Produce In Large Quantities
When it comes to mass appeal, one of the most advantageous aspects of bumper stickers is their inexpensive cost when produced in large quantities. Thanks to advancements in technology, printing is now largely automated, which has substantially driven down costs across the board. So before you spend an arm and a leg on that gigantic billboard, ask yourself if that is really a better way to achieve brand recognition than having thousands of instances of your logo all over town.
Using Vinyl Stickers Means Easy Distribution
To put it succinctly, people love putting stickers on things. Whether for artistic or psychological reasons, something about affixing stickers to things is resolutely appealing. As far as advertising is concerned, stickers essentially automate the entire process. As a quick tour of any social media profile will demonstrate, people will not hesitate to show others what brands they associate themselves with. Vinyl stickers ensure that you are able to use this proclivity to your advantage.
Don’t Just Introduce Your Brand, Reinforce Its Identity
Any seasoned entrepreneur will tell you that building a reputable brand identity is no easy task. From finding the perfect logo to developing a comprehensive message and strategy, conveying the best aspects of your brand requires a lot of hard work and dedication. Fortunately, once you have successfully developed your brand, you can use vinyl stickers to drive your message home. No matter whether you give them away for free or sell them, you are conveying that your brand has value. In the long run, this will facilitate closer relations between your brand and your target audience. What’s more, you will get free advertising when any of these people affix the sticker to their vehicle and drive around.
When it comes to today’s advertising landscape, few things are more important than establishing a trusted brand identity. This is why it is so important to have customers sporting your logo. When their friends see that they trust your brand enough to put your logo on their vehicle, they are more likely to trust your company. Needless to say, this gives you a clear advantage when it comes to growing your business and expanding your customer base.
Never Underestimate The Power Of Word-Of-Mouth
With the rising popularity of social media, many people seem to think that successful marketing must take a decisively digital direction in order to maintain relevance. Fortunately, these people are wrong. Several recent studies have demonstrated that most of the world—over 85%, in fact—trust word-of-mouth recommendations from their friends and acquaintances. To this extent, most word-of-mouth conversations take place on-site and offline. Rather than appealing to one side or the other, stickers occupy the middle ground by encouraging people to discuss your brand both online and offline.
Stickers Are A Great Way To Reach People Who Do Not Like Advertising
Given the influx of advertising these past few decades, it is not surprising that most people are becoming resistant to traditional methods. Consequently, this has forced advertising and marketing professionals to adopt more connection centric approaches. In this regard, stickers are extremely effective thanks to their ability to be displayed without seeming like an outright advertisement. In this context, a sticker is mobilized more like an endorsement or recommendation than an advertisement.
Stickers Can Be Used For Inexpensive Branding
Although giving away stickers for free certainly comes with its own advantages, they can also be used to brand your products and related packaging or signage. Rather than solely relying on your audience to put your message out into the world, you can ensure that some of that ground is covered before your product even hits the shelves.
Use Stickers To Compound Your Marketing
While increasing your brand exposure is certainly something you should remain focused on, you can also use stickers to strengthen your marketing efforts. For one, stickers make great giveaway prizes. All the better if they contain pertinent information or some kind of message on the reverse side. Additionally, you should always be sending stickers if you operate by direct mail. That’s because stickers have been shown to increase the open rates of direct packages. Even better, stickers serve as a crucial linchpin in cooperative campaigns by keeping costs down and garnering more impressions.
Stickers Can Help You Develop Future Marketing Efforts
As you have likely learned from this article, a lot of time and effort should go into creating the perfect sticker design. The nature of this process affords ample time to develop a comprehensive understanding of your brand’s message and how to convey it. In turn, this knowledge will inform future marketing efforts, including future logo designs, business card ideas, website ideas and features, press releases, and more. So when you are engaging in this process, pay close attention to what you learn. Specifically, understand who you want to communicate with, how to find them, what their interests are and how you can appropriately address them, and how you can clearly and succinctly convey your message in the most effective but least intrusive way possible.
Can’t I Just Make Stickers Myself?
Many people have purchased expensive printing machines and attempted to make their own vinyl stickers only to find out that the process is much more arduous than it seems on the surface. Problems typically tend to arise when die-cutting, coloring, or applying adhesive, and can prove to be rather time-consuming in the event that anything goes wrong. This is why many professionals opt to order their stickers from seasoned signage companies like Super Cheap Signs, who use powerful machines and software to produce a variety of custom images with expedient turnaround times.
The professionals at Super Cheap Signs understand that marketing is all about developing and maintaining relationships. It is about forming a symbiotic relationship with people who will ultimately benefit from your services and support you in the process. As far as these relationships are concerned, stickers signifies trust and understanding. Consequently, equipping the right people with your stickers could potentially spread brand awareness much faster than any expensive advertising campaign, and lend your brand an air of authenticity in the process.
In addition to providing a comprehensive array of fonts, shapes, and colors, stickers from Super Cheap Signs can be completely customized using their convenient website. Beyond that, their impeccable team of seasoned professionals is ready to help with any questions or concerns you may have along the way. The process is so smooth you’ll wonder why you ever thought about doing it yourself in the first place.