Vinyl Stickers are a cost-effective solution to promote your message in almost any location. Each Lapel or Bumper sticker design can be contour cut to produce a custom shape and are composed of top-quality 4 mm glossy PVC Vinyl that will provide a long-lasting existence. Our custom stickers are digitally printed with Eco solvent inks and can incorporate custom images and graphics. Perfect for indoor and outdoor use.
For more than six decades, stickers have helped build companies, establish brands, market products, and start conversations. Despite their durability and low cost, most business owners underestimate the power of this versatile marketing tool. Read on to learn why our vinyl stickers should become part of your marketing toolkit.
They Aren’t Just for Bumpers Anymore
In the past, large rectangular stickers were a common sight on car bumpers across the country. However, they’re more than common today, and they’re being replaced with promo stickers of all sizes and shapes. These stickers aren’t just for bumpers; they can also be applied to laptops, water bottles, windows, signs, phones, equipment, and much more. Vinyl stickers are an easy way to spread the word about your brand!
Offline Social Media
Cheap vinyl stickers are a tangible, offline form of broadcasting and social media. After all, people were pinning, posting, tagging, and starting conversations through stickers years before the advent of the Internet. When properly designed and distributed, stickers create low-cost, continual exposure, word-of-mouth marketing, and good impressions.
Spreading the Word
Many business owners assume that offline marketing is ineffective and has seen its day. However, that’s not the case. Recent research shows that 90% of buyers go with word-of-mouth from those they know. Furthermore, 91% of brand recommendations take place offline. Vinyl stickers are a great way to spread the word about your products and services.
Providing a Personal Endorsement
Marketing and advertising have gradually shifted to a connection- and permission-based model. Small businesses can no longer afford ads that get lost in the crowd or interrupt the user experience. When well displayed, stickers aren’t seen as a form of advertising, but as a recommendation, a personal endorsement, or a badge of support for a particular message.
A High-Value Gift
Regardless of where they’re displayed, promotional stickers are a cost-effective marketing medium. Whether they’re distributed by hand or by mail, a high-quality vinyl sticker has a greater perceived value than a flyer, brochure, or business card. They’re often seen as gifts, and like other promo products, they are made to increase engagement.
Promotion and Placement
Promotional vinyl stickers aren’t always used as giveaways. When you offer stickers for sale, you’re taking advantage of a cost-effective way to brand your signage, products, packaging, and equipment. Though you can’t always count on others to become brand advocates, it’s easy to do it yourself.
Identity Development and Micro-Marketing
When designing stickers, business cards, ads, and logos, the same basic questions must be asked and answered. Because promotional stickers offer a short, to-the-point message, the design and development processes can help refine and clarify your other marketing efforts. Your sticker design may help you answer the following questions about the business:
Who is my ideal customer?
Where can I find new buyers?
What do my customers need?
What are my target market’s interests?
How can I offer customers something they can’t find anywhere else?
How can I effectively communicate the company’s message?
With a well-designed vinyl sticker, you can answer these questions and many more.
Supplementing Other Efforts
Aside from increasing exposure and assisting in branding efforts, vinyl stickers can strengthen your marketing program in other ways. Free stickers can be given in exchange for users’ contact information. Valuable promotions may be offered on a sticker’s backing. When stickers are included with direct mail, open rates are increased. With a great sticker, you’ll build brand awareness and create a sense of community.
An Easy Way to Increase Profits
When done right, promotional stickers can be profitable in their own right. A slogan, image, or brand name can become a memorable product, no matter what industry you’re in. As long as there’s a retail option, access to a narrow market, or brand advocates, it’s possible to create a sticker that’s valuable enough for people to want to pay to show it off.
Marketing is all about relationships and telling customers what makes your company valuable. Vinyl stickers can be used to strengthen bonds and spread the word about the company’s products and services. Contact us today to find out how you can use this low-cost, high-exposure marketing method to further your other marketing initiatives.