Why Car Magnets are Great for Small Business Marketing
Table of Contents
- The Pros Of Magnetic Signs For Cars
- Vehicle Magnets Keep Your Costs Down
- The Ability To Experiment Is An Advantage
- Car Magnets Are The Epitome Of Effective Advertising
- When It Comes To Your Advertising Game, Promote Don’t Demote
- Car Magnets Promote Customer Retention And Evoke An Immediate Response
- Maintaining Portability Is Paramount To Effective Marketing
- Car Magnets Promote A Sense Of Trustworthiness
- Vehicle Magnets Are The Perfect Way To Amplify Your Message
- Car Magnets Provide The Biggest Return On Your Investment
- Applying And Removing Magnets Is A Cinch
- Things To Keep In Mind
Are you a small business owner, marketer, or public relations professional looking for something to take your advertising game to the next level? If you already have several banners and signs placed in advantageous areas but know you could be capturing more attention in more compact spaces, why not consider car magnets?
By equipping your business with the advantage of mobility, car magnets will ensure increased visibility in locations where it would otherwise be ignored. Additionally, if your business sells a variety of products, car magnets are a great way to advertise each of them on different days or in different areas.
If you’re still on the fence, here are some reasons why car magnets are the perfect tool for small business marketing.
The Pros Of Magnetic Signs For Cars
Functionally, vehicle magnets are constructed from matter magnetic material for ample longevity. Where painted advertisements and semi-permanent vehicle graphics have their own advantages, neither achieves the same level of versatility as car magnets.
Functionally, most vehicle magnets are constructed from some kind of matte magnetic material for ample longevity. From their aesthetic flexibility and versatility to their compact size, car magnets inherently provide plenty of customization options that are sure to put your business at the forefront of viewers’ minds. Beyond that, they are one of the most effective and flexible means available for transforming your vehicle into a marketing powerhouse.
Vehicle Magnets Keep Your Costs Down
Vehicle magnets will ensure that your costs remain low while still affording the ability to maintain an effective advertising campaign. In particular, magnets are a cost-effective advertising solution that consumes less than half of the financial and material resources that television commercials or advertising billboards typically do. This enables you to maintain financial stability by allotting your funds to other promotional endeavors while simultaneously maintaining a meaningful approach to marketing and engaging prospective clients.
The Ability To Experiment Is An Advantage
Every professional marketer knows that maintaining the ability to experiment always assures an advantage. This is because experimentation allows you to test the effectiveness of certain approaches with different demographics. Vehicle magnets, which can be repurposed in a variety of locations, afford this degree of versatility. Additionally, if you opt to purchase several different designs you can use incoming phone calls to measure the effectiveness of each one.
Car Magnets Are The Epitome Of Effective Advertising
Recent studies indicate that a large percentage of people (as high as 90 percent according to some numbers) are able to remember marketing messages they have seen printed on vehicles in one form or another. From those pools, about 70 percent said the signs allowed them to form an impression of the business. Obviously, this is something that is crucial to any comprehensive marketing strategy.
When compared to other mobile advertising solutions such as permanent vehicle wraps and the like, car magnets get the job done even more efficiently and can be removed whenever you do not want them visible. This effectively puts all the power in your hands, meaning you control when your messaging is visible and when it is not.
When It Comes To Your Advertising Game, Promote Don’t Demote
No matter what type of business you are promoting—be it an instrument distributor, plumbing service, construction service, or even a small coffee shop—vehicle magnets are the perfect way to increase your visibility. Just think about it: how many times have you been driving around town only to come across a car magnet of some kind? Maybe you are even able to remember a few of the printed messages and logos. Quality car magnets will equip your small business with the same strategic marketing advantage.
Car Magnets Promote Customer Retention And Evoke An Immediate Response
As a business owner, you are likely already aware that the primary goal of any small business is to capture new leads while satisfying your existing customer base. Even if you are doing an exemplary job of both, there will always be circumstances outside of your control. For example, customers will move out of state, change cities, or even leave the country.
With all of this rapid fluctuation, it is up to you to do whatever it takes to make sure your small business is able to stay afloat. This is where an effective marketing strategy comes into play. Ideally, effective marketing should ensure that you bring in more customers than you lose on an annual basis. If you’ve been paying attention, you should know that car magnets are perfectly suited for this task.
For one, car magnets tend to evoke an immediate response. As people drive by, they will instantly notice your logo or advertisement, making them more likely to engage your services. To this end, take the time to ensure that your logo is cleverly positioned and colored for maximum visibility.
Maintaining Portability Is Paramount To Effective Marketing
When it comes to advertising, portability always seems to be an issue. Billboards are too static, making you completely dependent on material factors completely outside your control. However, decorating your vehicle with magnets that sport your business’s graphics and logo means you can literally put the pedal to the metal and take your business straight to your prospective clients. It doesn’t matter if you are driving all over town, to another state, or simply leaving your car parked in an extremely visible location, vehicle magnets will ensure that your advertisement reaches your intended audience.
Car Magnets Promote A Sense Of Trustworthiness
One of the most essential and invaluable things vehicle magnets promote is trustworthiness. As prospective clients see you or your customers driving around with your logo all over the vehicle, they will automatically assume that your brand is trustworthy—after all, why would everyone be sporting your logo if you weren’t? Compared to billboards and yard signs, which seem like a more self-serving way to advertise, car magnets promote a sense of community and intimacy that a large sign or banner could never match.
Beyond that, car magnets are usually manufactured with versatility and durability in mind. In addition to being constructed from a highly resilient magnetic material, quality magnets are extremely resistant to the elements and will look nice for years to come, even in dismal weather conditions. In terms of maintenance, most magnets can be removed and cleaned whenever you need, just be sure to follow whatever cleaning instructions are provided to make sure nothing happens to the magnet or your vehicle.
Once you place a few car magnets on your vehicle, you will be able to advertise your logo, slogan, and services wherever you go. Most magnets are designed for safe use with any steel surface and any paint job (again, provided you follow the proper cleaning instructions). Additionally, consider pairing car magnets with yard signs for a promotional double whammy. Together, these two products form an effective advertising combo that is sure to give your small business a necessary boost.
Vehicle Magnets Are The Perfect Way To Amplify Your Message
As prior studies indicate, car magnets are proof that there is no better way to amplify your message while creating the necessary space for handling business as usual. Once you have strategically placed your magnets on one or more vehicles, everything they are affixed to essentially becomes a mobile billboard, giving you a razor sharp advantage over the competition—especially when compared to businesses that have only invested in static methods of advertising, such as a billboard.
However, the advantages don’t stop at brand awareness or conveying particular messages. That’s because car magnets are the perfect way to save money on advertising while still making a meaningful impact on the market. They truly are one of the most economical ways to make your voice heard while saving considerable sums of money that would otherwise be spent on lavish billboards or expensive commercials.
You could use your car magnets in any or all of the following ways:
- Highlighting important brand information
- Promoting general brand awareness
- Conveying a promotional message
- Familiarizing people with your mascot, logo, or icon
Car Magnets Provide The Biggest Return On Your Investment
Think about how much driving you do in a single day. How much of that consists of time spent on the freeway or crowded residential areas, where you may literally pass hundreds of vehicles? Think of all the difference a cleverly designed magnet or two could make in these situations. No matter where you go, you create the potential for generating more revenue for your business or attracting more attention to your message.
If you think one magnet will not be enough, consider placing an order for two or three. Affixing a magnet on each side of your vehicle as well as on the rear creates plenty of opportunities for people to see them. You should even consider experimenting with various sizes, which also afford their own distinct advantages. For example, placing two equal-sized magnets on the side of your car and a larger magnet on the rear is a great way to capture the attention of just about any passerby.
Applying And Removing Magnets Is A Cinch
Maintaining car magnets is usually quick and easy. In addition to being easily removable, they are extremely easy to clean. In most instances, all you have to do is apply a small amount of soap, gently rinse, and you are ready to go. This way your magnet will always be legible to everyone who passes by.
In most cases, applying your car magnet is as easy as following these steps: first, make sure to carefully clean the surface where you will be applying the magnet. A small amount of soap should suffice—however, if your vehicle is extremely dirty then it may be a good idea to give it a more comprehensive cleansing.
Next, ensure that the surface is completely dry. As with the previous step, be sure to focus on the area or areas where you want to apply the magnets. This will help you avoid compacting dirt and grime into your vehicle’s paint job and optimize your magnets for years of use.
Once everything is prepped and ready, double-check your work then go ahead and apply the magnet. Take care to massage out any curves or bumps, as these could cause problems down the road. To prevent any long term damage, even without bumps and curves, be sure to clean and dry the space underneath the magnet on a daily basis. Additionally, make sure that you remove the magnets whenever you get your car washed, as not doing so could result in loss or damage to the magnet.
Things To Keep In Mind
Before you finalize the design of your magnet or spend so much as a dime for that matter, you should thoroughly consider whether or not the look of the magnet (i.e., it’s color and general aesthetic) will vibe with your vehicle. Nothing stands out more than a dazzling color scheme, and your vehicle is certainly part of the equation. In this regard, keep in mind that minimalism is the hot trend right now—so when it comes to designing a custom magnet, less is definitely more.
Most people only have a limited number of seconds to read a vehicle magnet, so using large letters in tandem with short phrases is an excellent approach. The font choice should also correspond with your other marketing materials to promote a sense of uniformity. Additionally, consider using a border around the sign, as this has been known to focus attention and make content easier to read.
In regards to color combinations, using darker backgrounds with lighter colors optimizes readability and, depending on the colors, usually doesn’t result in significant eye strain. Get creative with your color scheme to focus viewer attention on the most important information, such as your website, phone number, or the sense of gratification your customers will get from doing business with you. Some studies have shown that simply rendering your most essential text in a different color can increase retention by as much as 75 percent.