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State-by-State Guide to Political Yard Sign Laws 2024

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Political yard signs are more than just tools for campaign visibility; they’re also subject to specific legal requirements that vary by state. Understanding these laws is crucial for campaign compliance and integrity. Here’s a detailed look at the political yard sign disclaimer requirements, listed alphabetically:

Alabama

In Alabama, disclaimers on political yard signs are a must. These disclaimers should clearly state the sponsorship and funding source behind the campaign material, ensuring transparency and accountability. For detailed guidelines, refer to the Alabama Secretary of State’s official documentation.

Alaska

Alaska requires disclaimers on political yard signs, focusing on the identification of the party responsible for the content. This measure promotes transparency in political advertising, helping voters understand who supports or opposes a candidate or issue. Additional information can be found at Campaign Ad Cloud.

Arizona

In Arizona, political yard signs must include disclaimers that inform the public about the source of the advertisement. This requirement is part of the state’s efforts to ensure clarity and honesty in political messaging. The legal specifics can be explored via the Arizona Legislature.

Arkansas

Arkansas law mandates that political yard signs carry a disclaimer outlining specific legal requirements, such as AR Code § 7-6-203. These disclaimers are critical for maintaining the integrity of political advertising. For more details, visit Justia Law.

California

California has detailed requirements for political advertisement disclosures, including yard signs. These disclaimers must comply with the Fair Political Practices Commission’s guidelines, emphasizing transparency and accountability. Learn more at the FPPC’s official site.

Colorado

Colorado requires that all political yard signs include a disclaimer stating who paid for the advertisement. This is part of the state’s commitment to transparency in electioneering communications. For comprehensive guidelines, consult the Colorado Secretary of State’s Election Rules.

Connecticut

In Connecticut, political yard signs must clearly display a disclaimer identifying the campaign or committee responsible for the sign. This ensures voters are informed about the sources of political messaging they encounter. Detailed regulations can be found on the Connecticut General Assembly’s website.

Delaware

Delaware mandates disclaimers on political yard signs to include information about the entity that paid for the advertisement. This transparency helps maintain the integrity of political campaigns and informs voter decisions. For more information, refer to the Delaware Department of Elections.

Florida

Florida’s political yard signs are required to have disclaimers that disclose the sponsor of the advertisement and, if applicable, that the advertisement was not approved by any candidate. These rules are designed to ensure clarity and reduce misleading information. Guidelines can be accessed at the Florida Division of Elections.

Georgia

Georgia requires disclaimers on political yard signs, emphasizing transparency in campaign financing. The disclaimer must identify the person or entity that paid for the sign, promoting an informed electorate. Legal details are available at the Georgia Government’s official site.

Hawaii

In Hawaii, political yard signs must include disclaimers indicating who paid for or authorized the advertisement. This requirement is part of Hawaii’s efforts to ensure transparency and accountability in political campaigning. For specific guidelines, consult the Hawaii Office of Elections.

Idaho

Idaho requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are crucial for maintaining clear and honest communication with voters regarding who is behind political messages. Detailed requirements can be found at the Idaho Secretary of State’s website.

Illinois

Illinois mandates that political yard signs include disclaimers with information about the entity responsible for the content. This transparency helps voters make informed decisions based on the knowledge of who supports or opposes a candidate or issue. For more information, visit the Illinois State Board of Elections.

Indiana

In Indiana, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This requirement ensures that political advertising is transparent and accountable to the electorate. Guidelines can be accessed at the Indiana Election Division.

Iowa

Iowa’s regulations for political yard signs include the necessity of a disclaimer stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political messages. Legal specifics can be found on the Iowa Ethics & Campaign Disclosure Board’s website.

Kansas

Kansas requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Kansas’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Kansas Governmental Ethics Commission.

Kentucky

In Kentucky, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Kentucky Registry of Election Finance.

Louisiana

Louisiana mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Louisiana Ethics Administration Program.

Maine

In Maine, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Maine Ethics Commission.

Maryland

Maryland requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of Maryland’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the Maryland State Board of Elections.

Massachusetts

In Massachusetts, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This requirement ensures transparency in political messaging, allowing voters to understand who is behind the campaign material they see. For specific guidelines, consult the Massachusetts Office of Campaign and Political Finance.

Michigan

Michigan mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the Michigan Secretary of State.

Minnesota

In Minnesota, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the Minnesota Campaign Finance and Public Disclosure Board.

Mississippi

Mississippi requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the Mississippi Secretary of State.

Missouri

In Missouri, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Missouri Ethics Commission’s website.

Montana

Montana requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Montana’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Montana Commissioner of Political Practices.

Nebraska

In Nebraska, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Nebraska Accountability and Disclosure Commission.

Nevada

Nevada mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Nevada Secretary of State.

New Hampshire

In New Hampshire, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the New Hampshire Secretary of State.

New Jersey

New Jersey requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of New Jersey’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the New Jersey Election Law Enforcement Commission.

New Mexico

In New Mexico, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This requirement ensures transparency in political messaging, allowing voters to understand who is supporting or opposing a candidate or measure. For specific guidelines, consult the New Mexico Secretary of State.

New York

New York mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the New York State Board of Elections.

North Carolina

In North Carolina, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the North Carolina State Board of Elections.

North Dakota

North Dakota requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the North Dakota Secretary of State.

Ohio

In Ohio, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Ohio Secretary of State’s website.

Oklahoma

Oklahoma requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Oklahoma’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Oklahoma Ethics Commission.

Oregon

In Oregon, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Oregon Secretary of State.

Pennsylvania

Pennsylvania mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the Pennsylvania Department of State.

Rhode Island

In Rhode Island, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Rhode Island Board of Elections.

South Carolina

South Carolina requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of South Carolina’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the South Carolina State Election Commission.

South Dakota

In South Dakota, political yard signs must include disclaimers that clearly identify the sponsor of the advertisement. This ensures transparency in political messaging, allowing voters to understand who is backing a candidate or issue. For specific guidelines, consult the South Dakota Secretary of State.

Tennessee

Tennessee mandates that political yard signs contain disclaimers with information about the entity responsible for the content. This transparency is crucial for maintaining the integrity of political communications, providing voters with clear information on the source of political ads. Detailed requirements can be found at the Tennessee Secretary of State.

Texas

In Texas, political yard signs are required to have disclaimers that disclose the party or committee that paid for the advertisement. This ensures that the electorate is informed about the sources of political messaging, promoting transparency and accountability. Guidelines can be accessed at the Texas Ethics Commission.

Utah

Utah requires disclaimers on political yard signs to identify the sponsor of the advertisement. These disclaimers are essential for ensuring that voters are aware of who is behind the political messages they encounter. For more information, visit the Utah Lieutenant Governor’s Office.

Vermont

In Vermont, political yard signs must include disclaimers stating who is responsible for the sign. This measure is aimed at ensuring electoral transparency and fairness by clearly identifying the source of political advertisements. Legal specifics can be found on the Vermont Secretary of State’s website.

Virginia

Virginia requires disclaimers on political yard signs to clearly state the sponsoring individual or organization. This requirement is part of Virginia’s commitment to transparent and accountable political advertising. For comprehensive guidelines, consult the Virginia Department of Elections.

Washington

In Washington, political yard signs must include disclaimers that identify the campaign or political action committee responsible for the advertisement. This ensures that voters are well-informed about who is behind the political messaging they encounter. Detailed regulations can be found at the Washington State Public Disclosure Commission.

West Virginia

West Virginia mandates that all political yard signs carry a disclaimer with information on the party responsible for the sign. This requirement is crucial for maintaining the integrity of political communications and ensuring voter awareness. For more details, visit the West Virginia Secretary of State.

Wisconsin

In Wisconsin, political yard signs are required to have disclaimers that disclose the sponsor of the advertisement. This transparency aids in maintaining a fair and informed electoral process by clearly identifying the sources of political messages. Guidelines can be accessed at the Wisconsin Ethics Commission.

Wyoming

Wyoming requires disclaimers on political yard signs to include details about the individual, campaign, or group that paid for the advertisement. This measure is part of Wyoming’s efforts to ensure clarity and honesty in political campaigning. For specific guidelines, consult the Wyoming Secretary of State.

Closing thoughts

This comprehensive guide covers the disclaimer requirements for political yard signs in all 50 states, highlighting the importance of transparency and accountability in political advertising. As laws and regulations can evolve, it’s advisable to consult the latest legal resources or state election commissions for the most current information. This guide aims to assist campaigns in navigating the complexities of political advertising, ensuring compliance with state laws and contributing to an informed electorate.

‘On the Road’ Advertising with Car and Truck Magnets

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With the price of gas today, you probably start calculating how much every car or truck trip will cost you before even stepping out of the door. We’re here to help you turn that around so you can start estimating how much money each vehicle ride is going to make your local business.

Car and truck door magnet signs are an easy way to advertise your business while you’re out and about, just doing what you do. Go to the grocery store…get some new customers. Take the kids to school…get some new customers.

We’ve all seen them; on the pizza delivery man’s car, the local contractor’s van door, and maybe even the neighborhood real estate agent. Vehicle magnet signs are everywhere, spreading the name and messages of local businesses as they travel to and from. One of the most affordable types of advertising, car magnets allow you to advertise your local business across larger distances without paying the high and recurring fees of running television, radio, or newspaper ads. Consider the ways car signs and magnets effectively advertise your business.

Establish a Company Presence

As a small or medium business, branding a company’s name in your local area is important for driving sales. Branding professionals have proven that consumers are more likely to use and recommend a brand if they know and trust that name when the time comes to make a purchase. In combination with that fact, we also know that building brand authority and credibility can be accomplished through the use of car magnet signage. Because car magnet signs allow your business name, logo, and phone number to become a common sight within your community, your business name becomes more credible simply because it is seen and known by more people.

Economical Advertising

Having an advertising plan is important for any business, regardless of what kind of marketing tactics are decided upon. In most cases, the more affordable the plan is, the higher the return that can be expected. While some businesses opt to purchase their employee’s company vehicles equipped with vinyl decals, this advertising route is unrealistic for several businesses. Because car magnets are budget-friendly advertising mediums that require no monthly upkeep, they make an excellent choice for small and medium businesses with a limited budget. Furthermore, their ability to be easily transferred from one vehicle to another makes them a preferred choice with businesses that rely on their employees to use personal vehicles during their shift.

Cover More Ground

While some people believe that only small and medium businesses use car magnets, let us assure you that even the largest corporations rely on them to promote their name over large distances. Limo services, large pizza chain operations, and many service-based companies alike rely on this effective advertising medium to move their business name effectively around town. While stationary signage (such as sidewalk signs, banners, and window decals) is usually limited to one specific location, car magnets are exposed to the public during traffic, while making a delivery, or simply commuting back to the office. Is your vehicle parked? Make sure to park so that people passing by can see your company’s information on the side of your vehicle.  You are constantly advertising!

Spinning New Messages with Spinner Signs

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It gives “twisting” a message a whole new meaning when the message is plastered on a brilliantly created spinner sign.  At a time when local companies are struggling to keep their message in front of customers, some have turned to actually “juggling” their message.  Literally! 

Street Advertising with Spinner Signs

Wearing costumes and using labor to hold signage isn’t exactly new and groundbreaking advertising, but if you think about outdoor advertising, holding signs on the street corner isn’t far off from being a great idea.  Especially if the sign spins.

The use of spinner signs has once again made street advertising a strong area to market from because of the ability to reach people at a busy intersection without having to pay the traditional cost of advertising. The skill and creativity of some involved in sign spinning have even sparked a World Championship for this talent.

Benefits of Street Advertising with Spinner Signs

Many benefits can be realized by your company employing street sign spinners:

  • Out-of-the-box advertising idea
  • Cheaper than large billboards
  • Affordable labor cost
  • Ability to have different signs advertised
  • Can change the location/placement of advertisement instantaneously without spending extra

Considerations with Spinner Sign Advertising

There are a few things that should be considered when your company decides to implement spinner sign advertising:

  • Color and Text Size: With all of the spinning and turning, the message needs to be easily seen and eye-catching.
  • Keep it Simple:  The message should be short and sweet.  Get to the point.
  • Double Sided: Utilize both sides of the spinner, offsetting colors to catch the attention of travelers.
  • Safety: Ensure the spinner sign is not too heavy or cumbersome for the handler.   You don’t wish to incur any injuries.

Even in the digital age, the thought and expense of deploying sign spinners can be a productive venture for your company.  Potential customers can pass by and experience an emotional response to the talents of the spinner, while combining that with a message about your business, resulting in a stronger bond to the message itself.  Are you ready for new customers? Advertise with a spin!

The Little Things a Viewer Sees in Sign Riders

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Have you ever thought about the amount of advertisement that your eye sees, but that you can’t immediately recall until something just triggers the message to come to remembrance?  A large portion of advertising today relies on subconscious suggestions? Sign riders can be a great way to subtly enhance your signage and provide increased space for additional messaging.  

What is a Sign Rider

If you are in the real estate business, you might have some idea of what a sign rider is all about.  Most real estate signage will include a sign rider to go along with the main signage. Simply put, a sign rider is a small sign that is placed underneath, on top of or next to a sign bearing the main message.  It’s like a thought bubble next to the main idea. You want the passerby to catch the main message, but almost subconsciously, they also collect and keep the sign rider message.

When to Use a Sign Rider

Sign riders have become almost commonplace in combination with yard signs and roadway signs.  Many sign riders are used to provide updated information that goes along with the main sign that could have been in place for days.  Once a person passes a sign over a period of time, they begin to pass by without really seeing the information on the sign. Updating the sign can be costly.  However, adding a different sign rider can change the visual presentation such that it catches the eye of the passerby although they have seen the main sign repeatedly.  Use sign riders to update the main message, such as “for sale” to “sale pending”, or “lower price”. Use sign riders to encapsulate the main message into a catchphrase. Your main message may be how and where to purchase flowers, with company name, location and time of business hours.  Add a sign rider that simply says “Your Flowers Here!”.

Highlight Your Thought with a Sign Rider

You have a great yard sign, or real estate sign, or a campaign sign, but there is a lot of information on your sign for a passerby to see and remember.  You can use a sign rider to make the most important part of your message to stand out to the viewer. Maybe you really want them to call, put your phone number in large print on the sign rider.  They will get the point. Or, you just need to be sure they remember your name. In large print, the sign rider can pull your name out in front of a more detailed message below.

Don’t be caught with signage that is there, but is no longer seen.  Use sign riders to update, highlight and enhance the viewer’s opportunity to see new, but connected information.

How to Leverage Yard Signs to Capture the Attention of Your Audience

Matt Medel 0 Comments

In this present age of electronic data that flows without ceasing, digital marketers have made extraordinary advances in audience targeting with online advertising. The advertising industry’s ability to reach target audiences on a microscale is nothing short of astonishing. For example, Android smartphones come out of the box configured to operate as keyword-driven wiretaps that attempt to sell their owners’ products and services that they haven’t even shopped for yet. 

While the ability of smartphones to capture the public with ever greater precision using personalized advertising is impressive, there is another, much lower-tech but often a far more effective way for businesses and other advertising clients to reach large groups of people who comprise similar clientele: yard signs. 

City organization encourages similar types of people to cluster in far greater density than in rural areas. Unlike phone ads that often create unintentional resentment for the product, people often find their attention drawn to lawn signs of purpose, especially if they are well-placed. There are five things that everyone should know about highly effective yard sign leveraging.

Use Distinguishing Colors

Set your sign apart from those of the competition. This is important for anyone that is a political candidate in an election. Yes, red, white, and blue may be the most patriotic colors, but when everyone is using those colors, it’s hard to stand out. Choose a color that pops. This is especially important when candidates share similar or the same name.

Locate Signs Where The Targeted Audience Is

Place yard signs in places that attract the targeted demographic. Every city has something special about it. The places, landmarks, and attractions within a given area have much to do with the people who come through that area. Imagine a sign that advertises a home-delivery service for a pharmacy or a mobility scooter for the disabled. Where is the best place to put it to draw the attention of the people who stand to benefit most from the info? Try locating signs near a bingo hall, WMCA, VFW, or American Legion Post. A sign that advertises a daycare, little league, dentist office, or tax preparation service will perform well near community parks, greenways, grocery stores, and recreation centers. Always seek to place signs where they’ll be most effective. 

Include A Visual Representation Of The Product Or Service The Sign Offers

This isn’t possible with every single sign, but even taking one sign to the next level is apt to increase sales. For example, a landscaping company would be smart to put their sign right next to an outstanding sample of their work, such as a freshly manicured lawn. If that isn’t possible, put it near a related object. When potential customers can visualize your service, they will be more inclined to work with you.  

Outperform Your Competition With Precision Placement Instead Of Unproductive Excess

One of the greatest challenges of advertising with yard signs is that there will be times when your competitors will have thoroughly, and sometimes excessively, covered the same areas where you plan to place your signs. In cases such as this, it is best not to respond the same way. Signs that perform well in over-saturated areas have distinctive features, are larger than their peers, or have an advantage because of their placement. In a sea of small ground signs, a larger sign at the back on a pole will always shine brightly. A single, well-placed sign has the potential to be the one that a passersby remembers because it stands out from the others so well. 

Create Associations With Yard Signs 

Associate yard signs with anything that naturally draws onlooker’s attention. Something with enough visual appeal that it naturally draws the attention of a passing motorist is an ideal place for a yard sign. Therefore, if you are placing yard signs on a winding neighborhood road, take care to place them in front of the nicest homes. Keep an eye out for attention-grabbing landscape features and pop a sign there. Statues, murals, and landmarks are all optimal places for yard signs. 

It’s easy to assume that adequate communication requires technology, but sometimes, just the opposite is true. Yard signs are a tried-and-true method of effective advertising. Don’t wait to see if someone will open your email advertisement—place an order for your custom made yard signs today.

 

Are Election Posters Effective?

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Political advertising has a long, storied history. However, its power wasn’t really recognized until the 50s, when the modern version came into play. In today’s digitally-driven environment, it’s easy to dismiss print ads as an irrelevant medium. However, people are up to 70% more likely to remember candidates who advertise in print rather than online. 

There’s a growing demand for print media, and political posters are still one of the best ways for candidates to spread their messages. Here are a few reasons why election posters are still useful in today’s world.

They’re Affordable

One of the biggest advantages of politically-focused custom posters is that they’re relatively inexpensive to produce. It doesn’t cost much to create, print, and put up an effective poster, and when they’re made of the right materials, they’re very durable. Spreading a candidate’s message in this manner is more cost-efficient than a radio, digital, or TV ad may be.

Political Ads Are Highly Visible

No matter a candidate’s political affiliation, a well-placed election poster will make potential voters stop and think for a second. Because of their visual impact and size, there’s no disputing that a well-crafted poster with an effective campaign message can help a candidate spread the word.

Helping Candidates Build Credibility

Traditional media such as magazines, newspapers, and posters are trusted sources of information, and they’re perceived as being more credible than social media and online ads. Campaign posters have long appeared out in public, which does much to make candidates seem more trustworthy and believable than their competitors are.

Assisting With Recall

Compared to ads viewed on a computer, tablet, or phone, printed ads are more comfortable to the viewer’s eye. There’s something about a printed poster that the human brain finds easier to understand. People are more likely to remember printed campaign ads, especially if the candidate’s message gives them food for thought.

A Flexible Way to Spread the Word

A political poster can help a candidate convey their message in numerous ways. From a visually appealing font to a cleverly written message, these custom-printed posters make it easy for candidates to market themselves. 

Eliciting an Emotional Response

Election posters are powerful in the ways they affect viewers’ subconscious responses. A well-planned poster can arouse empathy, which helps a candidate connect directly with voters’ minds and hearts.

Getting the Message In Front of a Captive Audience

A campaign poster that’s properly placed on a busy street or in a shopping center can do much for captive audiences. When posters are placed in high-traffic areas, candidates find it easier to get their message in front of more people.

Political posters have an enduring history, but thankfully, they will be useful well into the future. When candidates use their advertising spaces to create direct calls to action, they’re more likely to achieve the desired result. To find out how Super Cheap Signs can help you increase your chances of election, contact us today.

Why Business Owners Should Invest in Car Magnets

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Why Business Owners Should Invest in Car Magnets

Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like a good investment, but there are a fixed number of people who will pass them each day, limiting the amount of exposure a business can get from them.

Benefits of Car Magnets

Car magnets are a way to use a vehicle’s available real estate to advertise a business. The average person spends 40-90 minutes in their car each day. During that time, a vehicle can pass over 1,000 cars. Car magnets put a business’s name in front of thousands of eyes, making them a valuable advertising resource. Below is a list of reasons business owners should invest in car magnets. 

Budget-Friendly

A car magnet could reach up to 30,000 people every month just by being displayed on the side of a vehicle that is driven every day. To get that many impressions through Google or social media advertising, businesses would need to spend a lot of money. Car magnets cost less, making them a bargain compared to digital marketing costs. 

Mobile Advertisements

Billboards are stationary, so only people in the same location will see the advertisement. The average cost of a billboard is over $6,000, making it a costly way to advertise to a limited number of people. Car magnets bring the advertisement to several areas, increasing the number of people who see it and increasing awareness of the business in a larger geographical area. 

Low-Maintenance

Car magnets have some maintenance requirements, such as cleaning underneath them to prevent scratches on the vehicle or washing them if they become dirty with road salt. However, aside from gentle cleaning, car magnets are easy to use. Removing them is just a matter of peeling it off the side of the vehicle. 

Cross-Channel Marketing

When people think of car magnet design, they often assume it will be a business’s logo and phone number. However, car magnets can be used with other advertising platforms to increase the effectiveness of a larger campaign. For example, car magnets can display a 5-digit shortcode that individuals can send a text message, allowing them to opt-in to a larger marketing initiative. 

When business owners use car magnets in this manner, they can easily track the magnets’ effectiveness. By using a unique code or URL on the car magnet, business owners can see how many of their customers found out about them through the car magnet, allowing them to calculate their marketing return on investment. 

Gets People Talking

Car magnets get people’s attention. Business owners who display them proudly on their car notice that others will approach them with questions about their business. Once the conversation is started, business owners can use the opportunity to give a short sales pitch or invite the person to visit the business’s location. 

Designing a Car Magnet

Not all car magnets are created equal. There are specific design elements that, when used correctly, can maximize the magnet’s draw. Below are some tips on designing a high-impact car magnet.

Make the Business Name Prominent

While many people see car magnets every day, most have little time to look at them. It is important that the business’s name is the most prominent feature on the magnet, ensuring that the public remembers them.

Use High-Contrast Colors

Bland colors or colors that match the vehicle are likely to go unnoticed. Using high contrast colors that stand out from the vehicle ensures people notice the magnet and pay attention to the information that is on it. 

Keep it Easy to Read

Most people have driven behind a car with a bumper sticker that made them squint to read it. Not only is this ineffective, but it is also dangerous, too. Car magnets should be easy to read, with bold text and a prominent call-to-action that only takes a glance to understand. 

Car magnets are a versatile, low-cost way for business owners to increase awareness around their brand. They are more effective than traditional advertising methods, such as billboards and print ads, and have a better return on investment. 

How to Win Your Election with Political Campaign Signs

Matt Medel 1 Comments

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Nine Ways Signs are Impacting Political Campaigns at All Levels

Every year it seems like more and more people are becoming politically active. As the number of political movements grows, campaign managers must step up their advertising efforts to keep from being drowned out by the crowd. These individuals are busy planning events, organizing rallies, and getting the word out about their campaign, so any advertising help they can get is helpful.

Campaign signs are one of the best ways to spread the word about a campaign without spending too much time and effort on advertising. While a good campaign needs to advertise across a broad range of channels, even the slightest increase in visibility can give them a competitive edge. There are many ways to use a campaign sign that can help boost the performance of a larger initiative. 

Local Politics

National elections draw a lot of attention, but local politics is where voters can make the biggest difference. Using a campaign sign to encourage voters to participate in their local government can help unify the community and bring power back to the hands of the people.

National Elections

If there’s one thing that recent elections have taught Americans, it is the power of grassroots political campaigns. Getting media attention during a presidential election is challenging for less well-known politicians. Campaign signs can help put their name in front of thousands daily with minimal effort.

Ballot Initiatives

Ballot initiatives are an important way for citizens to get an issue on the ballot during the next election. These initiatives require many signatures before they can be brought to a vote. Campaign signs can direct citizens to a website to read about the initiative and sign their names.

Judicial Elections

In several jurisdictions, judges are appointed to an office by a popular vote. Whether they run a campaign to be newly elected or keep their office, campaign signs can increase awareness of their campaign and encourage voters to support them.

School Board Elections

In most cities, members of the board of education are elected into their position. The number of people that run for these seats can be overwhelming, making it difficult for a candidate to stand out. A well-designed campaign sign can help a candidate get the public’s attention, giving them a competitive edge over others.

Law Enforcement Elections

Some law enforcement positions rely on an election to determine who fills them, such as the Sheriff and Chief of Police. Individuals who want these positions have to run aggressive campaigns to win over the public. Campaign signs can help these individuals get publicity and encourage voters to vote in their favor. 

As Part of an SMS Marketing Campaign

SMS marketing strategies use 5-digit shortcodes to encourage individuals to opt-in to a marketing campaign. This is more effective than email marketing, making SMS marketing a huge asset to politicians running for office. Rather than send emails that are never read, candidates can use campaign signs printed with the shortcode on it to encourage citizens to receive text messages directly from their campaign. 

Solicit Donations

Campaigns rely heavily on donations from the people that support them. Soliciting donations from these individuals often involves various tactics, including fundraising events and social media advertising. Campaign signs can be printed with information on where to send donations, giving campaign managers a passive way to solicit donations from the public.

Raise Awareness About a Cause

Most political campaigns are built upon a specific cause, such as climate change or equal rights. Individuals who feel passionately about a cause and are part of an organization to address it can use campaign signs to increase public awareness. These signs are viewed by thousands of people each day with minimal effort.

Raising awareness about a campaign is integral to getting a person elected to office or getting an issue onto a voting ballot. The number of candidates from which to choose can be overwhelming, which discourages many voters from engaging. Campaign signs passively raise awareness about a campaign so voters become familiar with the cause and are more likely to support it. 

Why Businesses Should Include Magnetic Car Signs in Their Marketing Strategy

Matt Medel 0 Comments

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Businesses today have begun to find it necessary to use more and more creative ways to market their businesses and gain new customers. Although online advertisement is useful, physical methods of advertising are still extremely effective because they reach a large audience. More and more businesses are turning to magnetic car signs as a great way to get their name out and garner more business. Here are a few reasons why magnetic car signs are an essential part of a business marketing strategy. 

Mobile Marketing

One of the greatest things about a car magnet is that the advertisement goes everywhere that the car goes. It is the equivalent of advertising on a bus or a taxi but without the cost of renting sign space. The customer base of most businesses comes from clients who live within a five-mile radius of the business. Therefore, having a sign on a car that drives within the nearby neighborhood on a daily basis will reach the desired clientele. 

Always Advertising

A magnetic car sign is always working for the business. Whether it is a weekend, or in the middle of the night, it will be there for anyone who passes by. It is 24/7 advertisement without the expensive cost. 

Affordable

Magnetic signs are a very affordable option. For a one time purchase of less than $40, a business can have an attractive sign that will last for years. Most continuous advertisements cost this much or more every month which can create a pretty big dent in the marketing budget. 

Easily Customizable

Most companies will allow a business to customize their own signs. This gives the company complete freedom when it comes to color, text size, layout, and artwork. Once the sign has been designed, it is quick and easy to order as many as needed. Customers can even pay a little more to have the sign designed by a professional if they are not confident in their artistic abilities or simply wish to outsource the task.

Easy to Add and Remove

One great feature of a magnetic car sign is that they are easy, both to put on and remove. They simply stick to a clean and dry steel surface and can be peeled off whenever desired. This is great for companies that need to change the advertisement often or even for those who wish to advertise only occasionally. They also do not harm the vehicle, or permanently alter it in any way. 

Unique and Memorable

These signs provide a unique and memorable experience for potential customers, according to Redesign. They can be designed using striking colors, memorable phrases, and eye-catching pictures. They can be especially effective when placed on the back of the car where they can be easily read at stoplights when drivers of other cars are happy to be distracted by something interesting to read. 

Can be Used for Any Type of Business

These signs can be used for any type of business. They are great for advertising small businesses such as music lessons or computer repair and are also great for real estate, restaurants, and political campaigns. 

Versatile

Car magnets are one of the most versatile forms of advertisement. They can be placed on any steel surface and can be moved to a different car or other location whenever necessary. Businesses can even think beyond cars. These can be placed on a steel surface and used for a wide variety of purposes. Some businesses even use them as gifts to loyal customers, or handouts to potential clients, to help get the word out even further. 

Easy to Maintain

Car magnets are easy to maintain. They should always be placed on a surface that has been thoroughly cleaned with soap and water and dried to a shine. The signs can be taken off and cleaned whenever necessary so that they can continue to look bright. They are weather resistant and will not fade in the sun. 

Effective

Perhaps the most important benefit of having a car sign is that they are proven to be effective. Many individuals spend a lot of time sitting at stoplights, and these memorable signs will keep the company on the customer’s mind until they need the service. They reach a very large audience and help to target individuals in the desired neighborhood. At such a cheap price, there is no reason to not invest in this type of marketing. 

Car magnets are growing in popularity. Because of their immense versatility as a form of advertisement, not to mention their affordability and ease of installation, many are choosing to put a magnetic sign on their vehicles or other areas. These bright and colorful signs are a wonderful way to supplement a marketing strategy. 

When to Use Car Magnets to Make Your Message Stick

Matt Medel 0 Comments

A magnetic car sign is a versatile advertisement generally made from vinyl and, instead of being backed with an adhesive, is backed with a magnet. These signs often attach advertisements or messages to vehicles without permanently attaching the sign. This helps to preserve the vehicle’s paint and allows the user to add and remove the signs whenever they would like. Many companies love these advertisements because of the opportunity it gives them to quickly and effectively spread the word of their business throughout the entire neighborhood. These mobile signs are a great alternative to some of the more expensive forms of advertisement. 

There are many different ways that magnetic car signs can be used. Because of their unique properties, they are extraordinarily versatile. Here are four different ways that magnetic car signs can be used to enhance businesses.

Car Magnets for Political Campaigns

Running for a campaign can be an extremely stressful time. Candidates have a limited amount of time and certainly a limited amount of resources. They must find creative ways to get their name recognized without spending a lot of money. Car magnets are a great way for candidates to advertise their campaigns wherever they drive around the neighborhood. These signs can be attached to any car and will be used advertising anywhere that the car drives. This is proven to help in gaining name recognition as well as reminding individuals in the community that an election is on the horizon. All of these factors can contribute to gaining more votes for the candidate. Car magnets are also much more affordable than other advertisements, such as on television or radio. 

Mobile Magnetic Signs for Local Real Estate Pros

Car magnets are a wonderful way not only to advertise a real estate business but also to serve as a mobile billboard to advertise specific properties. These are ideal because they can be exchanged as often as needed without causing any damage to the vehicle. They also come at affordable prices that don’t strain the budget. These signs have the potential to match prospective homeowners with the perfect properties as they see these updates posted on the vehicle next to the information of the realtor.  

Advertise Local Businesses with Car or Truck Magnets

Small businesses can be difficult to advertise. Whether it is a small clothing boutique, a music lesson studio, a dog walking service, or a bakery, getting the word out can be a challenge. However, a car magnet can provide a colorful and striking advertisement that catches the eyes of other drivers or pedestrians and encourages them to use these services. These signs are large enough to stand out, and they can be placed anywhere on the vehicle. Their mobility ensures that many people throughout the community will be aware of the business and contact it when they need that particular service. 

These signs are a perfect solution for contractor businesses. Landscaping, roof repair, painting, plumbing, and handyman businesses often use large vehicles from which they operate. Vans, trucks, and other vehicles house tools and are an important part of the business. Therefore, it can be crucial also to include a sign on the outside both to advertise and to make the vehicle easy to identify. Instead of applying a permanent solution such as adhesive signage or paint, a magnetic sign can give the same professional effect. 

Thinking Outside the Box/Car

These are some of the most common uses for magnetic car signs, but these signs can be used for other creative purposes. Because they can adhere to any smooth, steel surface, magnetic signs can be used in many other places as well. They can be used inside the business for announcements or advertisements that are regularly changed. For example, they can display a variable menu in a restaurant. On a steel surface, a worker only needs to peel off the sign and replace it with another. They can be used to advertise opening hours or provide after-hours information outside of a business. They can also be displayed on buses or other public places such as steel park benches, trash cans, or any other smooth steel surface. 

The uses of magnetic signs are seemingly endless. Although they are most often used to advertise a real estate business, contracting business, or small business on a vehicle, they have many other uses as well. Their affordability, attractiveness, and versatility make them the perfect solution for almost every advertising need. 

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