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Sign Marketing 101

Guides on sign marketing 101 from Super Cheap Signs.

All sign marketing 101 guides

Sign Marketing 101

Your Jobsite Is a Billboard

When you’re done with a roofing job, a remodel, or a fresh coat of paint, what’s left behind? A satisfied customer—and if you’re smart—a sign. Because in today’s competitive world, your jobsite is your billboard. It’s where trust is built, referrals begin, and your next five customers might drive by. 🪧 Why Yard Signs Work […]

Sep 15, 2025 · 2 min

Sign Marketing 101

How to Advertise Your Pop-Up Shop or Vendor Booth With Signs That Work

Whether you’re selling handmade candles at a farmer’s market, showcasing jewelry at a street fair, or launching a seasonal pop-up shop, the success of your setup often comes down to one thing: how well you grab attention. And there’s no faster, cheaper way to get noticed than with great signage. From banners and posters to […]

Aug 7, 2025 · 2 min

Power Washing Neighborhood

Sign Marketing 101

How Many Yard Signs Do I Really Need? A Quick Guide for Any Job

If you’ve ever asked yourself, “How many yard signs should I order?” — you’re not alone. Whether you’re a roofer, real estate agent, political candidate, or small business owner, getting the right number of signs can be the difference between getting seen and getting ignored. Let’s break it down with a few practical rules to […]

Jul 21, 2025 · 2 min

Roofing Illustration

Sign Marketing 101

Yard Signs for Roofers: The Easiest Way to Get More Jobs

If you’re a roofer, you know good work speaks for itself—but only if folks know who did it. That’s where a solid yard sign comes in. You just put on a new roof. Why not let that house do your marketing for you? This isn’t theory. It’s a dead-simple way to get more calls, more […]

Jul 8, 2025 · 3 min

Sign Marketing 101

Yard Signs vs. A-Frames: When to Use Each

🪧 Not sure whether to go with a yard sign or a sidewalk-style sign? You’re not alone. Both offer visibility, but knowing when and where to use them can make all the difference. Let’s break it down. What’s a Yard Sign? Yard signs—especially the 18″x24″ format—are lightweight, affordable, and easy to set up using wire […]

Jun 24, 2025 · 2 min

Sign Marketing 101

Fix That Sign! Yard Sign Design TIps That Actually Work.

🪧 Avoid These Sign Design Fails: Get Seen, Get Customers, and Look Darn Good Doing It! We’ve all seen ‘em—those poor signs out in the wild that are either too tiny to read, too cluttered to follow, or so faded they look like they’ve been through a Central Texas dust storm (because, well… they probably […]

Jun 12, 2025 · 5 min

Illustration featuring Austin icons like bats, Capitol silhouette, guitar, taco, and a food truck with clear signage under a bold AUSTIN banner.

Sign Marketing 101

Keep Austin Signing Weird (But Effectively!): A Local’s Guide to Signs That Work in ATX

Alright y’all, let’s talk Austin. We’ve got breakfast tacos that could bring world peace, music festivals that require survival skills, and a collective desire to “Keep Austin Weird.” Our city’s got a vibe, and sometimes, our signage reflects that – from band flyers stapled to every conceivable surface (sometimes including other band flyers) to those […]

May 8, 2025 · 4 min

Cartoon police lineup of five poorly designed yard signs with humorous labels like The Whisperer, The Chameleon, The Novelist, The Wind Catcher, and The Minimalist.

Sign Marketing 101

Yard Sign Crimes: Are You Guilty? (5 Hilarious Mistakes & How to Fix Them)

Alright, let’s be honest. We love yard signs. They’re fantastic for garage sales, political campaigns, birthday shouts, promoting businesses… you name it. They’re affordable, easy, and effective! Except… when they’re not. Sometimes, yard signs go rogue. They commit crimes against readability, visibility, and common sense. And sometimes, it’s unintentionally hilarious. We’ve all seen them. The […]

May 6, 2025 · 4 min

A large vinyl banner reading “Welcome to Austin – Live Music Capital of the World” hanging in front of food trucks and a live music stage on a bustling Austin street.

Sign Marketing 101

Big Views in ATX: How Custom Vinyl Banners Make an Impact in Austin

Austin is a city that communicates visually. From the vibrant murals on South Congress to the energy of its festivals and the buzz of its businesses, making a visual statement is key. And when it comes to making a big, bold statement affordably, nothing beats the versatility and impact of a custom vinyl banner. Whether […]

May 2, 2025 · 4 min

A row of various political campaign yard signs placed along a suburban sidewalk with a transparent question mark overlaid in the center, suggesting voter uncertainty or choice.

Sign Marketing 101

Is Removing Political Campaign Signs Illegal? What You Need to Know

Election season is upon us, and with it comes the familiar sight of political campaign signs popping up on lawns, corners, and roadsides. Whether you strongly support a candidate or vehemently oppose them, you might feel tempted to remove a sign you disagree with or find improperly placed. But before you act, it’s crucial to […]

May 1, 2025 · 5 min

Three budget-friendly ways to maximize your visibility featuring illustrations of a car magnet, a vertical banner, and a round sticker

Sign Marketing 101

3 Budget-Friendly Ways to Maximize Your Visibility (Ft. Car Magnets, Banners & Stickers)

In today’s busy world, getting your business, event, or message noticed can feel like a challenge, especially when you’re working with a tight budget. You need marketing tools that are effective, grab attention, but don’t cost a fortune. The good news? High impact doesn’t always mean high cost! At Super Cheap Signs, we specialize in […]

Apr 24, 2025 · 4 min

Sign Marketing 101

Finding the Best Yard Sign Maker: Why Price, Service & Proofing Matter (And Why Super Cheap Signs Leads the Pack)

Yard signs are fantastic tools. Whether you’re promoting a business, running for office, advertising a sale, celebrating a grad, or directing guests, they get your message out there simply and effectively. But with so many online printers and local shops, how do you choose the best yard sign maker for your needs? It’s not just […]

Apr 18, 2025 · 4 min

Sign Marketing 101

What Are Car Magnets? A Simple Guide to This Portable Advertising Tool

One of the questions we often get asked is, “What exactly are car magnets, and how do they work?” If you’ve ever seen a vehicle with a temporary sign attached to the door or bumper, chances are, it was a car magnet. These handy, removable signs are a fantastic way for businesses, organizations, and individuals to promote […]

Feb 18, 2025 · 4 min

Sign Marketing 101

Can You Put Yard Signs Anywhere? What You Need to Know

If you’ve ever driven through a neighborhood or a busy intersection, you have probably noticed an assortment of yard signs. Some promote political candidates, others advertise businesses, and a few offer services like “We Buy Houses.” But have you ever wondered if you can actually put yard signs anywhere? The short answer is no, and […]

Feb 13, 2025 · 5 min

Sign Marketing 101

How Local Businesses Can Use Signs to Attract More Foot Traffic

If you own a small business, you know how important it is to stand out in a crowded marketplace. One of the simplest yet most effective ways to boost visibility is by using signs. Whether it’s a well-placed yard sign, a bold banner, or an eye-catching car magnet, signage can drive local awareness and bring […]

Feb 11, 2025 · 4 min

A bandit yard sign placed on a grassy roadside, raising questions about legality and local regulations

Sign Marketing 101

Are Bandit Yard Signs Illegal?

One question we get asked a lot here at Super Cheap Signs is, “Are bandit signs legal?” If you’ve ever driven through a bustling city or a quiet suburb, you’ve likely noticed them: small, colorful signs staked into grassy medians or zip-tied to utility poles, offering everything from “We Buy Houses” to “Affordable Roofing Services.” […]

Jan 28, 2025 · 5 min

Close-up of a large-format printer creating a durable vinyl banner with vibrant colors and weather-resistant ink.

Sign Marketing 101

How are vinyl banners made?

Introduction Vinyl banners are a versatile and effective way to promote events, businesses, and messages. At Super Cheap Signs, we specialize in providing high-quality vinyl banners that catch the eye and withstand the elements. In this blog post, we’ll explore the detailed process of how vinyl banners are made, from the initial design to the […]

Jul 18, 2024 · 5 min

Sign Marketing 101

Are vinyl banners waterproof?

Introduction In the world of advertising and promotions, visibility is everything. Whether you are a small business owner, a community organization, or planning an event, eye-catching signage can make a significant difference. Among the various types of promotional materials available, vinyl banners stand out for their durability, affordability, and effectiveness. A common question we encounter […]

Jul 10, 2024 · 5 min

Sign Marketing 101

Where to get yard signs made?

Introduction Yard signs are an incredibly versatile and cost-effective way to promote your business, event, or political campaign. Whether you’re looking to increase visibility for your real estate listings, advertise a local event, or support a political candidate, high-quality yard signs can make a significant impact. But where can you get yard signs made that […]

Jul 1, 2024 · 5 min

Sign Marketing 101

What size are political yard signs?

Introduction to Political Yard Signs Political yard signs have long been a staple in campaign strategies, serving as a powerful tool to increase candidate visibility and support. These signs are prominently displayed in yards, along roadsides, and in public spaces to capture the attention of potential voters. One critical aspect of creating effective yard signs […]

Jun 19, 2024 · 5 min

Sign Marketing 101

What are yard signs made of?

Introduction Yard signs are a popular and effective way to promote businesses, political campaigns, real estate listings, events, and more. They offer a cost-effective means of advertising that can reach a broad audience. But have you ever wondered, what are yard signs made of? Understanding the materials used in yard signs can help you choose […]

Jun 4, 2024 · 5 min

Sign Marketing 101

How are yard signs made?

Introduction Yard signs are a versatile and popular method for advertising and communicating messages in various contexts, from political campaigns and real estate listings to event announcements and business promotions. Understanding how yard signs are made can help you appreciate the craftsmanship involved and guide you in making informed decisions when purchasing or designing your […]

May 28, 2024 · 5 min

Political yard signs placed along a roadside, illustrating 2025 regulations for campaign compliance across different states.

Sign Marketing 101

2025 Political Yard Sign Laws: Stay Compliant in Every State

Political yard signs are a key part of campaign visibility, but they are subject to specific regulations that vary by state. Understanding these laws helps campaigns stay compliant and maintain integrity while maximizing outreach. Below is a comprehensive, updated guide to political yard sign laws in 2025, including regulations on disclaimers, placement, and display time […]

Feb 14, 2024 · 19 min

Sign Marketing 101

‘On the Road’ Advertising with Car and Truck Magnets

With the price of gas today, you probably start calculating how much every car or truck trip will cost you before even stepping out of the door. We’re here to help you turn that around so you can start estimating how much money each vehicle ride is going to make your local business. Car and […]

Mar 1, 2020 · 3 min

Sign Marketing 101

Spinning New Messages with Spinner Signs

It gives “twisting” a message a whole new meaning when the message is plastered on a brilliantly created spinner sign. At a time when local companies are struggling to keep their message in front of customers, some have turned to actually “juggling” their message. Literally! Street Advertising with Spinner Signs Wearing costumes and using labor […]

Mar 1, 2020 · 2 min

Sign Marketing 101

The Little Things a Viewer Sees in Sign Riders

Have you ever thought about the amount of advertisement that your eye sees, but that you can’t immediately recall until something just triggers the message to come to remembrance? A large portion of advertising today relies on subconscious suggestions? Sign riders can be a great way to subtly enhance your signage and provide increased space […]

Mar 1, 2020 · 3 min

Sign Marketing 101

How to Leverage Yard Signs to Capture the Attention of Your Audience

In this present age of electronic data that flows without ceasing, digital marketers have made extraordinary advances in audience targeting with online advertising. The advertising industry’s ability to reach target audiences on a microscale is nothing short of astonishing. For example, Android smartphones come out of the box configured to operate as keyword-driven wiretaps that […]

Feb 1, 2020 · 4 min

Sign Marketing 101

Are Election Posters Effective?

Political advertising has a long, storied history. However, its power wasn’t really recognized until the 50s, when the modern version came into play. In today’s digitally-driven environment, it’s easy to dismiss print ads as an irrelevant medium. However, people are up to 70% more likely to remember candidates who advertise in print rather than online. […]

Feb 1, 2020 · 3 min

Sign Marketing 101

Why Business Owners Should Invest in Car Magnets

Why Business Owners Should Invest in Car Magnets Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like […]

Feb 1, 2020 · 4 min

Sign Marketing 101

How to Win Your Election with Political Campaign Signs

Running for office? Whether it’s a local election or a national race, political campaign signs can be a game-changer. They are one of the most effective ways to boost visibility, build name recognition, and connect with voters in your community. But simply placing a few signs around town isn’t enough—you need to be strategic in how you […]

Feb 1, 2020 · 4 min

Sign Marketing 101

Why Businesses Should Include Magnetic Car Signs in Their Marketing Strategy

Businesses today have begun to find it necessary to use more and more creative ways to market their businesses and gain new customers. Although online advertisement is useful, physical methods of advertising are still extremely effective because they reach a large audience. More and more businesses are turning to magnetic car signs as a great […]

Oct 17, 2019 · 5 min

Sign Marketing 101

When to Use Car Magnets to Make Your Message Stick

A magnetic car sign is a versatile advertisement generally made from vinyl and, instead of being backed with an adhesive, is backed with a magnet. These signs often attach advertisements or messages to vehicles without permanently attaching the sign. This helps to preserve the vehicle’s paint and allows the user to add and remove the […]

Oct 17, 2019 · 4 min

Sign Marketing 101

Using Car Magnets to Advertise Your Business

If you operate a company with a fleet of vans motoring all over town or simply use your personal vehicle to make deliveries or visit clients, displaying your logo on vehicle magnets is low cost, highly visible, and a great way to get your company name out there. Every day, you or your crew move around in […]

Aug 28, 2019 · 4 min

Sign Marketing 101

How Big a Yard Sign Should My Contracting Business Have?

It’s like planting a flag to stake your claim on a new land. A sign for your contracting business might seem insignificant in the grand marketing scheme, or even an afterthought to some, but the power of a professional contracting sign cannot be underestimated. Many contractors including plumbers, painters, home remodelers, and landscapers rely heavily […]

Aug 28, 2019 · 4 min

Sign Marketing 101

What Information Should You Include on a Real Estate Yard Sign?

Today’s world is packed full of amazing technological tools for everything from learning ABCs to ordering groceries to stealthy satellite surveillance from space. Yet in spite of all those hi-tech gizmos, the humble yard sign remains one of real estate’s oldest and most effective ways to build a reputation and attract leads. A prospective client might never […]

Aug 28, 2019 · 4 min

Sign Marketing 101

Using Custom Yard Signs to Promote Your Special Event

Could custom yard signs be the missing link when it comes to publicizing your next big event? With yard signs, you can quickly and easily create a customized message that will resonate with potential attendees – but only if they’re carefully planned and designed correctly! It’s not just what kind of signs you use or […]

Aug 28, 2019 · 4 min

Sign Marketing 101

Open House Signs that Attract More Buyer Attention

Preparing for an open house takes a lot of work. Often the homeowner must deep clean, de-personalize the home, bake cookies, landscape for curb-appeal, perform minor repairs, and list the open house online. After all of that, you would think that potential buyers would be busting down the door to take a peek. However, many […]

Jul 31, 2019 · 4 min

Sign Marketing 101

How the Use of Business Cards Have Changed in the Last Decade

While there was a time when it seemed like every person couldn’t hand out their business cards fast enough and everyone had a collection of various cards gathering dust in their wallets, it seems that the popularity of business cards is finally starting to wane. While the explosion of business cards a decade ago was […]

Jul 31, 2019 · 4 min

Sign Marketing 101

Seven Business Card Designs of the Future

Nearly every modern business utilizes business cards to promote themselves, yet they are often tossed in the trash by their recipients by the end of the week. While business cards continue as a staple in the business world (and it’s nice to have one available when a client asks), businesses need to adapt their cards […]

Jul 31, 2019 · 5 min

Sign Marketing 101

Custom Posters for Cheap

When it comes to reaching an audience, posters are one of the most fruitful and surefire means of capturing someone’s attention. All you need to make a powerful visual impression is a tactful design and clean layout that is memorable but does not cost a fortune. No matter what your business objectives, custom posters are […]

Jun 20, 2019 · 8 min

Sign Marketing 101

Stickers Make Versatile Advertisements

When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers. Custom stickers are one of the most cost-effective means of promoting any […]

Jun 19, 2019 · 8 min

Sign Marketing 101

Creative Ideas that Make Your Campaign Banners Standout

Running a campaign and expanding it to even broader horizons requires a comprehensive marketing strategy. This is precisely where campaign banners come into play. With the right banner, your campaign will be able to expand outreach and capture new voters. But how do you make sure your campaign banners are visible to your target audience? […]

May 29, 2019 · 11 min

custom car magnets

Sign Marketing 101

Why Car Magnets are Great for Small Business Marketing

Are you a small business owner, marketer, or public relations professional looking for something to take your advertising game to the next level? If you already have several banners and signs placed in advantageous areas but know you could be capturing more attention in more compact spaces, why not consider cheap car magnets? By equipping […]

May 29, 2019 · 11 min

Custom Yard Signs

Sign Marketing 101

The 10 Most Creative Ways to Advertise With Yard Signs

In addition to their affordability, yard signs are both lightweight and portable. With this in mind, it’s no wonder why they are so popular with both large and small businesses alike. That’s because no matter the size of the business, yard signs are an excellent means of capturing the attention of anyone who passes by. […]

May 29, 2019 · 9 min

Sign Marketing 101

Local Marketing Hacks To Keep Your Business Ahead Of The Competition

When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies. Potential customers in your local area need to be aware that your business exists and […]

Apr 10, 2019 · 5 min

Sign Marketing 101

Affordable Business Signs That Appeal to Customers

Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take […]

Feb 5, 2019 · 4 min

Sign Marketing 101

SOLD! How real estate signs have last the test of time among other marketing tactics.

There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we […]

Jan 26, 2019 · 5 min

Political Big Campaign Signs for 2018 Primaries

Sign Marketing 101

Big Campaign Signs: A Big Winner Post-Election

As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs […]

Jan 8, 2019 · 3 min

Yard Sign With Different Stands

Sign Marketing 101

How to Install Your Yard Sign!

As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing […]

Dec 2, 2016 · 3 min

Yard signs fresh of the press!

Sign Marketing 101

Yard Signs: What They Are and What to Know

Why Yard Signs? Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering […]

Nov 18, 2016 · 2 min

Political yard signs on a street corner in Austin, TX.

Sign Marketing 101

How Effective Are Political Yard Signs, Really?

Are Political Yard Signs Effective? What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if […]

Nov 4, 2016 · 3 min

Sign Marketing 101

Keep It In the Community: Local Marketing

In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense […]

Dec 19, 2013 · 2 min

Sign Marketing 101

The Grandfather of Creative Genius

In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]

Aug 22, 2013 · 2 min

Sign Marketing 101

Real Estate: Get Ready to Move!

Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]

Apr 11, 2013 · 3 min

Sign Marketing 101

Seven Sure-fire Tips for Real Estate Signs

When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience While some crossover artists are able to bridge diverse worlds (think […]

Feb 21, 2013 · 3 min

Invest in a campaign you believe in! Give your customers something they

Sign Marketing 101

Thirsty for Success: A powerful slogan

The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]

Jan 17, 2013 · 3 min

Sign Marketing 101

Horsing Around on Company Time: Office Fun

Because too many people are accustomed to the idea that going to work means checking your “real self” at the door, many small businesses have been striving in recent years to make work more fun. This is a little like saying, relax and enjoy the dental visit. (Unless you happen to be a dentist, in […]

Jan 3, 2013 · 2 min

Sign Marketing 101

QR Codes: Is Your Signage Scannable?

In a virtual world, the strange little black-and-white block patterns known as QR codes are a super way of marketing on the fly. Place a QR (“quick response”) code on your yard sign, banner or business card, and potential customers will be able to download all your relevant information into their mobile device. QR codes […]

Jul 27, 2012 · 2 min

Sign Marketing 101

Spinner Signs – High Impact Advertising With A Human Touch

When business is slow, some business owners can go into a tizzy. But instead of spinning your wheels, simply start spinning; this will help a lot. How’s that again? Advertising is all about spin. Now you can literalize it, with spinner signs. Durable, double-sided 16×48″ signs made of 10mm Coroplast construction that announce your business […]

Apr 5, 2012 · 2 min

Sign Marketing 101

Be Easy To Find: Business Cards and Business Card Magnets

You know the drill: you’ve looked everywhere for that scrap of paper where you jotted down an all-important phone number. If only you’d programmed it into your phone. Oh, how frustrating… Not if you have a business card magnet… Business card magnets are perfect for home or office. Your customers will probably stick the magnet […]

Jul 26, 2011 · 2 min

Sign Marketing 101

How to Install Vinyl Lettering

Vinyl lettering can be the perfect way to add a professional look to your business while driving traffic. However, the only way it’ll look professional and bring in new customers is if it is installed correctly. You’re probably reading this article because you have already ordered some vinyl lettering and are just now trying to […]

Mar 2, 2011 · 2 min

Sign Marketing 101

Time for a Grand Reopening

If business is stagnant and needs a refresh, consider a grand reopening to reboot your business. Change the look and feel of your business and reinvent what you already do. Change the interiors, update them with the new style, remodel your lobbies, and take a look at adding new services. A change of pace might […]

Dec 22, 2010 · 2 min

Custom Sale Banners

Sign Marketing 101

Signage Recipe: Cooking up Effective Banners and Signs

Ok, so what in the world do I mean by “signage recipe?” I can already hear you thinking that I have gone right off my rocker. But this is a very effective analogy when you get right down to it. Having that perfect recipe for cooking is the goal of chefs around the world. Obviously […]

Nov 30, 2010 · 4 min

Sign Marketing 101

Turn Your Car Into An Advertising Machine

Company cars cost a business a lot of money over their lifetime. There’s the initial purchase, the registration and insurance, the gasoline, and the cost of repairs and maintenance. Naturally a company should try to get every bit of utility out of a big investment like a vehicle. The best way to start adding some […]

Nov 19, 2010 · 2 min

Sign Marketing 101

Sign Design Basics: Logo Designs

We’ve all seen them – they are everywhere we look. Whether in a book, on TV, on the street, or in a shop. Famous people stand behind them, children drive their parents bananas because of them, and people use them to decide if a purchase is worthwhile or not. Have you guessed what they […]

Aug 25, 2010 · 5 min

Sign Marketing 101

10 Marketing Tips: Yard Signs & Banners

The importance of marketing with yard signs and banners Stationary outdoor advertising normally includes the use of billboards, bus benches, yard signs, and banners. On the other hand, mobile outdoor advertising includes the use of ad signs placed on buses, taxis, or even your own vehicle (i.e. car magnets or magnetic signs). For the purposes […]

Jan 11, 2010 · 3 min

Sign Marketing 101

Five Marketing Cheat Codes That Will Help You Win at Small Business

I grew up with a mom who was adamant that I always follow the rules. Never hit, always do your homework, never cheat… It was while playing CatchPhrase this weekend with some friends that I discovered cheating is OK. Bear with me for a moment. If you don’t know CatchPhrase, it’s a hand held electronic […]

Dec 14, 2009 · 4 min

Sign Marketing 101

Five Ways To Entice Clients Using Yard Signs

For all practical purposes, there is no more affordable and effective form of outdoor advertising than yard signs. Dollar for dollar, they are the most cost-effective way to drive foot traffic to your business or organization and generate sales. The key to having effective yard signs involves using creativity in the design of them. Be […]

Dec 7, 2009 · 3 min

Vector-vs-bitmap

Sign Marketing 101

Vector vs Bitmap

In the realm of digital design, especially when crafting visually compelling signs with images or logos, the choice between vector and bitmap (or raster) graphics is crucial. These two foundational types of 2D graphics serve distinct purposes and are essential tools in a designer’s arsenal. Bitmap (Raster) Graphics: Pixel-Perfect Detail Bitmap graphics are digital images […]

Feb 20, 2009 · 3 min