January 2020

How to Leverage Yard Signs to Capture the Attention of Your Audience

In this present age of electronic data that flows without ceasing, digital marketers have made extraordinary advances in audience targeting with online advertising. The advertising industry’s ability to reach target audiences on a microscale is nothing short of astonishing. For example, Android smartphones come out of the box configured to operate as keyword-driven wiretaps that attempt to sell their owners’ products and services that they haven’t even shopped for yet. 

While the ability of smartphones to capture the public with ever greater precision using personalized advertising is impressive, there is another, much lower-tech but often a far more effective way for businesses and other advertising clients to reach large groups of people who comprise similar clientele: yard signs

City organization encourages similar types of people to cluster in far greater density than in rural areas. Unlike phone ads that often create unintentional resentment for the product, people often find their attention drawn to lawn signs of purpose, especially if they are well-placed. There are five things that everyone should know about highly effective yard sign leveraging.

Use Distinguishing Colors

Set your sign apart from those of the competition. This is important for anyone that is a political candidate in an election. Yes, red, white, and blue may be the most patriotic colors, but when everyone is using those colors, it’s hard to stand out. Choose a color that pops. This is especially important when candidates share similar or the same name.

Locate Signs Where The Targeted Audience Is

Place yard signs in places that attract the targeted demographic. Every city has something special about it. The places, landmarks, and attractions within a given area have much to do with the people who come through that area. Imagine a sign that advertises a home-delivery service for a pharmacy or a mobility scooter for the disabled. Where is the best place to put it to draw the attention of the people who stand to benefit most from the info? Try locating signs near a bingo hall, WMCA, VFW, or American Legion Post. A sign that advertises a daycare, little league, dentist office, or tax preparation service will perform well near community parks, greenways, grocery stores, and recreation centers. Always seek to place signs where they’ll be most effective. 

Include A Visual Representation Of The Product Or Service The Sign Offers

This isn’t possible with every single sign, but even taking one sign to the next level is apt to increase sales. For example, a landscaping company would be smart to put their sign right next to an outstanding sample of their work, such as a freshly manicured lawn. If that isn’t possible, put it near a related object. When potential customers can visualize your service, they will be more inclined to work with you.  

Outperform Your Competition With Precision Placement Instead Of Unproductive Excess

One of the greatest challenges of advertising with yard signs is that there will be times when your competitors will have thoroughly, and sometimes excessively, covered the same areas where you plan to place your signs. In cases such as this, it is best not to respond the same way. Signs that perform well in over-saturated areas have distinctive features, are larger than their peers, or have an advantage because of their placement. In a sea of small ground signs, a larger sign at the back on a pole will always shine brightly. A single, well-placed sign has the potential to be the one that a passersby remembers because it stands out from the others so well. 

Create Associations With Yard Signs 

Associate yard signs with anything that naturally draws onlooker’s attention. Something with enough visual appeal that it naturally draws the attention of a passing motorist is an ideal place for a yard sign. Therefore, if you are placing yard signs on a winding neighborhood road, take care to place them in front of the nicest homes. Keep an eye out for attention-grabbing landscape features and pop a sign there. Statues, murals, and landmarks are all optimal places for yard signs. 

It’s easy to assume that adequate communication requires technology, but sometimes, just the opposite is true. Yard signs are a tried-and-true method of effective advertising. Don’t wait to see if someone will open your email advertisement—place an order for your custom made yard signs today.

 

Are Election Posters Effective?

Political advertising has a long, storied history. However, its power wasn’t really recognized until the 50s, when the modern version came into play. In today’s digitally-driven environment, it’s easy to dismiss print ads as an irrelevant medium. However, people are up to 70% more likely to remember candidates who advertise in print rather than online. 

There’s a growing demand for print media, and political posters are still one of the best ways for candidates to spread their messages. Here are a few reasons why election posters are still useful in today’s world.

They’re Affordable

One of the biggest advantages of politically-focused custom posters is that they’re relatively inexpensive to produce. It doesn’t cost much to create, print, and put up an effective poster, and when they’re made of the right materials, they’re very durable. Spreading a candidate’s message in this manner is more cost-efficient than a radio, digital, or TV ad may be.

Political Ads Are Highly Visible

No matter a candidate’s political affiliation, a well-placed election poster will make potential voters stop and think for a second. Because of their visual impact and size, there’s no disputing that a well-crafted poster with an effective campaign message can help a candidate spread the word.

Helping Candidates Build Credibility

Traditional media such as magazines, newspapers, and posters are trusted sources of information, and they’re perceived as being more credible than social media and online ads. Campaign posters have long appeared out in public, which does much to make candidates seem more trustworthy and believable than their competitors are.

Assisting With Recall

Compared to ads viewed on a computer, tablet, or phone, printed ads are more comfortable to the viewer’s eye. There’s something about a printed poster that the human brain finds easier to understand. People are more likely to remember printed campaign ads, especially if the candidate’s message gives them food for thought.

A Flexible Way to Spread the Word

A political poster can help a candidate convey their message in numerous ways. From a visually appealing font to a cleverly written message, these custom-printed posters make it easy for candidates to market themselves. 

Eliciting an Emotional Response

Election posters are powerful in the ways they affect viewers’ subconscious responses. A well-planned poster can arouse empathy, which helps a candidate connect directly with voters’ minds and hearts.

Getting the Message In Front of a Captive Audience

A campaign poster that’s properly placed on a busy street or in a shopping center can do much for captive audiences. When posters are placed in high-traffic areas, candidates find it easier to get their message in front of more people.

Political posters have an enduring history, but thankfully, they will be useful well into the future. When candidates use their advertising spaces to create direct calls to action, they’re more likely to achieve the desired result. To find out how Super Cheap Signs can help you increase your chances of election, contact us today.

Why Business Owners Should Invest in Car Magnets

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Why Business Owners Should Invest in Car Magnets

Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like a good investment, but there are a fixed number of people who will pass them each day, limiting the amount of exposure a business can get from them.

Benefits of Car Magnets

Car magnets are a way to use a vehicle’s available real estate to advertise a business. The average person spends 40-90 minutes in their car each day. During that time, a vehicle can pass over 1,000 cars. Car magnets put a business’s name in front of thousands of eyes, making them a valuable advertising resource. Below is a list of reasons business owners should invest in car magnets. 

Budget-Friendly

A car magnet could reach up to 30,000 people every month just by being displayed on the side of a vehicle that is driven every day. To get that many impressions through Google or social media advertising, businesses would need to spend a lot of money. Car magnets cost less, making them a bargain compared to digital marketing costs. 

Mobile Advertisements

Billboards are stationary, so only people in the same location will see the advertisement. The average cost of a billboard is over $6,000, making it a costly way to advertise to a limited number of people. Car magnets bring the advertisement to several areas, increasing the number of people who see it and increasing awareness of the business in a larger geographical area. 

Low-Maintenance

Car magnets have some maintenance requirements, such as cleaning underneath them to prevent scratches on the vehicle or washing them if they become dirty with road salt. However, aside from gentle cleaning, car magnets are easy to use. Removing them is just a matter of peeling it off the side of the vehicle. 

Cross-Channel Marketing

When people think of car magnet design, they often assume it will be a business’s logo and phone number. However, car magnets can be used with other advertising platforms to increase the effectiveness of a larger campaign. For example, car magnets can display a 5-digit shortcode that individuals can send a text message, allowing them to opt-in to a larger marketing initiative. 

When business owners use car magnets in this manner, they can easily track the magnets’ effectiveness. By using a unique code or URL on the car magnet, business owners can see how many of their customers found out about them through the car magnet, allowing them to calculate their marketing return on investment. 

Gets People Talking

Car magnets get people’s attention. Business owners who display them proudly on their car notice that others will approach them with questions about their business. Once the conversation is started, business owners can use the opportunity to give a short sales pitch or invite the person to visit the business’s location. 

Designing a Car Magnet

Not all car magnets are created equal. There are specific design elements that, when used correctly, can maximize the magnet’s draw. Below are some tips on designing a high-impact car magnet.

Make the Business Name Prominent

While many people see car magnets every day, most have little time to look at them. It is important that the business’s name is the most prominent feature on the magnet, ensuring that the public remembers them.

Use High-Contrast Colors

Bland colors or colors that match the vehicle are likely to go unnoticed. Using high contrast colors that stand out from the vehicle ensures people notice the magnet and pay attention to the information that is on it. 

Keep it Easy to Read

Most people have driven behind a car with a bumper sticker that made them squint to read it. Not only is this ineffective, but it is also dangerous, too. Car magnets should be easy to read, with bold text and a prominent call-to-action that only takes a glance to understand. 

Car magnets are a versatile, low-cost way for business owners to increase awareness around their brand. They are more effective than traditional advertising methods, such as billboards and print ads, and have a better return on investment. 

How to Win Your Election with Political Campaign Signs

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Nine Ways Signs are Impacting Political Campaigns at All Levels

Every year it seems like more and more people are becoming politically active. As the number of political movements grows, campaign managers must step up their advertising efforts to keep from being drowned out by the crowd. These individuals are busy planning events, organizing rallies, and getting the word out about their campaign, so any advertising help they can get is helpful.

Campaign signs are one of the best ways to spread the word about a campaign without spending too much time and effort on advertising. While a good campaign needs to advertise across a broad range of channels, even the slightest increase in visibility can give them a competitive edge. There are many ways to use a campaign sign that can help boost the performance of a larger initiative. 

Local Politics

National elections draw a lot of attention, but local politics is where voters can make the biggest difference. Using a campaign sign to encourage voters to participate in their local government can help unify the community and bring power back to the hands of the people.

National Elections

If there’s one thing that recent elections have taught Americans, it is the power of grassroots political campaigns. Getting media attention during a presidential election is challenging for less well-known politicians. Campaign signs can help put their name in front of thousands daily with minimal effort.

Ballot Initiatives

Ballot initiatives are an important way for citizens to get an issue on the ballot during the next election. These initiatives require many signatures before they can be brought to a vote. Campaign signs can direct citizens to a website to read about the initiative and sign their names.

Judicial Elections

In several jurisdictions, judges are appointed to an office by a popular vote. Whether they run a campaign to be newly elected or keep their office, campaign signs can increase awareness of their campaign and encourage voters to support them.

School Board Elections

In most cities, members of the board of education are elected into their position. The number of people that run for these seats can be overwhelming, making it difficult for a candidate to stand out. A well-designed campaign sign can help a candidate get the public’s attention, giving them a competitive edge over others.

Law Enforcement Elections

Some law enforcement positions rely on an election to determine who fills them, such as the Sheriff and Chief of Police. Individuals who want these positions have to run aggressive campaigns to win over the public. Campaign signs can help these individuals get publicity and encourage voters to vote in their favor. 

As Part of an SMS Marketing Campaign

SMS marketing strategies use 5-digit shortcodes to encourage individuals to opt-in to a marketing campaign. This is more effective than email marketing, making SMS marketing a huge asset to politicians running for office. Rather than send emails that are never read, candidates can use campaign signs printed with the shortcode on it to encourage citizens to receive text messages directly from their campaign. 

Solicit Donations

Campaigns rely heavily on donations from the people that support them. Soliciting donations from these individuals often involves various tactics, including fundraising events and social media advertising. Campaign signs can be printed with information on where to send donations, giving campaign managers a passive way to solicit donations from the public.

Raise Awareness About a Cause

Most political campaigns are built upon a specific cause, such as climate change or equal rights. Individuals who feel passionately about a cause and are part of an organization to address it can use campaign signs to increase public awareness. These signs are viewed by thousands of people each day with minimal effort.

Raising awareness about a campaign is integral to getting a person elected to office or getting an issue onto a voting ballot. The number of candidates from which to choose can be overwhelming, which discourages many voters from engaging. Campaign signs passively raise awareness about a campaign so voters become familiar with the cause and are more likely to support it.