Political advertising has a long, storied history. However, its power wasn’t really recognized until the 50s, when the modern version came into play. In today’s digitally-driven environment, it’s easy to dismiss print ads as an irrelevant medium. However, people are up to 70% more likely to remember candidates who advertise in print rather than online.
There’s a growing demand for print media, and political posters are still one of the best ways for candidates to spread their messages. Here are a few reasons why election posters are still useful in today’s world.
One of the biggest advantages of politically-focused custom posters is that they’re relatively inexpensive to produce. It doesn’t cost much to create, print, and put up an effective poster, and when they’re made of the right materials, they’re very durable. Spreading a candidate’s message in this manner is more cost-efficient than a radio, digital, or TV ad may be.
Political Ads Are Highly Visible
No matter a candidate’s political affiliation, a well-placed election poster will make potential voters stop and think for a second. Because of their visual impact and size, there’s no disputing that a well-crafted poster with an effective campaign message can help a candidate spread the word.
Helping Candidates Build Credibility
Traditional media such as magazines, newspapers, and posters are trusted sources of information, and they’re perceived as being more credible than social media and online ads. Campaign posters have long appeared out in public, which does much to make candidates seem more trustworthy and believable than their competitors are.
Assisting With Recall
Compared to ads viewed on a computer, tablet, or phone, printed ads are more comfortable to the viewer’s eye. There’s something about a printed poster that the human brain finds easier to understand. People are more likely to remember printed campaign ads, especially if the candidate’s message gives them food for thought.
A Flexible Way to Spread the Word
A political poster can help a candidate convey their message in numerous ways. From a visually appealing font to a cleverly written message, these custom-printed posters make it easy for candidates to market themselves.
Eliciting an Emotional Response
Election posters are powerful in the ways they affect viewers’ subconscious responses. A well-planned poster can arouse empathy, which helps a candidate connect directly with voters’ minds and hearts.
Getting the Message In Front of a Captive Audience
A campaign poster that’s properly placed on a busy street or in a shopping center can do much for captive audiences. When posters are placed in high-traffic areas, candidates find it easier to get their message in front of more people.
Political posters have an enduring history, but thankfully, they will be useful well into the future. When candidates use their advertising spaces to create direct calls to action, they’re more likely to achieve the desired result. To find out how Super Cheap Signs can help you increase your chances of election, contact us today.