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Eight Considerations When Making Custom Posters
In our culture today, there are so many things vying for our attention. Advertisements on the side of the road, phones in our pockets, and our busy family schedules often leave little time for enjoying any moments of silence. In this busy world, it can be difficult to capture the attention of our family, friends, and even strangers. This is why, if you are trying to make posters to advertise a special event, let customers know of an upcoming sale, or even catch the eye of your students in the classroom, it is important to know how to design an attractive sign that causes someone to look twice. Here are a few considerations to take into account when designing a beautiful and effective poster.
The most effective advertisements are those that use simplicity as a tool to express a thought. Posters that have too much information crammed onto a small space will overwhelm the viewer and cause them to pass over it without reading. When planning the design, think about the message you want to put across and then find the simplest way possible to make your point.
The colors that you use on your poster can make a big difference. There has been extensive research done to find out which colors work best to draw in a consumer. Although color associations are not foolproof, there are some general rules that you can follow when making a choice about which colors to use. For example, bright colors such as yellow and red work well when advertising a sale. Colors such as white, blue, and black work well when advertising technology. Green is especially effective for environmentally friendly products or natural beauty products.
The way that information is placed on the page can actually force the eye to read certain information first. For example, the most important information is usually placed at the top. Contact information or other small print is placed at the bottom while other relevant information is generally placed in the middle.
The size of the text naturally draws the reader’s eyes around the poster. The most obvious rule to follow is to use a larger text for the information that you want to jump right out at the reader. Think about signs advertising discounted products that you have seen in the store. The words most often printed in large text are words that immediately capture the attention of a consumer such as “Free” or “75% Off.”
Call to Action
One of the most important things to include on posters is a call to action. This is a statement somewhere on the poster that encourages the reader to act on what they have just read. These are usually imperative statements such as “come to our sale” or “call us today” that prompt the individual to take the desired action.
Artwork or Illustrations
The artwork or illustrations that are placed on a poster are arguably even more important than the text. Pictures can immediately evoke emotion and when used in conjunction with a few effective words can make a powerful impression on the reader. You should choose your artwork carefully and make sure that it always adds to rather than detracts from the overall message.
Mixing Print with Digital
It is crucial in our age of technology to connect all of your print mediums to the digital world. Whether this is by including a QR code on your signs or by mentioning a social media page that the reader can visit, viewers of a poster will always want some way to be connected to the internet. This is a step that should rarely be skipped by the designer of the sign.
You should always choose a mood that you want the poster to portray before you begin. If the sign is going to be humorous, be sure that everything on the page is aiding that goal. Other posters are simply informative, and still others are meant to create a serious emotional response. The words, colors, and pictures that you use will all contribute to your overall mood.
There are so many uses for a poster. They can be used for artwork, political statements, and advertisements, or they can be used to brighten up a classroom or spread the word about a special event. Whatever the goal, it is important to consider text size, color, mood, pictures, and all of these other points before creating a sign that will work for you and your purpose.