Yard Sign Stakes: A Comprehensive Guide to Wire Stakes

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What are Those?

Ever wonder what those little metal looking wires are that hold up the yard signs? You know, the yard signs you see on the side of the road? They are called H-wire stakes, more commonly called wire stakes or H-wires and they are made of galvanized steel. There seems to be a variety of different types of H-wires but after just learning what they are, how do you know which to get? Here at Super Cheap Signs, we carry 4 options of wire stakes. We’ll go over the different kinds and what they’re best suited for when it comes to displaying your signs.

The Standard

Standard H-wire

First, we have the Standard H-wire. They consist of 4, 9-gauge steel wires that are welded together to form an “H” shape, just with two lines in the middle instead of one. These are 30 inches tall and 10 inches wide and best suited for signs no bigger than 24”x 24”. These are the most common type of H-wire to see in the wild and are going to be our base of comparison for the other wire stakes we’re about to go over.

Half the size, all the hype!

Half-Size H-wire

Second, we have Half-size H-wires, which are just as they sound. Imagine taking a standard H-wire and cutting it in half. What you’re left with is 2 half size h wires. Nifty, right? These are only 15 inches tall but still 10 inches wide. Great for keeping your signs low to the ground and create the illusion that the signs are just standing upright on their own. These are also great for areas with higher winds than average. Best for smaller signs but can still hold the traditional 18×24 signs as well.

Economy’s booming

Economy H-wire

Third up on our list are Economy H-wires. These are slightly shorter than the standard wire stakes, but still stand tall at 24 inches. These also maintain the same width of 10 inches, as well as 9-gauge steel wire. Being a bit cheaper than the standards, but still offering similar results, economy H-Wires are definitely the more budget friendly option. Plus, if you need something to be displayed lower than the standard but higher than the half size, these are the perfect middle ground.

Don’t worry, these are Heavy-Duty!

Heavy-Duty wire stake

Finally, we have our Heavy-Duty H-wires. These are as the name implies, heavy-duty and meant for places where the ground is tougher than your grandpa. But seriously, the base of these are made from 3-gauge steel wire which is considerably thicker than the 9-gauge the rest are solely made of.  They still have the 9-gauge wires too, just on the top of them so that the signs can still fit. They’re the common choice for displaying signs with sizes like 24×32, 24×36, and 24×48. They can be used for signs as big as 4’x4’, as long as you use two at a time. We recommend using U-channel posts for signs 4’ or taller but this article is about wire stakes, so we’ll come back to that later. Either way, having some heavy duty H-Wires will definitely help your signs stand up to the elements, no pun intended.

The Choice is Yours!

The Choice is Yours With all these options, now you have a better idea on what would work best for your specific needs. When in doubt the standard size is going to be the safe bet. They’re the standard for a reason, right? If you have any further questions, check out our accessories page. Don’t hesitate to give us a call at 512-833-9900 and as always, we look forward to keeping on providing you with more sign knowledge in the future.

TLDR: So… What kind of H-wires are there?

Custom Posters for Cheap

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When it comes to reaching an audience, posters are one of the most fruitful and surefire means of capturing someone’s attention. All you need to make a powerful visual impression is a tactful design and clean layout that is memorable but does not cost a fortune. No matter what your business objectives, custom posters are an effective means of promoting your cause while simultaneously imparting a little aesthetic flair. If that idea sounds enticing, here are some more reasons why economically priced custom posters are a must.

Posters Are Cost Effective

Whether your goal is to market a business or decorate your home, posters are extremely cost-effective. Compared to print ads, posters will save you a lot of money and, in the case of marketing your business, could potentially result in more exposure.

Compared to print ads, posters are a decidedly more economic solution. Typical print ads can range anywhere from $500 to over $15,000, which is much more expensive than an ostentatiously large poster with high-quality graphics. On top of that, keep in mind that a print ad will restrict your audience to those who read or subscribe to those particular publications. On the other hand, a cleverly placed poster will incur no such restrictions.

First Impressions Are Everything

While posters are certainly convenient for your budget, they are also an excellent means of generating positive first impressions from prospective customers. This is why high-quality materials and extensive color options are so important. Fortunately, quality is easy to find at Super Cheap Signs. In addition to providing photo-quality, large format printing, they offer the option to customize your entire poster. You can even upload custom designs for inclusion wherever you see fit. Whether you want to create something completely new or riff on an old idea, their team of experts is ready to help you every step of the way.

Posters Are Flexible

One of the most convenient aspects of posters is their seemingly endless range of possible shapes and sizes. So whether your goal is to create hundreds of smaller promotional posters for a particular ad campaign, or several larger posters for branding purposes, the inherently flexible capabilities therein should give you peace of mind in knowing that your options are wide open. Additionally, posters are convenient because they can be customized to suit your audience’s desires and expectations. For example, you can incorporate a QR or coupon codes to engage tech-savvy consumers. Beyond that, posters give you plenty of room to play around with customized sizes.

Posters Promote Visibility

Posters are a marketing savant’s dream because they can be hung just about anywhere. From coffee shops to bookstores to banks, posters can add some needed depth to just about any setting. When hanging your posters, try to think as strategically as possible. You will want to ensure they are spread out in locations where people’s eyes frequent, as opposed to cluttered together in a corner somewhere. However, be sure to check with your local laws and regulations prior to hanging anything, as there may be some rule particular to your location that escapes the scope of this article.

Posters Are a Great Way to Gain Exposure

This may seem obvious, but the mere act of hanging a poster in a walkway or public location means that someone is bound to see it. As mentioned, this directly contrasts with print ads, which are only available to a specific subsection of the population. Additionally, placing a poster in a high traffic area is a great way to capture engagement and attract prospective customers. If you are planning to use your posters for a prolonged period of time, you could even opt to frame or laminate them to ensure their longevity.

Posters and Marketing

Even in today’s increasingly digital world, posters still remain one of the most intuitive ways to market a business. Expounding on the reasons listed above, posters are:

  • Affordable
  • Versatile
  • Portable
  • Flexible
  • Engaging

Using posters for marketing purposes is an economical way to amplify your brand’s visibility and gives you a strategic leg up on the competition, especially if they are ignoring posters in favor of social media advertising (though this is still important in its own way). In terms of affordability, posters are economic enough to suit just about any budget. Even if you just need to test some ideas, purchasing some custom posters in bulk and running an A/B test for font colors, sizes, designs, and image content is a cost-effective solution.

As far as portability is concerned, posters are very easy to install and transfer from location to location. Even better, some posters can be used repeatedly no matter the timeframe. This also speaks to their versatility, which makes it easy to reconfigure in accordance with the needs of your target audience.

When it comes to capturing engagement, a seasoned marketer could have a field day with just about any poster format. Combining psychological techniques, branding techniques, color theory, and tactful language is a surefire way to engage your target audience and drive engagement. To this extent, posters are available in an astonishing range of sizes, all of which can be customized to fit your aesthetic inclinations.

Finally, posters can be strategically placed just about anywhere you can think of, including indoors and outdoors. This makes them an ideal means of driving traffic. In fact, several recent studies show that calculated poster placement can drive targeted engagement of specific products. So be sure to do your research and place your posters as strategically as possible.

Around the Clock Marketing

Unlike commercials or print ads, most posters are visible 24 hours per day (though this obviously varies in accordance with where they are located). Consequently, they are not limited by budgetary or spending constraints. This means that people will always have a chance to familiarize themselves with your businesses. How’s that for around the clock marketing?

Science Has Spoken

One of the biggest hurdles in advertising and marketing is getting an idea to stick in someone’s mind. However, before an idea can be incepted, you need to make sure your subject is paying attention. A 2013 study published by the Health Information and Libraries Journal discovered that posters are the primary means of relaying information in academic and public health industries. Further, it shows that posters can effectively condition attitudes and influence behaviors. This insight has been incorporated into the medical and dental industries to great success.

The aforementioned success isn’t just applicable to health industries. Posters have been used to successfully convey and instill information across a variety of professions. As an entrepreneur, you likely do not have a lot of time on your hands but have critical information that you need to convey. In this situation, many people would opt for a slideshow presentation or a PowerPoint.

However, that basically just gives your employees and colleagues a break from their daily tasks and in no way ensures they are retaining any of the information presented. Instead, research shows that whipping up and displaying a custom poster that succinctly conveys the information is a much better means of promoting active learning. Additionally, an effective poster will inspire viewers to ask questions. In the context of a meeting or presentation, this will likely result in a meaningful discussion that will illuminate everyone’s understanding of a particular topic. Needless to say, this is much more effective than the passive experience facilitated by slide shows, PowerPoints, and worst of all: presentations with no visual aids whatsoever.

Super Cheap Signs Is Your Best Source for Custom Posters

Taking the above information even further, while the information conveyed in slideshows and Power Points vanishes from sight the second the next slide occupies the screen, posters remain present until you physically move them. When combined with high-quality material, such as the Postermax paper used by Super Cheap Signs, posters appear authoritative and are likely to inspire positive comments.

If you are on the market for economically priced custom posters, Super Cheap Signs has everything you need. In addition to providing a wide variety of templates, they also offer complete customization, which is a great way to convey more specific messages. Even better, they accept custom images, meaning you can incorporate your own art and custom graphics into your poster. They also offer discounts if you choose to order in bulk quantities, which ultimately saves you time, effort, and money.

All of their posters are made with high-quality Postermax paper, feature one-sided print, and are strong enough for any indoor use. They also offer an array of poster and sign accessories, including wireframes, stakes, spin handles, flyer boxes, suction cups, and more. No matter the application, the seasoned professionals comprising their team are more than ready to assist with all of your poster-related needs.

Stickers Make Versatile Advertisements

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When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers.

Custom stickers are one of the most cost-effective means of promoting any business or cause. Simply place them on a vehicle in a well-chosen spot and you will have people all over town registering your brand in no time. Still not convinced? Read on to learn about some of the other advantages of vinyl stickers.

The Benefits Of Vinyl Stickers

When it comes to advertising and promotion, vinyl stickers have some clear benefits as opposed to other approaches. For one, vinyl stickers are much more durable than stickers constructed from paper. Additionally, they are resistant to tearing, fading, and degradation—properties which make them ideal for outdoor applications and public displays.

The benefits of vinyl stickers are directly correlated with the beneficial properties of the vinyl itself. These include:

  • Affordable and durable material
  • Environmentally friendly
  • Easily removable with no harmful residue
  • Moisture and humidity resistant
  • Available in matte
  • Vibrant images on a mobile platform

Potential Uses For Vinyl Stickers

The potential uses for vinyl stickers are virtually limitless. Whether you use them to advertise specific aspects of your product or as a warning label, vinyl stickers are a cost-effective means of conveying your message. This versatility is amplified by their inherent ability to be customized with specific lettering, colors, shapes, and messages that provide pertinent information to your target audience.

Using Vinyl Stickers For Mobile Advertising

Mobile advertising is one of the most practical uses for vinyl stickers. With some clever placement and a little luck, vinyl stickers could open your business up to an entirely new customer base. This is especially advantageous if your stickers include your contact information such as an email address or phone number. Even if you opt not to include contact information, a colorful, eye-catching logo is sure to garner some attention and amplify your visibility. Pairing with a seasoned signage company like Super Cheap Signs is an excellent idea, as they have everything required to create quality vinyl stickers that are adherent to a variety of shapes and sizes. So if you have specific questions, do not hesitate to get in contact with a member of their team.

Vinyl Stickers Cheap To Produce In Large Quantities

When it comes to mass appeal, one of the most advantageous aspects of bumper stickers is their inexpensive cost when produced in large quantities. Thanks to advancements in technology, printing is now largely automated, which has substantially driven down costs across the board. So before you spend an arm and a leg on that gigantic billboard, ask yourself if that is really a better way to achieve brand recognition than having thousands of instances of your logo all over town.

Using Vinyl Stickers Means Easy Distribution

To put it succinctly, people love putting stickers on things. Whether for artistic or psychological reasons, something about affixing stickers to things is resolutely appealing. As far as advertising is concerned, stickers essentially automate the entire process. As a quick tour of any social media profile will demonstrate, people will not hesitate to show others what brands they associate themselves with. Vinyl stickers ensure that you are able to use this proclivity to your advantage.

Don’t Just Introduce Your Brand, Reinforce Its Identity

Any seasoned entrepreneur will tell you that building a reputable brand identity is no easy task. From finding the perfect logo to developing a comprehensive message and strategy, conveying the best aspects of your brand requires a lot of hard work and dedication. Fortunately, once you have successfully developed your brand, you can use vinyl stickers to drive your message home. No matter whether you give them away for free or sell them, you are conveying that your brand has value. In the long run, this will facilitate closer relations between your brand and your target audience. What’s more, you will get free advertising when any of these people affix the sticker to their vehicle and drive around.

When it comes to today’s advertising landscape, few things are more important than establishing a trusted brand identity. This is why it is so important to have customers sporting your logo. When their friends see that they trust your brand enough to put your logo on their vehicle, they are more likely to trust your company. Needless to say, this gives you a clear advantage when it comes to growing your business and expanding your customer base.

Never Underestimate The Power Of Word-Of-Mouth

With the rising popularity of social media, many people seem to think that successful marketing must take a decisively digital direction in order to maintain relevance. Fortunately, these people are wrong. Several recent studies have demonstrated that most of the world—over 85%, in fact—trust word-of-mouth recommendations from their friends and acquaintances. To this extent, most word-of-mouth conversations take place on-site and offline. Rather than appealing to one side or the other, stickers occupy the middle ground by encouraging people to discuss your brand both online and offline.

Stickers Are A Great Way To Reach People Who Do Not Like Advertising

Given the influx of advertising these past few decades, it is not surprising that most people are becoming resistant to traditional methods. Consequently, this has forced advertising and marketing professionals to adopt more connection centric approaches. In this regard, stickers are extremely effective thanks to their ability to be displayed without seeming like an outright advertisement. In this context, a sticker is mobilized more like an endorsement or recommendation than an advertisement.

Stickers Can Be Used For Inexpensive Branding

Although giving away stickers for free certainly comes with its own advantages, they can also be used to brand your products and related packaging or signage. Rather than solely relying on your audience to put your message out into the world, you can ensure that some of that ground is covered before your product even hits the shelves.

Use Stickers To Compound Your Marketing

While increasing your brand exposure is certainly something you should remain focused on, you can also use stickers to strengthen your marketing efforts. For one, stickers make great giveaway prizes. All the better if they contain pertinent information or some kind of message on the reverse side. Additionally, you should always be sending stickers if you operate by direct mail. That’s because stickers have been shown to increase the open rates of direct packages. Even better, stickers serve as a crucial linchpin in cooperative campaigns by keeping costs down and garnering more impressions.

Stickers Can Help You Develop Future Marketing Efforts

As you have likely learned from this article, a lot of time and effort should go into creating the perfect sticker design. The nature of this process affords ample time to develop a comprehensive understanding of your brand’s message and how to convey it. In turn, this knowledge will inform future marketing efforts, including future logo designs, business card ideas, website ideas and features, press releases, and more. So when you are engaging in this process, pay close attention to what you learn. Specifically, understand who you want to communicate with, how to find them, what their interests are and how you can appropriately address them, and how you can clearly and succinctly convey your message in the most effective but least intrusive way possible.

Can’t I Just Make Stickers Myself?

Many people have purchased expensive printing machines and attempted to make their own vinyl stickers only to find out that the process is much more arduous than it seems on the surface. Problems typically tend to arise when die-cutting, coloring, or applying adhesive, and can prove to be rather time-consuming in the event that anything goes wrong.  This is why many professionals opt to order their stickers from seasoned signage companies like Super Cheap Signs, who use powerful machines and software to produce a variety of custom images with expedient turnaround times.

The professionals at Super Cheap Signs understand that marketing is all about developing and maintaining relationships. It is about forming a symbiotic relationship with people who will ultimately benefit from your services and support you in the process. As far as these relationships are concerned, stickers signify trust and understanding. Consequently, equipping the right people with your stickers could potentially spread brand awareness much faster than any expensive advertising campaign, and lend your brand an air of authenticity in the process.

In addition to providing a comprehensive array of fonts, shapes, and colors, stickers from Super Cheap Signs can be completely customized using their convenient website. Beyond that, their impeccable team of seasoned professionals is ready to help with any questions or concerns you may have along the way. The process is so smooth you’ll wonder why you ever thought about doing it yourself in the first place.

Why Car Magnets are Great for Small Business Marketing

Are you a small business owner, marketer, or public relations professional looking for something to take your advertising game to the next level? If you already have several banners and signs placed in advantageous areas but know you could be capturing more attention in more compact spaces, why not consider cheap car magnets?

By equipping your business with the advantage of mobility, car magnets will ensure increased visibility in locations where it would otherwise be ignored. Additionally, if your business sells a variety of products, car magnets are a great way to advertise each of them on different days or in different areas.

If you’re still on the fence, here are some reasons why car magnets are the perfect tool for small business marketing.

custom car magnets

The Pros Of Magnetic Signs For Cars

Functionally, vehicle magnets are constructed from matter magnetic material for ample longevity. Where painted advertisements and semi-permanent vehicle graphics have their own advantages, neither achieves the same level of versatility as car magnets.

Functionally, most vehicle magnets are constructed from some kind of matte magnetic material for ample longevity. From their aesthetic flexibility and versatility to their compact size, car magnets inherently provide plenty of customization options that are sure to put your business at the forefront of viewers’ minds. Beyond that, they are one of the most effective and flexible means available for transforming your vehicle into a marketing powerhouse.

Vehicle Magnets Keep Your Costs Down

Vehicle magnets will ensure that your costs remain low while still affording the ability to maintain an effective advertising campaign. In particular, magnets are a cost-effective advertising solution that consumes less than half of the financial and material resources that television commercials or advertising billboards typically do. This enables you to maintain financial stability by allotting your funds to other promotional endeavors while simultaneously maintaining a meaningful approach to marketing and engaging prospective clients.

The Ability To Experiment Is An Advantage

Every professional marketer knows that maintaining the ability to experiment always assures an advantage. This is because experimentation allows you to test the effectiveness of certain approaches with different demographics. Vehicle magnets, which can be repurposed in a variety of locations, afford this degree of versatility. Additionally, if you opt to purchase several different designs you can use incoming phone calls to measure the effectiveness of each one.

effective advertising

Car Magnets Are The Epitome Of Effective Advertising

Recent studies indicate that a large percentage of people (as high as 90 percent according to some numbers) are able to remember marketing messages they have seen printed on vehicles in one form or another. From those pools, about 70 percent said the signs allowed them to form an impression of the business. Obviously, this is something that is crucial to any comprehensive marketing strategy.

When compared to other mobile advertising solutions such as permanent vehicle wraps and the like, car magnets get the job done even more efficiently and can be removed whenever you do not want them visible. This effectively puts all the power in your hands, meaning you control when your messaging is visible and when it is not.

promote effectively

When It Comes To Your Advertising Game, Promote Don’t Demote

No matter what type of business you are promoting—be it an instrument distributor, plumbing service, construction service, or even a small coffee shop—vehicle magnets are the perfect way to increase your visibility. Just think about it: how many times have you been driving around town only to come across a car magnet of some kind? Maybe you are even able to remember a few of the printed messages and logos. Quality car magnets will equip your small business with the same strategic marketing advantage.

Car Magnets Promote Customer Retention And Evoke An Immediate Response

As a business owner, you are likely already aware that the primary goal of any small business is to capture new leads while satisfying your existing customer base. Even if you are doing an exemplary job of both, there will always be circumstances outside of your control. For example, customers will move out of state, change cities, or even leave the country.

With all of this rapid fluctuation, it is up to you to do whatever it takes to make sure your small business is able to stay afloat. This is where an effective marketing strategy comes into play. Ideally, effective marketing should ensure that you bring in more customers than you lose on an annual basis. If you’ve been paying attention, you should know that car magnets are perfectly suited for this task.

For one, car magnets tend to evoke an immediate response. As people drive by, they will instantly notice your logo or advertisement, making them more likely to engage your services. To this end, take the time to ensure that your logo is cleverly positioned and colored for maximum visibility.

Maintaining Portability Is Paramount To Effective Marketing

When it comes to advertising, portability always seems to be an issue. Billboards are too static, making you completely dependent on material factors completely outside your control. However, decorating your vehicle with magnets that sport your business’s graphics and logo means you can literally put the pedal to the metal and take your business straight to your prospective clients. It doesn’t matter if you are driving all over town, to another state, or simply leaving your car parked in an extremely visible location, vehicle magnets will ensure that your advertisement reaches your intended audience.

brand trust

Car Magnets Promote A Sense Of Trustworthiness

One of the most essential and invaluable things vehicle magnets promote is trustworthiness. As prospective clients see you or your customers driving around with your logo all over the vehicle, they will automatically assume that your brand is trustworthy—after all, why would everyone be sporting your logo if you weren’t? Compared to billboards and yard signs, which seem like a more self-serving way to advertise, car magnets promote a sense of community and intimacy that a large sign, business banner or campaign sign could never match.

Beyond that, car magnets are usually manufactured with versatility and durability in mind. In addition to being constructed from a highly resilient magnetic material, quality magnets are extremely resistant to the elements and will look nice for years to come, even in dismal weather conditions. In terms of maintenance, most magnets can be removed and cleaned whenever you need, just be sure to follow whatever cleaning instructions are provided to make sure nothing happens to the magnet or your vehicle.

Once you place a few car magnets on your vehicle, you will be able to advertise your logo, slogan, and services wherever you go. Most magnets are designed for safe use with any steel surface and any paint job (again, provided you follow the proper cleaning instructions). Additionally, consider pairing car magnets with yard signs for a promotional double whammy. Together, these two products form an effective advertising combo that is sure to give your small business a necessary boost.

Vehicle Magnets Are The Perfect Way To Amplify Your Message

As prior studies indicate, car magnets are proof that there is no better way to amplify your message while creating the necessary space for handling business as usual. Once you have strategically placed your magnets on one or more vehicles, everything they are affixed to essentially becomes a mobile billboard, giving you a razor sharp advantage over the competition—especially when compared to businesses that have only invested in static methods of advertising, such as a billboard.

However, the advantages don’t stop at brand awareness or conveying particular messages. That’s because car magnets are the perfect way to save money on advertising while still making a meaningful impact on the market. They truly are one of the most economical ways to make your voice heard while saving considerable sums of money that would otherwise be spent on lavish billboards or expensive commercials.

You could use your car magnets in any or all of the following ways:

  • Highlighting important brand information
  • Promoting general brand awareness
  • Conveying a promotional message
  • Familiarizing people with your mascot, logo, or icon

Strong Returns on Branding

Car Magnets Provide The Biggest Return On Your Investment

Think about how much driving you do in a single day. How much of that consists of time spent on the freeway or crowded residential areas, where you may literally pass hundreds of vehicles? Think of all the difference a cleverly designed magnet or two could make in these situations. No matter where you go, you create the potential for generating more revenue for your business or attracting more attention to your message.

If you think one magnet will not be enough, consider placing an order for two or three. Affixing a magnet on each side of your vehicle as well as on the rear creates plenty of opportunities for people to see them. You should even consider experimenting with various sizes, which also afford their own distinct advantages. For example, placing two equal-sized magnets on the side of your car and a larger magnet on the rear is a great way to capture the attention of just about any passerby.

Applying And Removing Magnets Is A Cinch

Maintaining car magnets is usually quick and easy. In addition to being easily removable, they are extremely easy to clean. In most instances, all you have to do is apply a small amount of soap, gently rinse, and you are ready to go. This way your magnet will always be legible to everyone who passes by.

In most cases, applying your car magnet is as easy as following these steps: first, make sure to carefully clean the surface where you will be applying the magnet. A small amount of soap should suffice—however, if your vehicle is extremely dirty then it may be a good idea to give it a more comprehensive cleansing.

Next, ensure that the surface is completely dry. As with the previous step, be sure to focus on the area or areas where you want to apply the magnets. This will help you avoid compacting dirt and grime into your vehicle’s paint job and optimize your magnets for years of use.

Once everything is prepped and ready, double-check your work then go ahead and apply the magnet. Take care to massage out any curves or bumps, as these could cause problems down the road. To prevent any long term damage, even without bumps and curves, be sure to clean and dry the space underneath the magnet on a daily basis. Additionally, make sure that you remove the magnets whenever you get your car washed, as not doing so could result in loss or damage to the magnet.

Branding Considerations

Things To Keep In Mind

Before you finalize the design of your magnet or spend so much as a dime for that matter, you should thoroughly consider whether or not the look of the magnet (i.e., it’s color and general aesthetic) will vibe with your vehicle. Nothing stands out more than a dazzling color scheme, and your vehicle is certainly part of the equation. In this regard, keep in mind that minimalism is the hot trend right now—so when it comes to designing a custom magnet, less is definitely more.

Most people only have a limited number of seconds to read a vehicle magnet, so using large letters in tandem with short phrases is an excellent approach. The font choice should also correspond with your other marketing materials to promote a sense of uniformity. Additionally, consider using a border around the sign, as this has been known to focus attention and make content easier to read.

In regards to color combinations, using darker backgrounds with lighter colors optimizes readability and, depending on the colors, usually doesn’t result in significant eye strain. Get creative with your color scheme to focus viewer attention on the most important information, such as your website, phone number, or the sense of gratification your customers will get from doing business with you. Some studies have shown that simply rendering your most essential text in a different color can increase retention by as much as 75 percent.

Local Marketing Hacks To Keep Your Business Ahead Of The Competition

Signs provide on-the-spot information about your business.

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When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies.

Potential customers in your local area need to be aware that your business exists and that you can offer them the products and services they’re looking for.

And while local businesses are making a comeback (with more and more people choosing to shop where they are), many now find the most relevant stores through a web search.

What this means is that your marketing strategy needs to reach people both online and offline. You need a physical presence, as well as a virtual one.

Here are four marketing hacks for local businesses that will help point more customers straight to your door.

Optimize For Local SEO

When people search for goods and services online, they generally do it through their mobile phone. As long as their location settings are on, the search results will point them towards local stores.

When people are provided with a local suggestion, they will visit within 24 hours and 18% of those visits result in sales. So, it really does pay to make sure your business is one of those that are mentioned in search results.

But how can you make sure you appear near the top of the pile? There are a few things you can do:

  • Make sure you have a Google My Business account and enter as much information as you possibly can. You should always include your business’s opening hours, a link to your website, photos of your premises and a detailed description of what you do.
  • Do the same for Bing Local and Yahoo Local.
  • Show Google that you are relevant to the searcher’s inquiry by optimizing your description for the search terms (keywords) they might use to find you.
  • Go one step further with optimizing for keywords and set up a Google Places account. You can enter all of your relevant keywords here and they should be optimized for your location. For example, use ‘tire fitters Bradford’, rather than plain old ‘tire fitters’.

Ideally, you will only use high-resolution images and make sure the information you have on Google My Business, Bing Local and Yahoo Local is the same as on your website. You can add some keyword tools to your website builders, or use free web applications like Google Search Console and Suggestion Keyword Finder.

Create An Online Presence Through Reviews

Online consumer reviews play a key role in driving traffic to your business and boosting your search engine rankings. An astounding 93% of all consumers report that online reviews have a significant impact on their purchasing habits.

You can’t ignore the numbers. Harnessing the power of word-of-mouth by requesting reviews from your customers is one of the best things you can do for your business. You can start by:

  • Providing links to prominent review sites in customer follow-up emails
  • Mentioning reviews on receipts
  • Placing posters within your premises that point to places to leave reviews
  • Asking your staff to request reviews from the customers they serve

Encouraging your customers to leave reviews on Google, Bing and Yahoo can drastically increase your online visibility and make it more likely they’ll visit you when you come up in map search results.

Use Local Signage

To reach a wider audience, you need to expand your online presence. But tried and tested local advertising should not be ignored. Investing in local signage is one of the best ways to drive foot traffic to your business, especially if you’re not located within the main shopping area.

It’s also a great way to reinforce your company’s brand and make your business instantly recognizable to local people. Alongside the internet, signage is a 24/7 solution. It works on your behalf all day, every day.

For anyone attempting to find you from an internet search, some measure of signage that points to your premises is essential. Adding your website URL to your it can increase the ROI from your signage investment since a lot of people prefer to check out a business online before trekking out to their local store.

Some of the best signage solutions for local businesses include:

You can even mix up your strategy across your signs. On some, simply promote your business’s name and contact information. On others, advertise any local events your business is holding, or special promotions you’re running.

Final Thoughts…

They say diversity is the spice of life and this also rings true for advertising. But you don’t have to stay up into the small hours or be constantly on call to make a real difference to your online and offline presence. Both local SEO and physical marketing tactics work for you, even while you sleep. So get yourself on Google maps, invest in some local signage, and watch as the customers roll on in.

About the Author:

“Jodie is a passionate writer and editor (MSc BA Cantab) partnering with UK Web Host Review. She loves to translate dense material into information everyone can access and explores design, branding, and market psychology. Connect with her on Linkedin