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Custom Posters for Cheap

Matt Medel 4 Comments

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When it comes to reaching an audience, posters are one of the most fruitful and surefire means of capturing someone’s attention. All you need to make a powerful visual impression is a tactful design and clean layout that is memorable but does not cost a fortune. No matter what your business objectives, custom posters are an effective means of promoting your cause while simultaneously imparting a little aesthetic flair. If that idea sounds enticing, here are some more reasons why economically priced custom posters are a must.

Posters Are Cost Effective

Whether your goal is to market a business or decorate your home, posters are extremely cost-effective. Compared to print ads, posters will save you a lot of money and, in the case of marketing your business, could potentially result in more exposure.

Compared to print ads, posters are a decidedly more economic solution. Typical print ads can range anywhere from $500 to over $15,000, which is much more expensive than an ostentatiously large poster with high-quality graphics. On top of that, keep in mind that a print ad will restrict your audience to those who read or subscribe to those particular publications. On the other hand, a cleverly placed poster will incur no such restrictions.

First Impressions Are Everything

While posters are certainly convenient for your budget, they are also an excellent means of generating positive first impressions from prospective customers. This is why high-quality materials and extensive color options are so important. Fortunately, quality is easy to find at Super Cheap Signs. In addition to providing photo-quality, large format printing, they offer the option to customize your entire poster. You can even upload custom designs for inclusion wherever you see fit. Whether you want to create something completely new or riff on an old idea, their team of experts is ready to help you every step of the way.

Posters Are Flexible

One of the most convenient aspects of posters is their seemingly endless range of possible shapes and sizes. So whether your goal is to create hundreds of smaller promotional posters for a particular ad campaign, or several larger posters for branding purposes, the inherently flexible capabilities therein should give you peace of mind in knowing that your options are wide open. Additionally, posters are convenient because they can be customized to suit your audience’s desires and expectations. For example, you can incorporate a QR or coupon codes to engage tech-savvy consumers. Beyond that, posters give you plenty of room to play around with customized sizes.

Posters Promote Visibility

Posters are a marketing savant’s dream because they can be hung just about anywhere. From coffee shops to bookstores to banks, posters can add some needed depth to just about any setting. When hanging your posters, try to think as strategically as possible. You will want to ensure they are spread out in locations where people’s eyes frequent, as opposed to cluttered together in a corner somewhere. However, be sure to check with your local laws and regulations prior to hanging anything, as there may be some rule particular to your location that escapes the scope of this article.

Posters Are a Great Way to Gain Exposure

This may seem obvious, but the mere act of hanging a poster in a walkway or public location means that someone is bound to see it. As mentioned, this directly contrasts with print ads, which are only available to a specific subsection of the population. Additionally, placing a poster in a high traffic area is a great way to capture engagement and attract prospective customers. If you are planning to use your posters for a prolonged period of time, you could even opt to frame or laminate them to ensure their longevity.

Posters and Marketing

Even in today’s increasingly digital world, posters still remain one of the most intuitive ways to market a business. Expounding on the reasons listed above, posters are:

  • Affordable
  • Versatile
  • Portable
  • Flexible
  • Engaging

Using posters for marketing purposes is an economical way to amplify your brand’s visibility and gives you a strategic leg up on the competition, especially if they are ignoring posters in favor of social media advertising (though this is still important in its own way). In terms of affordability, posters are economic enough to suit just about any budget. Even if you just need to test some ideas, purchasing some custom posters in bulk and running an A/B test for font colors, sizes, designs, and image content is a cost-effective solution.

As far as portability is concerned, posters are very easy to install and transfer from location to location. Even better, some posters can be used repeatedly no matter the timeframe. This also speaks to their versatility, which makes it easy to reconfigure in accordance with the needs of your target audience.

When it comes to capturing engagement, a seasoned marketer could have a field day with just about any poster format. Combining psychological techniques, branding techniques, color theory, and tactful language is a surefire way to engage your target audience and drive engagement. To this extent, posters are available in an astonishing range of sizes, all of which can be customized to fit your aesthetic inclinations.

Finally, posters can be strategically placed just about anywhere you can think of, including indoors and outdoors. This makes them an ideal means of driving traffic. In fact, several recent studies show that calculated poster placement can drive targeted engagement of specific products. So be sure to do your research and place your posters as strategically as possible.

Around the Clock Marketing

Unlike commercials or print ads, most posters are visible 24 hours per day (though this obviously varies in accordance with where they are located). Consequently, they are not limited by budgetary or spending constraints. This means that people will always have a chance to familiarize themselves with your businesses. How’s that for around the clock marketing?

Science Has Spoken

One of the biggest hurdles in advertising and marketing is getting an idea to stick in someone’s mind. However, before an idea can be incepted, you need to make sure your subject is paying attention. A 2013 study published by the Health Information and Libraries Journal discovered that posters are the primary means of relaying information in academic and public health industries. Further, it shows that posters can effectively condition attitudes and influence behaviors. This insight has been incorporated into the medical and dental industries to great success.

The aforementioned success isn’t just applicable to health industries. Posters have been used to successfully convey and instill information across a variety of professions. As an entrepreneur, you likely do not have a lot of time on your hands but have critical information that you need to convey. In this situation, many people would opt for a slideshow presentation or a PowerPoint.

However, that basically just gives your employees and colleagues a break from their daily tasks and in no way ensures they are retaining any of the information presented. Instead, research shows that whipping up and displaying a custom poster that succinctly conveys the information is a much better means of promoting active learning. Additionally, an effective poster will inspire viewers to ask questions. In the context of a meeting or presentation, this will likely result in a meaningful discussion that will illuminate everyone’s understanding of a particular topic. Needless to say, this is much more effective than the passive experience facilitated by slide shows, PowerPoints, and worst of all: presentations with no visual aids whatsoever.

Super Cheap Signs Is Your Best Source for Custom Posters

Taking the above information even further, while the information conveyed in slideshows and Power Points vanishes from sight the second the next slide occupies the screen, posters remain present until you physically move them. When combined with high-quality material, such as the Postermax paper used by Super Cheap Signs, posters appear authoritative and are likely to inspire positive comments.

If you are on the market for economically priced custom posters, Super Cheap Signs has everything you need. In addition to providing a wide variety of templates, they also offer complete customization, which is a great way to convey more specific messages. Even better, they accept custom images, meaning you can incorporate your own art and custom graphics into your poster. They also offer discounts if you choose to order in bulk quantities, which ultimately saves you time, effort, and money.

All of their posters are made with high-quality Postermax paper, feature one-sided print, and are strong enough for any indoor use. They also offer an array of poster and sign accessories, including wireframes, stakes, spin handles, flyer boxes, suction cups, and more. No matter the application, the seasoned professionals comprising their team are more than ready to assist with all of your poster-related needs.

Stickers Make Versatile Advertisements

Matt Medel 0 Comments

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When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers.

Custom stickers are one of the most cost-effective means of promoting any business or cause. Simply place them on a vehicle in a well-chosen spot and you will have people all over town registering your brand in no time. Still not convinced? Read on to learn about some of the other advantages of vinyl stickers.

The Benefits Of Vinyl Stickers

When it comes to advertising and promotion, vinyl stickers have some clear benefits as opposed to other approaches. For one, vinyl stickers are much more durable than stickers constructed from paper. Additionally, they are resistant to tearing, fading, and degradation—properties which make them ideal for outdoor applications and public displays.

The benefits of vinyl stickers are directly correlated with the beneficial properties of the vinyl itself. These include:

  • Affordable and durable material
  • Environmentally friendly
  • Easily removable with no harmful residue
  • Moisture and humidity resistant
  • Available in matte
  • Vibrant images on a mobile platform

Potential Uses For Vinyl Stickers

The potential uses for vinyl stickers are virtually limitless. Whether you use them to advertise specific aspects of your product or as a warning label, vinyl stickers are a cost-effective means of conveying your message. This versatility is amplified by their inherent ability to be customized with specific lettering, colors, shapes, and messages that provide pertinent information to your target audience.

Using Vinyl Stickers For Mobile Advertising

Mobile advertising is one of the most practical uses for vinyl stickers. With some clever placement and a little luck, vinyl stickers could open your business up to an entirely new customer base. This is especially advantageous if your stickers include your contact information such as an email address or phone number. Even if you opt not to include contact information, a colorful, eye-catching logo is sure to garner some attention and amplify your visibility. Pairing with a seasoned signage company like Super Cheap Signs is an excellent idea, as they have everything required to create quality vinyl stickers that are adherent to a variety of shapes and sizes. So if you have specific questions, do not hesitate to get in contact with a member of their team.

Vinyl Stickers Cheap To Produce In Large Quantities

When it comes to mass appeal, one of the most advantageous aspects of bumper stickers is their inexpensive cost when produced in large quantities. Thanks to advancements in technology, printing is now largely automated, which has substantially driven down costs across the board. So before you spend an arm and a leg on that gigantic billboard, ask yourself if that is really a better way to achieve brand recognition than having thousands of instances of your logo all over town.

Using Vinyl Stickers Means Easy Distribution

To put it succinctly, people love putting stickers on things. Whether for artistic or psychological reasons, something about affixing stickers to things is resolutely appealing. As far as advertising is concerned, stickers essentially automate the entire process. As a quick tour of any social media profile will demonstrate, people will not hesitate to show others what brands they associate themselves with. Vinyl stickers ensure that you are able to use this proclivity to your advantage.

Don’t Just Introduce Your Brand, Reinforce Its Identity

Any seasoned entrepreneur will tell you that building a reputable brand identity is no easy task. From finding the perfect logo to developing a comprehensive message and strategy, conveying the best aspects of your brand requires a lot of hard work and dedication. Fortunately, once you have successfully developed your brand, you can use vinyl stickers to drive your message home. No matter whether you give them away for free or sell them, you are conveying that your brand has value. In the long run, this will facilitate closer relations between your brand and your target audience. What’s more, you will get free advertising when any of these people affix the sticker to their vehicle and drive around.

When it comes to today’s advertising landscape, few things are more important than establishing a trusted brand identity. This is why it is so important to have customers sporting your logo. When their friends see that they trust your brand enough to put your logo on their vehicle, they are more likely to trust your company. Needless to say, this gives you a clear advantage when it comes to growing your business and expanding your customer base.

Never Underestimate The Power Of Word-Of-Mouth

With the rising popularity of social media, many people seem to think that successful marketing must take a decisively digital direction in order to maintain relevance. Fortunately, these people are wrong. Several recent studies have demonstrated that most of the world—over 85%, in fact—trust word-of-mouth recommendations from their friends and acquaintances. To this extent, most word-of-mouth conversations take place on-site and offline. Rather than appealing to one side or the other, stickers occupy the middle ground by encouraging people to discuss your brand both online and offline.

Stickers Are A Great Way To Reach People Who Do Not Like Advertising

Given the influx of advertising these past few decades, it is not surprising that most people are becoming resistant to traditional methods. Consequently, this has forced advertising and marketing professionals to adopt more connection centric approaches. In this regard, stickers are extremely effective thanks to their ability to be displayed without seeming like an outright advertisement. In this context, a sticker is mobilized more like an endorsement or recommendation than an advertisement.

Stickers Can Be Used For Inexpensive Branding

Although giving away stickers for free certainly comes with its own advantages, they can also be used to brand your products and related packaging or signage. Rather than solely relying on your audience to put your message out into the world, you can ensure that some of that ground is covered before your product even hits the shelves.

Use Stickers To Compound Your Marketing

While increasing your brand exposure is certainly something you should remain focused on, you can also use stickers to strengthen your marketing efforts. For one, stickers make great giveaway prizes. All the better if they contain pertinent information or some kind of message on the reverse side. Additionally, you should always be sending stickers if you operate by direct mail. That’s because stickers have been shown to increase the open rates of direct packages. Even better, stickers serve as a crucial linchpin in cooperative campaigns by keeping costs down and garnering more impressions.

Stickers Can Help You Develop Future Marketing Efforts

As you have likely learned from this article, a lot of time and effort should go into creating the perfect sticker design. The nature of this process affords ample time to develop a comprehensive understanding of your brand’s message and how to convey it. In turn, this knowledge will inform future marketing efforts, including future logo designs, business card ideas, website ideas and features, press releases, and more. So when you are engaging in this process, pay close attention to what you learn. Specifically, understand who you want to communicate with, how to find them, what their interests are and how you can appropriately address them, and how you can clearly and succinctly convey your message in the most effective but least intrusive way possible.

Can’t I Just Make Stickers Myself?

Many people have purchased expensive printing machines and attempted to make their own vinyl stickers only to find out that the process is much more arduous than it seems on the surface. Problems typically tend to arise when die-cutting, coloring, or applying adhesive, and can prove to be rather time-consuming in the event that anything goes wrong.  This is why many professionals opt to order their stickers from seasoned signage companies like Super Cheap Signs, who use powerful machines and software to produce a variety of custom images with expedient turnaround times.

The professionals at Super Cheap Signs understand that marketing is all about developing and maintaining relationships. It is about forming a symbiotic relationship with people who will ultimately benefit from your services and support you in the process. As far as these relationships are concerned, stickers signify trust and understanding. Consequently, equipping the right people with your stickers could potentially spread brand awareness much faster than any expensive advertising campaign, and lend your brand an air of authenticity in the process.

In addition to providing a comprehensive array of fonts, shapes, and colors, stickers from Super Cheap Signs can be completely customized using their convenient website. Beyond that, their impeccable team of seasoned professionals is ready to help with any questions or concerns you may have along the way. The process is so smooth you’ll wonder why you ever thought about doing it yourself in the first place.

Use Custom Construction Signs on the Worksite

Matt Medel 0 Comments

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When it comes to safety in the workplace, few locations have a greater need for signage than construction sites. In truth, construction is considered to be one of the highest risk industries out there, so it is always a good idea to exercise proper safety precautions. If you are in the market for quality construction signs to use on your worksite, Super Cheap Signs is your one-stop shop.

As you may know, it is imperative that the perfect construction sign displays the right message, which can be tough in certain scenarios where the information needs to be more specific. This is why, in addition to providing a variety of relevant templates for sale, Super Cheap Signs also gives you the ability to customize your signage to suit your particular needs.

Custom Signs Can Be Tailored To Expound On OSHA Guidelines

When selecting your signage, it is important to ensure it complies with OSHA (Occupational Safety and Health Administration) and ANSI (American National Standards Institute) safety standards. What’s more, by alerting workers of potential hazards and promoting proven safety practices you will be able to minimize workplace injuries, avoid costly fines and potential imprisonment, establish clear and concise safety protocol, and shield yourself from potential lawsuits. In this situation, the advantage of using custom signs means you can add additional information that would not be included on a generic OSHA or ANSI mandated sign.

In regards to minimizing workplace injuries, a sign will discourage workers from entering restricted areas. Additionally, some signs could instruct them to consider extra safety precautions while in a particular area. Such precautions could include wearing a hardhat or protective goggles in designated areas.

When it comes to efficiency, the right sign will be able to convey a clear message in regards to what constitutes proper workplace safety compliance. These types of signs promote informed workers, minimize confusion, and save you precious time.

As a business owner, you are likely aware of the expensive consequences that result from failing to adhere to OSHA and ANSI safety guidelines. In addition to costly fines, failure to comply could potentially result in your imprisonment. Along with OSHA and ANSSI compliance, having the proper signage displayed minimizes your exposure to any potential lawsuits that could arise as a result of employee negligence.

Keep in mind that your workers’ safety rests on your shoulders. As such, you are responsible for their injuries if sufficient signage is not posted. Fortunately, Super Cheap Signs is here to ensure that you have everything you need to avoid this conundrum.

OSHA and ANSI Risk Severity Specifications

As mandated by OSHA and ANSI, construction site hazard signs are subject to three risk severity designations: danger, warning, and caution. Here are brief descriptions of each.

Danger signs are designed to alert workers to grave hazards that could result in significant injury or even death. They consist of the word “DANGER” printed in white atop a red background with the safety alert symbol (an exclamation point inside a triangle) printed above.

Warning signs alert people to threats that could cause serious harm or death. They differ from danger signs in that the overall risk is somewhat smaller. They are printed in black with an orange background and feature the safety alert triangle to the left of the word “warning”.

Finally, caution signs are designed to discourage unsafe workplace practices. While the risks they address typically only lead to minor injuries, it is never good when an employee gets hurt on the job. These signs feature a yellow background with the word “CAUTION” emblazoned across in black text and the safety alert symbol to the left of the text. Notice signs convey particular information related to a building, equipment, or general space, even in ways that do not necessarily apply to safety.

In addition to meeting the aforementioned requirements, you can rely on Super Cheap Signs for a comprehensive range of customized signage solutions such as:

  • Bio-hazard signs
  • Bilingual language signs
  • Evacuation Signs
  • Exit-only signs
  • Do-not-enter signs
  • Warning signs

Labeling Property

In addition to ensuring compliance, signs can also be used to label your property and provide instructions and warnings to workers operating particular machines. This will also serve the dual purpose of amplifying your logo’s visibility. While you can certainly use an adhesive decal for this task, a well-placed sign is also perfectly suitable, especially when it comes to increasing your visibility.

Choose From Two Durable Materials

Super Cheap Signs constructs their signs from two durable, weather-resistant, long-lasting materials: AlumaCorr and MDO panels. AlumaCorr consists of 10mm composite metal bonded to each side of an AlumaCorr plastic core. They are exceptionally sturdy, durable, and mobile. On the other hand, their MDO (medium density overlay) signs are comprised of plywood with a weather-resistant resin overlay. No matter which option you choose, both are extremely durable and perfect for outdoor use. Consequently, they are able to withstand the most ferocious elements, including sun, wind, and rain. Additionally, both are printed with resilient UV inks that will keep them looking pristine for years to come.

Choose From Two Durable Materials

As mentioned, it is possible to have a custom sign that still complies with OSHA and ANSI guidelines. Custom signs come in handy when you need to include a personalized message that could improve safety conditions in a particular area. For example, if you have a specific chemical that is creating a safety hazard, you could note that information on your bio-hazard sign.

Super Cheap Signs allows you to choose the text and overall size that is most suitable to your needs. MDO panels come in 2×4, 4×4, 4×6, and 4×8, while their AlumaCorr sheets are sold in 2×4, 4×4, 4×6, 4×8, 6×4, and 8×4. No matter the size, you are able to customize the text and color to your exact specifications.

Construction Signs For Building Sites

Keep in mind that construction signs for a building site are typically temporary. While this does mean that most signage is created for single use, there are a few obvious exceptions, such as “CAUTION” and “DANGER” signs.

When it comes to materials, some companies opt for vinyl or nylon banners, while others utilize building wraps that are typically constructed from some type of mesh. However, if you are looking for a more economically priced sign that could potentially be recycled at a later time, going with the yard sign format is usually the safest option.

Appeal To Natural Curiosity

People are inherently curious, which means that when they pass your site they will usually want to know what is going on. Fortunately, signs by Super Cheap Signs can be positioned on the ground or mounted on a fence for optimal visibility. You can also add some custom text that will answer specific questions, such as when the building will open, what it is and even a small advertisement for your company that could potentially land you another contract.

Super Cheap Signs Will Help You Focus On The Task At Hand

Signs are imperative to maintaining a safe and efficient construction site. Customizing your signage makes them more visible and relevant to your workers, visitors, and various people passing by. Additionally, they facilitate a safer workplace. Super Cheap Signs wants to help you make sure your construction site is as safe as it could possibly be by simplifying the process as much as possible. Their decades of experience in the sign industry renders them uniquely suited to the task.

Be Sure To Check Local Regulations

Before ordering your construction signs, it is always a good idea to consult with local authorities to ensure your signs and the manner in which you are displaying them remain in compliance with the specific laws and regulations in your area. Fortunately, Super Cheap Signs’ expedient design process and turnaround times allow you to focus on these pressing issues while their experienced team deals with the signage and shipping specifics.

Local Marketing Hacks To Keep Your Business Ahead Of The Competition

Matt Medel 0 Comments
Signs provide on-the-spot information about your business.

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When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies.

Potential customers in your local area need to be aware that your business exists and that you can offer them the products and services they’re looking for.

And while local businesses are making a comeback (with more and more people choosing to shop where they are), many now find the most relevant stores through a web search.

What this means is that your marketing strategy needs to reach people both online and offline. You need a physical presence, as well as a virtual one.

Here are four marketing hacks for local businesses that will help point more customers straight to your door.

Optimize For Local SEO

When people search for goods and services online, they generally do it through their mobile phone. As long as their location settings are on, the search results will point them towards local stores.

When people are provided with a local suggestion, they will visit within 24 hours and 18% of those visits result in sales. So, it really does pay to make sure your business is one of those that are mentioned in search results.

But how can you make sure you appear near the top of the pile? There are a few things you can do:

  • Make sure you have a Google My Business account and enter as much information as you possibly can. You should always include your business’s opening hours, a link to your website, photos of your premises and a detailed description of what you do.
  • Do the same for Bing Local and Yahoo Local.
  • Show Google that you are relevant to the searcher’s inquiry by optimizing your description for the search terms (keywords) they might use to find you.
  • Go one step further with optimizing for keywords and set up a Google Places account. You can enter all of your relevant keywords here and they should be optimized for your location. For example, use ‘tire fitters Bradford’, rather than plain old ‘tire fitters’.

Ideally, you will only use high-resolution images and make sure the information you have on Google My Business, Bing Local and Yahoo Local is the same as on your website. You can add some keyword tools to your website builders, or use free web applications like Google Search Console and Suggestion Keyword Finder.

Create An Online Presence Through Reviews

Online consumer reviews play a key role in driving traffic to your business and boosting your search engine rankings. An astounding 93% of all consumers report that online reviews have a significant impact on their purchasing habits.

You can’t ignore the numbers. Harnessing the power of word-of-mouth by requesting reviews from your customers is one of the best things you can do for your business. You can start by:

  • Providing links to prominent review sites in customer follow-up emails
  • Mentioning reviews on receipts
  • Placing posters within your premises that point to places to leave reviews
  • Asking your staff to request reviews from the customers they serve

Encouraging your customers to leave reviews on Google, Bing and Yahoo can drastically increase your online visibility and make it more likely they’ll visit you when you come up in map search results.

Use Local Signage

To reach a wider audience, you need to expand your online presence. But tried and tested local advertising should not be ignored. Investing in local signage is one of the best ways to drive foot traffic to your business, especially if you’re not located within the main shopping area.

It’s also a great way to reinforce your company’s brand and make your business instantly recognizable to local people. Alongside the internet, signage is a 24/7 solution. It works on your behalf all day, every day.

For anyone attempting to find you from an internet search, some measure of signage that points to your premises is essential. Adding your website URL to your it can increase the ROI from your signage investment since a lot of people prefer to check out a business online before trekking out to their local store.

Some of the best signage solutions for local businesses include:

You can even mix up your strategy across your signs. On some, simply promote your business’s name and contact information. On others, advertise any local events your business is holding, or special promotions you’re running.

Final Thoughts…

They say diversity is the spice of life and this also rings true for advertising. But you don’t have to stay up into the small hours or be constantly on call to make a real difference to your online and offline presence. Both local SEO and physical marketing tactics work for you, even while you sleep. So get yourself on Google maps, invest in some local signage, and watch as the customers roll on in.

About the Author:

“Jodie is a passionate writer and editor (MSc BA Cantab) partnering with UK Web Host Review. She loves to translate dense material into information everyone can access and explores design, branding, and market psychology. Connect with her on Linkedin“
 

Big Campaign Signs: A Big Winner Post-Election

Matt Medel 0 Comments
Political Big Campaign Signs for 2018 Primaries
A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

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As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

Business/Restaurants

Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

Real Estate

Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

Promotional

You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.

Yard Signs: What They Are and What to Know

Matt Medel 1 Comments

Yard signs fresh of the press!
Yard signs fresh of the press!

Why Yard Signs?

Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

Get Your Yard Signs Noticed!

Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

Keep It In the Community: Local Marketing

Matt Medel 0 Comments

In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense anywhere except in a vehicle?

Surprisingly, yes. The Go Local movement is gaining ground. From farmer’s markets to Yelp reviews, Google Maps to hyper-local ezines, people are hungry to learn more about their immediate neighborhood. Until we can drink virtual latté, this trend will likely continue.

What does Go Local marketing mean for signage?

  • Sign up for the local angle. Consider affixing “Buy Local” decals to your products or packaging to remind customers you’re a local business, and that by buying your products, their dollars remain in the community to boost the local economy. Your in-store banners and external marketing products such as sandwich boards and spinner signs should all carry the “Buy Local” theme.
  • Socialize locally. Social media is global, but that doesn’t mean your business can’t play up the local focus. On your Facebook page, for instance (yes, your business definitely needs to have one), you can reward new and existing customers who “Like” your page — which also tells other site visitors that they prefer to shop locally. The thank-you for a “Like” can be anything from a one-time discount to a small gift with their next purchase — a simple way to acknowledge support and let them know you appreciate their business. Be sure to include an image of your “Buy Local” signage on your Facebook real estate.
  • Support the community. Does the high school football team need signage for their stadium? Could your town’s SeniorCenter use some help hanging holiday banners, balloons or lights? Every community offers numerous opportunities to make a difference — and the positive PR for your business is a nice side benefit.

Who knows, with all this local emphasis, you might just find a new best buddy across town, rather than across the world.

Foam on the Range: Foamboard signs

Matt Medel 0 Comments

Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is!

Foam is where the art is. Foamboard is a backing material widely used in framing art: a superior quality, versatile foam sheet sandwiched between PVC plastic to give you reliable results every time.

Foamboard is fabulous for advertising everything from your store’s holiday sale to a new product display. You can write on foamboard with Super Cheap Signs’ permanent markers, creating a personalized message for your special audience. You can even use foamboard for spinner signs, adding to its adaptability. While they’re ideal for indoor use, foamboard signs are relatively durable in outdoor weather, too, holding up for awhile even in the rain before beginning to dissolve. (This can also be a fun experience for employees with a quirky sense of humor.)

When you use our foamboard for indoor advertising, however, the main caveat is to prevent people from wanting to play with it the way they do with packing peanuts. Maybe you’ll want to keep some play foam around to distract your more artistic customers. A game of Nerf baseball, anyone? Super Cheap Signs got you covered.

The Grandfather of Creative Genius

Matt Medel 0 Comments

In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl.

Celebrated as the greatest living graphic designer, Glaser offers a wealth of insight that can help business owners create compelling signage. Take this story of how he became an artist:

“When I was a very little boy, a cousin came to my house with a paper bag. He asked me if I wanted to see a bird. I thought he had a bird in the bag. He stuck his hand in the bag, and I realized he had drawn a bird on the side of a bag with a pencil. I was astonished! I perceived this as being miraculous. At that moment, I decided that was what I was going to do with my life. Create miracles.”

While a sign doesn’t have to be fine art, there’s no telling where tomorrow’s critically acclaimed work will originate. You might think you’re simply designing a banner for your business — but if the combination of design, colors and verbiage strikes a chord, in the cyber age anything is possible. Thanks to YouTube, Facebook, Twitter, Instagram, Pinterest and many other social sites, unknowns become global sensations literally overnight.

Or maybe it’s a banner flag: the hybrid that makes a bold statement for your business, and is made to endure for seasons to come. At 11.5 feet tall and 2.5 feet wide, banner flags are hard to miss. And with our full-color UV-protected dyes and free design, proofing and logo re-creation, all you need to add is the creative genius.

So go ahead: create a miracle and let that banner wave all over cyberland, drawing customers to your door and kudos for your artistic brilliance. We’ll just remain quietly in the background.

Real Estate: Get Ready to Move!

Matt Medel 0 Comments

Table of Contents

Question: How is real estate like a Zumba class?

Answer: Spring is a super time to move!

And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage you choose, but how you use it.

So you’re ready to move: Selling a home involves a great deal of time, thought and effort. If a real estate agent or broker is handling the listing, one of their first tasks is creating and placing a real estate yard sign on the property that states the agent’s or broker’s contact information. (If a party is selling the home directly, the sign will usually state, “For Sale by Owner”.)

Next comes sign content. Most critical: the name and phone number of the contact person — unless the sign is advertising an upcoming open house, in which case the sign should state the open house date, time and location (if the sign is placed elsewhere than on the property for sale). And while it can be tempting to create a colorful sign, what’s most eye-catching is a real estate sign that uses only two colors, such as red on a white background on blue on a white background, both of which are easy to read. Red is deemed most effective for attracting potential buyers.

Real estate yard sign placement strategies

Once you’ve created your real estate sign(s), placement is crucial. You may want to use multiple signs, depending on where the home is situated. For a house located mid-block, a single sign facing the street will be noticeable to people driving by from either direction. For wider properties, or those where the home is set far back from the road, we recommend placing a real estate yard sign at each end of the property.

For corner lots, place signs on both perpendicular streets to attract traffic traveling the main road and side street. For country properties that may be far from the beaten path, add spinner signs or big directional signs to attract the attention your property deserves.

Finally, let the web bring you buyers. Today most real estate firms offer a virtual tour of featured homes on their website, so potential buyers can get a sense of their new home before ever setting foot on the property.

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