Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is! Foam is […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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In a virtual world, the strange little black-and-white block patterns known as QR codes are a super way of marketing on the fly. Place a QR (“quick response”) code on your yard sign, banner or business card, and potential customers will be able to download all your relevant information into their mobile device. QR codes […]
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Have your ever walked by yard signs for a business and completely ignored them because you couldn’t read what it said? All of us have done it, and you think to yourself, “Why even have the sign up?” Unfortunately the reason you are unable to read the signs is simply because the color combination is […]
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We’ve all seen them – they are everywhere we look. Whether in a book, on TV, on the street, or in a shop. Famous people stand behind them, children drive their parents bananas because of them, and people use them to decide if a purchase is worthwhile or not. Have you guessed what they […]
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