Real Estate Signs Archives | Page 3 of 3

Seven Sure-fire Tips for Real Estate Signs

Matt Medel February 21, 2013 0 Comments

Assess your audience
Tell them what to do!
Testing, one, two
Sell the steak
Be sure to proofread everthing
Balance visual and verbal cues
Learn from the masters

When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret:

Assess your audience

While some crossover artists are able to bridge diverse worlds (think Adele’s blockbuster album, “21”), this is a rare gift. It makes more sense to sing (or write) to your intended audience. Imagine a group of teen girls turning out to hear the latest rock band, only to watch the group take the stage and croon Frank Sinatra ballads! They’d request refunds. So if you’re selling upscale, designer homes, don’t create signs that appeal to young, middle-income families. Instead, make wealth your central message: “A home for people who appreciate the finer things.”

Tell them what to do!

It seems so obvious it’s often omitted: let prospective homeowners know what action you want them to take: stop by this weekend for an open house; call now for an appointment; email for a full-color brochure, etc.

Testing, one, two

Before you order dozens of signs, test your message on a market sample to make sure it generates the desired result.

Sell the steak

Yes, it’s common practice to sell the sizzle, but then your prospects won’t really know whether the house you have to show them will meet their needs. So give ’em the WIIFMs: “What’s In It For Me?” All the features — and all the benefits.

Be sure to proofread everthing

Did you notice the “y” was missing from “everything”? It’s all too easy to skip over a typo, or leave off essential information, such as your phone number or address. While the team at Super Cheap Signs takes pains to turn out a perfect sign every time, you have the final say. This is “y” it pays to have a fresh set of eyes review everything.

Balance visual and verbal cues

Don’t create a gorgeous sign with lackluster content, or sparkling copy with poor design. Aim for both excellent graphics and high quality content to captivate your prospects. If you need help, just ask us.

Learn from the masters

Do your homework, study what works and what doesn’t, and incorporate the best ideas into your own real estate yard signs. Who knows, someday a recording artist might immortalize your business in song!

Custom Aluminum Signs – So Many Uses!

Matt Medel January 25, 2013 0 Comments

Do you believe in magic? How about this:

A material that won’t corrode, is super flexible, lightweight yet strong — and the most abundant metal in the Earth’s crust. Perhaps it’s no surprise that versatile aluminum has the atomic number lucky 13. And aluminum is a team player: it combines in nature with over 270 different minerals.

As everyone knows, one of the most popular uses for aluminum is beverage cans — so if you were really enterprising, you could save your soda cans, hammer them flat, whitewash the existing message and create your own signage! But that’s an awful lot of labor, which might be better spent running your business or campaign.

Aluminum signs can be used to convey important information regarding your property or business.

Fortunately, you can purchase high-quality, .040 gauge aluminum signs for any purpose:

A “No Parking” sign to keep desperate drivers from blocking your entry? Check.

A fence sign, indicating “Private Property” or “No Trespassing” to keep the incurably curious out? Check.

A sign that informs parents and kids when the community pool begins summer swim classes? Of course.

A sign that indicates hours of operation for your business’s entrance gate? No problem!

Advertising a real estate listing? SOLD!

Whatever type of custom aluminum sign you require, this resilient metal will hold up and look terrific for years to come. You can design it single- or double-sided, in full color or just one or two hues — and with ten sizes to choose from, you’ll find the perfect combination to fit your unique needs.

Just remember: as adaptable as aluminum is, you can’t eat an aluminum sign to get your RDA of essential minerals.

Spinner Signs – High Impact Advertising With A Human Touch

Matt Medel April 5, 2012 0 Comments

When business is slow, some business owners can go into a tizzy. But instead of spinning your wheels, simply start spinning; this will help a lot.

How’s that again?

Advertising is all about spin. Now you can literalize it, with spinner signs. Durable, double-sided 16×48″ signs made of 10mm Coroplast construction that announce your business in full color vinyl glory. And because spinner signs are mobile, they’re an ideal form of advertising in cities that have strict ordinances regulating signage.

Spinner signs are a superb way to maximize employee productivity during a downturn. Select a gregarious employee to become your human directional advertisement, create an eye-catching spinner sign, and send your employee outside to drive more traffic to your business.

How can a spinner sign help your business thrive? Let your creativity run wild! An accounting office dresses one spinner sign holder as the Statue of Liberty during tax season; another spinner dons an Uncle Sam costume. Real estate professionals might want to dress their spinner sign employee as a house key.

Encourage your spinner to be as imaginative as possible. One spinner sign holder was doing such an amazing dance routine at a busy intersection, drivers stopped at the light were mesmerized — and of course they noticed where his sign was pointing. Talk about human directional advertising!

Let your employee spin to the beat, and bring in the biz! Rain or shine, with this low an investment, spinner signs are the perfect high impact advertising with a human touch for any size business.

Follow The Signs To Sell Your Home

Matt Medel March 21, 2011 0 Comments

Real Estate Sign Basics
The Right Direction
Quality and Content
Yard Signs, Online Tours and Ads, Oh My!

When Dorothy set off down the Yellow Brick Road, she wasn’t trying to sell a home, but return to one. Yet the principle is the same: to sell your home, stay on track with a clear focus, and you’ll get where you’re headed.

Real Estate Sign Basics

Whether you’re selling your home yourself or through a real estate agent or broker, one of the first steps is placing a sign in your yard to show that the home is for sale. If you’re selling your home on your own, your real estate sign will say, “For Sale by Owner.” More commonly, however, are real estate signs that state the house is being sold through a broker or agent. In this case, the sign depicts the real estate company’s logo and the agent’s name and contact information.

The Right Direction

Like Dorothy and her Oz-bound companions, you want to point prospective buyers in the right direction. Directional signs are popular on weekends, when the bulk of home shoppers turn out in search of their new abode. Directional signs are placed at intersections to indicate a house that’s for sale up the block.

By the same token, if you live on a remote country property, a directional sign can signal a lovely home for sale a few miles up ahead.

Also, consider where your home is situated in relation to the strategic placement of your real estate yard signs. If you’re in the middle of a block, a single front lawn sign will be visible from either direction. If you have a corner lot, it makes sense to place signage on both streets to reach all prospective buyers as they drive past.

Quality and Content

Durable aluminum signs make the best real estate signs, because they hold up in all kinds of weather. And if your home doesn’t sell right away — or if you have a change of heart and decide not to sell for the time being — an aluminum sign will last for years.

If you’re creating your own real estate sign, make it attractive yet simple: use no more than two colors, such as red on white, which is easy to read and professional in appearance. And be sure to include a contact phone number in boldface.

Yard Signs, Online Tours and Ads, Oh My!

Finally, remember that today real estate agents can usually create a virtual tour of your home, so potential buyers can view your house online. Combining a traditional newspaper ad and virtual tour with real estate yard signs can lead prospects rapidly down the road to your successful home sale.

Lawn Signs: Making an Impact

Matt Medel December 27, 2010 0 Comments

There are many different ways that you can promote your business. Marketing campaigns come in all shapes and sizes, no matter what you might need. One of the most affordable and effective marketing tools available is the use of lawn signs to advertise your business. There are a variety of sizes and designs to choose from, letting you determine exactly how you make an impact with your signs.

Lawn signs are a great way to promote a new business, inform people of specials and sales going on, and to get visibility for many other purposes. You are probably used to seeing these signs during election season. However, they have many more uses beyond that. It’s all about finding what they can do for you.

The most common yard signs are made of a hard, durable plastic that is able to withstand the elements. Of course, there are lighter bag-style signs that are stretched over wire sign holders to provide a more affordable or flexible style of advertising. It doesn’t matter which signs you choose to work with, because they just need to work for your specific needs. There is no point in spending money on something that won’t last, so make sure that you choose signs that will hold out over time.

When you’re just starting out, these signs can help you build your brand. People will see your signs and remember your business as the place to go when they need products or services that you offer. As time goes on, you can continue to benefit from yard signs. You can use them to promote new services or products, advertise deals and specials, and let people know what’s going on in your business.

You can place the signs in the yard of your business, at your home, at homes of people in the community, and even along busy roads and intersections to get people interested in your business. If you have an event going on, these signs will be helpful in promotion, as well. A newspaper ad is only seen by people who read the paper. However, if you put a lawn sign in a place that most people drive by regularly, you’ll get much more visibility.

Finding the best marketing campaigns and tools for your business is the goal here. If you want affordable marketing ideas that provide better success rates for less money, you should consider lawn signs. It doesn’t matter whether your business is big or small, or what type of marketing you are trying to accomplish. Whether you use the signs in a specific location or for a certain event, they will be effective in many different situations.