The epidemic of people stealing lawn signs has spread across the nation as of late. This, no doubt, is attributed to the craziest election the American people have ever seen. However, the act of someone thieving a yard sign has been around since the yard sign itself. In consideration of that fact, supporters have decided to […]
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Signage is such a ubiquitous part of our lives that we generally take it for granted: from road signs to street signs to billboards, yard signs to spinner signs to commercial real estate signs, we’re inundated daily. And of course we constantly see warning signs, online and in print, for every imaginable health condition. But […]
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Look! Up on those stakes! It’s a surfboard! It’s a blackboard! It’s super signage! Yes, it’s super signage, able to deliver exactly what you need faster and cheaper than your local sign shop! Super Cheap Signs ships to all fifty states as well as Canada: over 10,000 yard signs, banners, and vehicle magnets every week. […]
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Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of Columbia — spell out the Constitution’s preamble in “licensese”. While we don’t know whether any enterprising business owner has ever used our […]
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In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense […]
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Remember the old Starkist Tuna commercial with Charlie the Tuna? Charlie was always showing off his “good taste,” only to be told, “Charlie, Starkist doesn’t want tuna with good taste. Starkist wants tuna that taste good!” Well, at Super Cheap Signs, the opposite is true: we DO want signage with good taste (and if you’re […]
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If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology, “yeah” is the most persuasive word in meetings. (As an aside, John Lennon once described how he met Yoko Ono: Her conceptual art […]
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Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you select. The following are a handful of brainstorm-like questions to help you achieve marketing brilliance: The five types of […]
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An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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