In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl.
Celebrated as the greatest living graphic designer, Glaser offers a wealth of insight that can help business owners create compelling signage. Take this story of how he became an artist:
“When I was a very little boy, a cousin came to my house with a paper bag. He asked me if I wanted to see a bird. I thought he had a bird in the bag. He stuck his hand in the bag, and I realized he had drawn a bird on the side of a bag with a pencil. I was astonished! I perceived this as being miraculous. At that moment, I decided that was what I was going to do with my life. Create miracles.”
While a sign doesn’t have to be fine art, there’s no telling where tomorrow’s critically acclaimed work will originate. You might think you’re simply designing a banner for your business — but if the combination of design, colors and verbiage strikes a chord, in the cyber age anything is possible. Thanks to YouTube, Facebook, Twitter, Instagram, Pinterest and many other social sites, unknowns become global sensations literally overnight.
Or maybe it’s a banner flag: the hybrid that makes a bold statement for your business, and is made to endure for seasons to come. At 11.5 feet tall and 2.5 feet wide, banner flags are hard to miss. And with our full-color UV-protected dyes and free design, proofing and logo re-creation, all you need to add is the creative genius.
So go ahead: create a miracle and let that banner wave all over cyberland, drawing customers to your door and kudos for your artistic brilliance. We’ll just remain quietly in the background.