When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret:
- Assess your audience. While some crossover artists are able to bridge diverse worlds (think Adele’s blockbuster album, “21”), this is a rare gift. It makes more sense to sing (or write) to your intended audience. Imagine a group of teen girls turning out to hear the latest rock band, only to watch the group take the stage and croon Frank Sinatra ballads! They’d request refunds. So if you’re selling upscale, designer homes, don’t create signs that appeal to young, middle-income families. Instead, make wealth your central message: “A home for people who appreciate the finer things.”
- Tell them what to do! It seems so obvious it’s often omitted: let prospective homeowners know what action you want them to take: stop by this weekend for an open house; call now for an appointment; email for a full-color brochure, etc.
- Testing, one, two. Before you order dozens of signs, test your message on a market sample to make sure it generates the desired result.
- Sell the steak. Yes, it’s common practice to sell the sizzle, but then your prospects won’t really know whether the house you have to show them will meet their needs. So give ’em the WIIFMs: “What’s In It For Me?” All the features — and all the benefits.
- Be sure to proofread everthing. Did you notice the “y” was missing from “everything”? It’s all too easy to skip over a typo, or leave off essential information, such as your phone number or address. While the team at Super Cheap Signs takes pains to turn out a perfect sign every time, you have the final say. This is “y” it pays to have a fresh set of eyes review everything.
- Balance visual and verbal cues. Don’t create a gorgeous sign with lackluster content, or sparkling copy with poor design. Aim for both excellent graphics and high quality content to captivate your prospects. If you need help, just ask us.
- Learn from the masters. Do your homework, study what works and what doesn’t, and incorporate the best ideas into your own real estate signs. Who knows, someday a recording artist might immortalize your business in song!