Table of Contents
- Assess your audience
- Tell them what to do!
- Testing, one, two
- Sell the steak
- Be sure to proofread everthing
- Balance visual and verbal cues
- Learn from the masters
When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret:
Assess your audience
While some crossover artists are able to bridge diverse worlds (think Adele’s blockbuster album, “21”), this is a rare gift. It makes more sense to sing (or write) to your intended audience. Imagine a group of teen girls turning out to hear the latest rock band, only to watch the group take the stage and croon Frank Sinatra ballads! They’d request refunds. So if you’re selling upscale, designer homes, don’t create signs that appeal to young, middle-income families. Instead, make wealth your central message: “A home for people who appreciate the finer things.”
