Table of Contents
- Real Estate Sign Basics
- The Right Direction
- Quality and Content
- Yard Signs, Online Tours and Ads, Oh My!
When Dorothy set off down the Yellow Brick Road, she wasn’t trying to sell a home, but return to one. Yet the principle is the same: to sell your home, stay on track with a clear focus, and you’ll get where you’re headed.
Real Estate Sign Basics

Whether you’re selling your home yourself or through a real estate agent or broker, one of the first steps is placing a sign in your yard to show that the home is for sale. If you’re selling your home on your own, your real estate sign will say, “For Sale by Owner.” More commonly, however, are real estate signs that state the house is being sold through a broker or agent. In this case, the sign depicts the real estate company’s logo and the agent’s name and contact information.


