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Custom Posters for Cheap
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When it comes to reaching an audience, posters are one of the most fruitful and surefire means of capturing someone’s attention. All you need to make a powerful visual impression is a tactful design and clean layout that is memorable but does not cost a fortune. No matter what your business objectives, custom posters are an effective means of promoting your cause while simultaneously imparting a little aesthetic flair. If that idea sounds enticing, here are some more reasons why economically priced custom posters are a must.

Posters Are Cost Effective

Whether your goal is to market a business or decorate your home, posters are extremely cost-effective. Compared to print ads, posters will save you a lot of money and, in the case of marketing your business, could potentially result in more exposure.

Compared to print ads, posters are a decidedly more economic solution. Typical print ads can range anywhere from $500 to over $15,000, which is much more expensive than an ostentatiously large poster with high-quality graphics. On top of that, keep in mind that a print ad will restrict your audience to those who read or subscribe to those particular publications. On the other hand, a cleverly placed poster will incur no such restrictions.

First Impressions Are Everything

While posters are certainly convenient for your budget, they are also an excellent means of generating positive first impressions from prospective customers. This is why high-quality materials and extensive color options are so important. Fortunately, quality is easy to find at Super Cheap Signs. In addition to providing photo-quality, large format printing, they offer the option to customize your entire poster. You can even upload custom designs for inclusion wherever you see fit. Whether you want to create something completely new or riff on an old idea, their team of experts is ready to help you every step of the way.

Posters Are Flexible

One of the most convenient aspects of posters is their seemingly endless range of possible shapes and sizes. So whether your goal is to create hundreds of smaller promotional posters for a particular ad campaign, or several larger posters for branding purposes, the inherently flexible capabilities therein should give you peace of mind in knowing that your options are wide open. Additionally, posters are convenient because they can be customized to suit your audience’s desires and expectations. For example, you can incorporate a QR or coupon codes to engage tech-savvy consumers. Beyond that, posters give you plenty of room to play around with customized sizes.

Posters Promote Visibility

Posters are a marketing savant’s dream because they can be hung just about anywhere. From coffee shops to bookstores to banks, posters can add some needed depth to just about any setting. When hanging your posters, try to think as strategically as possible. You will want to ensure they are spread out in locations where people’s eyes frequent, as opposed to cluttered together in a corner somewhere. However, be sure to check with your local laws and regulations prior to hanging anything, as there may be some rule particular to your location that escapes the scope of this article.

Posters Are a Great Way to Gain Exposure

This may seem obvious, but the mere act of hanging a poster in a walkway or public location means that someone is bound to see it. As mentioned, this directly contrasts with print ads, which are only available to a specific subsection of the population. Additionally, placing a poster in a high traffic area is a great way to capture engagement and attract prospective customers. If you are planning to use your posters for a prolonged period of time, you could even opt to frame or laminate them to ensure their longevity.

Posters and Marketing

Even in today’s increasingly digital world, posters still remain one of the most intuitive ways to market a business. Expounding on the reasons listed above, posters are:
- Affordable
- Versatile
- Portable
- Flexible
- Engaging
Using posters for marketing purposes is an economical way to amplify your brand’s visibility and gives you a strategic leg up on the competition, especially if they are ignoring posters in favor of social media advertising (though this is still important in its own way). In terms of affordability, posters are economic enough to suit just about any budget. Even if you just need to test some ideas, purchasing some custom posters in bulk and running an A/B test for font colors, sizes, designs, and image content is a cost-effective solution.

As far as portability is concerned, posters are very easy to install and transfer from location to location. Even better, some posters can be used repeatedly no matter the timeframe. This also speaks to their versatility, which makes it easy to reconfigure in accordance with the needs of your target audience.

When it comes to capturing engagement, a seasoned marketer could have a field day with just about any poster format. Combining psychological techniques, branding techniques, color theory, and tactful language is a surefire way to engage your target audience and drive engagement. To this extent, posters are available in an astonishing range of sizes, all of which can be customized to fit your aesthetic inclinations.

Finally, posters can be strategically placed just about anywhere you can think of, including indoors and outdoors. This makes them an ideal means of driving traffic. In fact, several recent studies show that calculated poster placement can drive targeted engagement of specific products. So be sure to do your research and place your posters as strategically as possible.

Around the Clock Marketing

Unlike commercials or print ads, most posters are visible 24 hours per day (though this obviously varies in accordance with where they are located). Consequently, they are not limited by budgetary or spending constraints. This means that people will always have a chance to familiarize themselves with your businesses. How’s that for around the clock marketing?

Science Has Spoken

One of the biggest hurdles in advertising and marketing is getting an idea to stick in someone’s mind. However, before an idea can be incepted, you need to make sure your subject is paying attention. A 2013 study published by the Health Information and Libraries Journal discovered that posters are the primary means of relaying information in academic and public health industries. Further, it shows that posters can effectively condition attitudes and influence behaviors. This insight has been incorporated into the medical and dental industries to great success.

The aforementioned success isn’t just applicable to health industries. Posters have been used to successfully convey and instill information across a variety of professions. As an entrepreneur, you likely do not have a lot of time on your hands but have critical information that you need to convey. In this situation, many people would opt for a slideshow presentation or a PowerPoint.

However, that basically just gives your employees and colleagues a break from their daily tasks and in no way ensures they are retaining any of the information presented. Instead, research shows that whipping up and displaying a custom poster that succinctly conveys the information is a much better means of promoting active learning. Additionally, an effective poster will inspire viewers to ask questions. In the context of a meeting or presentation, this will likely result in a meaningful discussion that will illuminate everyone’s understanding of a particular topic. Needless to say, this is much more effective than the passive experience facilitated by slide shows, PowerPoints, and worst of all: presentations with no visual aids whatsoever.

Super Cheap Signs Is Your Best Source for Custom Posters

Taking the above information even further, while the information conveyed in slideshows and Power Points vanishes from sight the second the next slide occupies the screen, posters remain present until you physically move them. When combined with high-quality material, such as the Postermax paper used by Super Cheap Signs, posters appear authoritative and are likely to inspire positive comments.

If you are on the market for economically priced custom posters, Super Cheap Signs has everything you need. In addition to providing a wide variety of templates, they also offer complete customization, which is a great way to convey more specific messages. Even better, they accept custom images, meaning you can incorporate your own art and custom graphics into your poster. They also offer discounts if you choose to order in bulk quantities, which ultimately saves you time, effort, and money.

All of their posters are made with high-quality Postermax paper, feature one-sided print, and are strong enough for any indoor use. They also offer an array of poster and sign accessories, including wireframes, stakes, spin handles, flyer boxes, suction cups, and more. No matter the application, the seasoned professionals comprising their team are more than ready to assist with all of your poster-related needs.
June 20, 2019
Stickers Make Versatile Advertisements
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When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers.

Custom stickers are one of the most cost-effective means of promoting any business or cause. Simply place them on a vehicle in a well-chosen spot and you will have people all over town registering your brand in no time. Still not convinced? Read on to learn about some of the other advantages of vinyl stickers.

The Benefits Of Vinyl Stickers

When it comes to advertising and promotion, vinyl stickers have some clear benefits as opposed to other approaches. For one, vinyl stickers are much more durable than stickers constructed from paper. Additionally, they are resistant to tearing, fading, and degradation—properties which make them ideal for outdoor applications and public displays.

The benefits of vinyl stickers are directly correlated with the beneficial properties of the vinyl itself. These include:
- Affordable and durable material
- Environmentally friendly
- Easily removable with no harmful residue
- Moisture and humidity resistant
- Available in matte
- Vibrant images on a mobile platform
Potential Uses For Vinyl Stickers

The potential uses for vinyl stickers are virtually limitless. Whether you use them to advertise specific aspects of your product or as a warning label, vinyl stickers are a cost-effective means of conveying your message. This versatility is amplified by their inherent ability to be customized with specific lettering, colors, shapes, and messages that provide pertinent information to your target audience.

Using Vinyl Stickers For Mobile Advertising

Mobile advertising is one of the most practical uses for vinyl stickers. With some clever placement and a little luck, vinyl stickers could open your business up to an entirely new customer base. This is especially advantageous if your stickers include your contact information such as an email address or phone number. Even if you opt not to include contact information, a colorful, eye-catching logo is sure to garner some attention and amplify your visibility. Pairing with a seasoned signage company like Super Cheap Signs is an excellent idea, as they have everything required to create quality vinyl stickers that are adherent to a variety of shapes and sizes. So if you have specific questions, do not hesitate to get in contact with a member of their team.

Vinyl Stickers Cheap To Produce In Large Quantities

When it comes to mass appeal, one of the most advantageous aspects of bumper stickers is their inexpensive cost when produced in large quantities. Thanks to advancements in technology, printing is now largely automated, which has substantially driven down costs across the board. So before you spend an arm and a leg on that gigantic billboard, ask yourself if that is really a better way to achieve brand recognition than having thousands of instances of your logo all over town.

Using Vinyl Stickers Means Easy Distribution

To put it succinctly, people love putting stickers on things. Whether for artistic or psychological reasons, something about affixing stickers to things is resolutely appealing. As far as advertising is concerned, stickers essentially automate the entire process. As a quick tour of any social media profile will demonstrate, people will not hesitate to show others what brands they associate themselves with. Vinyl stickers ensure that you are able to use this proclivity to your advantage.

Don’t Just Introduce Your Brand, Reinforce Its Identity

Any seasoned entrepreneur will tell you that building a reputable brand identity is no easy task. From finding the perfect logo to developing a comprehensive message and strategy, conveying the best aspects of your brand requires a lot of hard work and dedication. Fortunately, once you have successfully developed your brand, you can use vinyl stickers to drive your message home. No matter whether you give them away for free or sell them, you are conveying that your brand has value. In the long run, this will facilitate closer relations between your brand and your target audience. What’s more, you will get free advertising when any of these people affix the sticker to their vehicle and drive around.

When it comes to today’s advertising landscape, few things are more important than establishing a trusted brand identity. This is why it is so important to have customers sporting your logo. When their friends see that they trust your brand enough to put your logo on their vehicle, they are more likely to trust your company. Needless to say, this gives you a clear advantage when it comes to growing your business and expanding your customer base.

Never Underestimate The Power Of Word-Of-Mouth

With the rising popularity of social media, many people seem to think that successful marketing must take a decisively digital direction in order to maintain relevance. Fortunately, these people are wrong. Several recent studies have demonstrated that most of the world—over 85%, in fact—trust word-of-mouth recommendations from their friends and acquaintances. To this extent, most word-of-mouth conversations take place on-site and offline. Rather than appealing to one side or the other, stickers occupy the middle ground by encouraging people to discuss your brand both online and offline.

Stickers Are A Great Way To Reach People Who Do Not Like Advertising

Given the influx of advertising these past few decades, it is not surprising that most people are becoming resistant to traditional methods. Consequently, this has forced advertising and marketing professionals to adopt more connection centric approaches. In this regard, stickers are extremely effective thanks to their ability to be displayed without seeming like an outright advertisement. In this context, a sticker is mobilized more like an endorsement or recommendation than an advertisement.

Stickers Can Be Used For Inexpensive Branding

Although giving away stickers for free certainly comes with its own advantages, they can also be used to brand your products and related packaging or signage. Rather than solely relying on your audience to put your message out into the world, you can ensure that some of that ground is covered before your product even hits the shelves.

Use Stickers To Compound Your Marketing

While increasing your brand exposure is certainly something you should remain focused on, you can also use stickers to strengthen your marketing efforts. For one, stickers make great giveaway prizes. All the better if they contain pertinent information or some kind of message on the reverse side. Additionally, you should always be sending stickers if you operate by direct mail. That’s because stickers have been shown to increase the open rates of direct packages. Even better, stickers serve as a crucial linchpin in cooperative campaigns by keeping costs down and garnering more impressions.

Stickers Can Help You Develop Future Marketing Efforts

As you have likely learned from this article, a lot of time and effort should go into creating the perfect sticker design. The nature of this process affords ample time to develop a comprehensive understanding of your brand’s message and how to convey it. In turn, this knowledge will inform future marketing efforts, including future logo designs, business card ideas, website ideas and features, press releases, and more. So when you are engaging in this process, pay close attention to what you learn. Specifically, understand who you want to communicate with, how to find them, what their interests are and how you can appropriately address them, and how you can clearly and succinctly convey your message in the most effective but least intrusive way possible.

Can’t I Just Make Stickers Myself?

Many people have purchased expensive printing machines and attempted to make their own vinyl stickers only to find out that the process is much more arduous than it seems on the surface. Problems typically tend to arise when die-cutting, coloring, or applying adhesive, and can prove to be rather time-consuming in the event that anything goes wrong. This is why many professionals opt to order their stickers from seasoned signage companies like Super Cheap Signs, who use powerful machines and software to produce a variety of custom images with expedient turnaround times.

The professionals at Super Cheap Signs understand that marketing is all about developing and maintaining relationships. It is about forming a symbiotic relationship with people who will ultimately benefit from your services and support you in the process. As far as these relationships are concerned, stickers signify trust and understanding. Consequently, equipping the right people with your stickers could potentially spread brand awareness much faster than any expensive advertising campaign, and lend your brand an air of authenticity in the process.

In addition to providing a comprehensive array of fonts, shapes, and colors, stickers from Super Cheap Signs can be completely customized using their convenient website. Beyond that, their impeccable team of seasoned professionals is ready to help with any questions or concerns you may have along the way. The process is so smooth you’ll wonder why you ever thought about doing it yourself in the first place.
June 19, 2019
Use Custom Construction Signs on the Worksite
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When it comes to safety in the workplace, few locations have a greater need for signage than construction sites. In truth, construction is considered to be one of the highest risk industries out there, so it is always a good idea to exercise proper safety precautions. If you are in the market for quality construction signs to use on your worksite, Super Cheap Signs is your one-stop shop.

As you may know, it is imperative that the perfect construction sign displays the right message, which can be tough in certain scenarios where the information needs to be more specific. This is why, in addition to providing a variety of relevant templates for sale, Super Cheap Signs also gives you the ability to customize your signage to suit your particular needs.

Custom Signs Can Be Tailored To Expound On OSHA Guidelines

When selecting your signage, it is important to ensure it complies with OSHA (Occupational Safety and Health Administration) and ANSI (American National Standards Institute) safety standards. What’s more, by alerting workers of potential hazards and promoting proven safety practices you will be able to minimize workplace injuries, avoid costly fines and potential imprisonment, establish clear and concise safety protocol, and shield yourself from potential lawsuits. In this situation, the advantage of using custom signs means you can add additional information that would not be included on a generic OSHA or ANSI mandated sign.

In regards to minimizing workplace injuries, a sign will discourage workers from entering restricted areas. Additionally, some signs could instruct them to consider extra safety precautions while in a particular area. Such precautions could include wearing a hardhat or protective goggles in designated areas.

When it comes to efficiency, the right sign will be able to convey a clear message in regards to what constitutes proper workplace safety compliance. These types of signs promote informed workers, minimize confusion, and save you precious time.

As a business owner, you are likely aware of the expensive consequences that result from failing to adhere to OSHA and ANSI safety guidelines. In addition to costly fines, failure to comply could potentially result in your imprisonment. Along with OSHA and ANSSI compliance, having the proper signage displayed minimizes your exposure to any potential lawsuits that could arise as a result of employee negligence.

Keep in mind that your workers’ safety rests on your shoulders. As such, you are responsible for their injuries if sufficient signage is not posted. Fortunately, Super Cheap Signs is here to ensure that you have everything you need to avoid this conundrum.

OSHA and ANSI Risk Severity Specifications

As mandated by OSHA and ANSI, construction site hazard signs are subject to three risk severity designations: danger, warning, and caution. Here are brief descriptions of each.

Danger signs are designed to alert workers to grave hazards that could result in significant injury or even death. They consist of the word “DANGER” printed in white atop a red background with the safety alert symbol (an exclamation point inside a triangle) printed above.

Warning signs alert people to threats that could cause serious harm or death. They differ from danger signs in that the overall risk is somewhat smaller. They are printed in black with an orange background and feature the safety alert triangle to the left of the word “warning”.

Finally, caution signs are designed to discourage unsafe workplace practices. While the risks they address typically only lead to minor injuries, it is never good when an employee gets hurt on the job. These signs feature a yellow background with the word “CAUTION” emblazoned across in black text and the safety alert symbol to the left of the text. Notice signs convey particular information related to a building, equipment, or general space, even in ways that do not necessarily apply to safety.

In addition to meeting the aforementioned requirements, you can rely on Super Cheap Signs for a comprehensive range of customized signage solutions such as:
- Bio-hazard signs
- Bilingual language signs
- Evacuation Signs
- Exit-only signs
- Do-not-enter signs
- Warning signs
Labeling Property

In addition to ensuring compliance, signs can also be used to label your property and provide instructions and warnings to workers operating particular machines. This will also serve the dual purpose of amplifying your logo’s visibility. While you can certainly use an adhesive decal for this task, a well-placed sign is also perfectly suitable, especially when it comes to increasing your visibility.

Choose From Two Durable Materials

Super Cheap Signs constructs their signs from two durable, weather-resistant, long-lasting materials: AlumaCorr and MDO panels. AlumaCorr consists of 10mm composite metal bonded to each side of an AlumaCorr plastic core. They are exceptionally sturdy, durable, and mobile. On the other hand, their MDO (medium density overlay) signs are comprised of plywood with a weather-resistant resin overlay. No matter which option you choose, both are extremely durable and perfect for outdoor use. Consequently, they are able to withstand the most ferocious elements, including sun, wind, and rain. Additionally, both are printed with resilient UV inks that will keep them looking pristine for years to come.

Choose From Two Durable Materials

As mentioned, it is possible to have a custom sign that still complies with OSHA and ANSI guidelines. Custom signs come in handy when you need to include a personalized message that could improve safety conditions in a particular area. For example, if you have a specific chemical that is creating a safety hazard, you could note that information on your bio-hazard sign.

Super Cheap Signs allows you to choose the text and overall size that is most suitable to your needs. MDO panels come in 2×4, 4×4, 4×6, and 4×8, while their AlumaCorr sheets are sold in 2×4, 4×4, 4×6, 4×8, 6×4, and 8×4. No matter the size, you are able to customize the text and color to your exact specifications.

Construction Signs For Building Sites

Keep in mind that construction signs for a building site are typically temporary. While this does mean that most signage is created for single use, there are a few obvious exceptions, such as “CAUTION” and “DANGER” signs.

When it comes to materials, some companies opt for vinyl or nylon banners, while others utilize building wraps that are typically constructed from some type of mesh. However, if you are looking for a more economically priced sign that could potentially be recycled at a later time, going with the yard sign format is usually the safest option.

Appeal To Natural Curiosity

People are inherently curious, which means that when they pass your site they will usually want to know what is going on. Fortunately, signs by Super Cheap Signs can be positioned on the ground or mounted on a fence for optimal visibility. You can also add some custom text that will answer specific questions, such as when the building will open, what it is and even a small advertisement for your company that could potentially land you another contract.

Super Cheap Signs Will Help You Focus On The Task At Hand

Signs are imperative to maintaining a safe and efficient construction site. Customizing your signage makes them more visible and relevant to your workers, visitors, and various people passing by. Additionally, they facilitate a safer workplace. Super Cheap Signs wants to help you make sure your construction site is as safe as it could possibly be by simplifying the process as much as possible. Their decades of experience in the sign industry renders them uniquely suited to the task.

Be Sure To Check Local Regulations

Before ordering your construction signs, it is always a good idea to consult with local authorities to ensure your signs and the manner in which you are displaying them remain in compliance with the specific laws and regulations in your area. Fortunately, Super Cheap Signs’ expedient design process and turnaround times allow you to focus on these pressing issues while their experienced team deals with the signage and shipping specifics.
June 19, 2019
Creative Ideas that Make Your Campaign Banners Standout

Running a campaign and expanding it to even broader horizons requires a comprehensive marketing strategy. This is precisely where campaign banners come into play. With the right banner, your campaign will be able to expand outreach and capture new voters. But how do you make sure your campaign banners are visible to your target audience?

Nowadays, a fair majority of campaign banners are sold at economic prices. Although they are sometimes designated as “cheap banners”, we can assure you that there is nothing cheap about them. In fact, with the right design layout and color scheme, your cheap banners won’t appear very cheap at all.

If cost-effectiveness is not enough to convince you about the effectiveness of cheap banners, please read on. Here is a trove of creative ideas that are sure to make your banners stand heads and shoulders above the rest.

What’s So Great About Cheap Banners Anyway?

Ever had the feeling that a sign is speaking directly to you? Think of all the times you’ve been driving by somewhere and have seen a banner that plants a message right in your head. This is all the proof you need to know that a solid signage strategy will help you capture more attention and form a comprehensive customer base. But that’s not all—with campaign banners, the possibilities are practically endless.

All About Visibility

The purpose of using a banner is to capture the attention of any passerby and rally them around your cause. Beyond that, you want to send a message that inspires people to take their politics to the streets, either by canvassing or supporting your campaign in some other way. In this regard, it is important to keep in mind that most voters will not spend more than 4 or 5 seconds reading your banner. Further, some may not even register it at all.

Fortunately, the above problems are easily solved with a little visibility. Developing a visual strategy will capture more attention and understanding from your target audience. When formulating your strategy, keep the following rule at the forefront of your mind: for every 10 feet of distance, your lettering should be at least 1 foot high. On that note, make sure the text and graphics on your banner provide a clear representation of what your campaign is all about.

All About Readability

Another core tenant of an effective visual strategy is readability. Remember what you learned in art class: the bigger the content, the easier it is to read from a distance. Don’t be afraid to mobilize the white space, using limited amounts of content is actually the most efficient design strategy in today’s advertising landscape. Additionally, using bold contrasts will ensure that your banners are even more prominent.

When placing your sign, it is always a good idea to keep the speed of passing traffic in mind. This will help you in determining where your content should be placed and how big it should be. Ideally, even speedy traffic should be able to read and absorb your message. As always, be sure to avoid adding any unnecessary clutter, and if ever in doubt remember that minimalism is the cream of the crop when it comes to effective design strategies.

On Obstruction

We’re not talking about politics here. Imagine spending considerable sums of money on an arsenal of cheap banners only to find that the places you have designated to place them are all obstructed by something, be it trees, power lines, excessively bright streetlights, or even buildings and billboards. Doesn’t this go against the core tenant of opting for a banner in the first place?

If your answer to that question was “yes”, then you are certainly on the right track. According to Bloomsburg Rentals, That’s because the primary purpose of making a campaign banner in the first place is to elicit a response from potential voters. As such, no matter where you place your banner, make sure that there is a clear line of sight from distinct vantage points. To this effect, make sure that all components of the banner itself are distinctly visible, otherwise, people will not know what to focus on and may not even register that it is a campaign banner.

Have A Way With Words

When it comes to your banner’s text, don’t be afraid to be picky. Ensuring your wording is as precise as possible will only help your message achieve greater reach over time. Here, the tried and true formula “keep it simple” is more valuable than ever. In today’s world, most people won’t even bother to look at a cluttered banner for very long, much less commit any of its messages to memory.

Designing Your Banner

When it comes to effective banner design, one of the biggest hurdles people face is determining the appropriate size and scaling for all graphics and text. When it comes to sizing your campaign banners, make sure you know where each will be placed, as doing so will provide all the information you need in order to determine size and scaling.

A good rule of thumb is that size and visibility have a direct correlation. The bigger the banner, the more visible it will be. However, some spaces will likely necessitate smaller banners. When viewing your campaign banner, double-check the spacing and styling to make sure text visibility is not obstructed.

Attractive Colors

What’s better than cheap banners? How about cheap banners with attractive color schemes. Science has demonstrated that our brains typically perceive colors before anything else. Like scent, colors bypass most of our conscious faculties and hit us right in the brain. As such, colors are crucial to communicating your message to potential voters.

Some studies have concluded that as much as 80 percent of brand recognition is accomplished by way of effective color schemes. But don’t take our word for it—can you think of any campaign logos that have captured your attention recently?

When it comes to tactful color schemes, make sure to use lighter shades with darker backgrounds, as the reverse is difficult to spot from a distance or from a moving vehicle. Here, take care that the letters do not contrast the background, as this could also adversely impact visibility. Additionally, research current trends and select colors that adhere therein, as voters will likely be more receptive to them. Finally, keep it simple—using only a few colors makes a much larger impact than an oversaturated billboard with more than three colors.

From A Distance: On Legible Fonts

One aspect of an effective campaign banner that is often overlooked is the importance of fonts, which can be just as essential to a message as the text itself. Indeed, fonts convey meaning as much as the text they cradle. This is precisely why selecting the perfect font is a core tenant of effective marketing strategies. But what makes a good font?

Good fonts are not hard to read and should compliment your design and color scheme. If you are placing your banner outside, keep in mind that this will impact the readability of your banners, even from a long distance, so be prepared to adjust accordingly. You would also do well to keep the lessons of minimalism in mind. Detailed and cluttered fonts are not as memorable as simple ones.

When it comes to cheap banners, people often think the text that is entirely capitalized has greater visibility. Hopefully, these tips have already helped you realize that this could not be further from the truth. Rendering your font in all caps will make it too heavy and could completely disorient the visual appeal of your banner. Some of today’s most popular design fonts include Display, Helvetica, Sans Serif, and Serif fonts.

The Importance Of Contrast

Those of us with an advertising background are already likely aware of the fact that engaging signs drive more engagement. This is as true for business as it is for politics. Therefore, throwing up vast amounts of cheap banners with bright colors will make them less readable. For this reason, it is important to keep a few key aspects of color theory in mind.

For one, consider your campaign banner’s surroundings. Is it in a rural area or a massive city? What is the lighting like? How is the weather on a typical day?

If the surrounding colors are primarily primary, make sure you select colors with just the right amount of contrast, as doing so will render them more visible to those passing by.

If your banner is outdoors, try to refrain from using blue as a background color. Blue corresponds with the color of the sky and will make your message difficult to read. Finally, be aware that inefficient color contrasts can be enhanced using shadowing, so be sure to experiment if you find something you like that initially does not seem to work.

Go Bold Or Go Home

Remember that branding and identity have a direct relationship. In this regard, don’t be afraid to make your campaign banner stand apart from the pack. When designing your banner, consider aiming for something with balanced contrast and larger lettering. And remember—less is more: keep your messaging clear, concise, and relevant as opposed to bombarding viewers with a dizzying array of colors and text.

Concentrate On The Focal Point

Knowing the focal point of your banner will help you increase its effectiveness. This should be easy to ascertain provided you understand your products and have a strong vision for your brand. As always, keep it simple: nobody likes to sift through the clutter, especially when they’re out and about.

Location, Location, Location

It may sound cliche, but one of the most important factors in ensuring that your campaign banner stands out is where it is located. Before you place your banner, be sure to double-check zoning and leasing requirements, as poor verification could lead to a slew of unsavory problems down the line. When placing the banner, consider the amount of traffic that will pass by each day. Will most people be on foot or in vehicles? How fast will they be going and what other distractions will be present?

Your Banner Should Promote Your Sense Of Identity

Let’s be honest, campaigning means you are up against other personalities. For this reason, it is important to ensure that your message is as singular as it can possibly be. Think of it this way: who are you and why should people care?

When evaluating your brand identity, pay close attention to what your opponents are doing. Conducting a little research will give you ample opportunity to consolidate your resources and discover what is truly unique about your message. It will also keep you from repeating the talking points of your competitors, as well as lay bare any issues they are ignoring. Remember, appearing more unique will increase the impact of your message.

Spruce Things Up A Bit Every Now And Then

Studies show that confronting people with the same stimuli over and over will eventually cause them to ignore it, which is bad news for you if you are still using last year’s campaign banner. On the other hand, having to rebrand every year will consume a lot of your time and resources. Fortunately, the solution is relatively simple: make small changes to your banner over time so it stays relevant and, consequently, captures the attention of your target audience.

On Clutter

As mentioned, when it comes to running an effective campaign, or effective marketing in general, it is always a good idea to keep things simple. This proclivity is even reflected in our architecture and technology: minimalism pervades our designs. While this may seem like an unnecessary restriction, it actually makes things easier for you.

Recent studies show that some of the most effective cheap banners do not contain more than seven words, as using more results in decreased rates of retention. To this extent, “less is more” could be reappropriated to mean “fewer words result in greater understanding.” In other words, only use the information that is most essential to the message you want to convey.

Text aside, make sure to leave ample amounts of negative space. This will make your banner much easier on the eyes and afford users more space to absorb your message. Some studies indicate that as much as 40 percent of your banner should be comprised of negative space.

May 29, 2019
Why Car Magnets are Great for Small Business Marketing
Are you a small business owner, marketer, or public relations professional looking for something to take your advertising game to the next level? If you already have several banners and signs placed in advantageous areas but know you could be capturing more attention in more compact spaces, why not consider cheap car magnets?

By equipping your business with the advantage of mobility, car magnets will ensure increased visibility in locations where it would otherwise be ignored. Additionally, if your business sells a variety of products, car magnets are a great way to advertise each of them on different days or in different areas.

If you’re still on the fence, here are some reasons why car magnets are the perfect tool for small business marketing.

The Pros Of Magnetic Signs For Cars

Functionally, vehicle magnets are constructed from matter magnetic material for ample longevity. Where painted advertisements and semi-permanent vehicle graphics have their own advantages, neither achieves the same level of versatility as car magnets.

Functionally, most vehicle magnets are constructed from some kind of matte magnetic material for ample longevity. From their aesthetic flexibility and versatility to their compact size, car magnets inherently provide plenty of customization options that are sure to put your business at the forefront of viewers’ minds. Beyond that, they are one of the most effective and flexible means available for transforming your vehicle into a marketing powerhouse.

Vehicle Magnets Keep Your Costs Down

Vehicle magnets will ensure that your costs remain low while still affording the ability to maintain an effective advertising campaign. In particular, magnets are a cost-effective advertising solution that consumes less than half of the financial and material resources that television commercials or advertising billboards typically do. This enables you to maintain financial stability by allotting your funds to other promotional endeavors while simultaneously maintaining a meaningful approach to marketing and engaging prospective clients.

The Ability To Experiment Is An Advantage

Every professional marketer knows that maintaining the ability to experiment always assures an advantage. This is because experimentation allows you to test the effectiveness of certain approaches with different demographics. Vehicle magnets, which can be repurposed in a variety of locations, afford this degree of versatility. Additionally, if you opt to purchase several different designs you can use incoming phone calls to measure the effectiveness of each one.

Car Magnets Are The Epitome Of Effective Advertising

Recent studies indicate that a large percentage of people (as high as 90 percent according to some numbers) are able to remember marketing messages they have seen printed on vehicles in one form or another. From those pools, about 70 percent said the signs allowed them to form an impression of the business. Obviously, this is something that is crucial to any comprehensive marketing strategy.

When compared to other mobile advertising solutions such as permanent vehicle wraps and the like, car magnets get the job done even more efficiently and can be removed whenever you do not want them visible. This effectively puts all the power in your hands, meaning you control when your messaging is visible and when it is not.

When It Comes To Your Advertising Game, Promote Don’t Demote

No matter what type of business you are promoting—be it an instrument distributor, plumbing service, construction service, or even a small coffee shop—vehicle magnets are the perfect way to increase your visibility. Just think about it: how many times have you been driving around town only to come across a car magnet of some kind? Maybe you are even able to remember a few of the printed messages and logos. Quality car magnets will equip your small business with the same strategic marketing advantage.

Car Magnets Promote Customer Retention And Evoke An Immediate Response

As a business owner, you are likely already aware that the primary goal of any small business is to capture new leads while satisfying your existing customer base. Even if you are doing an exemplary job of both, there will always be circumstances outside of your control. For example, customers will move out of state, change cities, or even leave the country.

With all of this rapid fluctuation, it is up to you to do whatever it takes to make sure your small business is able to stay afloat. This is where an effective marketing strategy comes into play. Ideally, effective marketing should ensure that you bring in more customers than you lose on an annual basis. If you’ve been paying attention, you should know that car magnets are perfectly suited for this task.

For one, car magnets tend to evoke an immediate response. As people drive by, they will instantly notice your logo or advertisement, making them more likely to engage your services. To this end, take the time to ensure that your logo is cleverly positioned and colored for maximum visibility.

Maintaining Portability Is Paramount To Effective Marketing

When it comes to advertising, portability always seems to be an issue. Billboards are too static, making you completely dependent on material factors completely outside your control. However, decorating your vehicle with magnets that sport your business’s graphics and logo means you can literally put the pedal to the metal and take your business straight to your prospective clients. It doesn’t matter if you are driving all over town, to another state, or simply leaving your car parked in an extremely visible location, vehicle magnets will ensure that your advertisement reaches your intended audience.

Car Magnets Promote A Sense Of Trustworthiness

One of the most essential and invaluable things vehicle magnets promote is trustworthiness. As prospective clients see you or your customers driving around with your logo all over the vehicle, they will automatically assume that your brand is trustworthy—after all, why would everyone be sporting your logo if you weren’t? Compared to billboards and yard signs, which seem like a more self-serving way to advertise, car magnets promote a sense of community and intimacy that a large sign, business banner or campaign sign could never match.

Beyond that, car magnets are usually manufactured with versatility and durability in mind. In addition to being constructed from a highly resilient magnetic material, quality magnets are extremely resistant to the elements and will look nice for years to come, even in dismal weather conditions. In terms of maintenance, most magnets can be removed and cleaned whenever you need, just be sure to follow whatever cleaning instructions are provided to make sure nothing happens to the magnet or your vehicle.

Once you place a few car magnets on your vehicle, you will be able to advertise your logo, slogan, and services wherever you go. Most magnets are designed for safe use with any steel surface and any paint job (again, provided you follow the proper cleaning instructions). Additionally, consider pairing car magnets with yard signs for a promotional double whammy. Together, these two products form an effective advertising combo that is sure to give your small business a necessary boost.

Vehicle Magnets Are The Perfect Way To Amplify Your Message

As prior studies indicate, car magnets are proof that there is no better way to amplify your message while creating the necessary space for handling business as usual. Once you have strategically placed your magnets on one or more vehicles, everything they are affixed to essentially becomes a mobile billboard, giving you a razor sharp advantage over the competition—especially when compared to businesses that have only invested in static methods of advertising, such as a billboard.

However, the advantages don’t stop at brand awareness or conveying particular messages. That’s because car magnets are the perfect way to save money on advertising while still making a meaningful impact on the market. They truly are one of the most economical ways to make your voice heard while saving considerable sums of money that would otherwise be spent on lavish billboards or expensive commercials.

You could use your car magnets in any or all of the following ways:
- Highlighting important brand information
- Promoting general brand awareness
- Conveying a promotional message
- Familiarizing people with your mascot, logo, or icon
Car Magnets Provide The Biggest Return On Your Investment

Think about how much driving you do in a single day. How much of that consists of time spent on the freeway or crowded residential areas, where you may literally pass hundreds of vehicles? Think of all the difference a cleverly designed magnet or two could make in these situations. No matter where you go, you create the potential for generating more revenue for your business or attracting more attention to your message.

If you think one magnet will not be enough, consider placing an order for two or three. Affixing a magnet on each side of your vehicle as well as on the rear creates plenty of opportunities for people to see them. You should even consider experimenting with various sizes, which also afford their own distinct advantages. For example, placing two equal-sized magnets on the side of your car and a larger magnet on the rear is a great way to capture the attention of just about any passerby.

Applying And Removing Magnets Is A Cinch

Maintaining car magnets is usually quick and easy. In addition to being easily removable, they are extremely easy to clean. In most instances, all you have to do is apply a small amount of soap, gently rinse, and you are ready to go. This way your magnet will always be legible to everyone who passes by.

In most cases, applying your car magnet is as easy as following these steps: first, make sure to carefully clean the surface where you will be applying the magnet. A small amount of soap should suffice—however, if your vehicle is extremely dirty then it may be a good idea to give it a more comprehensive cleansing.

Next, ensure that the surface is completely dry. As with the previous step, be sure to focus on the area or areas where you want to apply the magnets. This will help you avoid compacting dirt and grime into your vehicle’s paint job and optimize your magnets for years of use.

Once everything is prepped and ready, double-check your work then go ahead and apply the magnet. Take care to massage out any curves or bumps, as these could cause problems down the road. To prevent any long term damage, even without bumps and curves, be sure to clean and dry the space underneath the magnet on a daily basis. Additionally, make sure that you remove the magnets whenever you get your car washed, as not doing so could result in loss or damage to the magnet.

Things To Keep In Mind

Before you finalize the design of your magnet or spend so much as a dime for that matter, you should thoroughly consider whether or not the look of the magnet (i.e., it’s color and general aesthetic) will vibe with your vehicle. Nothing stands out more than a dazzling color scheme, and your vehicle is certainly part of the equation. In this regard, keep in mind that minimalism is the hot trend right now—so when it comes to designing a custom magnet, less is definitely more.

Most people only have a limited number of seconds to read a vehicle magnet, so using large letters in tandem with short phrases is an excellent approach. The font choice should also correspond with your other marketing materials to promote a sense of uniformity. Additionally, consider using a border around the sign, as this has been known to focus attention and make content easier to read.

In regards to color combinations, using darker backgrounds with lighter colors optimizes readability and, depending on the colors, usually doesn’t result in significant eye strain. Get creative with your color scheme to focus viewer attention on the most important information, such as your website, phone number, or the sense of gratification your customers will get from doing business with you. Some studies have shown that simply rendering your most essential text in a different color can increase retention by as much as 75 percent.
May 29, 2019