It’s like planting a flag to stake your claim on a new land. A sign for your contracting business might seem insignificant in the grand marketing scheme, or even an afterthought to some, but the power of a professional contracting sign cannot be underestimated.
Many contractors including plumbers, painters, home remodelers, and landscapers rely heavily on word of mouth advertising and while this is very effective it is not foolproof and only applies if your business generates a consistent buzz. High profile contractors or those fortunate enough might have their name amply displayed on a job site building to show off to the world, and many contractors have vehicles advertising their services. But a roving vehicle can’t direct a potential customer’s attention to a specific job. How can you shout out your company’s talents and reputation while making the most of your marketing dollars?
The Understated Power of a Yard Sign
It’s amazing what sticking a business sign in the ground can do. On that sign you can display most anything related to the work you do, such as contact phone, license number, website, business logo, and color photos of a project. The sign can be in a traditional square or rectangle shape.
When the neighbors stroll by or other people drive, bike, or run past; they will see your business name in bold font and bright, catchy colors. If you or a crew is on site, a custom yard sign can also serve as a welcome for what you do and an invitation to potentially talk with you on the spot. Curious neighbors might be in need of the same type of work and this is your chance to share details of your talents with a new audience.
We live in a digital world, for sure, but print marketing remains a highly effective option for everything from sales and real estate to home improvement and political office. More than likely, you have walked through the door of a business or at least called or perused their website after seeing a yard sign or advertising poster. Best of all from a marketing budget point of view, with a little creativity and strategy you can score affordable signs and generate a significant return on a modest investment.
