Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is! Foam is […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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Do you believe in magic? How about this: A material that won’t corrode, is super flexible, lightweight yet strong — and the most abundant metal in the Earth’s crust. Perhaps it’s no surprise that versatile aluminum has the atomic number lucky 13. And aluminum is a team player: it combines in nature with over 270 […]
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The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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Ok, so what in the world do I mean by “signage recipe?” I can already hear you thinking that I have gone right off my rocker. But this is a very effective analogy when you get right down to it. Having that perfect recipe for cooking is the goal of chefs around the world. Obviously […]
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We’ve all seen them – they are everywhere we look. Whether in a book, on TV, on the street, or in a shop. Famous people stand behind them, children drive their parents bananas because of them, and people use them to decide if a purchase is worthwhile or not. Have you guessed what they […]
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I know you have heard the phrase “opposites attract”. I’m going to have to say that’s pretty true for the most part! But the laws of attraction are varied and can seem a little overwhelming. There are so many “do’s” and “don’ts”, body language, expressions… well, you get the idea. So much to remember as […]
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Whether you’re running for mayor or class president a good campaign sign is always going to be a vital piece of your marketing strategy. The first thing you need to remember when designing campaign signs is that most onlookers will fly by your sign and have only seconds to take it in, so keeping things […]
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