Category: current

  • How to Install Your Yard Sign!

    Yard Sign With Different Stands
    Yard Signs With Different Stands

    Table of Contents

    As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing that the yard sign for your business or campaign signage is going to be secure is a must, so we’re here to help. Here we have gathered some items to help bring you peace of mind.

    What are H-wires?

    We have four basic H-wire stands that we sell from our warehouse, all of which easily slide into the flutes of your sign. Each H-wire is made of slim metal posts that are fashioned together to form an “H”. First, we have our standard H-wires which is our top rated and best seller. It’s 30” x 10” and is $1.19. Next we have our economy H-wires and they’re 24” x 10” with a price of $1.09. Then we have our heavy duty H-wires which are the same dimensions as our standard except the actual thickness of the metal is greater and the top posts are slightly wider. These go for $3.40 each. Last but not least are the half sized H-wires which are 15” x 10” and they start at $0.92 . All of our H-wires have available price breaks so don’t be afraid to order more and save.

    Yard Sign Accessories

    Aside from our H-wire collection we also have other accessories like wood stakes, plastic sign frames, and steel sign frames. We also plastic A-frame sign holders for your more particular needs. A-frame sign holders are good for indoor ads, like in a mall. The plastic sign frames, wood stakes, and all of our steel frames are perfect for outdoor signage and can be installed with a hammer and some elbow grease. These will not only keep your signs in place but will stay there for as long as you need, while taking on the surrounding environment.

    Here’s where you can get your yard sign accessories and get started! A good tip to remember when placing yard signs is that six feet from the curb is considered public property so if you don’t want your yard sign up for grabs, push them back a smidge; closer to the house so it’s on private property. This ordinance varies from city to city so make sure and check with the proper local officials. Some people are even adding extra protection to their signs to keep thieves from taking them. You can read about it here! We here at Super Cheap Signs are glad to be able to assist you with all of your sign needs and as always, thank you for your business!

  • Foam on the Range: Foamboard signs

    Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is!

    Foam is where the art is. Foamboard is a backing material widely used in framing art: a superior quality, versatile foam sheet sandwiched between PVC plastic to give you reliable results every time.

    Foamboard is fabulous for advertising everything from your store’s holiday sale to a new product display. You can write on foamboard with Super Cheap Signs’ permanent markers, creating a personalized message for your special audience. You can even use foamboard for spinner signs, adding to its adaptability. While they’re ideal for indoor use, foamboard signs are relatively durable in outdoor weather, too, holding up for awhile even in the rain before beginning to dissolve. (This can also be a fun experience for employees with a quirky sense of humor.)

    When you use our foamboard for indoor advertising, however, the main caveat is to prevent people from wanting to play with it the way they do with packing peanuts. Maybe you’ll want to keep some play foam around to distract your more artistic customers. A game of Nerf baseball, anyone? Super Cheap Signs got you covered.

  • The Grandfather of Creative Genius

    In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl.

    Celebrated as the greatest living graphic designer, Glaser offers a wealth of insight that can help business owners create compelling signage. Take this story of how he became an artist:

    “When I was a very little boy, a cousin came to my house with a paper bag. He asked me if I wanted to see a bird. I thought he had a bird in the bag. He stuck his hand in the bag, and I realized he had drawn a bird on the side of a bag with a pencil. I was astonished! I perceived this as being miraculous. At that moment, I decided that was what I was going to do with my life. Create miracles.”

    While a sign doesn’t have to be fine art, there’s no telling where tomorrow’s critically acclaimed work will originate. You might think you’re simply designing a banner for your business — but if the combination of design, colors and verbiage strikes a chord, in the cyber age anything is possible. Thanks to YouTube, Facebook, Twitter, Instagram, Pinterest and many other social sites, unknowns become global sensations literally overnight.

    Or maybe it’s a banner flag: the hybrid that makes a bold statement for your business, and is made to endure for seasons to come. At 11.5 feet tall and 2.5 feet wide, banner flags are hard to miss. And with our full-color UV-protected dyes and free design, proofing and logo re-creation, all you need to add is the creative genius.

    So go ahead: create a miracle and let that banner wave all over cyberland, drawing customers to your door and kudos for your artistic brilliance. We’ll just remain quietly in the background.

  • Custom Aluminum Signs – So Many Uses!

    Do you believe in magic? How about this:

    Advertising magic? Believe it!
    Advertising magic? Believe it!

    A material that won’t corrode, is super flexible, lightweight yet strong — and the most abundant metal in the Earth’s crust. Perhaps it’s no surprise that versatile aluminum has the atomic number lucky 13. And aluminum is a team player: it combines in nature with over 270 different minerals.

    As everyone knows, one of the most popular uses for aluminum is beverage cans — so if you were really enterprising, you could save your soda cans, hammer them flat, whitewash the existing message and create your own signage! But that’s an awful lot of labor, which might be better spent running your business or campaign.

    Aluminum signs can be used to convey important information regarding your property or business.
    Aluminum signs can be used to convey important information regarding your property or business.

    Fortunately, you can purchase high-quality, .040 gauge aluminum signs for any purpose:

    • A “No Parking” sign to keep desperate drivers from blocking your entry? Check.
    • A fence sign, indicating “Private Property” or “No Trespassing” to keep the incurably curious out? Check.
    • A sign that informs parents and kids when the community pool begins summer swim classes? Of course.
    • A sign that indicates hours of operation for your business’s entrance gate? No problem!
    • Advertising a real estate listing? SOLD!

    Whatever type of custom aluminum sign you require, this resilient metal will hold up and look terrific for years to come. You can design it single- or double-sided, in full color or just one or two hues — and with ten sizes to choose from, you’ll find the perfect combination to fit your unique needs.

    Just remember: as adaptable as aluminum is, you can’t eat an aluminum sign to get your RDA of essential minerals.

  • Thirsty for Success: A powerful slogan

    Invest in a campaign you believe in! Give your customers something they'll remember and hold onto.
    Invest in a campaign you believe in! Give your customers something they’ll remember and hold onto.

    The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition for their business.

    Here are some of the most valuable lessons from “Got Milk?”. They’re especially relevant for real estate professionals and investors looking to dominate their market, which our real estate signage solutions have been helping them to do for years:

    1. Make New Friends But Keep the Old. Focus first on keeping those who are brand-loyal, because they’re your best source of increased sales.

    The California Milk Processor Board (CMPB) chose to target regular milk drinkers, who constituted more than two-thirds of the market and were already favorably disposed toward the product — and thus more open to influence, especially in the short-term.

    Entice your existing customers with discount offers and specials before expending energy attracting new business.

    1. Be Candid. If you employ a “Candid Camera” approach to discover how consumers feel about your product or service, you’ll be able to develop strong brand positioning based on these insights.

    The “Got Milk?” ad agency removed all the milk from company refrigerators, placed video cameras inside, and recorded employee reactions to discovering there was no milk. In another research study, consumers were asked to forgo milk for a week, then report back. Their stories provided fabulous fodder for future ad direction.

    1. Cozy Up. Find a strategy that speaks to the consumer’s heart — or stomach, or bank account — and go the distance with it.

    When the CMPB tried to sell more milk based on its health value, people yawned. But when the CMPB heard what consumers were telling them — that food choices drive milk purchases — they came up with the winning “deprivation strategy”: chocolate chip cookies or peanut butter and jelly sandwiches lost their cachet without the classic accompanying beverage.

    What “goes with” your product or service like peanut butter with jelly? Put that on your yard sign or sandwich board and gauge how customers respond, then tweak your strategy accordingly.

    1. K-I-S-S (Keep It Super Simple). A great ad campaign that is too clever can lead to the opposite result from what you intend. Consumers must be able to easily grasp your message and understand what action you want them to take. This is where a powerful slogan is key.

      messypaws
      A great example of a simple, memorable slogan that could lead to an enlarged customer-base and generate new interest in your brand!

    In two words, “Got Milk?” functioned as a hook, a call to action and a take-away that could be adapted to a variety of placements. Think, “Got House?” if you’re a real estate professional, or “Got Lumber?” if you’re a builder.

    Got the idea? Great. Just order it on the yard sign, banner or car magnet of your choice, and we’ll take it from there.