Have you ever thought about the amount of advertisement that your eye sees, but that you can’t immediately recall until something just triggers the message to come to remembrance? A large portion of advertising today relies on subconscious suggestions? Sign riders can be a great way to subtly enhance your signage and provide increased space for additional messaging.
What is a Sign Rider
If you are in the real estate business, you might have some idea of what a sign rider is all about. Most real estate signage will include a sign rider to go along with the main signage. Simply put, a sign rider is a small sign that is placed underneath, on top of or next to a sign bearing the main message. It’s like a thought bubble next to the main idea. You want the passerby to catch the main message, but almost subconsciously, they also collect and keep the sign rider message.
When to Use a Sign Rider
Sign riders have become almost commonplace in combination with yard signs and roadway signs. Many sign riders are used to provide updated information that goes along with the main sign that could have been in place for days. Once a person passes a sign over a period of time, they begin to pass by without really seeing the information on the sign. Updating the sign can be costly. However, adding a different sign rider can change the visual presentation such that it catches the eye of the passerby although they have seen the main sign repeatedly. Use sign riders to update the main message, such as “for sale” to “sale pending”, or “lower price”. Use sign riders to encapsulate the main message into a catchphrase. Your main message may be how and where to purchase flowers, with company name, location and time of business hours. Add a sign rider that simply says “Your Flowers Here!”.
Highlight Your Thought with a Sign Rider
You have a great yard sign, or real estate sign, or a campaign sign, but there is a lot of information on your sign for a passerby to see and remember. You can use a sign rider to make the most important part of your message to stand out to the viewer. Maybe you really want them to call, put your phone number in large print on the sign rider. They will get the point. Or, you just need to be sure they remember your name. In large print, the sign rider can pull your name out in front of a more detailed message below.
Don’t be caught with signage that is there, but is no longer seen. Use sign riders to update, highlight and enhance the viewer’s opportunity to see new, but connected information.