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  • Local Marketing Hacks To Keep Your Business Ahead Of The Competition

    Signs provide on-the-spot information about your business.

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    When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies.

    Potential customers in your local area need to be aware that your business exists and that you can offer them the products and services they’re looking for.

    And while local businesses are making a comeback (with more and more people choosing to shop where they are), many now find the most relevant stores through a web search.

    What this means is that your marketing strategy needs to reach people both online and offline. You need a physical presence, as well as a virtual one.

    Here are four marketing hacks for local businesses that will help point more customers straight to your door.

    Optimize For Local SEO

    When people search for goods and services online, they generally do it through their mobile phone. As long as their location settings are on, the search results will point them towards local stores.

    When people are provided with a local suggestion, they will visit within 24 hours and 18% of those visits result in sales. So, it really does pay to make sure your business is one of those that are mentioned in search results.

    But how can you make sure you appear near the top of the pile? There are a few things you can do:

    • Make sure you have a Google My Business account and enter as much information as you possibly can. You should always include your business’s opening hours, a link to your website, photos of your premises and a detailed description of what you do.
    • Do the same for Bing Local and Yahoo Local.
    • Show Google that you are relevant to the searcher’s inquiry by optimizing your description for the search terms (keywords) they might use to find you.
    • Go one step further with optimizing for keywords and set up a Google Places account. You can enter all of your relevant keywords here and they should be optimized for your location. For example, use ‘tire fitters Bradford’, rather than plain old ‘tire fitters’.

    Ideally, you will only use high-resolution images and make sure the information you have on Google My Business, Bing Local and Yahoo Local is the same as on your website. You can add some keyword tools to your website builders, or use free web applications like Google Search Console and Suggestion Keyword Finder.

    Create An Online Presence Through Reviews

    Online consumer reviews play a key role in driving traffic to your business and boosting your search engine rankings. An astounding 93% of all consumers report that online reviews have a significant impact on their purchasing habits.

    You can’t ignore the numbers. Harnessing the power of word-of-mouth by requesting reviews from your customers is one of the best things you can do for your business. You can start by:

    • Providing links to prominent review sites in customer follow-up emails
    • Mentioning reviews on receipts
    • Placing posters within your premises that point to places to leave reviews
    • Asking your staff to request reviews from the customers they serve

    Encouraging your customers to leave reviews on Google, Bing and Yahoo can drastically increase your online visibility and make it more likely they’ll visit you when you come up in map search results.

    Use Local Signage

    To reach a wider audience, you need to expand your online presence. But tried and tested local advertising should not be ignored. Investing in local signage is one of the best ways to drive foot traffic to your business, especially if you’re not located within the main shopping area.

    It’s also a great way to reinforce your company’s brand and make your business instantly recognizable to local people. Alongside the internet, signage is a 24/7 solution. It works on your behalf all day, every day.

    For anyone attempting to find you from an internet search, some measure of signage that points to your premises is essential. Adding your website URL to your it can increase the ROI from your signage investment since a lot of people prefer to check out a business online before trekking out to their local store.

    Some of the best signage solutions for local businesses include:

    You can even mix up your strategy across your signs. On some, simply promote your business’s name and contact information. On others, advertise any local events your business is holding, or special promotions you’re running.

    Final Thoughts…

    They say diversity is the spice of life and this also rings true for advertising. But you don’t have to stay up into the small hours or be constantly on call to make a real difference to your online and offline presence. Both local SEO and physical marketing tactics work for you, even while you sleep. So get yourself on Google maps, invest in some local signage, and watch as the customers roll on in.

    About the Author:

    “Jodie is a passionate writer and editor (MSc BA Cantab) partnering with UK Web Host Review. She loves to translate dense material into information everyone can access and explores design, branding, and market psychology. Connect with her on Linkedin“
     

  • Screen vs. Digital Printing: Which One is Right for You?

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    If you’ve ever needed custom signs, you may have wondered: What’s the difference between screen printing and digital printing? The answer isn’t about which method is better—it’s about which one fits your needs best. Both techniques have their strengths, and understanding how they work can help you make the right choice for your signage needs.

    Let’s break down the pros and cons of screen printing and digital printing so you can decide which option is best for your project.s.

    What is Screen Printing?

    Screen printing is a tried-and-true method that has been used for decades. It involves transferring ink through a fine mesh screen onto the sign material (typically corrugated plastic for yard signs). The screen is coated with a light-sensitive emulsion, and a stencil is created for the design. Once the stencil is set, ink is pushed through the screen with a squeegee, applying it to the sign surface. The ink is then cured under UV light for durability.

    Pros of Screen Printing:

    • Cost-effective for large orders – The setup process takes time, but bulk printing lowers the cost per sign.
    • Durable for outdoor use – UV-resistant inks ensure signs last 3-5 years, withstanding sun, rain, and wind.
    • Vibrant and glossy colors – The thick ink application results in bold, long-lasting prints.

    Cons of Screen Printing:

    • Limited color options – Typically limited to 1-3 colors per design; full-color printing isn’t feasible.
    • No full-bleed printing – A small ⅓-inch border is required around the edges, preventing edge-to-edge designs.
    • Longer setup time – Requires creating individual screens for each color, making small orders less cost-effective.

    What is Digital Printing?

    Digital printing is a modern method that works similarly to an inkjet or laser printer—just on a larger scale. The design is uploaded digitally and printed directly onto the sign material using high-quality UV inks. Unlike screen printing, digital printing allows for full-color, high-resolution images without the need for separate screens.

    Pros of Digital Printing:

    • Full-color capability – Ideal for complex designs, gradients, and detailed graphics.
    • Faster turnaround times – No screen setup means quicker production, perfect for last-minute orders.
    • Full-bleed printing available – The design can extend to the very edge of the sign with no border.

    Cons of Digital Printing:

    • Higher cost per unit – More expensive per sign compared to bulk screen printing.
    • Less durable outdoors – Typically lasts 2-3 years in prolonged outdoor exposure before colors start fading.
    • Not as glossy as screen printing – Colors may not be as bold or shiny as traditional screen-printed signs.

    Which Printing Method Should You Choose?

    The right printing method depends on your needs, budget, and design complexity:

    • Go with screen printing if: You need a large quantity of signs with a simple design and limited colors, and you want them to last for several years outdoors.
    • Choose digital printing if: You need a small batch of signs, require full-color designs, or need a quick turnaround.
    • If you need full-color signs in bulk: Be prepared for a higher cost, as digital printing is more expensive per unit but offers better design flexibility.

    Maximizing Your Sign’s Impact

    Regardless of which printing method you choose, here are a few tips to ensure your signs make an impact:

    • Use high-contrast colors to make your message stand out.
    • Keep the font bold and legible for easy readability from a distance.
    • Include a call-to-action like a website URL, phone number, or QR code.

    Get High-Quality Custom Signs Today

    Whether you need screen-printed signs for a large campaign or digitally printed signs for a small promotion, we’ve got you covered.

    👉 Shop Custom Signs Now and let us help you make a lasting impression!

    Final Thoughts

    Understanding the difference between screen printing and digital printing can help you make a smart investment in your signage. If you’re still unsure which method suits your needs, our customer service team is happy to assist.

    Contact us today for expert guidance and custom sign solutions!

  • Affordable Business Signs That Appeal to Customers

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    Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take to make those signs eye-catching? Is it the font or colors? Is it a unique design? With only a few seconds to attract the attention of your audience, knowing these certain insights can give you an extra boost over your competitors and could have potential clients choosing you first. As we go over these tricks of the trade, keep in mind that your signs are not limited to these guidelines and you are free to create your signs as you see fit.

    Why use yard signs for your business?

    Yard signs are much cheaper than larger forms of advertising and are highly effective from a local standpoint. Made from a 4mm piece of corrugated plastic, most yard signs are 18” x 24” and are printed with a UV ink which helps for prolonged outdoor exposure. They’re less expensive than billboards, LED and digital ad displays, but will endure the elements as well.

    Insider Knowledge

    Something to consider when designing your sign is the budget you have to work with. The bigger the budget, the more colors and/or higher quantity you can attain. A smaller budget suggests a one-color sign at a much lower quantity. Another thing to think about is, what colors do your competitors use? You don’t want to have signs that match too closely to your competition’s colors or design. Below are more key points to help you achieve your goal of an affordable and appealing sign that gets your message across.

    • Keep It Local! – Yard signs are a great local strategy for small businesses and using the local lingo to promote your message is a great way get your point across. If you can easily communicate with your community then it makes reaching your market that much more effortless.
    • Keep It Simple! – By keeping the message on your signs simple and clear, you’ll be able to get more attention with just a few words. Overdesigned logos or too many words can deter someone from wanting to read your sign. For yard signs, there is a small window to nab the reader’s attention so keeping it easy to read should do the trick.
    • Text Layout! – Make sure to distribute the words on your signs wisely. Too much clutter will defeat the purpose of the sign. You want to make it as aesthetically pleasing as possible, so simple fonts and bold colors are what you’re going to be looking for when designing your sign.
    • Location of Signs! – High traffic areas are key to the success of your signs. You’ll also want to consider the height of which your signs are going to be displayed. Finding that perfect viewing angle can be tricky, but oh so rewarding. The surroundings of your signs are something to think about as well. You wouldn’t want a pesky bush getting in the way of your reach.
    • Be different! – Having a funny slogan or a witty phrase can definitely help with standing out from the rest. As long as you keep it tasteful, non-offensive and in-line with the message you are trying to put out there, then there is no reason you can’t make a sign to remember.

    These are just a few of the deciding factors to consider when creating your sign’s design. Remember, you don’t have to adhere to these methods entirely, just use what you need to help get your layout started. Hope these tips were useful and have answered some doubts you might have had about making your signs more appealing to your customers. With this new-found knowledge behind you and a wide variety of templates to choose from online, there’s nothing to hold you back from getting started!

  • SOLD! How real estate signs have last the test of time among other marketing tactics.

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    There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we will discover price ranges, do’s and don’ts, and how to use them to your advantage.

    What is a real estate sign?

    The most standard form of a real estate sign is a 4mm corrugated plastic sign that commonly comes in the size of 18” x 24” and needs wire stakes or wood stakes to display them. These signs are also known as bandit signs, placards, or real estate lawn signs. More durable signs are made from aluminum and are printed digitally. These signs come accompanied by a steel sign frame that the sign slides into through the top or side. There are also real estate post signs or colonial post signs that are much more expensive but last quite a while. These usually have an upside-down “L” shape and have the sign hanging from the top. Metal or plastic signs can be displayed with the post. Also, the post and sign are usually sold separately, so keep that in mind when making your decision. Vinyl banners can also be used as signage for real estate. It really just depends on the 5 w’s: who, what, where, when and why the purpose of your message to determine the best signage to go with.

    Eye-Catching Signs

    Now that we know what real estate signs are, we can discuss how to make your signs attract some attention. The simpler the better. Too much clutter from too many words can have your audience shy away from reading your sign. You don’t want that, so simple fonts and bold colors are what you are looking for when trying to make your signs stand out. Also, consider how the words on your signs are arranged. Making your sign as aesthetically pleasing as possible is the goal here, too many words are a no-no. You can try using some of the local lingoes to help spread the word on a new property. Having a good understanding of your community can help tremendously with your future clientele. Where you choose to display your yard signs is going to play a big factor in helping you get more business as well. High traffic areas are ideal for signage. The more people you have passing by, the higher of a chance you have at turning one into a buyer. Another thing to try is making your signs funny. A witty slogan or phrase can go a long way with potential buyers/sellers. Make sure to keep it tasteful, non-offensive, and in-line with what you are trying to promote.

    Cost

    Corrugated plastic signs are usually going to be the most affordable option. An order of 100, 1 color, one-sided signs are only going to run you around $99 to $250 bucks. That includes the wire stakes or wood stakes. There are local shops or multiple online stores where you can order signs like these. Ordering higher volumes can help get some serious traction buying or selling houses.

    Another option realtors go with is the aluminum signs with steel frames. These are a great choice when you need small quantities but also want something more durable. They won’t rust so withstanding the elements is no issue here, but because of the higher quality of material, they will be more expensive. If you ordered 5, 2-sided aluminum signs, with steel frames, you’d be looking at around 180 to 400 dollars.

    Lastly, a more high-end choice we’d like to mention is real estate post signs. The post themselves can vary in material-type, such as wood, metal or vinyl PVC. The more common choice is vinyl PVC, since its plastic and less expensive than the other two. If you’re lucky enough to find both the signs and the posts in the same place, capitalize on it. Let’s say you ordered 5 of the post signs. On average, these are going to run you around 550 to 750 dollars. It could be more if you have to buy the signs and posts separately.

    Conclusion

    After checking into the different styles of real estate signs, it’s a fair assumption to say that the corrugated plastic signs are the most affordable choice. Next would be the aluminum signs with steel frames and lastly, the real estate sign posts. All of these have a similar purpose, but where and how you are displaying your signs will help determine which ones to get. If you have just 2 houses to sell, post signs or aluminum signs with steel frames would be ideal. You can fully customize your design with the tips provided to make them as appealing to your buyers\sellers as possible. Keep in mind that some brokers and realtors may have a franchise manufacturer they would rather you get your signs from. Talk to your company and see what you can do for your promotions. Making the best sign you can for the best price you can get is the goal and hopefully, these suggestions help you achieve just that!

  • Big Campaign Signs: A Big Winner Post-Election

    Political Big Campaign Signs for 2018 Primaries
    A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

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    As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

    Business/Restaurants

    Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

    Real Estate

    Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

    Promotional

    You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

    Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

    Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.