Super Cheap Signs

Category: Sign Marketing 101

  • SOLD! How real estate signs have last the test of time among other marketing tactics.

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    There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we will discover price ranges, do’s and don’ts, and how to use them to your advantage.

    What is a real estate sign?

    The most standard form of a real estate sign is a 4mm corrugated plastic sign that commonly comes in the size of 18” x 24” and needs wire stakes or wood stakes to display them. These signs are also known as bandit signs, placards, or real estate lawn signs. More durable signs are made from aluminum and are printed digitally. These signs come accompanied by a steel sign frame that the sign slides into through the top or side. There are also real estate post signs or colonial post signs that are much more expensive but last quite a while. These usually have an upside-down “L” shape and have the sign hanging from the top. Metal or plastic signs can be displayed with the post. Also, the post and sign are usually sold separately, so keep that in mind when making your decision. Vinyl banners can also be used as signage for real estate. It really just depends on the 5 w’s: who, what, where, when and why the purpose of your message to determine the best signage to go with.

    Eye-Catching Signs

    Now that we know what real estate signs are, we can discuss how to make your signs attract some attention. The simpler the better. Too much clutter from too many words can have your audience shy away from reading your sign. You don’t want that, so simple fonts and bold colors are what you are looking for when trying to make your signs stand out. Also, consider how the words on your signs are arranged. Making your sign as aesthetically pleasing as possible is the goal here, too many words are a no-no. You can try using some of the local lingoes to help spread the word on a new property. Having a good understanding of your community can help tremendously with your future clientele. Where you choose to display your yard signs is going to play a big factor in helping you get more business as well. High traffic areas are ideal for signage. The more people you have passing by, the higher of a chance you have at turning one into a buyer. Another thing to try is making your signs funny. A witty slogan or phrase can go a long way with potential buyers/sellers. Make sure to keep it tasteful, non-offensive, and in-line with what you are trying to promote.

    Cost

    Corrugated plastic signs are usually going to be the most affordable option. An order of 100, 1 color, one-sided signs are only going to run you around $99 to $250 bucks. That includes the wire stakes or wood stakes. There are local shops or multiple online stores where you can order signs like these. Ordering higher volumes can help get some serious traction buying or selling houses.

    Another option realtors go with is the aluminum signs with steel frames. These are a great choice when you need small quantities but also want something more durable. They won’t rust so withstanding the elements is no issue here, but because of the higher quality of material, they will be more expensive. If you ordered 5, 2-sided aluminum signs, with steel frames, you’d be looking at around 180 to 400 dollars.

    Lastly, a more high-end choice we’d like to mention is real estate post signs. The post themselves can vary in material-type, such as wood, metal or vinyl PVC. The more common choice is vinyl PVC, since its plastic and less expensive than the other two. If you’re lucky enough to find both the signs and the posts in the same place, capitalize on it. Let’s say you ordered 5 of the post signs. On average, these are going to run you around 550 to 750 dollars. It could be more if you have to buy the signs and posts separately.

    Conclusion

    After checking into the different styles of real estate signs, it’s a fair assumption to say that the corrugated plastic signs are the most affordable choice. Next would be the aluminum signs with steel frames and lastly, the real estate sign posts. All of these have a similar purpose, but where and how you are displaying your signs will help determine which ones to get. If you have just 2 houses to sell, post signs or aluminum signs with steel frames would be ideal. You can fully customize your design with the tips provided to make them as appealing to your buyers\sellers as possible. Keep in mind that some brokers and realtors may have a franchise manufacturer they would rather you get your signs from. Talk to your company and see what you can do for your promotions. Making the best sign you can for the best price you can get is the goal and hopefully, these suggestions help you achieve just that!

  • Big Campaign Signs: A Big Winner Post-Election

    Political Big Campaign Signs for 2018 Primaries
    A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

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    As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

    Business/Restaurants

    Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

    Real Estate

    Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

    Promotional

    You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

    Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

    Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.

  • How to Install Your Yard Sign!

    Yard Sign With Different Stands
    Yard Signs With Different Stands

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    As you know, yard signs in general don’t do very well without the help of something keeping them in place. Even poster’s need thumb tacks. We understand your ad is going to endure things like heavy wind, rain, ice, and snow. We don’t want these or any other elements washing away your potential revenue. Knowing that the yard sign for your business or campaign signage is going to be secure is a must, so we’re here to help. Here we have gathered some items to help bring you peace of mind.

    What are H-wires?

    We have four basic H-wire stands that we sell from our warehouse, all of which easily slide into the flutes of your sign. Each H-wire is made of slim metal posts that are fashioned together to form an “H”. First, we have our standard H-wires which is our top rated and best seller. It’s 30” x 10” and is $1.19. Next we have our economy H-wires and they’re 24” x 10” with a price of $1.09. Then we have our heavy duty H-wires which are the same dimensions as our standard except the actual thickness of the metal is greater and the top posts are slightly wider. These go for $3.40 each. Last but not least are the half sized H-wires which are 15” x 10” and they start at $0.92 . All of our H-wires have available price breaks so don’t be afraid to order more and save.

    Yard Sign Accessories

    Aside from our H-wire collection we also have other accessories like wood stakes, plastic sign frames, and steel sign frames. We also plastic A-frame sign holders for your more particular needs. A-frame sign holders are good for indoor ads, like in a mall. The plastic sign frames, wood stakes, and all of our steel frames are perfect for outdoor signage and can be installed with a hammer and some elbow grease. These will not only keep your signs in place but will stay there for as long as you need, while taking on the surrounding environment.

    Here’s where you can get your yard sign accessories and get started! A good tip to remember when placing yard signs is that six feet from the curb is considered public property so if you don’t want your yard sign up for grabs, push them back a smidge; closer to the house so it’s on private property. This ordinance varies from city to city so make sure and check with the proper local officials. Some people are even adding extra protection to their signs to keep thieves from taking them. You can read about it here! We here at Super Cheap Signs are glad to be able to assist you with all of your sign needs and as always, thank you for your business!

  • Yard Signs: What They Are and What to Know

    Yard signs fresh of the press!
    Yard signs fresh of the press!

    Why Yard Signs?

    Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

    Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

    Get Your Yard Signs Noticed!

    Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

  • How Effective Are Political Yard Signs, Really?

    Political yard signs on a street corner in Austin, TX.
    Political Yard Signs at Their Best!

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    Are Political Yard Signs Effective?

        What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if you’re running for federal office then I wouldn’t count on it.

        A study performed by Columbia University – more specifically lead author Donald Green – told POLITCO that yard signs can add 1.7 percentage points on average. So yes, they help, but not as much as we have previously believed. According to the researchers, “It appears that signs typically have a modest effect on advertising candidates’ vote shares — an effect that is probably greater than zero but unlikely to be large enough to alter the outcome of a contest that would otherwise be decided by more than a few percentage points.”

        “We were surprised by these findings, because the conventional wisdom is that lawn signs don’t do much — they’re supposed to be a waste of money and time. Many campaign consultants think that signs ‘preach to the choir’ and not much else,” says Alex Coppock, a co-author in the study. At $3-$10 bucks a pop, it’s not hard to see why consultants would say or think this. That would also bring up more questions like; how many political yard signs can your candidate’s campaign afford? Who’s going to place and pick up your signs? It seems to bring more hassle than relief but there is a small light at the end of the tunnel.

    Why campaign signs?

        “My guess is that part of the reason that the effect is small is because any campaign tactic — signs, ads, mailers, calls, etc. — only move people around at the margin. In many ways, it would be strange if the effect were bigger. Imagine a world in which the presence or absence of lawn signs could swing an election by 10 points.” Coppock later adds. If this were the case, many consultants would have their candidates’ campaign based around that tactic, along with a sizable budget to allocate those needs. That would leave too much uncovered ground, in many aspects, and make it too easy for someone to win, simply because they had an amazing campaign sign. Not only does that seem both, unfair and unfitting of a candidate, but also ridiculous. Thankfully, that’s not the situation.

        We can say that lawn campaign signage definitely won’t change any time soon, merely because there is still such a high demand for political yard signs. Also, we need to take into consideration the psychological effect that lawn signs can have on the opposing candidates. Seeing enough of your competition’s signs scattered amongst the community, that your trying to up-keep, can really deter a candidate’s enthusiasm and possibly shy them away from the idea of running completely. Plus, some supporters are going to feel comfort in having the person they support on the signs in their front yard. Either way, Political yard signs are a staple in campaigning and are going to remain so until a new, revolutionary tactic comes about. Until then, Super Cheap Signs will be here to answer the call.