Category: Political Campaign Signs

  • Stickers Make Versatile Advertisements

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    When it comes to advertising your business, it literally pays to maintain mobility. Sure, there are few things as effective as a well-placed sign or banner—however, there is one medium of advertising that is able to go where those mediums cannot: vinyl stickers.

    Custom stickers are one of the most cost-effective means of promoting any business or cause. Simply place them on a vehicle in a well-chosen spot and you will have people all over town registering your brand in no time. Still not convinced? Read on to learn about some of the other advantages of vinyl stickers.

    The Benefits Of Vinyl Stickers

    When it comes to advertising and promotion, vinyl stickers have some clear benefits as opposed to other approaches. For one, vinyl stickers are much more durable than stickers constructed from paper. Additionally, they are resistant to tearing, fading, and degradation—properties which make them ideal for outdoor applications and public displays.

    The benefits of vinyl stickers are directly correlated with the beneficial properties of the vinyl itself. These include:

    • Affordable and durable material
    • Environmentally friendly
    • Easily removable with no harmful residue
    • Moisture and humidity resistant
    • Available in matte
    • Vibrant images on a mobile platform

    Potential Uses For Vinyl Stickers

    The potential uses for vinyl stickers are virtually limitless. Whether you use them to advertise specific aspects of your product or as a warning label, vinyl stickers are a cost-effective means of conveying your message. This versatility is amplified by their inherent ability to be customized with specific lettering, colors, shapes, and messages that provide pertinent information to your target audience.

    Using Vinyl Stickers For Mobile Advertising

    Mobile advertising is one of the most practical uses for vinyl stickers. With some clever placement and a little luck, vinyl stickers could open your business up to an entirely new customer base. This is especially advantageous if your stickers include your contact information such as an email address or phone number. Even if you opt not to include contact information, a colorful, eye-catching logo is sure to garner some attention and amplify your visibility. Pairing with a seasoned signage company like Super Cheap Signs is an excellent idea, as they have everything required to create quality vinyl stickers that are adherent to a variety of shapes and sizes. So if you have specific questions, do not hesitate to get in contact with a member of their team.

    Vinyl Stickers Cheap To Produce In Large Quantities

    When it comes to mass appeal, one of the most advantageous aspects of bumper stickers is their inexpensive cost when produced in large quantities. Thanks to advancements in technology, printing is now largely automated, which has substantially driven down costs across the board. So before you spend an arm and a leg on that gigantic billboard, ask yourself if that is really a better way to achieve brand recognition than having thousands of instances of your logo all over town.

    Using Vinyl Stickers Means Easy Distribution

    To put it succinctly, people love putting stickers on things. Whether for artistic or psychological reasons, something about affixing stickers to things is resolutely appealing. As far as advertising is concerned, stickers essentially automate the entire process. As a quick tour of any social media profile will demonstrate, people will not hesitate to show others what brands they associate themselves with. Vinyl stickers ensure that you are able to use this proclivity to your advantage.

    Don’t Just Introduce Your Brand, Reinforce Its Identity

    Any seasoned entrepreneur will tell you that building a reputable brand identity is no easy task. From finding the perfect logo to developing a comprehensive message and strategy, conveying the best aspects of your brand requires a lot of hard work and dedication. Fortunately, once you have successfully developed your brand, you can use vinyl stickers to drive your message home. No matter whether you give them away for free or sell them, you are conveying that your brand has value. In the long run, this will facilitate closer relations between your brand and your target audience. What’s more, you will get free advertising when any of these people affix the sticker to their vehicle and drive around.

    When it comes to today’s advertising landscape, few things are more important than establishing a trusted brand identity. This is why it is so important to have customers sporting your logo. When their friends see that they trust your brand enough to put your logo on their vehicle, they are more likely to trust your company. Needless to say, this gives you a clear advantage when it comes to growing your business and expanding your customer base.

    Never Underestimate The Power Of Word-Of-Mouth

    With the rising popularity of social media, many people seem to think that successful marketing must take a decisively digital direction in order to maintain relevance. Fortunately, these people are wrong. Several recent studies have demonstrated that most of the world—over 85%, in fact—trust word-of-mouth recommendations from their friends and acquaintances. To this extent, most word-of-mouth conversations take place on-site and offline. Rather than appealing to one side or the other, stickers occupy the middle ground by encouraging people to discuss your brand both online and offline.

    Stickers Are A Great Way To Reach People Who Do Not Like Advertising

    Given the influx of advertising these past few decades, it is not surprising that most people are becoming resistant to traditional methods. Consequently, this has forced advertising and marketing professionals to adopt more connection centric approaches. In this regard, stickers are extremely effective thanks to their ability to be displayed without seeming like an outright advertisement. In this context, a sticker is mobilized more like an endorsement or recommendation than an advertisement.

    Stickers Can Be Used For Inexpensive Branding

    Although giving away stickers for free certainly comes with its own advantages, they can also be used to brand your products and related packaging or signage. Rather than solely relying on your audience to put your message out into the world, you can ensure that some of that ground is covered before your product even hits the shelves.

    Use Stickers To Compound Your Marketing

    While increasing your brand exposure is certainly something you should remain focused on, you can also use stickers to strengthen your marketing efforts. For one, stickers make great giveaway prizes. All the better if they contain pertinent information or some kind of message on the reverse side. Additionally, you should always be sending stickers if you operate by direct mail. That’s because stickers have been shown to increase the open rates of direct packages. Even better, stickers serve as a crucial linchpin in cooperative campaigns by keeping costs down and garnering more impressions.

    Stickers Can Help You Develop Future Marketing Efforts

    As you have likely learned from this article, a lot of time and effort should go into creating the perfect sticker design. The nature of this process affords ample time to develop a comprehensive understanding of your brand’s message and how to convey it. In turn, this knowledge will inform future marketing efforts, including future logo designs, business card ideas, website ideas and features, press releases, and more. So when you are engaging in this process, pay close attention to what you learn. Specifically, understand who you want to communicate with, how to find them, what their interests are and how you can appropriately address them, and how you can clearly and succinctly convey your message in the most effective but least intrusive way possible.

    Can’t I Just Make Stickers Myself?

    Many people have purchased expensive printing machines and attempted to make their own vinyl stickers only to find out that the process is much more arduous than it seems on the surface. Problems typically tend to arise when die-cutting, coloring, or applying adhesive, and can prove to be rather time-consuming in the event that anything goes wrong.  This is why many professionals opt to order their stickers from seasoned signage companies like Super Cheap Signs, who use powerful machines and software to produce a variety of custom images with expedient turnaround times.

    The professionals at Super Cheap Signs understand that marketing is all about developing and maintaining relationships. It is about forming a symbiotic relationship with people who will ultimately benefit from your services and support you in the process. As far as these relationships are concerned, stickers signify trust and understanding. Consequently, equipping the right people with your stickers could potentially spread brand awareness much faster than any expensive advertising campaign, and lend your brand an air of authenticity in the process.

    In addition to providing a comprehensive array of fonts, shapes, and colors, stickers from Super Cheap Signs can be completely customized using their convenient website. Beyond that, their impeccable team of seasoned professionals is ready to help with any questions or concerns you may have along the way. The process is so smooth you’ll wonder why you ever thought about doing it yourself in the first place.

  • Big Campaign Signs: A Big Winner Post-Election

    Political Big Campaign Signs for 2018 Primaries
    A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

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    As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

    Business/Restaurants

    Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

    Real Estate

    Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

    Promotional

    You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

    Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

    Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.

  • Yard Signs: What They Are and What to Know

    Yard signs fresh of the press!
    Yard signs fresh of the press!

    Why Yard Signs?

    Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

    Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

    Get Your Yard Signs Noticed!

    Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

  • How Effective Are Political Yard Signs, Really?

    Political yard signs on a street corner in Austin, TX.
    Political Yard Signs at Their Best!

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    Are Political Yard Signs Effective?

        What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if you’re running for federal office then I wouldn’t count on it.

        A study performed by Columbia University – more specifically lead author Donald Green – told POLITCO that yard signs can add 1.7 percentage points on average. So yes, they help, but not as much as we have previously believed. According to the researchers, “It appears that signs typically have a modest effect on advertising candidates’ vote shares — an effect that is probably greater than zero but unlikely to be large enough to alter the outcome of a contest that would otherwise be decided by more than a few percentage points.”

        “We were surprised by these findings, because the conventional wisdom is that lawn signs don’t do much — they’re supposed to be a waste of money and time. Many campaign consultants think that signs ‘preach to the choir’ and not much else,” says Alex Coppock, a co-author in the study. At $3-$10 bucks a pop, it’s not hard to see why consultants would say or think this. That would also bring up more questions like; how many political yard signs can your candidate’s campaign afford? Who’s going to place and pick up your signs? It seems to bring more hassle than relief but there is a small light at the end of the tunnel.

    Why campaign signs?

        “My guess is that part of the reason that the effect is small is because any campaign tactic — signs, ads, mailers, calls, etc. — only move people around at the margin. In many ways, it would be strange if the effect were bigger. Imagine a world in which the presence or absence of lawn signs could swing an election by 10 points.” Coppock later adds. If this were the case, many consultants would have their candidates’ campaign based around that tactic, along with a sizable budget to allocate those needs. That would leave too much uncovered ground, in many aspects, and make it too easy for someone to win, simply because they had an amazing campaign sign. Not only does that seem both, unfair and unfitting of a candidate, but also ridiculous. Thankfully, that’s not the situation.

        We can say that lawn campaign signage definitely won’t change any time soon, merely because there is still such a high demand for political yard signs. Also, we need to take into consideration the psychological effect that lawn signs can have on the opposing candidates. Seeing enough of your competition’s signs scattered amongst the community, that your trying to up-keep, can really deter a candidate’s enthusiasm and possibly shy them away from the idea of running completely. Plus, some supporters are going to feel comfort in having the person they support on the signs in their front yard. Either way, Political yard signs are a staple in campaigning and are going to remain so until a new, revolutionary tactic comes about. Until then, Super Cheap Signs will be here to answer the call.

  • Lawn Signs: A Simple Yet Powerful Way to Promote Your Business

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    When it comes to marketing your business, you have countless options. From digital advertising to print media, every business owner is looking for the most effective and budget-friendly way to gain visibility. One of the most affordable and impactful marketing tools you can use is lawn signs. These signs are versatile, eye-catching, and easy to set up, making them a great option for businesses, events, and promotions.

    Why Lawn Signs Work

    Lawn signs are a cost-effective way to get your message in front of potential customers. Whether you’re launching a new business, promoting a sale, or advertising an event, lawn signs can help spread the word without breaking the bank. You’ve likely seen them during election season, but they serve many more purposes beyond politics.

    Durability & Materials

    Most yard signs are made from corrugated plastic, a durable material that withstands the elements. For a more flexible and cost-effective option, bag-style signs stretched over wire frames can also be used. Regardless of the type, choosing quality materials ensures that your signs remain in good shape for as long as you need them.

    How Lawn Signs Can Benefit Your Business

    1. Brand Awareness & Recognition

    If you’re just starting out, lawn signs help establish your brand presence. The more people see your business name, the more likely they are to remember you when they need your products or services.

    2. Promote Sales, Specials & Events

    Whether you’re running a limited-time sale, opening a new location, or hosting an event, lawn signs are a quick and effective way to spread the word. Unlike newspaper ads that only reach a limited audience, strategically placed signs along busy roads and intersections can attract hundreds or even thousands of potential customers daily.

    3. Flexible Placement Options

    Lawn signs can be placed anywhere—in front of your business, at your home, at community members’ homes, or in high-traffic areas. You can even partner with other local businesses to display your signs and extend your reach.

    4. Affordable & High ROI

    Compared to other forms of advertising, lawn signs offer one of the highest returns on investment. They require a one-time cost and continue to work for you day and night, delivering ongoing exposure at no additional expense.

    Best Practices for Using Lawn Signs Effectively

    • Keep the message short & bold – A clear, concise message is easier to read from a distance.
    • Use high-contrast colors – Make sure your sign stands out against its surroundings.
    • Choose durable materials – Ensure longevity and resilience to weather conditions.
    • Strategically place signs – High-traffic areas and locations where your target audience is likely to see them are best.

    Make an Impact with Lawn Signs

    If you’re looking for an easy, affordable way to increase visibility, lawn signs are a proven marketing tool. Whether for a business, event, or political campaign, they help get your message out quickly and effectively.

    👉 Shop Custom Lawn Signs Now and start making an impact today!

    Final Thoughts

    Lawn signs remain one of the best low-cost marketing tools available. No matter the size of your business or the type of promotion, these signs can help you get noticed. Have questions about designing the perfect lawn sign? Our team is here to help—contact us today!