Texting is taking over the world. A popular ad campaign shows a phone and a highway, with the caption, “Park it while you drive.” And a yard sign in front of a police department proclaims in no uncertain language: Text it. Type it. Talk it. Ticket! It’s probably only a matter of time until street […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business. Perhaps social media managers should take a leaf from signage specialists. […]
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While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
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There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
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You’re going to see them everywhere this summer — but you’re so accustomed to it that odds are, you won’t even notice them. We’re not referring to the latest hot wheels or designer duds, except by inference: brands are what simultaneously stand out and blend in, because, like fish in water, we’re surrounded by marketing […]
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Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
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Were you a Cinderella and Snow White kind of kid? Or an adventure-loving child who preferred the evil queen or wicked stepmother because they were so (predictably) scary? Human beings are natural storytellers — and what we value affects the “signs” we carry. This intriguing infographic from Zenzi.com shows how our values predict the stories […]
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People who have pets tend to really love their animals. Really, really love them. So much so that they often make a photo of their cat or dog a screen saver for their laptop or cell phone. You know who you are. Two techie cat lovers decided to take their feline fondness to the next […]
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You’ve heard the maxim is, “It’s not what you know, it’s who you know.” Taking it a step further, we might say, it’s not who you know, it’s how you connect. People like to do business with people they like. To create this kind of relationship — not just with customers but with staff, vendors, […]
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