Category: Sign Marketing 101

  • Horsing Around on Company Time: Office Fun

    Because too many people are accustomed to the idea that going to work means checking your “real self” at the door, many small businesses have been striving in recent years to make work more fun. This is a little like saying, relax and enjoy the dental visit. (Unless you happen to be a dentist, in which case you can substitute “proctologist” in that last sentence.) Making work fun is somewhat of an oxymoron — which is not a fancy term for the geek down the hall.

    But going to work does need to be an enjoyable experience if people are going to give it their best. This doesn’t mean standing around the water cooler “dissing” the boss or the company, telling off-color jokes or getting your kicks at someone else’s expense.

    True fun springs from the same well of ingenuity where all great ideas originate. Consider a friendly competition, as in sports, for instance. Two chefs in a busy café can spontaneously decide to see who can flip the most flapjacks; two waitstaff can see who can get to customers’ tables the fastest.

    This can lead to some really creative signage. Smart small business owners might want to invest in a few of our blank yard signs and handwrite an appealing message such as: “Are We Having Fun Yet?” in permanent marker, giving it that personal touch that says the boss believes in balance, not just balance sheets. Then post the sign in the break room, or wherever your team congregates out of customer view. One manager presented a newly engaged employee with a plaque that read, “No Business During Fooling Hours”. This won her heart — and her continued company loyalty.

    The important point is that employees be permitted to generate and implement some office fun that is not distracting and enables them to be even more productive. As long as what people come up with is safe, above-board, and harms no one, encourage your team to enjoy themselves. Happy people make a better business. Believe us: we know!

  • QR Codes: Is Your Signage Scannable?

    In a virtual world, the strange little black-and-white block patterns known as QR codes are a super way of marketing on the fly. Place a QR (“quick response”) code on your yard sign, banner or business card, and potential customers will be able to download all your relevant information into their mobile device.

    QR codes are an excellent tool to help you capture people’s attention at the most unlikely times and in the most unusual places. Here are five quick ways QR codes can enhance your business:

    QRCode

    1. Lose the wait. How do you spell boring? W-a-i-t-i-n-g: for a subway, a bus, a train or a plane. Help alleviate tedium and market your business at the same time with QR codes: add one to a political yard sign, sandwich board or real estate sign. People can download all the information into their smart phone, then peruse your website at their convenience.
    2.  Educate. Whether someone is a first-time home buyer or real estate investor, real estate can be a complex proposition. You can use a QR code to provide consumer information, enabling people to knowledgeably compare properties and cut to the chase when they contact you. Include the QR code on your commercial real estate signs, custom sign riders and business cards, too.
    3.  Show, don’t tell. Real estate professionals can use QR codes to create a compelling visual of homes for sale, such as a code composed of tiny images of houses. Use Fancy QR Code Generator to add graphics. Just be sure you test the code thoroughly first, to ensure it works properly! If you’re not sure how to do that however, you might consider using an SEO Reseller.
    4.  Tell, don’t show. On the other hand, political candidates may wish to use QR codes to send constituents to an audio or video of them addressing the pertinent issues of the campaign. When someone scans the code off a political yard sign or vinyl banner, presto: they’re taken to a link that plays your campaign message.
    5. Share and share a Like: Be a smart digital marketer: create a mobile-specific site or Facebook integration page that encourages people to “like” your real estate business or political campaign. People want to share what they like, and liking begets business — and votes.
  • Spinner Signs – High Impact Advertising With A Human Touch

    When business is slow, some business owners can go into a tizzy. But instead of spinning your wheels, simply start spinning; this will help a lot.

    How’s that again?

    Spinner Signs

    Advertising is all about spin. Now you can literalize it, with spinner signs. Durable, double-sided 16×48″ signs made of 10mm Coroplast construction that announce your business in full color vinyl glory. And because spinner signs are mobile, they’re an ideal form of advertising in cities that have strict ordinances regulating signage.

    Spinner signs are a superb way to maximize employee productivity during a downturn. Select a gregarious employee to become your human directional advertisement, create an eye-catching spinner sign, and send your employee outside to drive more traffic to your business.

    How can a spinner sign help your business thrive? Let your creativity run wild! An accounting office dresses one spinner sign holder as the Statue of Liberty during tax season; another spinner dons an Uncle Sam costume. Real estate professionals might want to dress their spinner sign employee as a house key.

    Encourage your spinner to be as imaginative as possible. One spinner sign holder was doing such an amazing dance routine at a busy intersection, drivers stopped at the light were mesmerized — and of course they noticed where his sign was pointing. Talk about human directional advertising!

    Let your employee spin to the beat, and bring in the biz! Rain or shine, with this low an investment, spinner signs are the perfect high impact advertising with a human touch for any size business.

  • Be Easy To Find: Business Cards and Business Card Magnets

    You know the drill: you’ve looked everywhere for that scrap of paper where you jotted down an all-important phone number. If only you’d programmed it into your phone. Oh, how frustrating…

    Not if you have a business card magnet

    Business card magnets are perfect for home or office. Your customers will probably stick the magnet on their refrigerator door, which means when it’s time to call the vet, the hair stylist, the personal chef service, or any business that delivers to the home, your contact information is right there.

    Business card magnets also serve as a reminder to use your service. Your potential customer might be stuck on the exact name of your company, yet be thinking, “Gee, it would be great to see if that family catering place could come up with a creative spread for our family picnic.” On the other hand, if there’s a business card magnet on the fridge or filing cabinet, they’ll be on the phone with you, pronto.

    And Business car magnets go hand-in-glove with printed business cards. These days, when websites are becoming as de rigeur as cell phones, it’s easy to overlook a paper promotional product. Yet the best way to help someone you meet at a networking event remember your website is to give them a business card.

    While some companies offer standard business card templates, our business card are custom designed, so your card will be as unique as your company. Why blend in when it’s much more beneficial to stand out?

    So get your customized business cards and business card magnets- and get more business!

    Visit our website today! www.supercheapsigns.com

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  • How to Install Vinyl Lettering

    Vinyl lettering can be the perfect way to add a professional look to your business while driving traffic. However, the only way it’ll look professional and bring in new customers is if it is installed correctly. You’re probably reading this article because you have already ordered some vinyl lettering and are just now trying to figure it out how you get it from the box it was How to Apply Cut Vinyldelivered in to your storefront window. This guide is here to help you with the installation of the vinyl lettering so that you can quickly get that lettering working for you.

    Step 1) Be sure to clean the surface you wish to apply the lettering to. If this surface is a window outside, let it warm up a bit in the sunlight. It’s preferable to have a warm surface for the decals to mount on.

    Step 2) Position the lettering on the surface and tape the sides down so you have an idea of what it will look like. Measure and make sure the lettering is straight and in the right place. Check twice! Or even three times!

    Step 3) Place masking tape only on the top half of the lettering so you have a way to lift the letters off the wall without losing their position.

    Step 4) Cut every letter apart so they each have their own hinge. This way you can install one letter at a time and check your progress along the way

    Step 5) Apply fluid and spray the adhesive on the decal.

    Step 6) Let a squeegee be the only contact that applies pressure to the lettering adhesive

    Step 7) Slowly pull back the application material and check for air bubbles.

    Now you can sit back, relax and admire your handy work! Try to maintain your lettering by keeping the window clean on both sides. Preventing dust particles from getting under the lettering will extend the life of it. But do try not to scrub at the lettering. This will only lift the edges off the window and create curling.