Category: Branding

  • Use Custom Construction Signs on the Worksite

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    When it comes to safety in the workplace, few locations have a greater need for signage than construction sites. In truth, construction is considered to be one of the highest risk industries out there, so it is always a good idea to exercise proper safety precautions. If you are in the market for quality construction signs to use on your worksite, Super Cheap Signs is your one-stop shop.

    As you may know, it is imperative that the perfect construction sign displays the right message, which can be tough in certain scenarios where the information needs to be more specific. This is why, in addition to providing a variety of relevant templates for sale, Super Cheap Signs also gives you the ability to customize your signage to suit your particular needs.

    Custom Signs Can Be Tailored To Expound On OSHA Guidelines

    When selecting your signage, it is important to ensure it complies with OSHA (Occupational Safety and Health Administration) and ANSI (American National Standards Institute) safety standards. What’s more, by alerting workers of potential hazards and promoting proven safety practices you will be able to minimize workplace injuries, avoid costly fines and potential imprisonment, establish clear and concise safety protocol, and shield yourself from potential lawsuits. In this situation, the advantage of using custom signs means you can add additional information that would not be included on a generic OSHA or ANSI mandated sign.

    In regards to minimizing workplace injuries, a sign will discourage workers from entering restricted areas. Additionally, some signs could instruct them to consider extra safety precautions while in a particular area. Such precautions could include wearing a hardhat or protective goggles in designated areas.

    When it comes to efficiency, the right sign will be able to convey a clear message in regards to what constitutes proper workplace safety compliance. These types of signs promote informed workers, minimize confusion, and save you precious time.

    As a business owner, you are likely aware of the expensive consequences that result from failing to adhere to OSHA and ANSI safety guidelines. In addition to costly fines, failure to comply could potentially result in your imprisonment. Along with OSHA and ANSSI compliance, having the proper signage displayed minimizes your exposure to any potential lawsuits that could arise as a result of employee negligence.

    Keep in mind that your workers’ safety rests on your shoulders. As such, you are responsible for their injuries if sufficient signage is not posted. Fortunately, Super Cheap Signs is here to ensure that you have everything you need to avoid this conundrum.

    OSHA and ANSI Risk Severity Specifications

    As mandated by OSHA and ANSI, construction site hazard signs are subject to three risk severity designations: danger, warning, and caution. Here are brief descriptions of each.

    Danger signs are designed to alert workers to grave hazards that could result in significant injury or even death. They consist of the word “DANGER” printed in white atop a red background with the safety alert symbol (an exclamation point inside a triangle) printed above.

    Warning signs alert people to threats that could cause serious harm or death. They differ from danger signs in that the overall risk is somewhat smaller. They are printed in black with an orange background and feature the safety alert triangle to the left of the word “warning”.

    Finally, caution signs are designed to discourage unsafe workplace practices. While the risks they address typically only lead to minor injuries, it is never good when an employee gets hurt on the job. These signs feature a yellow background with the word “CAUTION” emblazoned across in black text and the safety alert symbol to the left of the text. Notice signs convey particular information related to a building, equipment, or general space, even in ways that do not necessarily apply to safety.

    In addition to meeting the aforementioned requirements, you can rely on Super Cheap Signs for a comprehensive range of customized signage solutions such as:

    • Bio-hazard signs
    • Bilingual language signs
    • Evacuation Signs
    • Exit-only signs
    • Do-not-enter signs
    • Warning signs

    Labeling Property

    In addition to ensuring compliance, signs can also be used to label your property and provide instructions and warnings to workers operating particular machines. This will also serve the dual purpose of amplifying your logo’s visibility. While you can certainly use an adhesive decal for this task, a well-placed sign is also perfectly suitable, especially when it comes to increasing your visibility.

    Choose From Two Durable Materials

    Super Cheap Signs constructs their signs from two durable, weather-resistant, long-lasting materials: AlumaCorr and MDO panels. AlumaCorr consists of 10mm composite metal bonded to each side of an AlumaCorr plastic core. They are exceptionally sturdy, durable, and mobile. On the other hand, their MDO (medium density overlay) signs are comprised of plywood with a weather-resistant resin overlay. No matter which option you choose, both are extremely durable and perfect for outdoor use. Consequently, they are able to withstand the most ferocious elements, including sun, wind, and rain. Additionally, both are printed with resilient UV inks that will keep them looking pristine for years to come.

    Choose From Two Durable Materials

    As mentioned, it is possible to have a custom sign that still complies with OSHA and ANSI guidelines. Custom signs come in handy when you need to include a personalized message that could improve safety conditions in a particular area. For example, if you have a specific chemical that is creating a safety hazard, you could note that information on your bio-hazard sign.

    Super Cheap Signs allows you to choose the text and overall size that is most suitable to your needs. MDO panels come in 2×4, 4×4, 4×6, and 4×8, while their AlumaCorr sheets are sold in 2×4, 4×4, 4×6, 4×8, 6×4, and 8×4. No matter the size, you are able to customize the text and color to your exact specifications.

    Construction Signs For Building Sites

    Keep in mind that construction signs for a building site are typically temporary. While this does mean that most signage is created for single use, there are a few obvious exceptions, such as “CAUTION” and “DANGER” signs.

    When it comes to materials, some companies opt for vinyl or nylon banners, while others utilize building wraps that are typically constructed from some type of mesh. However, if you are looking for a more economically priced sign that could potentially be recycled at a later time, going with the yard sign format is usually the safest option.

    Appeal To Natural Curiosity

    People are inherently curious, which means that when they pass your site they will usually want to know what is going on. Fortunately, signs by Super Cheap Signs can be positioned on the ground or mounted on a fence for optimal visibility. You can also add some custom text that will answer specific questions, such as when the building will open, what it is and even a small advertisement for your company that could potentially land you another contract.

    Super Cheap Signs Will Help You Focus On The Task At Hand

    Signs are imperative to maintaining a safe and efficient construction site. Customizing your signage makes them more visible and relevant to your workers, visitors, and various people passing by. Additionally, they facilitate a safer workplace. Super Cheap Signs wants to help you make sure your construction site is as safe as it could possibly be by simplifying the process as much as possible. Their decades of experience in the sign industry renders them uniquely suited to the task.

    Be Sure To Check Local Regulations

    Before ordering your construction signs, it is always a good idea to consult with local authorities to ensure your signs and the manner in which you are displaying them remain in compliance with the specific laws and regulations in your area. Fortunately, Super Cheap Signs’ expedient design process and turnaround times allow you to focus on these pressing issues while their experienced team deals with the signage and shipping specifics.

  • Local Marketing Hacks To Keep Your Business Ahead Of The Competition

    Signs provide on-the-spot information about your business.

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    When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies.

    Potential customers in your local area need to be aware that your business exists and that you can offer them the products and services they’re looking for.

    And while local businesses are making a comeback (with more and more people choosing to shop where they are), many now find the most relevant stores through a web search.

    What this means is that your marketing strategy needs to reach people both online and offline. You need a physical presence, as well as a virtual one.

    Here are four marketing hacks for local businesses that will help point more customers straight to your door.

    Optimize For Local SEO

    When people search for goods and services online, they generally do it through their mobile phone. As long as their location settings are on, the search results will point them towards local stores.

    When people are provided with a local suggestion, they will visit within 24 hours and 18% of those visits result in sales. So, it really does pay to make sure your business is one of those that are mentioned in search results.

    But how can you make sure you appear near the top of the pile? There are a few things you can do:

    • Make sure you have a Google My Business account and enter as much information as you possibly can. You should always include your business’s opening hours, a link to your website, photos of your premises and a detailed description of what you do.
    • Do the same for Bing Local and Yahoo Local.
    • Show Google that you are relevant to the searcher’s inquiry by optimizing your description for the search terms (keywords) they might use to find you.
    • Go one step further with optimizing for keywords and set up a Google Places account. You can enter all of your relevant keywords here and they should be optimized for your location. For example, use ‘tire fitters Bradford’, rather than plain old ‘tire fitters’.

    Ideally, you will only use high-resolution images and make sure the information you have on Google My Business, Bing Local and Yahoo Local is the same as on your website. You can add some keyword tools to your website builders, or use free web applications like Google Search Console and Suggestion Keyword Finder.

    Create An Online Presence Through Reviews

    Online consumer reviews play a key role in driving traffic to your business and boosting your search engine rankings. An astounding 93% of all consumers report that online reviews have a significant impact on their purchasing habits.

    You can’t ignore the numbers. Harnessing the power of word-of-mouth by requesting reviews from your customers is one of the best things you can do for your business. You can start by:

    • Providing links to prominent review sites in customer follow-up emails
    • Mentioning reviews on receipts
    • Placing posters within your premises that point to places to leave reviews
    • Asking your staff to request reviews from the customers they serve

    Encouraging your customers to leave reviews on Google, Bing and Yahoo can drastically increase your online visibility and make it more likely they’ll visit you when you come up in map search results.

    Use Local Signage

    To reach a wider audience, you need to expand your online presence. But tried and tested local advertising should not be ignored. Investing in local signage is one of the best ways to drive foot traffic to your business, especially if you’re not located within the main shopping area.

    It’s also a great way to reinforce your company’s brand and make your business instantly recognizable to local people. Alongside the internet, signage is a 24/7 solution. It works on your behalf all day, every day.

    For anyone attempting to find you from an internet search, some measure of signage that points to your premises is essential. Adding your website URL to your it can increase the ROI from your signage investment since a lot of people prefer to check out a business online before trekking out to their local store.

    Some of the best signage solutions for local businesses include:

    You can even mix up your strategy across your signs. On some, simply promote your business’s name and contact information. On others, advertise any local events your business is holding, or special promotions you’re running.

    Final Thoughts…

    They say diversity is the spice of life and this also rings true for advertising. But you don’t have to stay up into the small hours or be constantly on call to make a real difference to your online and offline presence. Both local SEO and physical marketing tactics work for you, even while you sleep. So get yourself on Google maps, invest in some local signage, and watch as the customers roll on in.

    About the Author:

    “Jodie is a passionate writer and editor (MSc BA Cantab) partnering with UK Web Host Review. She loves to translate dense material into information everyone can access and explores design, branding, and market psychology. Connect with her on Linkedin
     
  • Big Campaign Signs: A Big Winner Post-Election

    Political Big Campaign Signs for 2018 Primaries
    A row of political campaign signs greeting voters at a residential corner street for the 2018 primary elections.

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    As the political campaigning season has come to an end, it seems the use for large campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs can also make a big impression on your potential customers.

    Business/Restaurants

    Let’s say you have a new restaurant or business that you want to get more attention for. With a sign the size of a big campaign sign, you’re surely going to grab some attention, but using them closer to the actual location has proven to be more effective than just in the neighborhood. On the other hand, these are also effective from great distances. A sign for your establishment, saying that its 10 miles away and which way to head, will make it a lot easier for future patrons to find their way to you. Plus, it sure beats getting a billboard! Not that there’s anything wrong with billboards, but corrugated plastic is more budget-friendly, costing hundreds to thousands less depending on your area.

    Real Estate

    Another use you can find for these signs is for real estate. Now there are other options that may have worked for you in the past, such as yard signs, but why not add to your arsenal by having a big real estate sign for you to show future clients where to buy on a plot of land? Maybe a new subdivision is in the works and you need to bring some attention to it. One of these can certainly do the trick but keep in mind that MDO plywood signs are usually used for this kind of thing. A big corrugated plastic sign is still very worthy when displayed correctly and is significantly cheaper.

    Promotional

    You could be having an event special or a seasonal sale that you would like to advertise. Something like a firework stand or a Christmas tree farm. You can display some of these bad boys in likeness to the big business/restaurant signs but since you’re only going to have these signs up for a short period of time, your signs should last longer than your non-seasonal competitors.

    Large Campaign Signs are made from a 4’ x 8’ or a 4’ x 4’ sheet of 4mm corrugated plastic and are digitally printed. That means that a large format, Inkjet or Laser printer will be used to print your signs. Think of how your desktop printer works, just on a much larger scale. They are printed with UV ink and are rated for 3 years of prolonged outdoor exposure. You can always display them indoors but because of their large stature, outside may be more fitting. Don’t forget that you’ll need posts that are sturdy to keep these big boys up, U-Channel Sign Posts are a great reliable solution.

    Whatever the purpose of your promotional efforts, it’s a good idea to consider big campaign signs as a new, more creative approach to help with your promotional needs. We hope you find this information useful and that you can capitalize on some of these ideas. Who knows, you may even come up with your own use for these signs; the possibilities are endless.

  • Yard Signs: What They Are and What to Know

    Yard signs fresh of the press!
    Yard signs fresh of the press!

    Why Yard Signs?

    Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

    Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

    Get Your Yard Signs Noticed!

    Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

  • Keep It In the Community: Local Marketing

    In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense anywhere except in a vehicle?

    Surprisingly, yes. The Go Local movement is gaining ground. From farmer’s markets to Yelp reviews, Google Maps to hyper-local ezines, people are hungry to learn more about their immediate neighborhood. Until we can drink virtual latté, this trend will likely continue.

    What does Go Local marketing mean for signage?

    • Sign up for the local angle. Consider affixing “Buy Local” decals to your products or packaging to remind customers you’re a local business, and that by buying your products, their dollars remain in the community to boost the local economy. Your in-store banners and external marketing products such as sandwich boards and spinner signs should all carry the “Buy Local” theme.
    • Socialize locally. Social media is global, but that doesn’t mean your business can’t play up the local focus. On your Facebook page, for instance (yes, your business definitely needs to have one), you can reward new and existing customers who “Like” your page — which also tells other site visitors that they prefer to shop locally. The thank-you for a “Like” can be anything from a one-time discount to a small gift with their next purchase — a simple way to acknowledge support and let them know you appreciate their business. Be sure to include an image of your “Buy Local” signage on your Facebook real estate.
    • Support the community. Does the high school football team need signage for their stadium? Could your town’s SeniorCenter use some help hanging holiday banners, balloons or lights? Every community offers numerous opportunities to make a difference — and the positive PR for your business is a nice side benefit.

    Who knows, with all this local emphasis, you might just find a new best buddy across town, rather than across the world.