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  • How to Keep Your Yard Sign from Being Stolen?

    How to Keep Your Yard Sign from Being Stolen?

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    During the 2020 election season, tensions were high – and record numbers of political yard signs were stolen and vandalized. And while the act of stealing lawn signs has been around since the yard sign was invented, it’s important that you can keep them displayed proudly on your front lawn. 

    If you’re here to search for advice on electrifying your yard sign, unfortunately, we can’t provide those tips. What we can tell you, however, is that there are simple, straightforward ways to ensure that these items stay put. Even though yard signs are cheap, people spend considerable time and effort installing them, so campaign yard sign thieves shouldn’t just get a free pass.

    Is Stealing Lawn Signs Illegal?

    Absolutely, yes. Theft and vandalism of political signs is a crimes, and so is trespassing on private property. Most states consider these misdemeanors, but if multiple signs have been vandalized, these charges can quickly add up. 

    “Is It Illegal to Electrify a Yard Sign?”

    We understand that you don’t want to lose the products you’ve paid for with your hard-earned money. But let’s talk about what you shouldn’t do. 

    In Washington, Ray Gilbride used copper wire to hook his campaign sign up to a non-lethal electric fence. As he explained, “Situational ethics is wrong. Stealing is stealing. You’ve got to go back to the basics: If it’s not yours, don’t touch it.” 

    While Gilbridge consulted with police to ensure its legality, this situation likely depends on the local jurisdiction (and Super Cheap Signs obviously can’t provide you with legal advice).

    How to Booby Trap a Yard Sign

    If you want to avoid potential lawsuits but need to prevent yard sign theft, there are plenty of colorful methods that people have employed. Your booby trap needs to be effective but also has to ensure that no one gets hurt. 

    Rub Some Vaseline on It

    The internet is filled with references to covering the backs of political signs with vaseline and it works well because it’s a substance with a disturbing texture. Some people have gone as far as to suggest using fecal matter as a deterrent, but this is ill-advised. 

    It Needs More Cowbell

    After losing four of their lawn signs to thieves, a Pennsylvania couple created their own sign out of 4’x8’ sheets of plywood. Two alarms were connected to a tripwire with another silent alarm triggered inside the house when someone walked onto the property. Not to be outdone, a surveillance camera was also installed to catch perpetrators red-handed. 

    Fishing Line

    One Indiana resident connected a fishing line between his lawn signs and his front porch to keep them from being taken away. He went one step further by adding another thin green string along the ground to trip up thieves. The Indianapolis citizen claimed to be “2-and-0” with his effective and (mostly) harmless method. 

    It Doesn’t Always Work the Way You Think…

    In Massachusetts, Arthur Gonsalves placed a black box reading “Danger” on one of his political signs and some colorful wires dangling from it. It seemed harmless enough…until local police treated the “booby trap” seriously, calling the state bomb squad in to investigate. 

    While Mr. Gonsalves told the authorities that it was fashioned from his old stereo system’s equalizer, it probably wasn’t the best way to protect his yard sign. 

    Simpler Ways to Prevent Yard Signs from Being Stolen

    If you’re handy and clever, we’re sure you can create inventive ways to keep political signs from being stolen. However, most of us could follow these straightforward rules: 

    • Bring your signs in at night time. 
    • Keep signs in your front windows or porch windows. 
    • Install a motion-sensing light directed at your yard signs.
    • Use “Arrow Spinner Signs” to grab attention and keep it in your possession. 

    If someone keeps stealing your yard signs – or you simply want to purchase something to place outside your home or business – our team offers incredibly low prices for our high-quality signs. And if you’re considering purchasing larger quantities, you’ll save substantially more. That’s the Super Cheap Signs promise!

  • The Little Things a Viewer Sees in Sign Riders

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    Have you ever thought about the amount of advertisement that your eye sees, but that you can’t immediately recall until something just triggers the message to come to remembrance?  A large portion of advertising today relies on subconscious suggestions? Sign riders can be a great way to subtly enhance your signage and provide increased space for additional messaging.  

    What is a Sign Rider

    If you are in the real estate business, you might have some idea of what a sign rider is all about.  Most real estate signage will include a sign rider to go along with the main signage. Simply put, a sign rider is a small sign that is placed underneath, on top of or next to a sign bearing the main message.  It’s like a thought bubble next to the main idea. You want the passerby to catch the main message, but almost subconsciously, they also collect and keep the sign rider message.

    When to Use a Sign Rider

    Sign riders have become almost commonplace in combination with yard signs and roadway signs.  Many sign riders are used to provide updated information that goes along with the main sign that could have been in place for days.  Once a person passes a sign over a period of time, they begin to pass by without really seeing the information on the sign. Updating the sign can be costly.  However, adding a different sign rider can change the visual presentation such that it catches the eye of the passerby although they have seen the main sign repeatedly.  Use sign riders to update the main message, such as “for sale” to “sale pending”, or “lower price”. Use sign riders to encapsulate the main message into a catchphrase. Your main message may be how and where to purchase flowers, with company name, location and time of business hours.  Add a sign rider that simply says “Your Flowers Here!”.

    Highlight Your Thought with a Sign Rider

    You have a great yard sign, or real estate sign, or a campaign sign, but there is a lot of information on your sign for a passerby to see and remember.  You can use a sign rider to make the most important part of your message to stand out to the viewer. Maybe you really want them to call, put your phone number in large print on the sign rider.  They will get the point. Or, you just need to be sure they remember your name. In large print, the sign rider can pull your name out in front of a more detailed message below.

    Don’t be caught with signage that is there, but is no longer seen.  Use sign riders to update, highlight and enhance the viewer’s opportunity to see new, but connected information.

  • How to Leverage Yard Signs to Capture the Attention of Your Audience

    In this present age of electronic data that flows without ceasing, digital marketers have made extraordinary advances in audience targeting with online advertising. The advertising industry’s ability to reach target audiences on a microscale is nothing short of astonishing. For example, Android smartphones come out of the box configured to operate as keyword-driven wiretaps that attempt to sell their owners’ products and services that they haven’t even shopped for yet. 

    While the ability of smartphones to capture the public with ever greater precision using personalized advertising is impressive, there is another, much lower-tech but often a far more effective way for businesses and other advertising clients to reach large groups of people who comprise similar clientele: yard signs. 

    City organization encourages similar types of people to cluster in far greater density than in rural areas. Unlike phone ads that often create unintentional resentment for the product, people often find their attention drawn to lawn signs of purpose, especially if they are well-placed. There are five things that everyone should know about highly effective yard sign leveraging.

    Use Distinguishing Colors

    Set your sign apart from those of the competition. This is important for anyone that is a political candidate in an election. Yes, red, white, and blue may be the most patriotic colors, but when everyone is using those colors, it’s hard to stand out. Choose a color that pops. This is especially important when candidates share similar or the same name.

    Locate Signs Where The Targeted Audience Is

    Place yard signs in places that attract the targeted demographic. Every city has something special about it. The places, landmarks, and attractions within a given area have much to do with the people who come through that area. Imagine a sign that advertises a home-delivery service for a pharmacy or a mobility scooter for the disabled. Where is the best place to put it to draw the attention of the people who stand to benefit most from the info? Try locating signs near a bingo hall, WMCA, VFW, or American Legion Post. A sign that advertises a daycare, little league, dentist office, or tax preparation service will perform well near community parks, greenways, grocery stores, and recreation centers. Always seek to place signs where they’ll be most effective. 

    Include A Visual Representation Of The Product Or Service The Sign Offers

    This isn’t possible with every single sign, but even taking one sign to the next level is apt to increase sales. For example, a landscaping company would be smart to put their sign right next to an outstanding sample of their work, such as a freshly manicured lawn. If that isn’t possible, put it near a related object. When potential customers can visualize your service, they will be more inclined to work with you.  

    Outperform Your Competition With Precision Placement Instead Of Unproductive Excess

    One of the greatest challenges of advertising with yard signs is that there will be times when your competitors will have thoroughly, and sometimes excessively, covered the same areas where you plan to place your signs. In cases such as this, it is best not to respond the same way. Signs that perform well in over-saturated areas have distinctive features, are larger than their peers, or have an advantage because of their placement. In a sea of small ground signs, a larger sign at the back on a pole will always shine brightly. A single, well-placed sign has the potential to be the one that a passersby remembers because it stands out from the others so well. 

    Create Associations With Yard Signs 

    Associate yard signs with anything that naturally draws onlooker’s attention. Something with enough visual appeal that it naturally draws the attention of a passing motorist is an ideal place for a yard sign. Therefore, if you are placing yard signs on a winding neighborhood road, take care to place them in front of the nicest homes. Keep an eye out for attention-grabbing landscape features and pop a sign there. Statues, murals, and landmarks are all optimal places for yard signs. 

    It’s easy to assume that adequate communication requires technology, but sometimes, just the opposite is true. Yard signs are a tried-and-true method of effective advertising. Don’t wait to see if someone will open your email advertisement—place an order for your custom made yard signs today.

     

  • Are Election Posters Effective?

    Political advertising has a long, storied history. However, its power wasn’t really recognized until the 50s, when the modern version came into play. In today’s digitally-driven environment, it’s easy to dismiss print ads as an irrelevant medium. However, people are up to 70% more likely to remember candidates who advertise in print rather than online. 

    There’s a growing demand for print media, and political posters are still one of the best ways for candidates to spread their messages. Here are a few reasons why election posters are still useful in today’s world.

    They’re Affordable

    One of the biggest advantages of politically-focused custom posters is that they’re relatively inexpensive to produce. It doesn’t cost much to create, print, and put up an effective poster, and when they’re made of the right materials, they’re very durable. Spreading a candidate’s message in this manner is more cost-efficient than a radio, digital, or TV ad may be.

    Political Ads Are Highly Visible

    No matter a candidate’s political affiliation, a well-placed election poster will make potential voters stop and think for a second. Because of their visual impact and size, there’s no disputing that a well-crafted poster with an effective campaign message can help a candidate spread the word.

    Helping Candidates Build Credibility

    Traditional media such as magazines, newspapers, and posters are trusted sources of information, and they’re perceived as being more credible than social media and online ads. Campaign posters have long appeared out in public, which does much to make candidates seem more trustworthy and believable than their competitors are.

    Assisting With Recall

    Compared to ads viewed on a computer, tablet, or phone, printed ads are more comfortable to the viewer’s eye. There’s something about a printed poster that the human brain finds easier to understand. People are more likely to remember printed campaign ads, especially if the candidate’s message gives them food for thought.

    A Flexible Way to Spread the Word

    A political poster can help a candidate convey their message in numerous ways. From a visually appealing font to a cleverly written message, these custom-printed posters make it easy for candidates to market themselves. 

    Eliciting an Emotional Response

    Election posters are powerful in the ways they affect viewers’ subconscious responses. A well-planned poster can arouse empathy, which helps a candidate connect directly with voters’ minds and hearts.

    Getting the Message In Front of a Captive Audience

    A campaign poster that’s properly placed on a busy street or in a shopping center can do much for captive audiences. When posters are placed in high-traffic areas, candidates find it easier to get their message in front of more people.

    Political posters have an enduring history, but thankfully, they will be useful well into the future. When candidates use their advertising spaces to create direct calls to action, they’re more likely to achieve the desired result. To find out how Super Cheap Signs can help you increase your chances of election, contact us today.

  • Why Business Owners Should Invest in Car Magnets

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    Why Business Owners Should Invest in Car Magnets

    Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like a good investment, but there are a fixed number of people who will pass them each day, limiting the amount of exposure a business can get from them.

    Benefits of Car Magnets

    Car magnets are a way to use a vehicle’s available real estate to advertise a business. The average person spends 40-90 minutes in their car each day. During that time, a vehicle can pass over 1,000 cars. Car magnets put a business’s name in front of thousands of eyes, making them a valuable advertising resource. Below is a list of reasons business owners should invest in car magnets. 

    Budget-Friendly

    A car magnet could reach up to 30,000 people every month just by being displayed on the side of a vehicle that is driven every day. To get that many impressions through Google or social media advertising, businesses would need to spend a lot of money. Car magnets cost less, making them a bargain compared to digital marketing costs. 

    Mobile Advertisements

    Billboards are stationary, so only people in the same location will see the advertisement. The average cost of a billboard is over $6,000, making it a costly way to advertise to a limited number of people. Car magnets bring the advertisement to several areas, increasing the number of people who see it and increasing awareness of the business in a larger geographical area. 

    Low-Maintenance

    Car magnets have some maintenance requirements, such as cleaning underneath them to prevent scratches on the vehicle or washing them if they become dirty with road salt. However, aside from gentle cleaning, car magnets are easy to use. Removing them is just a matter of peeling it off the side of the vehicle. 

    Cross-Channel Marketing

    When people think of car magnet design, they often assume it will be a business’s logo and phone number. However, car magnets can be used with other advertising platforms to increase the effectiveness of a larger campaign. For example, car magnets can display a 5-digit shortcode that individuals can send a text message, allowing them to opt-in to a larger marketing initiative. 

    When business owners use car magnets in this manner, they can easily track the magnets’ effectiveness. By using a unique code or URL on the car magnet, business owners can see how many of their customers found out about them through the car magnet, allowing them to calculate their marketing return on investment. 

    Gets People Talking

    Car magnets get people’s attention. Business owners who display them proudly on their car notice that others will approach them with questions about their business. Once the conversation is started, business owners can use the opportunity to give a short sales pitch or invite the person to visit the business’s location. 

    Designing a Car Magnet

    Not all car magnets are created equal. There are specific design elements that, when used correctly, can maximize the magnet’s draw. Below are some tips on designing a high-impact car magnet.

    Make the Business Name Prominent

    While many people see car magnets every day, most have little time to look at them. It is important that the business’s name is the most prominent feature on the magnet, ensuring that the public remembers them.

    Use High-Contrast Colors

    Bland colors or colors that match the vehicle are likely to go unnoticed. Using high contrast colors that stand out from the vehicle ensures people notice the magnet and pay attention to the information that is on it. 

    Keep it Easy to Read

    Most people have driven behind a car with a bumper sticker that made them squint to read it. Not only is this ineffective, but it is also dangerous, too. Car magnets should be easy to read, with bold text and a prominent call-to-action that only takes a glance to understand. 

    Car magnets are a versatile, low-cost way for business owners to increase awareness around their brand. They are more effective than traditional advertising methods, such as billboards and print ads, and have a better return on investment.