Real Estate: Moving In The Right Direction
Curiosity works – think about Alice in Wonderland when Alice followed the rabbit down the hole? There’s a simple way to drive a lot of curious buyers to your property. Directional signs can be a great marketing tactic for real estate investors because they can create curiosity among people who are already looking for a house in the neighborhood of your property.
Directional signs are usually simple plastic yard signs with arrows on them that direct people toward an end point – usually an open house, new development, etc. For real estate investors a few well-placed signs can bring potential customers right to their doorstep. Arrow signs eliminate the need for memorizing phone numbers, getting directions, etc., and breaks your call to action down into the simplest terms – follow me.
Creating and placing Directional Signs
Sign content should describe the kind of property you are advertising and the address underneath in big, bold letters to catch the buyer’s attention, and (of course) arrows. Placement strategy for directional signs is pretty easy, as long as you do your homework on the neighborhood. Start by driving around and figuring out the best routes to get from Point A (busy intersections) to Point B (the property). Street corners should be key spots for your signs as they dictate where to turn. You may not need signs on a long stretch road, but it may be a good idea to place one there anyway to let your potential buyers know that they’re on the right track and to avoid any confusion. Signs can be placed at the corner of someone’s property as long as you ask for their permission first. Most people will agree to the sign if you agree not to disturb anything on their lawn such as sprinkler systems or anything else on their yard. It would also be nice to toss in a gift card for their troubles, if it is within your budget.
Directional arrow signs are inexpensive, no-hassle on your time, and easy to implement and manage. There you have it, an effective marketing tool that will drive people from their cars straight to your front door.