Super Cheap Signs

Category: Real Estate Signs

  • Seven Business Card Designs of the Future

    Nearly every modern business utilizes business cards to promote themselves, yet they are often tossed in the trash by their recipients by the end of the week. While business cards continue as a staple in the business world (and it’s nice to have one available when a client asks), businesses need to adapt their cards to fit ever-shifting trends and stand out amongst the competition. Otherwise, the expense and hassle of creating a business card is a total waste. 

     

    What inspires a client to keep your card in their wallet rather than toss it when they get home? For one, your business card must be eye-catching. You can achieve this through fonts, brand-colors, phrases, imagery, or even the shape of the card itself. Of course, the most important goal of a business card is to convey useful information to the client, such as name, email, website, and professional social media pages. If you aren’t sure where to begin in your business card design brainstorming session, take a look at the top seven on-trend business card designs of the future below to spark an idea or two.

     

    Minimalistic

    A business should convey some information on their business card, but overstuffing and overwhelming a card can be overkill. A customer doesn’t need to know details about specific products or services on a business card. They do need to know your website to find that information, however. Keep it short, sweet, and simple when it comes to how many lines of text you decide to include on your cards.

     

    Along with the amount of words on the card, minimalistic amounts of color, fonts, and images are also on-trend right now. A single-color background with just the business name or logo on the front can help a card look clean, fresh, and professional. You can play around with foiled lettering or different textures to make it unique and un-boring. The important business information can be listed on the back without cluttering up the simple and bold advertisement on the front.

     

    Transparent

    Another interesting design idea that has been recently floating around is that of transparent business cards. A specific brand color or pattern can be applied to the transparent paper, but the uniqueness of the see-through design can help it stand out amongst competitors. Of course, transparent cards don’t work with every type of business, especially since transparency conveys a certain message. For instance, a data privacy company may not want see-through associated with its name. However, it may fit the theme of a window company. The takeaway is that businesses are no longer limited to traditional cardstock for business card backgrounds, and they can experiment with different types of material.

     

    Out-of-the-Rectangle

    Businesses are no longer limited to the traditional rectangle shape for business cards either. To stand out, some businesses are experimenting with different shapes and sizes for their business cards. Of course, business cards should still serve the practical purpose of storing until future need and easily fit inside a wallet or card carrier. 

     

    Interactive

    Depending on the type of business, interactive cards can be a fun way to hold the attention of a client or future client. Cards that fold into different objects or have hidden pull-and-slide messages are unique and fun for clients to fidget with when they are familiarizing themselves with your contact information. If anything, these types of cards will definitely be remembered for their distinctive designs.

     

    Social

    Just like other types of marketing, business cards should display professional social media accounts as a way for customers to connect with a business. Even if they don’t use the services or products right away, they may want to connect digitally before tossing a card. If a business spends a lot of time marketing and/or selling on social media, this is essential information to include.

     

    Humorous

    Humor is a universal language, and it can stand out and intrigue just as much as a color scheme, font, or design. Humor, puns, and sarcasm especially resonate with younger target audiences. Whether it’s through clever imagery or a play on words, many businesses are now incorporating humor into their business card designs to help make a lasting impression with their clients.

     

    Multi-Purpose

    A business card can serve two or more functions if you get creative. Instead of handing out multiple cards for different purposes to potential clients, why not just hand them one? If you offer 10% off to new clients, you can include this deal on the card. Or, if there’s a page on your website specifically created for potential clients, you can put this URL on the card in place of the standard homepage. You can even turn a business card into a “frequent customer” card and offer a free product or service for every 10 punches on the back. Businesses are consolidating some of this information onto one card that increases the chances that a customer will keep it longer than a day or a week.

  • SOLD! How real estate signs have last the test of time among other marketing tactics.

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    There are numerous places where you can acquire real estate signs, be it online or at your local print shop. There are also many different styles of real estate signs that you could purchase, but how do you know which one to choose? As we further discuss what makes these signs affordable and captivating, we will discover price ranges, do’s and don’ts, and how to use them to your advantage.

    What is a real estate sign?

    The most standard form of a real estate sign is a 4mm corrugated plastic sign that commonly comes in the size of 18” x 24” and needs wire stakes or wood stakes to display them. These signs are also known as bandit signs, placards, or real estate lawn signs. More durable signs are made from aluminum and are printed digitally. These signs come accompanied by a steel sign frame that the sign slides into through the top or side. There are also real estate post signs or colonial post signs that are much more expensive but last quite a while. These usually have an upside-down “L” shape and have the sign hanging from the top. Metal or plastic signs can be displayed with the post. Also, the post and sign are usually sold separately, so keep that in mind when making your decision. Vinyl banners can also be used as signage for real estate. It really just depends on the 5 w’s: who, what, where, when and why the purpose of your message to determine the best signage to go with.

    Eye-Catching Signs

    Now that we know what real estate signs are, we can discuss how to make your signs attract some attention. The simpler the better. Too much clutter from too many words can have your audience shy away from reading your sign. You don’t want that, so simple fonts and bold colors are what you are looking for when trying to make your signs stand out. Also, consider how the words on your signs are arranged. Making your sign as aesthetically pleasing as possible is the goal here, too many words are a no-no. You can try using some of the local lingoes to help spread the word on a new property. Having a good understanding of your community can help tremendously with your future clientele. Where you choose to display your yard signs is going to play a big factor in helping you get more business as well. High traffic areas are ideal for signage. The more people you have passing by, the higher of a chance you have at turning one into a buyer. Another thing to try is making your signs funny. A witty slogan or phrase can go a long way with potential buyers/sellers. Make sure to keep it tasteful, non-offensive, and in-line with what you are trying to promote.

    Cost

    Corrugated plastic signs are usually going to be the most affordable option. An order of 100, 1 color, one-sided signs are only going to run you around $99 to $250 bucks. That includes the wire stakes or wood stakes. There are local shops or multiple online stores where you can order signs like these. Ordering higher volumes can help get some serious traction buying or selling houses.

    Another option realtors go with is the aluminum signs with steel frames. These are a great choice when you need small quantities but also want something more durable. They won’t rust so withstanding the elements is no issue here, but because of the higher quality of material, they will be more expensive. If you ordered 5, 2-sided aluminum signs, with steel frames, you’d be looking at around 180 to 400 dollars.

    Lastly, a more high-end choice we’d like to mention is real estate post signs. The post themselves can vary in material-type, such as wood, metal or vinyl PVC. The more common choice is vinyl PVC, since its plastic and less expensive than the other two. If you’re lucky enough to find both the signs and the posts in the same place, capitalize on it. Let’s say you ordered 5 of the post signs. On average, these are going to run you around 550 to 750 dollars. It could be more if you have to buy the signs and posts separately.

    Conclusion

    After checking into the different styles of real estate signs, it’s a fair assumption to say that the corrugated plastic signs are the most affordable choice. Next would be the aluminum signs with steel frames and lastly, the real estate sign posts. All of these have a similar purpose, but where and how you are displaying your signs will help determine which ones to get. If you have just 2 houses to sell, post signs or aluminum signs with steel frames would be ideal. You can fully customize your design with the tips provided to make them as appealing to your buyers\sellers as possible. Keep in mind that some brokers and realtors may have a franchise manufacturer they would rather you get your signs from. Talk to your company and see what you can do for your promotions. Making the best sign you can for the best price you can get is the goal and hopefully, these suggestions help you achieve just that!

  • Yard Signs: What They Are and What to Know

    Yard signs fresh of the press!
    Yard signs fresh of the press!

    Why Yard Signs?

    Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering a particular premises. What they started to do was put aluminum window signs on to real estate stakes and then introduced the combination to the customer’s yard. Since that time lawn signs have made their staple in advertising and don’t appear to be going anywhere but outside.

    Corrugated plastic and a weather-proof ink are what most lawns signs are made of. Of course if you have some cardboard, a magic marker, a wood stake, and a sunny day then you can make a yard sign at your own leisure but that’s why we’re here. We can assist you with all of your sign needs. Our ads vary from real estate, campaign, special events, and much more. Have a custom design that you want to see on a piece of corrugated plastic? Then look no further because our design team is here to help. Or if you just wanted a blank piece of plastic to write your own message on then we can send you that too.

    Get Your Yard Signs Noticed!

    Now we have to get those signs to stand out and stand on their own. The most commonly used supports are wood stakes and/or H-wires. However, keep in mind our corrugated plastic yard sign material comes not only in 2 colors, but also 2 flute directions. The small spaces located on the bottom and top, or the sides of the plastic are called ‘Flutes’. If you want a sign with wood stakes then you’re going to want the flute direction to be perpendicular to the stake itself. With H-wires the flutes are going to be parallel. The 2 colors we offer are white and yellow, and come in a variety of sizes. Our standard is 18” x 24” but we also offer yard signs in the sizes of 12” x 18”, 9” x 24”, and our biggest of 24” x 32” that can be screen printed. Whether you need signs for your business or political campaign signs, here’s where you can get started!

  • Real Estate: Get Ready to Move!

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    Question: How is real estate like a Zumba class?

    Answer: Spring is a super time to move!

    And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage you choose, but how you use it.

    So you’re ready to move: Selling a home involves a great deal of time, thought and effort. If a real estate agent or broker is handling the listing, one of their first tasks is creating and placing a real estate yard sign on the property that states the agent’s or broker’s contact information. (If a party is selling the home directly, the sign will usually state, “For Sale by Owner”.)

    Next comes sign content. Most critical: the name and phone number of the contact person — unless the sign is advertising an upcoming open house, in which case the sign should state the open house date, time and location (if the sign is placed elsewhere than on the property for sale). And while it can be tempting to create a colorful sign, what’s most eye-catching is a real estate sign that uses only two colors, such as red on a white background on blue on a white background, both of which are easy to read. Red is deemed most effective for attracting potential buyers.

    Real estate yard sign placement strategies

    Once you’ve created your real estate sign(s), placement is crucial. You may want to use multiple signs, depending on where the home is situated. For a house located mid-block, a single sign facing the street will be noticeable to people driving by from either direction. For wider properties, or those where the home is set far back from the road, we recommend placing a real estate yard sign at each end of the property.

    For corner lots, place signs on both perpendicular streets to attract traffic traveling the main road and side street. For country properties that may be far from the beaten path, add spinner signs or big directional signs to attract the attention your property deserves.

    Finally, let the web bring you buyers. Today most real estate firms offer a virtual tour of featured homes on their website, so potential buyers can get a sense of their new home before ever setting foot on the property.

  • Seven Sure-fire Tips for Real Estate Signs

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    When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret:

    Assess your audience

    While some crossover artists are able to bridge diverse worlds (think Adele’s blockbuster album, “21”), this is a rare gift. It makes more sense to sing (or write) to your intended audience. Imagine a group of teen girls turning out to hear the latest rock band, only to watch the group take the stage and croon Frank Sinatra ballads! They’d request refunds. So if you’re selling upscale, designer homes, don’t create signs that appeal to young, middle-income families. Instead, make wealth your central message: “A home for people who appreciate the finer things.”

    Tell them what to do!

    It seems so obvious it’s often omitted: let prospective homeowners know what action you want them to take: stop by this weekend for an open house; call now for an appointment; email for a full-color brochure, etc.

    Testing, one, two

    Before you order dozens of signs, test your message on a market sample to make sure it generates the desired result.

    Sell the steak

    Yes, it’s common practice to sell the sizzle, but then your prospects won’t really know whether the house you have to show them will meet their needs. So give ’em the WIIFMs: “What’s In It For Me?” All the features — and all the benefits.

    Be sure to proofread everthing

    Did you notice the “y” was missing from “everything”? It’s all too easy to skip over a typo, or leave off essential information, such as your phone number or address. While the team at Super Cheap Signs takes pains to turn out a perfect sign every time, you have the final say. This is “y” it pays to have a fresh set of eyes review everything.

    Balance visual and verbal cues

    Don’t create a gorgeous sign with lackluster content, or sparkling copy with poor design. Aim for both excellent graphics and high quality content to captivate your prospects. If you need help, just ask us.

    Learn from the masters

    Do your homework, study what works and what doesn’t, and incorporate the best ideas into your own real estate yard signs. Who knows, someday a recording artist might immortalize your business in song!