Super Cheap Signs

Category: Real Estate Signs

  • What Information Should You Include on a Real Estate Yard Sign?

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    Today’s world is packed full of amazing technological tools for everything from learning ABCs to ordering groceries to stealthy satellite surveillance from space. Yet in spite of all those hi-tech gizmos, the humble yard sign remains one of real estate’s oldest and most effective ways to build a reputation and attract leads. A prospective client might never engage with your listings on Zillow or turn on your Twitter feed or bookmark your website, but they will drive by the house with your for sale sign on the way to work every day.  

    They are simple in appearance and made of only a thin sheet of wood, metal, or plastic but a well-made sign very effectively plants your name in people’s minds. They see the same eye-catching sign on tidy front lawns all over town and pretty soon they are familiar with you and/or a particular real estate company. “Hey, there’s Lisa again on that sign over there. She must be selling another house.”

    That’s great branding at work—the more recognition you have for your personal logo and colors, the more familiar they become with you, the agent; the business you do; and they naturally associate more and more with your specialty market and neighborhood areas.

    Seven Seconds

    In a job interview, first date, or your custom real estate yard sign; you have roughly seven seconds to make a first impression and you want it to be a good one. You need to be sure your sign does as good a job attracting buyers as the home itself. If you are a seasoned real estate professional or working on your first listing, connecting with buyers is the most critical element to success. Your sign in the yard must simultaneously invite them in the door while inspiring confidence in your skills as an agent.

    And you have a space of about two feet wide and a foot and a half tall in which to do that. That is the size of an average real estate sign but of course, they can vary and be larger. Bigger doesn’t always mean better but when it comes to real estate signs, potential customers need to be able to clearly read from the road what you are presenting. Small, cramped text in decorative fonts might look good on paper but detracts from your intended goal in the field.

    Keep it Simple, Make it Count

    A real estate For Sale or For Lease sign is your first chance to make a memorable sales pitch. You want your information out there big and bold, in a way that reflects your personal and company branding. Include the most important information about the sale, telling potential customers who you are, what you have to offer, and how to reach you.

    To catch the eye of a buyer, include the following on your sign:

    • Personal and/or brand or brokerage logo
    • Your name and contact phone number
    • A quality photo of you
    • Website address

    The simpler the main body of the sign, the better. You can share details with buyers later. But your sign can be used for multiple purposes. Think of it as the Swiss Army knife of real estate, starting at the top of the sign.

    Toppers and Riders

    Aptly named, “toppers” are smaller signs communicating additional information about the sale such as:

    • For Sale
    • Sale Pending
    • New Listing
    • Open House
    • Price Reduced
    • Asking price

    “Sign Riders” are signs which often hang from hooks below the main sign panel. Some verbiage includes:

    • Your cell phone contact
    • Specific home features
    • Texting options
    • Co-agent contact

    Sign Placement

    Your real estate sign must be easily visible from the street, preferably in a place that stands out in a yard or complements the property’s existing look. Naturally, you want to avoid posting the sign in a place blocked by parked cars, giant telephone poles, or thick foliage.

    It is typically more approachable to place signs closer to the street than right up next to the front door; signs can blend in with a home’s paint color and make them difficult to read. If selling a corner house, take advantage of the natural advertising space and post signs on each adjoining street. Homes in the country on secluded streets don’t see much traffic and in these cases, it is wise to post directional signs in appropriate locations.

    Bonus tip

    In addition to traditional real estate signage, some agents use cheap bandit signs to attract leads. Bandit signs are low-cost marketing signs placed in various locations to increase spontaneous client leads. Their effectiveness varies but always be sure to check local regulations for posting.  

  • Using Custom Yard Signs to Promote Your Special Event

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    Could custom yard signs be the missing link when it comes to publicizing your next big event? With yard signs, you can quickly and easily create a customized message that will resonate with potential attendees – but only if they’re carefully planned and designed correctly!

    It’s not just what kind of signs you use or where they’re installed – EVERYTHING matters, including when you order them, what they look like, and how you install them. We have some tried and true tips explained below that will help you find “sign success” for your next event.

    When to Order Your Custom Yard Signs

    The most important part of throwing a good event is planning.  That’s why you should order yard signs at least one month before your event (or as soon as possible). While this might seem like an unnecessarily long period of time, many things can happen between now and then. Typical sign production at our shop can take around five business days, and we’re much faster than most. Then, you should expect to add another 2-4 days for shipping. Even if you don’t have this kind of lead time, make sure you don’t put off ordering your signs until the last minute. Rush jobs always add stress and cost to the project and you might end up with a sign that says “Hapy Graduation” (even though our design team prides itself on its incredible attention to detail). 

    Where to Place Your Yard Signs

    Audiences require convenience, so your event signage must accurately and simply direct guests to the intended location. It’s a poor strategy to have guests getting lost or meandering around the countryside –  and this is especially true if they’re a necessary part of the event. Signage should be placed in a yard or along roadside corners to be seen without obstructing traffic. 

    Use Common Sense and Obey Local Regulations

    When posting yard signs on someone else’s property, asking landowners politely can go a long way – especially if you throw in an invitation to the event.

    When you receive your yard signs, be respectful of where you place them. You want to place your custom yard signs on a busy thoroughfare or corner, but not if it’s along a high-speed highway, on-ramps, off-ramps, or utility poles. Sign placement might be allowed on state and county roads, so long as they don’t create traffic hazards or block traffic and stop lights. 

    Even if you want to post a sign in your own yard for a short while, be sure to check local ordinances regarding sizes and quantities of signs. You wouldn’t want an unpleasant encounter with law enforcement, so always consult the appropriate authorities before posting anything. 

    When Should I Place My Yard Signs Outside?

    When to place event signs depends largely on the type and location of the event. If you’re hosting a political fundraiser, a good rule is to place event-specific and standard campaign signs outside about two weeks before the event, then take them down within 24 hours. 

    Two weeks typically provide enough advance notice for attendees to clear their schedules. Be sure to record where all of your signs are placed since having old signs perched around town is a poor sign of organization.

    Lawn Signs for Closed Events

    For events that are closed to the public (like graduation parties and weddings), signs can be placed 1-3 days beforehand. It’s assumed that guests have invitations and directions, but big directional signs can be extremely helpful for getting folks where they need to go.

    Make Sure You Have the Right Signage

    Yard signs are an affordable, highly visual opportunity to promote nearly any event, including: 

    With nearly unlimited options to channel your creative side, it’s important to match an event’s advertising with its personality. So how do you do it? 

    How to Make Your Own Yard Sign

    Our super cheap yard signs offer flexible designs and durable materials to get your event the publicity it needs. Start with our straightforward online ordering process – you’ll create your custom yard sign in minutes.

    Stay organized and plan to make your event a hit.

    Join the thousands of businesses that trust Super Cheap Signs for their signage needs. See why we’re the go-to choice for affordable, eye-catching signs. Explore our store page today!

  • Open House Signs that Attract More Buyer Attention

    Preparing for an open house takes a lot of work. Often the homeowner must deep clean, de-personalize the home, bake cookies, landscape for curb-appeal, perform minor repairs, and list the open house online. After all of that, you would think that potential buyers would be busting down the door to take a peek. However, many homeowners forget or are unaware of the steps it takes to attract buyer attention for the event itself. 

     

    Open house signs are easily recognizable and a cost-effective option for advertising the event the day of. There are a variety of open house signs available to choose from, and there isn’t a one-size-fits-all solution when it comes to effective open house sign marketing. So, how do you know which one is right for your home and neighborhood? Below are a few ideas on what types of signs attract more buyer attention and how you can use them for your open house.

     

    Signs That Say “Open House”

    This should be a no-brainer. However, if a sign just says “For Sale”, potential buyers won’t know there is an event happening the day of or at all. If you want them to come through the door, the sign has to be clear that you’re hosting an open house and when they should stop by.

     

    Directional Signs

    If a home is tucked away in a neighborhood or it’s not visible from any main roads, directional signs can be helpful for leading people to the open house. Placing a sign at the main entrance of a neighborhood or on the closest main road can help attract passersby who don’t live in the neighborhood. The more traffic a road gets, the more potential buyers will see the sign. Some neighborhoods and cities have specific rules involving temporary signs, so it’s important for homeowners to learn these rules before accidentally breaking one.

     

    Repetitive Signs

    Several signs before the entrance of the neighborhood not only catch the attention of passersby, but they can also serve as alerts and reminders of where to turn so they don’t miss it. Each sign can say something different or contain only one word each to form a whole sentence. Either way, multiple signs are hard to miss.

     

    Informative Signs

    Signs with the date, time, price, and basic information about the home can help buyers determine if the home fits their criteria in the first place. Open houses that waste everyone’s time aren’t profitable, so informative signs can help weed out the outliers. Informative signs are usually placed in front of the home with the most important information in the largest lettering so people don’t have to get out of their cars to read it. Too much information on a sign can overwhelm a potential looker, and small print is difficult to read from far away. Contrast and color can help signs stand out around the landscape and are easy to read for someone driving by.

     

    Humorous Signs

    Humor is an easy way to grab someone’s attention when marketing for anything, including homes. Phrases like “It’s what’s on the inside that counts” or “Say yes to the address” can peak the curiosity of a potential buyer at the very least. Creative and clever home promotion tactics will attract buyers’ attention at the very least. This strategy may be more successful in certain areas or neighborhoods, and a realtor may know best if it will work in yours.

     

    Creative Placement

    Open house signs aren’t restricted to neighborhoods and in front of homes. To widen the search radius, some realtors will create open house flyers and post them in coffee shops, grocery stores, or wherever local ads are displayed. To prevent random strangers from showing up to the house late at night, these may only want to be promoting the open house for a couple days or just the day of the event. The home address doesn’t even need to be shared if there are signs leading to the home from the entrance of the neighborhood. When thinking about open house signs, there are more ways to promote an open house than just the traditional signs and methods. Creativity and strategy can lead to a wildly successful open house, and even a contract at the end of the day.

  • How the Use of Business Cards Have Changed in the Last Decade

    While there was a time when it seemed like every person couldn’t hand out their business cards fast enough and everyone had a collection of various cards gathering dust in their wallets, it seems that the popularity of business cards is finally starting to wane. While the explosion of business cards a decade ago was at times overwhelming and oversaturated, by no means are business cards dead today. In fact, there are many situations, settings, and cultures where business cards are still relevant. The way society uses business cards now, however, has slightly evolved in the past ten years.

    Businesses are choosing quality over quantity of transactions. 

    A decade ago, entrepreneurs may have handed out their business cards to every person they met in hopes that a few of them would convert. After years of trying this method, it’s apparent that a one-dimensional card isn’t the only factor that potential clients or network partners use to determine whether or not they will work with you. Today, a personal connection is often made before a business card is ever passed off. People who have experienced a positive interaction with someone are more likely to keep the card than those who haven’t. 

     

    Creative designs are helping businesses stand out.

    Business cards used to be quite basic. After collecting a myriad of similar looking white cards, they all start to blend together to a potential client. To stand out, businesses are now getting creative with the design and look of their business cards. Not only is color a big deal now, but different shapes, interactive cards, and even see-through cards are more popular now than ever before. Unexpected and creative touches to a business card help clients remember the giver and can help promote a brand even further. Especially unique cards may even get shared dozens of times on social media, furthering brand promotion.

     

    Information shared is evolving.

    Most business cards contain basic contact information such as phone number and email, along with the name of the person, the name of the business, and the website. However, with the rise of social networking, professional social media accounts are a must-list for modern business cards. People are more likely to find a company on a social media channel than keep a business card anyway, so many businesses are using their cards to bridge this gap instead. Professional headshots and calls to action are also commonly included on business cards today, as they are still widely used in a business’ marketing plan. 

     

    Touched on above, handing out business cards to everyone and anyone is no longer considered an effective strategy. Businesses are now focusing on creating personal connections before passing off their contact information to a potential client or network partner. Instead of having a business card be the beginning, middle, and end of an interaction with someone, they are saved for the good-byes after a conversation has been had if the person wants to keep in touch. A decade ago, business cards held little value because everyone got one. Now, business cards are mainly given to people most likely to keep them and use them. 

     

    Business cards are still viewed as the most professional hand-off of contact information, and it can be embarrassing to a business owner when they are caught without one when asked. Even with digital sharing of information, business cards are still the quickest and easiest way to exchange information, especially with certain audiences and in certain settings.

     

    Business cards are used within rather than outside of a company. 

    In large companies, employees are often given their own set of business cards. This can be helpful for promoting the business when they are off the clock. However, they are also helpful for a quick exchange of information with co-workers in other departments. Increasingly, it is becoming common for employees to utilize their business cards this way, especially if they are somewhere away from their computer or phone.

     

    The way business cards were used in the past is certainly dead, and we are probably better off because of it. However, today’s adaptive business cards are still very much useful, especially when a unique element is incorporated into the design or they are given to the right people. If business cards aren’t working for a business, it may be time to update them!

  • Four Unique Ways to Integrate Business Cards into Your Marketing Strategy

    You just bought a box of 10,000 business cards (because that’s what all business owners do, right?), but now what are you supposed to do with them? Some entrepreneurs feel awkward handing out their business card at networking events, while others are naturals at it. Are you supposed to give your business card out to everyone you meet, or should you target certain audiences? If you aren’t sure how business cards can be implemented into your marketing strategy, take a look at four unique ideas below to help you get started.

     

    Partner with Related Services

    The easiest marketing is when someone else does it for you, right? If you have worked with partner companies in the past, and they aren’t direct competition, it may be worth contacting them about displaying your cards for customers in need. For instance, a web design company can display cards for an online marketing company, and vice versa. If you’ve already built a trusted relationship with the company, they will naturally promote your business anyway. Give them a stack of cards to make it easier!

     

    Include Special Offers or Discounts

    When designing your business cards, think about who you will primarily be handing them to. Will they be new prospects, repeat customers, potential network partners, or perhaps all three? You may consider including a promotion or special discount on a percentage of the cards for potential customers so they are more likely to keep your card for future reference. People love saving money and finding a deal. Give them a reason to hang on to your card rather than toss it in the trash. 

     

    If you want your discount to be flexible based on seasons or holidays, you can include a basic discount code (such as the name of your business) that customers can enter and you can change depending on what you want the discount to reflect. If the discount always stays the same, such as 10% off for every new customer, then the clarity can help customers remember exactly what they are keeping the card for. Punch cards or referral discounts can also be applied to the back of a business card, and be all the more reason for a customer to hang on to the card.

     

    Include Landing Page Link

    As part of your marketing strategy, you may have already created a landing page that is designed specifically to draw new customers into your brand and lead them to conversion pages. Instead of listing the basic home page of your website on your business cards, why not perform double-duty and list the landing page instead? As long as the landing page has a readable URL and easy for customers to type in (especially think about mobile users!), then this can be a great way to integrate in-person and online marketing strategies.

     

    Get Creative with Placements

    Not every business owner has time to attend a dozen networking events, conferences, or trade shows every year. Instead, they may have to find other creative ways to get their business cards in the hands of target prospects. Luckily, there are plenty of opportunities in every day life to strategically place a business card. 

     

    Community boards at coffee shops and grocery stores are easy and free ways to market a business. You can also head to a local bookstore or library and stick your business card in a few industry-related books (as long as the people in charge are cool with it). Or, you can hide a few of your business cards around town and make a scavenger-hunt type game out of it where the customer gets a discount if they find all of them. 

     

    There are tons of creative ways to get your business card out there rather than spending hours talking to strangers at an event. The four ideas listed above are a few of the more unique ones to get the creative juices flowing. Business owners can also utilize friends and family, friends, neighbors, past clients, and co-workers to pass out cards, or include their cards in a mail marketing campaign. While in-person connections are always the most effective when it comes to a business card exchange strategy, it doesn’t mean you can’t get your information out there even when you can’t be physically present!