Category: Branding

  • Why Business Owners Should Invest in Car Magnets

    Table of Contents

    Why Business Owners Should Invest in Car Magnets

    Business owners are constantly thinking about how to better advertise their business and increase their revenue stream. They will often try a variety of advertising methods without seeing much of a return, which is a waste of marketing dollars. Relying on ostentatious roadside signs may seem like a good investment, but there are a fixed number of people who will pass them each day, limiting the amount of exposure a business can get from them.

    Benefits of Car Magnets

    Car magnets are a way to use a vehicle’s available real estate to advertise a business. The average person spends 40-90 minutes in their car each day. During that time, a vehicle can pass over 1,000 cars. Car magnets put a business’s name in front of thousands of eyes, making them a valuable advertising resource. Below is a list of reasons business owners should invest in car magnets. 

    Budget-Friendly

    A car magnet could reach up to 30,000 people every month just by being displayed on the side of a vehicle that is driven every day. To get that many impressions through Google or social media advertising, businesses would need to spend a lot of money. Car magnets cost less, making them a bargain compared to digital marketing costs. 

    Mobile Advertisements

    Billboards are stationary, so only people in the same location will see the advertisement. The average cost of a billboard is over $6,000, making it a costly way to advertise to a limited number of people. Car magnets bring the advertisement to several areas, increasing the number of people who see it and increasing awareness of the business in a larger geographical area. 

    Low-Maintenance

    Car magnets have some maintenance requirements, such as cleaning underneath them to prevent scratches on the vehicle or washing them if they become dirty with road salt. However, aside from gentle cleaning, car magnets are easy to use. Removing them is just a matter of peeling it off the side of the vehicle. 

    Cross-Channel Marketing

    When people think of car magnet design, they often assume it will be a business’s logo and phone number. However, car magnets can be used with other advertising platforms to increase the effectiveness of a larger campaign. For example, car magnets can display a 5-digit shortcode that individuals can send a text message, allowing them to opt-in to a larger marketing initiative. 

    When business owners use car magnets in this manner, they can easily track the magnets’ effectiveness. By using a unique code or URL on the car magnet, business owners can see how many of their customers found out about them through the car magnet, allowing them to calculate their marketing return on investment. 

    Gets People Talking

    Car magnets get people’s attention. Business owners who display them proudly on their car notice that others will approach them with questions about their business. Once the conversation is started, business owners can use the opportunity to give a short sales pitch or invite the person to visit the business’s location. 

    Designing a Car Magnet

    Not all car magnets are created equal. There are specific design elements that, when used correctly, can maximize the magnet’s draw. Below are some tips on designing a high-impact car magnet.

    Make the Business Name Prominent

    While many people see car magnets every day, most have little time to look at them. It is important that the business’s name is the most prominent feature on the magnet, ensuring that the public remembers them.

    Use High-Contrast Colors

    Bland colors or colors that match the vehicle are likely to go unnoticed. Using high contrast colors that stand out from the vehicle ensures people notice the magnet and pay attention to the information that is on it. 

    Keep it Easy to Read

    Most people have driven behind a car with a bumper sticker that made them squint to read it. Not only is this ineffective, but it is also dangerous, too. Car magnets should be easy to read, with bold text and a prominent call-to-action that only takes a glance to understand. 

    Car magnets are a versatile, low-cost way for business owners to increase awareness around their brand. They are more effective than traditional advertising methods, such as billboards and print ads, and have a better return on investment. 

  • How to Win Your Election with Political Campaign Signs

    Table of Contents

    Running for office? Whether it’s a local election or a national race, political campaign signs can be a game-changer. They are one of the most effective ways to boost visibility, build name recognition, and connect with voters in your community. But simply placing a few signs around town isn’t enough—you need to be strategic in how you use them to get the most impact. Here’s how campaign signs can help you win your election.

    The Power of Campaign Signs

    Campaigns need multiple advertising channels, but signs are a low-cost, high-visibility option that can complement digital marketing, media coverage, and public events. Here’s how they can work in your favor:

    1. Building Name Recognition

    Most voters don’t follow every detail of an election, but seeing a candidate’s name repeatedly builds familiarity. A well-placed campaign sign ensures that your name sticks in voters’ minds when they enter the voting booth.

    2. Increasing Local Engagement

    While national elections grab headlines, local elections are where your vote has the most power. Campaign signs serve as a visual reminder for people to research candidates and participate in their local government.

    3. Making Grassroots Campaigning More Effective

    Grassroots efforts are crucial for lesser-known candidates, especially in national elections. While media attention can be hard to get, campaign signs put your name in front of thousands of potential voters every day.

    How to Use Political Signs Strategically

    Simply printing campaign signs isn’t enough—you need to place them in locations that maximize visibility and impact. Here are some key strategies:

    1. Positioning for Maximum Visibility

    • High-traffic intersections – More eyes on your sign means more exposure.
    • Neighborhood lawns – A sign in front of a supporter’s house adds credibility and trust.
    • Polling places – Many areas allow campaign signs outside voting locations within legal limits.

    2. Targeting Key Elections

    Political campaign signs aren’t just for presidential races. They can be incredibly effective for:

    • Local & School Board Elections – With multiple candidates running, signs help candidates stand out.
    • Judicial Elections – Judges often lack widespread name recognition, making signs critical.
    • Law Enforcement Races – Sheriffs and other elected officials rely on signs to connect with local voters.

    3. Using Signs to Drive Action

    Your signs should do more than display a name. Use them to encourage engagement:

    • Add a Website or QR Code – Direct voters to learn more about your policies.
    • Include a Short Code for SMS Campaigns – Encourage people to opt-in for text updates.
    • Solicit Donations – A simple URL for contributions can keep your campaign funded.

    What Makes a Great Campaign Sign?

    Not all campaign signs are created equal. To ensure yours make an impact:

    • Use bold, easy-to-read fonts – Voters should recognize your name at a glance.
    • Stick to two or three colors – Too many colors make signs hard to read.
    • Keep the message clear and simple – Name, office, and a short call to action.
    • Ensure high contrast – Dark lettering on a light background (or vice versa) improves visibility.

    Final Thoughts

    A strong political campaign is about getting your message in front of as many people as possible—and campaign signs are a proven way to do just that. Whether you’re running for city council or Congress, strategic placement and design can make all the difference in gaining voter recognition and support.

    Need high-quality political campaign signs? Check out our custom campaign sign collection to get started today!

  • Why Businesses Should Include Magnetic Car Signs in Their Marketing Strategy

    Table of Contents

    Businesses today have begun to find it necessary to use more and more creative ways to market their businesses and gain new customers. Although online advertisement is useful, physical methods of advertising are still extremely effective because they reach a large audience. More and more businesses are turning to magnetic car signs as a great way to get their name out and garner more business. Here are a few reasons why magnetic car signs are an essential part of a business marketing strategy. 

    Mobile Marketing

    One of the greatest things about a car magnet is that the advertisement goes everywhere that the car goes. It is the equivalent of advertising on a bus or a taxi but without the cost of renting sign space. The customer base of most businesses comes from clients who live within a five-mile radius of the business. Therefore, having a sign on a car that drives within the nearby neighborhood on a daily basis will reach the desired clientele. 

    Always Advertising

    A magnetic car sign is always working for the business. Whether it is a weekend, or in the middle of the night, it will be there for anyone who passes by. It is 24/7 advertisement without the expensive cost. 

    Affordable

    Magnetic signs are a very affordable option. For a one time purchase of less than $40, a business can have an attractive sign that will last for years. Most continuous advertisements cost this much or more every month which can create a pretty big dent in the marketing budget. 

    Easily Customizable

    Most companies will allow a business to customize their own signs. This gives the company complete freedom when it comes to color, text size, layout, and artwork. Once the sign has been designed, it is quick and easy to order as many as needed. Customers can even pay a little more to have the sign designed by a professional if they are not confident in their artistic abilities or simply wish to outsource the task.

    Easy to Add and Remove

    One great feature of a magnetic car sign is that they are easy, both to put on and remove. They simply stick to a clean and dry steel surface and can be peeled off whenever desired. This is great for companies that need to change the advertisement often or even for those who wish to advertise only occasionally. They also do not harm the vehicle, or permanently alter it in any way. 

    Unique and Memorable

    These signs provide a unique and memorable experience for potential customers, according to Redesign. They can be designed using striking colors, memorable phrases, and eye-catching pictures. They can be especially effective when placed on the back of the car where they can be easily read at stoplights when drivers of other cars are happy to be distracted by something interesting to read. 

    Can be Used for Any Type of Business

    These signs can be used for any type of business. They are great for advertising small businesses such as music lessons or computer repair and are also great for real estate, restaurants, and political campaigns

    Versatile

    Car magnets are one of the most versatile forms of advertisement. They can be placed on any steel surface and can be moved to a different car or other location whenever necessary. Businesses can even think beyond cars. These can be placed on a steel surface and used for a wide variety of purposes. Some businesses even use them as gifts to loyal customers, or handouts to potential clients, to help get the word out even further. 

    Easy to Maintain

    Car magnets are easy to maintain. They should always be placed on a surface that has been thoroughly cleaned with soap and water and dried to a shine. The signs can be taken off and cleaned whenever necessary so that they can continue to look bright. They are weather resistant and will not fade in the sun. 

    Effective

    Perhaps the most important benefit of having a car sign is that they are proven to be effective. Many individuals spend a lot of time sitting at stoplights, and these memorable signs will keep the company on the customer’s mind until they need the service. They reach a very large audience and help to target individuals in the desired neighborhood. At such a cheap price, there is no reason to not invest in this type of marketing. 

    Car magnets are growing in popularity. Because of their immense versatility as a form of advertisement, not to mention their affordability and ease of installation, many are choosing to put a magnetic sign on their vehicles or other areas. These bright and colorful signs are a wonderful way to supplement a marketing strategy. 

  • When to Use Car Magnets to Make Your Message Stick

    A magnetic car sign is a versatile advertisement generally made from vinyl and, instead of being backed with an adhesive, is backed with a magnet. These signs often attach advertisements or messages to vehicles without permanently attaching the sign. This helps to preserve the vehicle’s paint and allows the user to add and remove the signs whenever they would like. Many companies love these advertisements because of the opportunity it gives them to quickly and effectively spread the word of their business throughout the entire neighborhood. These mobile signs are a great alternative to some of the more expensive forms of advertisement. 

    There are many different ways that magnetic car signs can be used. Because of their unique properties, they are extraordinarily versatile. Here are four different ways that magnetic car signs can be used to enhance businesses.

    Car Magnets for Political Campaigns

    Running for a campaign can be an extremely stressful time. Candidates have a limited amount of time and certainly a limited amount of resources. They must find creative ways to get their name recognized without spending a lot of money. Car magnets are a great way for candidates to advertise their campaigns wherever they drive around the neighborhood. These signs can be attached to any car and will be used advertising anywhere that the car drives. This is proven to help in gaining name recognition as well as reminding individuals in the community that an election is on the horizon. All of these factors can contribute to gaining more votes for the candidate. Car magnets are also much more affordable than other advertisements, such as on television or radio. 

    Mobile Magnetic Signs for Local Real Estate Pros

    Car magnets are a wonderful way not only to advertise a real estate business but also to serve as a mobile billboard to advertise specific properties. These are ideal because they can be exchanged as often as needed without causing any damage to the vehicle. They also come at affordable prices that don’t strain the budget. These signs have the potential to match prospective homeowners with the perfect properties as they see these updates posted on the vehicle next to the information of the realtor.  

    Advertise Local Businesses with Car or Truck Magnets

    Small businesses can be difficult to advertise. Whether it is a small clothing boutique, a music lesson studio, a dog walking service, or a bakery, getting the word out can be a challenge. However, a car magnet can provide a colorful and striking advertisement that catches the eyes of other drivers or pedestrians and encourages them to use these services. These signs are large enough to stand out, and they can be placed anywhere on the vehicle. Their mobility ensures that many people throughout the community will be aware of the business and contact it when they need that particular service. 

    These signs are a perfect solution for contractor businesses. Landscaping, roof repair, painting, plumbing, and handyman businesses often use large vehicles from which they operate. Vans, trucks, and other vehicles house tools and are an important part of the business. Therefore, it can be crucial also to include a sign on the outside both to advertise and to make the vehicle easy to identify. Instead of applying a permanent solution such as adhesive signage or paint, a magnetic sign can give the same professional effect. 

    Thinking Outside the Box/Car

    These are some of the most common uses for magnetic car signs, but these signs can be used for other creative purposes. Because they can adhere to any smooth, steel surface, magnetic signs can be used in many other places as well. They can be used inside the business for announcements or advertisements that are regularly changed. For example, they can display a variable menu in a restaurant. On a steel surface, a worker only needs to peel off the sign and replace it with another. They can be used to advertise opening hours or provide after-hours information outside of a business. They can also be displayed on buses or other public places such as steel park benches, trash cans, or any other smooth steel surface. 

    The uses of magnetic signs are seemingly endless. Although they are most often used to advertise a real estate business, contracting business, or small business on a vehicle, they have many other uses as well. Their affordability, attractiveness, and versatility make them the perfect solution for almost every advertising need. 

  • Using Car Magnets to Advertise Your Business

    If you operate a company with a fleet of vans motoring all over town or simply use your personal vehicle to make deliveries or visit clients, displaying your logo on vehicle magnets is low cost, highly visible, and a great way to get your company name out there. Every day, you or your crew move around in front of different potential customers and company vehicles are like mobile business cards.

    The world of car magnets is divided into two distinct categories—Magnets and Sign Magnets. The former refers to magnets of smaller size typically purchased in bulk and offered as customer promotion at live events, included in purchases, or sent in the mail. You’ll often see smaller magnets like these on the trunk or rear bumper area of cars, like the old bumper stickers of past years. In fact, this style of magnet is commonly called a bumper magnet and they are popular with local companies, non-profits, and home-based businesses.

    Sign magnets are the larger versions commonly seen on vehicle door panels. They are market-driven tools typically promoting a regional company and its services and often include the company’s name, phone number, brief description of service, and a license number in the case of contractors or similar.

    Magnetic Mobility

    Creating a custom car magnet for your business is easier than ever, with intuitive online tools and high end-product materials that will add company pizzazz to your company’s four-wheeled billboards. Here’s what’s great about vehicle magnets:

    • Low cost—Designing and making vehicle magnets is one of the most affordable marketing strategies and with the final product in hand, there’s no monthly advertising cost or other additional expense. You get high visibility every time the vehicles hit the road.
    • Mobility—Traditional signage is rooted in one place. It’s great for delivering a message to that particular piece of geography but what about customers across town? A real estate car magnet, for example, is an excellent way to generate leads where you need them most.
    • Flexible—If you run Sarah’s Beach Bonanza three days a week, you can display the magnetic signs in the heat of the action and simply remove them whenever you want.
    • Business branding—One of marketing’s fundamentals is a great logo is the face of your brand. Short of meeting every potential customer for coffee every day, your logo becomes your calling card. As a bonus, your high quality work, or that of your crew, is directly reflected back to the company. For example, contractor truck magnets are roving endorsements of your crew’s incomparable talents.     

    Magnet Application and Size

    When it comes to applying vehicle magnets, common concerns are will they stick and will they ruin the paint? Regarding the former, business magnets for cars will stick to any flat metal surface. They will not stick to fiberglass panels.

    As far as damage to a vehicle, car magnets will not damage paint or leave scratches or scuffs and in fact, help shield the paint from fading. However, it is wise to remove car magnets intermittently to allow some natural sun exposure.

    As a general rule, the most popular vehicle magnet sizes are 12×18 inches for passenger cars and 12×24 inches for SUVs and pickups. Larger trucks or trailers have best visibility with 18×24-inch magnets. Square and rectangular sign magnets are the most popular but round and various other shapes are used as well.

    What to Include

    Designing a car magnet of any size involves many of the same elements as other marketing efforts. Contact information should be the easiest text to read on your sign and displayed in attention-grabbing font style. Someone driving by only has a few seconds to read your magnet so stick with short, clear phrasing and/or a catchy tagline.

    Color combinations of course are a major design component and can make a big impact in attracting potential customers. Dark backgrounds with lighter text are catchy and easy to read, as well as company-specific graphics in complementing colors that really set off your business vibe.

    Naturally, keeping your magnets and magnet signs clean and in good condition is very important. Vehicle magnets are strong and durable and will generally last a very long time, but a little TLC goes a long way in ensuring that happens. Wipe off that dirt! A bright and shiny sign is your first step to new customers. Make your first mobile impression the best it can be.