Once upon a time the word “cheap” was pretty much scoffed at and thought to be taboo- but it appears that this previously taboo word may have a bit more clout in today’s economy. According to an article published on iMedia by Tom Crandall, CEO of Ayohwahr Interactive, “cheap” is no longer a dirty word […]
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When creating signs with images or logos, our designers prefer what is known as a vectored graphic. There are two major types of 2D graphics: Vector and Bitmap images. Bitmap-based images are comprised of pixels in a grid. Each pixel or “bit” in the image contains information about the color to be displayed. Bitmap images […]
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Before you design your sign, be sure to consider the intended display area for your signs. Many graphic artists make the mistake of creating designs that look fabulous on their screen but not so fabulous for a large display sign. Whereas text conveys the message in an electric file, graphic design conveys the message in […]
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I’ve always believed that I can make anything if I set my mind to it. However, some things require a recipe. Making a cake is not so simple and neither is printing yard signs and banners. The commercial printing of yard signs and banners is actually rather fascinating. At a previous company I created a […]
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Being the new kid in the office is always a bit awkward. Fortunately for me the group at Super Cheap Signs is a great bunch of Joe’s and now a Jane with me as the new and only female addition. That alone should make some interesting story telling. Thankfully, I’m not the only new family […]
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I have a new buddy who owns another sign shop. Not just any sign shop, but a directly competing sign shop! We were talking today and he said a great thing about customer service, “I don’t focus on trying to get new business, I focus on trying to get repeat business!” because he determines success […]
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Attached is an impassioned email from a loyal customer in the DC area. It’s about some of the laws that have been passed regarding the placement of so-called ‘Bandit Signs’, or Yard Signs, and their response. This customer game me permission to post the email, on the condition I leave out the author’s name. It’s […]
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By the way, we’ll be closed for a few hours on Thursday morning. Austin Energy is upgrading our electrical, and we’ll be without power until Noon CST on Thursday February 28. When we first moved into our really cool new 7500 square foot building, we felt like big shots. Then I turned the fan on […]
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My cousin Doug and his wife have a blog they use to chronicle their personal lives. Their blog links to flickr.com to show pics they took and I thought that was cool. After loading up a few personal pics, I tried something else; I started putting a select group of proofed sign images on my […]
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1. Offer Tangible Deals Believe it or not, time-honored retail wisdom states that people respond better to an offer for a dollar amount off of a purchase rather than a percentage off. The reason is that people can easily deduct x amount of dollars off of a price, whereas figuring out the percentage off actually […]
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