One of the Customer Service Reps (CSR) was out on a vacation day today so I sat in to help. First thing I noticed: The phone never stops ringing! It’s not a bad thing, really! New orders, proofing updates, order changes, order status, can’t figure out how to send a file, and “I ordered UPS […]
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Curiosity works – think about Alice in Wonderland when Alice followed the rabbit down the hole? There’s a simple way to drive a lot of curious buyers to your property. Directional signs can be a great marketing tactic for real estate investors because they can create curiosity among people who are already looking for a […]
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Tuesday at Shop.org; the session was led by Kelly Moore from www.resourceinteractive.com. I am using the ‘*’ to denote what could work for SuperCheapSigns.com. I have included examples throughout and I encourage you to explore these on your own. The same goes for any terms you don’t recognize… Kelly from Resource Interactive wrote a book […]
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I’m writing this post after finishing the last session at Shop.org. This was a 3 day event for Internet Retailers to learn how to increase business by working with the web. What a great experience! Most of the attendees are from big e-retailers looking to improve everything online. The other big group is trying to […]
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What do you want to see in a ‘Sign Design Tool’ on our website? I know what WE want, but that may not be what the customer wants! Many of you have suggested adding a this kind of feature. Other printing and sign companies have created things that are good, some very good. But there […]
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Everyone wants to get the biggest bang for their Yard Sign buck as possible. This does not mean squeezing as much wording as possible on your sign! The key question to ask is, “What is legibility”? By definition, something that is legible is “capable of being read or distinguished”. For this lesson, we’ll focus on […]
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In February of 2004, my wife and I bought Super Cheap Signs after finding it with a business broker. There were two employees and I made three; wife did the books part time. Three years later we have 18 employees and we’re still growing! Since then we haven’t put a bunch of money into forcing […]
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A few months ago, I picked up The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and quickly realized that there were areas within Super Cheap Signs that I could apply the E-Myth principles. The gist of the book is this: “Work ON your business, not IN your business.”The […]
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Since I started my business, one of my favorite web sites for hints and tips has been www.entrepreneur.com. They have great information to help you build and grow aa a business, regardless of what you sell. They also have a really good email newsletter (I’m a subscriber). I came across a great article on how […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part three of the series. What does the term “branding” mean when we’re talking about marketing? Well, it’s one of those squishy words that people define differently; some people say it’s a logo and […]
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