Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part three of the series. What does the term “branding” mean when we’re talking about marketing? Well, it’s one of those squishy words that people define differently; some people say it’s a logo and […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more sales. This article is part two of the series. In the last article, we talked about using signs to build awareness of your business. Today, we’re going to talk about using signs as an integral part of your […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part one of the series. The new business or branch office When you are starting a new business or opening a new branch of an existing business, nothing will put butts in the seats […]
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Fonts and typefaces and sizes, oh my; I mean this is pretty boring stuff. Nobody really wants to hear about it or think about it, even me, and my livelihood depends on it. Letters are the single most important part of a sign or banner, they are the building blocks of your message. It may […]
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I work in a sign shop, so naturally, when I’m driving to and from work I notice yard signs (and vinyl banners, vehicle magnets, decals, etc.). In fact, my shop manager Gary and I usually have at least one sign-mocking session a week where we talk about the most unreadable, nasty-colored, incoherent signs we’ve seen […]
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What can I say? Sometimes, I think of the headline before the blog topic. In this case though, it is relevant. People always come into the shop and ask us what sign size they should get. Signs come in a bunch of sizes: 9×24, 12×18, 18×24, 24×24, and 24×3 and that’s just yard signs. Throw […]
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When I was a kid, the three-second rule came into effect when you dropped your snickers bar on the floor. If you could pick it up within three seconds, you could eat without fear of germs and dirt; you were free and clear. Okay actually, two days ago I used the three-second rule on a […]
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If your company is like most, your web site is the best source of information for your customers. Many people like to put their web addresses or domain names on yard signs. That’s a great idea! However, when your domain is… www.giganticdomainnamethatnoonecouldpossiblyremember.com…well, not so good. First of all, on a sign, long domain names will […]
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When it started, almost a year and a half ago, I had an idea;I wanted Super Cheap Signs to have the best web site in the sign industry. When we talked to our customers to ask what they wanted from our web site…well, they wanted a lot of complicated stuff to be added. So I […]
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