I have a new buddy who owns another sign shop. Not just any sign shop, but a directly competing sign shop! We were talking today and he said a great thing about customer service, “I don’t focus on trying to get new business, I focus on trying to get repeat business!” because he determines success […]
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Attached is an impassioned email from a loyal customer in the DC area. It’s about some of the laws that have been passed regarding the placement of so-called ‘Bandit Signs’, or Yard Signs, and their response. This customer game me permission to post the email, on the condition I leave out the author’s name. It’s […]
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By the way, we’ll be closed for a few hours on Thursday morning. Austin Energy is upgrading our electrical, and we’ll be without power until Noon CST on Thursday February 28. When we first moved into our really cool new 7500 square foot building, we felt like big shots. Then I turned the fan on […]
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My cousin Doug and his wife have a blog they use to chronicle their personal lives. Their blog links to flickr.com to show pics they took and I thought that was cool. After loading up a few personal pics, I tried something else; I started putting a select group of proofed sign images on my […]
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1. Offer Tangible Deals Believe it or not, time-honored retail wisdom states that people respond better to an offer for a dollar amount off of a purchase rather than a percentage off. The reason is that people can easily deduct x amount of dollars off of a price, whereas figuring out the percentage off actually […]
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Putting out signs in Austin doesn’t have to be hard, and getting them out on a Friday and then picking up Sunday is key. The City of Austin doesn’t seem nearly as annoyed with those who put signs out just on the weekend. Long time SUPER loyal customer Dan Buffington passed along the contact info […]
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One of the Customer Service Reps (CSR) was out on a vacation day today so I sat in to help. First thing I noticed: The phone never stops ringing! It’s not a bad thing, really! New orders, proofing updates, order changes, order status, can’t figure out how to send a file, and “I ordered UPS […]
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Curiosity works – think about Alice in Wonderland when Alice followed the rabbit down the hole? There’s a simple way to drive a lot of curious buyers to your property. Directional signs can be a great marketing tactic for real estate investors because they can create curiosity among people who are already looking for a […]
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Tuesday at Shop.org; the session was led by Kelly Moore from www.resourceinteractive.com. I am using the ‘*’ to denote what could work for SuperCheapSigns.com. I have included examples throughout and I encourage you to explore these on your own. The same goes for any terms you don’t recognize… Kelly from Resource Interactive wrote a book […]
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I’m writing this post after finishing the last session at Shop.org. This was a 3 day event for Internet Retailers to learn how to increase business by working with the web. What a great experience! Most of the attendees are from big e-retailers looking to improve everything online. The other big group is trying to […]
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