What do you want to see in a ‘Sign Design Tool’ on our website? I know what WE want, but that may not be what the customer wants! Many of you have suggested adding a this kind of feature. Other printing and sign companies have created things that are good, some very good. But there […]
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Everyone wants to get the biggest bang for their Yard Sign buck as possible. This does not mean squeezing as much wording as possible on your sign! The key question to ask is, “What is legibility”? By definition, something that is legible is “capable of being read or distinguished”. For this lesson, we’ll focus on […]
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In February of 2004, my wife and I bought Super Cheap Signs after finding it with a business broker. There were two employees and I made three; wife did the books part time. Three years later we have 18 employees and we’re still growing! Since then we haven’t put a bunch of money into forcing […]
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A few months ago, I picked up The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It and quickly realized that there were areas within Super Cheap Signs that I could apply the E-Myth principles. The gist of the book is this: “Work ON your business, not IN your business.”The […]
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Since I started my business, one of my favorite web sites for hints and tips has been www.entrepreneur.com. They have great information to help you build and grow aa a business, regardless of what you sell. They also have a really good email newsletter (I’m a subscriber). I came across a great article on how […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part three of the series. What does the term “branding” mean when we’re talking about marketing? Well, it’s one of those squishy words that people define differently; some people say it’s a logo and […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more sales. This article is part two of the series. In the last article, we talked about using signs to build awareness of your business. Today, we’re going to talk about using signs as an integral part of your […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part one of the series. The new business or branch office When you are starting a new business or opening a new branch of an existing business, nothing will put butts in the seats […]
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Fonts and typefaces and sizes, oh my; I mean this is pretty boring stuff. Nobody really wants to hear about it or think about it, even me, and my livelihood depends on it. Letters are the single most important part of a sign or banner, they are the building blocks of your message. It may […]
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I work in a sign shop, so naturally, when I’m driving to and from work I notice yard signs (and vinyl banners, vehicle magnets, decals, etc.). In fact, my shop manager Gary and I usually have at least one sign-mocking session a week where we talk about the most unreadable, nasty-colored, incoherent signs we’ve seen […]
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