Super Cheap Signs

Category: current

  • Tips for Effective Campaign Signs

    Whether you’re running for mayor or class president a good campaign sign is always going to be a vital piece of your marketing strategy.

    The first thing you need to remember when designing campaign signs is that most onlookers will fly by your sign and have only seconds to take it in, so keeping things simple is important. Using basic colors such as blue, red, black, or green is effective in capturing the attention of individuals passing by without overwhelming them. Think about how well the ‘Vote for Pedro’ signs worked; it doesn’t take glitter and ribbons to capture a voter’s attention.  Using standard colors like red and blue can also help clear up what side of the political spectrum you represent such as red for republican and blue for democrat.

    Besides a good design the quality of your sign is also important to consider.  Good quality campaign signs are often made of corrugated plastic with a vinyl over lay for the design.  It’s spring time and you know that means frequent rain showers.   Corrugated plastic is able to withstand any punch Mother Nature can swing.

    Another aspect to consider is the placement of your campaign signs. Running for any office means you want to be known and seen.  While you’re out shaking hands and kissing babies, your campaign signs should be doing their part too.  It’s wise to map out your voting area so you can strategically place your signs along possible voter’s routes.

    Campaigning can be stressful but effectively marketing yourself with campaign signs can make all the difference, Super Cheap Signs knows campaign signs, so reach out for more information.

  • State Regulations for Signage

    Please ensure that you follow local and state guidelines for signage! I have listed each state below. Clicking these links will take you to a page that breaks out the states by city. By clicking on your chosen city, you will be presented with that cities codes. Locate the sign ordinance and ensure that you are within the regulations.

    Only post signs within the legal guidelines!Step 1 – Understand the importance of sign ordinances to community beautification efforts. Local conservation groups and community-improvement organizations try to limit the size of signs, preventing them from becoming a distractive nuisance.

    Step 2 – Speak with your city council about regulations restricting the use of signs attached to your buildings. Each community has ordinances that regulate the size, placement and content of signs that may be unique from other communities. In order to obey local laws, you should approach the city council with any unusual signage requests.

    Step 3 – Consult with your state’s highway department about billboards and logos placed on highway exit signs. While private property owners can place any advertisement they want on a billboard, most highway departments help regulate the size of billboards to avoid distractions to drivers. Highway department officials can also help you re-size your logo to meet exit-sign standards and promote your business effectively.

    Step 4 – Make sure you obey signage ordinances that regulate the placement of private business or campaign signs adjacent to public signs. Your signs cannot block those indicating street names, speed limits and traffic warnings because of public safety concerns.

    Step 5 – Avoid violation of city laws that govern the color and design of business signs. While some communities allow business owners freedom to choose their design aesthetics, most cities prohibit bright colors or flashing lights to avoid traffic issues. Likewise, city councils will often prevent business owners from creating signage that is lewd or inappropriate for children.

    Step 6 – Learn about the National Scenic Byways Program. Featured on Byways.org, it is devoted to protecting highways and waterways from over development, including excessive signage.

    State Ordinances:

    Texas
    Washington
    Oregon
    California
    Idaho
    Nevada

    Arizona
    Utah
    Wyoming
    Montana
    Colorado
    New Mexico
    Oklahoma
    Kansas
    Nebraska
    S Dakota
    N Dakota
    Minnesota
    Iowa
    Missouri
    Arkansas
    Louisiana
    Wisconsin
    Illinois
    Tennessee
    Mississippi
    Indiana
    Alabama
    Kentucky
    Michigan
    Ohio
    West Virginia
    Virginia
    N Carolina
    S Carolina
    Georgia
    Florida
    Pennsylvania
    Maryland
    Delaware
    New Jersey
    Connecticut
    New York
    Massachusetts
    Rhode Island
    Vermont
    New Hampshire
    Maine
    Hawaii
    Alaska

    If you have information pertaining to any of these ordinances (changes that are not listed, etc.), please email me!

  • 10 Marketing Tips: Yard Signs & Banners

    Table of Contents

    The importance of marketing with yard signs and banners

    Stationary outdoor advertising normally includes the use of billboards, bus benches, yard signs, and banners.  On the other hand, mobile outdoor advertising includes the use of ad signs placed on buses, taxis, or even your own vehicle (i.e. car magnets or magnetic signs).  For the purposes of this post, we have chosen to focus on certain aspects of using cheap yard signs and banners based on their cost-effectiveness.  It is well known that yard signs and banners are not only the most economical venues, but they are also quite functional and practical.

    Using yard signs and banners to promote your business

    The following is a list of ten marketing tips for using cheap yard signs and banners to promote and increase your business:

    1.    Always use a legible text that is clear, concise, and simple to read
    2.    The larger more legible fonts work best – examples include Arial, Sans Serif, or Verdana
    3.    Stick to a single idea or message when designing your cheap yard signs and banners – if the idea or message is too complex, it will not have a positive impact on those commuters who are trying to read it as they pass the yard sign or banner
    4.    Make it short and sweet – in other words, keep the message brief but get your point across and include an image, a company or product logo, or both.
    5.    Bold, bright colors work best – to an extent that is.  Granted, we realize that you do want your cheap yard signs and banners to attract attention.  However, if they are overly garish in appearance, the commuter won’t even try to read them
    6.    Choose the image you plan to use very carefully – this is especially true if you are placing an image of your face on the yard sign or banner.  We recommend using no more than three visual elements and staying away from complex scenes or landscapes.
    7.    Identify what or who the advertising pertains to – your name and location are paramount because your idea or message means nothing to the consumer if they don’t know who you are and where to find you.
    8.    Keep the background of your cheap yard signs and banners as simple as possible – white backgrounds always work best as other colors used will stand out more effectively and attract more attention.
    9.    Don’t overdo the amount of white background that you use – granted, you do want images and messages bordered by the white background.  However, if there is too much white, the yard sign or banner won’t be as appealing to the commuter passing them.
    10.    Test your cheap yard signs or banners – have a family member or friend pass by your yard sign or banner and get their reaction.  Remember, that the commuter only has about 5-6 seconds when passing by to read your message, so use that as a criterion when testing their effectiveness.

    Ready to get the signage your business deserves without breaking the bank? Visit our Super Cheap Signs today and discover the perfect solution at an unbeatable price. Click here to start saving!

  • Yard Sign Placement Strategies

    Yard Signs and their many uses

    Yard signs are one of the most cost-effective forms of advertising. Whether you are promoting your home-based business or some type of event, yard signs are a great way to get the word out. Yard signs are used for a variety of reasons besides advertising a business or products, such as:

    o Selling a vehicle
    o Houses for sale
    o Property rentals
    o Political campaigning
    o Network Marketing entities
    o Loan and mortgage companies
    o Landscapers and lawn maintenance
    o Churches
    o Builders and contractors

    Because yard signs are such an effective form of advertising, all types of businesses and organizations can benefit from using them. When you take the cost of yard signs into consideration, you’re looking at one of the most affordable forms of advertising that a business or organization can use.

    Things to consider when placing your signs

    It is always recommended yard signs be colorful so they attract the attention of the people driving by. However, the key aspect here is: if you have a nice looking piece of property, you do not want the yard signs to detract from the looks of the property. Make sure that you signs have pleasing and easy to read color combinations and deigns. A nice sign is all well and good, but without a placement strategy, it may not be as effective. Here are a few tips to consider where the placement of your yard signs is concerned.

    The placement of your signs is typically determined by the location of your property. In other words, if your house or place of business is located in the middle of the block, you’ll obviously want to place your signs at both ends of your property. If your lot is longer, you might want to consider placing an additional sign in the middle of your property as well as the ones on each end. We also suggest that the signs at the ends of your property are angled slightly so that they face the oncoming traffic as well as the street.

    Additional strategies include the following:

    • Signs should be placed in an upright position so that they are at a 90° angle to the ground and should not lean either backward or forward.
    • The signs should be sitting between 6 inches and a foot above the ground once you have them staked in.
    • Place the signs as close to the road as what city regulations will allow – it’s a good idea to check with your local authorities about the rules and regulations involved.
    • Another strategy involves the clumping of business or campaign signs in groups of from three to five yard signs using the same message on each, or a message that reads as a sentence from sign to sign.
    • Timing should also be a part of your sign placement strategy – in other words, if you’re planning a special time-sensitive sale, put your signs out the night before the sale begins and be sure to remove them the evening that your sale ends.

  • Five Ways To Entice Clients Using Yard Signs

    For all practical purposes, there is no more affordable and effective form of outdoor advertising than yard signs. Dollar for dollar, they are the most cost-effective way to drive foot traffic to your business or organization and generate sales. The key to having effective yard signs involves using creativity in the design of them. Be careful that you don’t overdo it though because you could detract from the impact that the sign will have on passersby. Additionally, an overly flashy sign can also be garish and detract from the looks of your business or home property.

    Creativity leads to greater effectiveness when designing your yard signs. The following are five creative ways to bring in customers using yard signs:

    You obviously want to put your name, address, and phone number on your yard sign. However, the creativity you use in the way you display those can make a difference in the amount of foot traffic that sign does or doesn’t generate. We recommend that you use large block 3-D lettering for the name of your business so it looks like your name is jumping off the face of the sign.

    Add directional information that stands out and attracts attention. If you place signs away from your business to direct them to it, using a map that shows your location or employing direction arrows make the sign more creative and effective at attracting customers to your business. Placing a map on the sign means that you will have to use a larger sized sign so that people can see your map.

    Put your company logo on your yard sign. This is what we call a “no-brainer” and is a creative way to make your yard sign more effective and bring you more customers. Your logo is the recognizer for those potential customers as it serves to identify you. The more people see your logo, the more market awareness is created.

    Images and photos are creative ways to entice more customers to your place of business. It’s a psychological fact that placing a face with the name of a business or a particular product on the yard sign breeds trust for you and your business. Additionally, the use of an image, such as a photo of a product you are promoting on sale is another creative way to get potential customers to pay attention to you.

    Use multiple signs in groups of three to five to send out your message. Remember the old Burma Shave or Stuckey’s signs you used to see when you were driving down the highway? That was creative genius in the finest sense of the terms where the use of road/yard signs was concerned. It should also serve as a good idea on how to be more creative with your yard signs. Use groups of three to five signs to get your message across either by having them all be identical or by spelling out a call to action.