Super Cheap Signs

Category: Business Signs

  • Are Yard Signs Effective?

    yard-signs-in-front-yard

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    Introduction

    Yard signs are a ubiquitous sight in many neighborhoods, used to promote everything from political candidates and real estate listings to local businesses and community events. Despite the rise of digital marketing, yard signs remain a popular and effective advertising tool. But how effective are they, really? In this blog post, we will delve into the efficacy of yard signs, exploring their benefits, best practices for design and placement, and methods to measure their impact.

    The Role of Yard Signs in Marketing

    Visibility and Reach

    Yard signs provide unparalleled visibility in local communities. Placed strategically, they can capture the attention of pedestrians and drivers alike. Their physical presence means they can’t be ignored, unlike digital ads that can be skipped or blocked.

    Cost-Effectiveness

    One of the primary advantages of yard signs is their cost-effectiveness. Compared to other forms of advertising like TV or radio spots, yard signs are relatively inexpensive to produce and distribute. This makes them accessible to small businesses, political campaigns, and individuals looking to promote an event or service.

    Types of Yard Signs

    Real Estate Signs

    Real estate agents frequently use yard signs to advertise properties for sale or rent. These signs typically include key information like contact details, property features, and sometimes QR codes for virtual tours.

    Political Campaign Signs

    Political yard signs are a staple during election seasons. They help build name recognition for candidates and can signal widespread support in a community, influencing voter perceptions.

    Event Promotion Signs

    From garage sales to community fairs, yard signs are an effective way to promote events. They can be customized to include dates, times, and locations, ensuring that locals are informed and encouraged to attend.

    Business Advertising Signs

    Local businesses often use yard signs to advertise sales, grand openings, or new products and services. They are particularly useful for reaching a neighborhood-specific audience.

    Designing an Effective Yard Sign

    Message Clarity

    An effective yard sign communicates its message quickly and clearly. Given that viewers might only have a few seconds to read the sign as they pass by, it’s crucial to keep the text concise and to the point.

    Color and Font Choices

    Choosing the right colors and fonts can significantly impact a yard sign’s readability. High-contrast color combinations (like black text on a yellow background) and simple, bold fonts are generally the most effective.

    Size and Shape Considerations

    The size and shape of the sign should be appropriate for the intended viewing distance. Larger signs are easier to read from a distance, while unique shapes can help a sign stand out in a cluttered visual environment.

    Best Practices for Placement

    High-Traffic Areas

    Placing yard signs in high-traffic areas maximizes exposure. Ideal locations include busy intersections, near schools, and along popular walking routes.

    Visibility and Legibility

    Ensure that the sign is placed in a location where it is not obstructed by trees, parked cars, or other signage. The text should be large enough to be legible from the road or sidewalk.

    Compliance with Local Regulations

    Before placing yard signs, it’s essential to check local regulations regarding signage. Some areas have strict rules about the size, placement, and duration that signs can be displayed.

    Measuring the Effectiveness of Yard Signs

    Tracking Responses

    Including a unique phone number, website URL, or QR code on your yard sign can help track the responses it generates. This data can provide insights into the sign’s impact on your marketing efforts.

    Return on Investment (ROI)

    Assessing the ROI of yard signs involves comparing the cost of producing and placing the signs against the revenue or leads generated from the campaign. This analysis can help determine whether yard signs are a worthwhile investment for your specific needs.

    Conclusion

    Yard signs remain a powerful tool in the marketer’s arsenal, offering high visibility and cost-effective advertising. When designed thoughtfully and placed strategically, they can effectively reach and engage a local audience. By tracking their performance and ensuring compliance with local regulations, businesses, political campaigns, and event organizers can maximize the impact of their yard sign campaigns.

    While the digital age has introduced many new ways to advertise, the humble yard sign continues to prove its worth as an effective, accessible, and versatile medium for communication. Whether you are looking to sell a house, win an election, promote an event, or advertise a business, yard signs can be an integral part of your marketing strategy.

  • ‘On the Road’ Advertising with Car and Truck Magnets

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    With the price of gas today, you probably start calculating how much every car or truck trip will cost you before even stepping out of the door. We’re here to help you turn that around so you can start estimating how much money each vehicle ride is going to make your local business.

    Car and truck door magnet signs are an easy way to advertise your business while you’re out and about, just doing what you do. Go to the grocery store…get some new customers. Take the kids to school…get some new customers.

    We’ve all seen them; on the pizza delivery man’s car, the local contractor’s van door, and maybe even the neighborhood real estate agent. Vehicle magnet signs are everywhere, spreading the name and messages of local businesses as they travel to and from. One of the most affordable types of advertising, car magnets allow you to advertise your local business across larger distances without paying the high and recurring fees of running television, radio, or newspaper ads. Consider the ways car signs and magnets effectively advertise your business.

    Establish a Company Presence

    As a small or medium business, branding a company’s name in your local area is important for driving sales. Branding professionals have proven that consumers are more likely to use and recommend a brand if they know and trust that name when the time comes to make a purchase. In combination with that fact, we also know that building brand authority and credibility can be accomplished through the use of car magnet signage. Because car magnet signs allow your business name, logo, and phone number to become a common sight within your community, your business name becomes more credible simply because it is seen and known by more people.

    Economical Advertising

    Having an advertising plan is important for any business, regardless of what kind of marketing tactics are decided upon. In most cases, the more affordable the plan is, the higher the return that can be expected. While some businesses opt to purchase their employee’s company vehicles equipped with vinyl decals, this advertising route is unrealistic for several businesses. Because car magnets are budget-friendly advertising mediums that require no monthly upkeep, they make an excellent choice for small and medium businesses with a limited budget. Furthermore, their ability to be easily transferred from one vehicle to another makes them a preferred choice with businesses that rely on their employees to use personal vehicles during their shift.

    Cover More Ground

    While some people believe that only small and medium businesses use car magnets, let us assure you that even the largest corporations rely on them to promote their name over large distances. Limo services, large pizza chain operations, and many service-based companies alike rely on this effective advertising medium to move their business name effectively around town. While stationary signage (such as sidewalk signs, banners, and window decals) is usually limited to one specific location, car magnets are exposed to the public during traffic, while making a delivery, or simply commuting back to the office. Is your vehicle parked? Make sure to park so that people passing by can see your company’s information on the side of your vehicle.  You are constantly advertising!

  • Spinning New Messages with Spinner Signs

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    It gives “twisting” a message a whole new meaning when the message is plastered on a brilliantly created spinner sign.  At a time when local companies are struggling to keep their message in front of customers, some have turned to actually “juggling” their message.  Literally! 

    Street Advertising with Spinner Signs

    Wearing costumes and using labor to hold signage isn’t exactly new and groundbreaking advertising, but if you think about outdoor advertising, holding signs on the street corner isn’t far off from being a great idea.  Especially if the sign spins.

    The use of spinner signs has once again made street advertising a strong area to market from because of the ability to reach people at a busy intersection without having to pay the traditional cost of advertising. The skill and creativity of some involved in sign spinning have even sparked a World Championship for this talent.

    Benefits of Street Advertising with Spinner Signs

    Many benefits can be realized by your company employing street sign spinners:

    • Out-of-the-box advertising idea
    • Cheaper than large billboards
    • Affordable labor cost
    • Ability to have different signs advertised
    • Can change the location/placement of advertisement instantaneously without spending extra

    Considerations with Spinner Sign Advertising

    There are a few things that should be considered when your company decides to implement spinner sign advertising:

    • Color and Text Size: With all of the spinning and turning, the message needs to be easily seen and eye-catching.
    • Keep it Simple:  The message should be short and sweet.  Get to the point.
    • Double Sided: Utilize both sides of the spinner, offsetting colors to catch the attention of travelers.
    • Safety: Ensure the spinner sign is not too heavy or cumbersome for the handler.   You don’t wish to incur any injuries.

    Even in the digital age, the thought and expense of deploying sign spinners can be a productive venture for your company.  Potential customers can pass by and experience an emotional response to the talents of the spinner, while combining that with a message about your business, resulting in a stronger bond to the message itself.  Are you ready for new customers? Advertise with a spin!