Super Cheap Signs

Category: current

  • Time for a Grand Reopening

    Grand Reopening
    Simple, yet effective.

    If business is stagnant and needs a refresh, consider a grand reopening to reboot your business. Change the look and feel of your business and reinvent what you already do. Change the interiors, update them with the new style, remodel your lobbies, and take a look at adding new services. A change of pace might be all that’s needed to invigorate an aging business. If you’re in the restaurant business, you might need to refresh the menu and add some new items that the customers might be craving.

    If you’re considering a grand re-opening you’re going to want to consider how you’ll inform the public that already knows you’re there or has forgotten. Word won’t get around that an already established business is reopening its doors. A new store sign that’s refreshed for the times will help but if people aren’t looking for a redesigned store, they won’t find it. A good way to initially advertise the grand reopening is by using vinyl banners outside the business to announce the news. Banners are large and are nearly impossible to miss. Every store in a strip mall will have a sign that’s similar looking. Not everyone has an eye-popping vividly color banner. Draw attention with the banner so people know you are there.

    Additionally, you can use lawn and yard signs to advertise in the surrounding areas. Place your lawn signs near the intersections with all the hustle and bustle, and place them near your place of business so that at the very least, drivers that see the sign might turn for a second to see what’s going on at your store. They might notice the new changes and be interested in coming for a later visit. Be sure to reach as many people as possible with the new signs and banners. Use your signage to briefly explain what changes have been made. New Menu Items? Tell them! New services? Tell them!

    Refresh your business, attract attention, and build a new customer base. Those are the key steps to invigorate your business.

  • Bandit Signs: Making a “Stand”

    Table of Contents

    Elevate Your Outdoor Advertising: Modern Solutions for Displaying Bandit Signs

    In today’s marketing landscape, visibility is key. Whether you’re drumming up attention for a local event, promoting a real estate venture, or rallying support for a cause, bandit signs can be a powerful tool in your promotional arsenal. But how do you ensure these signs stand out and comply with local regulations? Explore three contemporary and effective methods for displaying your bandit signs:

    1. Metal H-Wires: The Durable Choice

    For a sturdy and reliable option, metal H-wires, also known as wire stakes, are your go-to. Available in various sizes, including large H-wires for bigger signs and smaller half-wires for compact displays, these stakes are designed for easy installation. The H-wire’s design allows you to slide the top part through the flutes—corrugated plastic slats—of your bandit sign, securing it firmly in place. Then, anchor the sign by pushing the stake’s bottom into the ground. Choose from regular or heavy-duty H-wires to match your durability needs.

    2. Wooden Stakes: The Eco-Friendly Alternative

    Prefer a more natural look? Wooden stakes offer an eco-friendly solution for sign placement. This method involves driving a wooden stake into the ground and attaching the sign to the upper portion using staples or nails. While this option might require more effort and may not be as stable in certain soil types, it’s an economical choice suitable for softer terrains. Wooden stakes blend seamlessly into natural settings, making them ideal for community gardens, parks, and rural areas.

    3. Sign Staplers: The Versatile Option

    For maximum flexibility, consider using a sign stapler or staple gun. This method allows you to affix your bandit signs to existing wooden structures, such as trees or utility posts. However, it’s important to exercise caution and respect for property and local laws; attaching signs to telephone poles or other utility structures is often prohibited and can damage property. Always seek permission if using public or private structures to display your signs.

    Making an Impact with Responsible Sign Placement

    Once you’ve chosen the best display method for your bandit signs, it’s time to strategize their placement for maximum visibility while respecting community standards and legal guidelines. Effective sign placement not only captures the attention of your target audience but also demonstrates your commitment to responsible advertising practices.

    Remember, the effectiveness of your outdoor advertising campaign hinges not just on the message you’re broadcasting, but on how and where you choose to display it. By selecting the right method for your bandit signs, you’re setting the stage for a successful and impactful promotion.

  • Signage Recipe: Cooking up Effective Banners and Signs

    Ok, so what in the world do I mean by “signage recipe?” I can already hear you thinking that I have gone right off my rocker. But this is a very effective analogy when you get right down to it. Having that perfect recipe for cooking is the goal of chefs around the world. Obviously because this is the only way of making customers remember them and hit sales. Now, let’s relate that to advertising: a perfect recipe is also needed when coming up with advertising campaigns in order to catch the taste of consumers and get their support for your product.
    Custom Banners

    Your experience may tell you that in order to have an effective banner or sign you have to follow a lot of solid principles that most graphic designers use to create attractive, high impact custom signage that will help you yield the greatest return on your advertising expense. This is true most of the time because they are the experts. Some entrepreneurs spend their money just to get the experts’ advice. However, with a few tips you can save some of that expense and get straight to creating that special sign recipe that will have clients wanting more.

    You need to meet with your colleagues to discuss exactly what you want to display on your banners and signs because just one missing ingredient can have a negative effect. You want to be as clear and concise in as little space as possible because the majority of people are either driving by at speeds that demand their full attention (meaning you get just that two second glance to make your impression), or they already have their own goals and objectives in mind when they glance over and you want to create enough lure to make them stop and take notice. A jumble of words will have them walking on pretty quick or turning their attention back to the street.
    Custom Sale BannersWe all know about IM and text messages. We also (most of us) have joined one or two (maybe more) social networks online. Etiquette says that all capital letters means you are yelling. While yelling might be what you want sometimes (come on, admit it…) yelling at customers is not one of those times. When creating that special recipe for your banners and signs, do not use all capital letters. Contrary to popular belief, this does not make you message stand out more. Mixing upper and lower case text is friendlier to the eye and has been scientifically proven in visual tests to be more legible. You may have thought (or used?) that using those capitals would a great attention grabber when it can actually have a very negative impact. Remember your manners and who you are. Be polite. Don’t yell. You are not desperate so don’t give that impression!

    Be careful when choosing the text font for your message. Don’t overdo the text in an attempt to stand out from the crowd. To maximize legibility of your text use an easy-to-read text. In addition, do not use more than two different type faces in one banner or sign. This is also irritating to the eye and can have people turning away before they ever get your message!

    That perfect dish can be a mouth watering delight or it can be a savory hint of flavor and spice. When it comes to cooking, less tends to be better. Too much spice can bury the flavor of the dish. The same applies to advertising. The general rule of thumb is the fewer words the better. This is because you don’t want to jumble your message with a lot of meaningless chatter; doing this will simply make your message a hodge podge and the meaning will be utterly lost on your audience. Fewer words will make it easier for people to retain the message you want to convey. Another key thing to remember: the less you say the easier it is to remember later!

    When cooking, “HOT” spices generally have a red label, mild spices tend to have yellow or pastel labels (go on, go check the spice rack…), and bolder spices – those packed with stand out taste – have a lot of black, yellow, white and red in their labels. Have you ever wondered why? No? Well… you should! Color says a lot. You can say SALE in bright red words with a white background and you have just caught the attention of about half the population. Saying Sale in big black letters on a red background will not have the same effect because it appears too aggressive. Your color scheme is just as important as your message.

    To make a perfect sign recipe, use a subtle blend of simplicity, color and appeal. Stir gently and serve!

  • Sign Design Basics: Logo Designs

    I bet you can easily recognize all of these companies. That’s the hallmark of a good logo.

     

    We’ve all seen them – they are everywhere we look. Whether in a book, on TV, on the street, or in a shop. Famous people stand behind them, children drive their parents bananas because of them, and people use them to decide if a purchase is worthwhile or not. Have you guessed what they are yet? No? Really? Alright then, in the spirit of fair play I’ll tell you… BRAND NAMES! I know you already knew that… you were just testing me 🙂

    Every brand name in the universe (yes, I am almost positive that aliens are aware of them too) has one unique thing in common no matter how different that brand may be. This element is very important but sometimes overlooked by customers who contact us to buy signs. In case you aren’t already ahead of me again, I’m talking about logos.

    A logo is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but a legible way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.  The logo of a business should be a symbol or have a special meaning that defines a business. For example, if your business is in the computer industry such as a web designer, graphic artist, web developer, or data entry clerk, that symbol might be a computer, keyboard or mouse. When picking a logo for your business make sure the logo has a theme that matches your business and it is different from other business logos. You are looking for a unique image that will identify your business.

    You would be surprised by how many people don’t even have a logo of some sort. And these things are imperative to branding your company. I want you to know, I understand. Logo creation can be a very large expense if you go to the experts (recommended), but you don’t have to spend so much. I believe in your creative potential and the power of your imagination. It IS your company, YOUR service, and you alone know exactly what the logo should represent. To get you started on that creative path, I have gathered a few resources for you:

    https://www.logomaker.com/ – free logo designer (online)

    https://www.designevo.com/– free logo designer (online)

    https://cooltext.com/ – free text designer (online)

    https://www.allgraphicdesign.com/logo.html  – tips and tools

    There are a few things you should keep in mind when designing your logo:

    1. A logo doesn’t need to say what a company does – it just IS
    The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc.

    2. Not every logo needs a mark

    Sometimes all you need is a professional logotype (text) instead of an image to identify your business.

    3. Picasso had to start somewhere
    You don’t have to be an artist to sketch out some basic ideas to get you started.

    4. Leave trends to the fashion industry

    Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key; don’t follow the pack. Stand out.

    5. Work in black first
    By leaving color to the end of the process, you focus on the idea.

    6. Keep it appropriate


    Designing for a law firm? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the idea.

    7. Simplicity aids recognition


    Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC, and the ever popular McDonalds. Their logos look simple and are easier to recognize because of it.

    8. One thing to remember


    That’s it. Leave your clients with just one thing to remember about the design. All strong logos have one single feature to help them stand out. Not two, not three, not four.

    One.

    Good luck with your logo design! We look forward to seeing it in the future J

  • Magnetic Signs: Rules of Attraction

    I know you have heard the phrase “opposites attract”. I’m going to have to say that’s pretty true for the most part! But the laws of attraction are varied and can seem a little overwhelming. There are so many “do’s” and “don’ts”, body language, expressions… well, you get the idea. So much to remember as if attraction wasn’t complicated enough already! How wonderful to know that there is one attracting option that doesn’t have all these rules!

    You want customers – you have to attract them. The methods are still varied, but there is one that continues to stick around. Magnetic signs! See, and you thought this was going to be a totally off topic “rules of attraction” piece :).

    You can use a combination of advertising methods (highly recommended) but once the signs are placed, the flyers are out, and your banners are fluttering in the wind, what options do you have for ads that get seen everywhere? Magnetic signs, of course! There are virtually no limitations on the design of a custom magnetic vehicle sign and they offer you the ease of a one minute removal.

    Magnetic signs work great for:
    Commercial Fleets
    Official Vehicles
    Service Fleets
    Novelty Magnets
    Realtor Vehicles
    Delivery Vehicles

    Magnetic signs are made of a magnetic material backing with high quality vinyl adhered to the front side of the magnet. Depending on the design, the vinyl adhered can be a full sheet of digitally printed vinyl or die cut vinyl decals placed on the magnet.

    Common placement of magnetic signs include the left front door, right front door, or back of the vehicle. As a warning, magnetic signs should never be placed on fresh paint. Allow at least 60 days for paint to cure. When installing magnetic signs, ensure that both the vehicle surface and the magnet surface is clean. If even a small amount of dirt is left on the surface it increases the chances of the magnetic signs falling off and the chance that the vehicle paint job will be damaged.

    Cleaning magnetic signs is very easy. You can use any household cleaner and a soft cloth. Wet the soft cloth or sponge and wipe down the sign. Always remove magnetic signs before taking your vehicle through any car wash. Also remember to periodically remove the sign and wash and wax underneath the magnet.

    Car Magnets

    Removing a magnetic sign is simple, Start at one side of the sign, lift off and slowly roll back. Magnetic signs should always be stored adhered to a steel surface or laid flat. Never roll up magnetic signs for long period of time, as they will retain the rolled shape after awhile and will not stay flat on the surface of your vehicle. Also do not store your magnetic signs back to back as they will lose their magnetism. Store them on a flat metal surface like the side of your fridge or a steel door.

    Now you know! Magnetic signs are easy to install, great to use, and attractive!