An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
-
-
In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
+ READ FULL POST
-
It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
+ READ FULL POST
-
According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business. Perhaps social media managers should take a leaf from signage specialists. […]
+ READ FULL POST
-
While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
+ READ FULL POST
-
There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
+ READ FULL POST
-
You’re going to see them everywhere this summer — but you’re so accustomed to it that odds are, you won’t even notice them. We’re not referring to the latest hot wheels or designer duds, except by inference: brands are what simultaneously stand out and blend in, because, like fish in water, we’re surrounded by marketing […]
+ READ FULL POST
-
Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
+ READ FULL POST
-
Were you a Cinderella and Snow White kind of kid? Or an adventure-loving child who preferred the evil queen or wicked stepmother because they were so (predictably) scary? Human beings are natural storytellers — and what we value affects the “signs” we carry. This intriguing infographic from Zenzi.com shows how our values predict the stories […]
+ READ FULL POST
-
Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
+ READ FULL POST