It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business. Perhaps social media managers should take a leaf from signage specialists. […]
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While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
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There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
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You’re going to see them everywhere this summer — but you’re so accustomed to it that odds are, you won’t even notice them. We’re not referring to the latest hot wheels or designer duds, except by inference: brands are what simultaneously stand out and blend in, because, like fish in water, we’re surrounded by marketing […]
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Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
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Were you a Cinderella and Snow White kind of kid? Or an adventure-loving child who preferred the evil queen or wicked stepmother because they were so (predictably) scary? Human beings are natural storytellers — and what we value affects the “signs” we carry. This intriguing infographic from Zenzi.com shows how our values predict the stories […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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The winter weather is abating at last, and that means homeowners’ minds will turn to: fixin’ up the house! It seems to be something in the air: as soon as the leaves begin to bud and spring beckons, people are ripe for remodeling. Which means it’s the season for home services: contractors, roofers, house painters, […]
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Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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