The recent Oklahoma tragedy underscores what this time of year means for contractors: while people elsewhere are preparing for vacation, building contractors are preparing for tornados, hurricanes, drenching summer rains, and otherwise unexpected natural events that spell w-o-e for the unsuspecting homeowner.

What's the best way to let homeowners know they can count on your business for roof repair, gutter debris removal, and other services a general contractor can provide when disaster rears its ugly head? Yard signs and car magnets.