Elections are right around the corner and it’s time to ramp up the campaigning! Often an incumbent’s biggest advantage over an opponent is pure name recognition. It’s been said that senators have about 75% name recognition after a year in office and 90% after a second year in office. Incumbents who ran for reelection since WWII were successful 90% of the time. Whether you’re an incumbent or a newcomer, it’s clear that name recognition is one of the keys to getting elected. Citizens won’t vote for someone they have never heard of.