Designing a yard sign seems simple\u2026 until you actually have to decide what goes where.<\/p>\n\n\n\n
Big logo?
Big phone number?
Big slogan?<\/p>\n\n\n\n
Here\u2019s the truth:<\/p>\n\n\n\n
If everything is big, nothing stands out.<\/strong><\/p>\n\n\n\n And when nothing stands out \u2014 nobody reads it.<\/p>\n\n\n\n Let\u2019s break down what should<\/em> be the biggest text on your sign (and why it directly impacts how many calls you get).<\/p>\n\n\n\n Most people see your sign for about 3 seconds<\/strong> \u2014 often while driving.<\/p>\n\n\n\n That means your sign has one job:<\/p>\n\n\n\n \ud83d\udc49 Communicate the most important thing instantly<\/p>\n\n\n\n If someone has to read more than one line to understand what you do, you\u2019ve already lost them.<\/p>\n\n\n\n The biggest text on your sign should answer this question:<\/p>\n\n\n\n \u201cWhat do you do?\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n Examples:<\/p>\n\n\n\n Not your logo. Your service<\/strong> is what gets attention first.<\/p>\n\n\n\n Once they know what you do, the next question is:<\/p>\n\n\n\n \u201cHow do I reach you?\u201d<\/p>\n<\/blockquote>\n\n\n\n This should be your:<\/p>\n\n\n\n Keep it big enough to read quickly \u2014 but not bigger than the service itself.<\/p>\n\n\n\n Your brand matters \u2014 but only after<\/em> people understand what you do.<\/p>\n\n\n\n Your business name should be:<\/p>\n\n\n\n Because recognition comes from repetition<\/strong>, not size.<\/p>\n\n\n\n These are the most common mistakes:<\/p>\n\n\n \u201cQuality You Can Trust Since 1998\u201d doesn\u2019t need to be huge.<\/p>\n\n\n \u201cRoofing \u2022 Gutters \u2022 Siding \u2022 Windows \u2022 Repairs \u2022 Inspections\u201d Complex logos shrink badly and clutter your layout.<\/p>\n\n\n\n Think in layers:<\/p>\n\n\n\n TOP (biggest):<\/strong> MIDDLE (medium):<\/strong> BOTTOM (smaller):<\/strong> That\u2019s it.<\/p>\n\n\n\n Clean. Fast. Effective.<\/p>\n\n\n\n Big text only works if people can see it.<\/p>\n\n\n\n Best combos:<\/p>\n\n\n\n
\n\n\n\ud83e\udde0 The 3-Second Rule<\/h2>\n\n\n
\n\n\n\ud83e\udd47 The #1 Rule: Make the Service<\/em> the Biggest Text<\/h2>\n\n\n
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Not your company name.<\/p>\n\n\n\n
\n\n\n\ud83e\udd48 Second Largest: Your Contact Method<\/h2>\n\n\n
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\n\n\n\ud83e\udd49 Third: Your Company Name<\/h2>\n\n\n
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\n\n\n\ud83d\udeab What Should NOT Be Big<\/h2>\n\n\n
\u274c Slogans<\/h3>\n\n\n
\u274c Service Lists<\/h3>\n\n\n
\u2192 This kills readability.<\/p>\n\n\n\u274c Logos with Too Much Detail<\/h3>\n\n\n
\n\n\n\ud83d\udccf Simple Layout That Works Every Time<\/h2>\n\n\n
\ud83d\udc49 WHAT YOU DO<\/p>\n\n\n\n
\ud83d\udc49 PHONE NUMBER \/ CONTACT<\/p>\n\n\n\n
\ud83d\udc49 BUSINESS NAME<\/p>\n\n\n\n
\n\n\n\ud83c\udfa8 Make It Pop (So Big Text Actually Works)<\/h2>\n\n\n