{"id":2192,"date":"2019-08-28T08:47:14","date_gmt":"2019-08-28T13:47:14","guid":{"rendered":"https:\/\/www.supercheapsigns.com\/blog\/?p=2192"},"modified":"2024-02-07T15:34:58","modified_gmt":"2024-02-07T20:34:58","slug":"how-big-a-yard-sign-should-my-contracting-business-have","status":"publish","type":"post","link":"https:\/\/www.supercheapsigns.com\/blog\/how-big-a-yard-sign-should-my-contracting-business-have\/","title":{"rendered":"How Big a Yard Sign Should My Contracting Business Have?"},"content":{"rendered":"

It\u2019s like planting a flag to stake your claim on a new land. A sign for your contracting business might seem insignificant in the grand marketing scheme, or even an afterthought to some, but the power of a professional contracting sign cannot be underestimated.<\/span><\/p>\n

Many contractors including plumbers, painters, home remodelers, and landscapers rely heavily on word of mouth advertising and while this is very effective it is not foolproof and only applies if your business generates a consistent buzz.\u00a0 High profile contractors or those fortunate enough might have their name amply displayed on a job site building to show off to the world, and many contractors have vehicles advertising their services. But a roving vehicle can\u2019t direct a potential customer\u2019s attention to a specific job. How can you shout out your company\u2019s talents and reputation while making the most of your marketing dollars?<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

The Understated Power of a Yard Sign<\/b><\/h2>\n

It\u2019s amazing what sticking a\u00a0<\/span>business sign<\/span><\/a>\u00a0in the ground can do. On that sign you can display most anything related to the work you do, such as contact phone, license number, website, business logo, and color photos of a project. The sign can be in a traditional square or rectangle shape.<\/span><\/p>\n

When the neighbors stroll by or other people drive, bike, or run past; they will see your business name in bold font and bright, catchy colors. If you or a crew is on site, a\u00a0<\/span>custom yard sign<\/span><\/a>\u00a0can also serve as a welcome for what you do and an invitation to potentially talk with you on the spot. Curious neighbors might be in need of the same type of work and this is your chance to share details of your talents with a new audience.<\/span><\/p>\n

We live in a digital world, for sure, but print marketing remains a highly effective option for everything from sales and real estate to home improvement and political office. More than likely, you have walked through the door of a business or at least called or perused their website after seeing a yard sign or advertising poster. Best of all from a marketing budget point of view, with a little creativity and strategy you can score\u00a0<\/span>affordable signs<\/span><\/a>\u00a0and generate a significant return on a modest investment.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

How Big Should I Go?<\/b><\/h2>\n

After you\u2019ve decided on a customer-captivating font, colors, and graphics for your business sign; now it\u2019s time to choose a size. Just how big is best? A little 8×10 postage stamp blurb probably won\u2019t attract the crowds to your door and a humongous mural draped from the eaves is a bit much.<\/span><\/p>\n

First thing\u2019s first\u2014know the rules. Check local regulations regarding temporary signage. You certainly don\u2019t want to break a law or raise the hackles of important people in city offices. Not only that, signs planted where they don\u2019t belong stand a good chance of being unceremoniously removed and discarded, and there goes your marketing investment.<\/span><\/p>\n

Choose a sign large enough for people to see when they drive past. You only have a few seconds to capture their attention so combine adequate size with bold colors, easy to read fonts, and a contrasting background. If your\u00a0<\/span>\u201cunder construction\u201d<\/span><\/a>\u00a0sign at a high-profile job site is small and hard to read, it doesn\u2019t do much good to have it out there in the first place.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Make it Sturdy and Unique<\/b><\/h2>\n

A larger, robust sign also garners attention and will not be bothered by gusty winds or a storm. Use wooden posts or similar whenever possible to keep your sign in place, and incorporate an attractive design that reflects your company\u2019s personality.<\/span><\/p>\n

People remember things that aren\u2019t the same ol\u2019. Don\u2019t be afraid to push the limits a bit and use unique materials and shapes to catch the eye of potential customers. That one little detail could mean the biggest job of the year.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Information is Power<\/b><\/h2>\n

Make use of your sign space and include strategic, customer-focused information that is easy to access. Consider including a mobile-friendly QR code about your company or the specific project where the sign is placed. The traditional \u201cmailbox\u201d attached to the sign filled with brochures is always a good bet as well.<\/span><\/p>\n

Within the sign space, focus on advertising just one or two services. People won\u2019t have time to read your company\u2019s entire repertoire so use the space wisely. Include a specialty and highlight accordingly. And don\u2019t print on both sides; people aren\u2019t traveling behind the sign. Save on print costs and make larger signs for the best results.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s like planting a flag to stake your claim on a new land. A sign for your contracting business might seem insignificant in the grand marketing scheme, or even an afterthought to some, but the power of a professional contracting sign cannot be underestimated. Many contractors including plumbers, painters, home remodelers, and landscapers rely heavily […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,51,16,9],"tags":[181],"class_list":["post-2192","post","type-post","status-publish","format-standard","hentry","category-branding","category-real-estate-signs","category-sign-marketing","category-super-cheap-signs","tag-cheap-signs"],"yoast_head":"\nHow Big a Yard Sign Should My Contracting Business Have? | Super Cheap Signs | Blog<\/title>\n<meta name=\"description\" content=\"Explore the Super Cheap Signs blog for expert advice on yard signs, banners, and custom signage solutions. 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