{"id":2185,"date":"2019-08-28T08:44:32","date_gmt":"2019-08-28T13:44:32","guid":{"rendered":"https:\/\/www.supercheapsigns.com\/blog\/?p=2185"},"modified":"2024-04-01T12:14:02","modified_gmt":"2024-04-01T17:14:02","slug":"what-information-should-you-include-on-a-real-estate-yard-sign","status":"publish","type":"post","link":"https:\/\/www.supercheapsigns.com\/blog\/what-information-should-you-include-on-a-real-estate-yard-sign\/","title":{"rendered":"What Information Should You Include on a Real Estate Yard Sign?"},"content":{"rendered":"<h2 class=\"simpletoc-title\">Table of Contents<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#seven-seconds\">Seven Seconds<\/a>\n\n<\/li>\n<li><a href=\"#keep-it-simple-make-it-count\">Keep it Simple, Make it Count<\/a>\n\n<\/li>\n<li><a href=\"#toppers-and-riders\">Toppers and Riders<\/a>\n\n<\/li>\n<li><a href=\"#sign-placement\">Sign Placement<\/a>\n\n<\/li>\n<li><a href=\"#bonus-tip\">Bonus tip<\/a>\n<\/li><\/ul>\n\n\n<p><span style=\"font-weight: 400;\">Today\u2019s world is packed full of amazing technological tools for everything from learning ABCs to ordering groceries to stealthy satellite surveillance from space. Yet in spite of all those hi-tech gizmos, the humble\u00a0<\/span><a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\"><span style=\"font-weight: 400;\">yard sign<\/span><\/a><span style=\"font-weight: 400;\">\u00a0remains one of <a href=\"https:\/\/www.supercheapsigns.com\/real-estate\">real estate<\/a>\u2019s oldest and most effective ways to build a reputation and attract leads. A prospective client might never engage with your listings on Zillow or turn on your Twitter feed or bookmark your website, but they\u00a0<\/span><i><span style=\"font-weight: 400;\">will\u00a0<\/span><\/i><span style=\"font-weight: 400;\">drive by the house with your for sale sign on the way to work every day. \u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They are simple in appearance and made of only a thin sheet of wood, metal, or plastic but a well-made sign very effectively plants your name in people\u2019s minds. They see the same eye-catching sign on tidy front lawns all over town and pretty soon they are familiar with you and\/or a particular <a href=\"https:\/\/www.supercheapsigns.com\/real-estate\">real estate<\/a> company. \u201cHey, there\u2019s Lisa again on that sign over there. She must be selling another house.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s great branding at work\u2014the more recognition you have for your personal logo and colors, the more familiar they become with you, the agent; the <a href=\"https:\/\/www.supercheapsigns.com\/business\">business<\/a> you do; and they naturally associate more and more with your specialty market and neighborhood areas.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1299\" height=\"533\" src=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1.jpg\" alt=\"\" class=\"wp-image-2186\" srcset=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1.jpg 1299w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1-300x123.jpg 300w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1-768x315.jpg 768w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/11-1-1024x420.jpg 1024w\" sizes=\"auto, (max-width: 1299px) 100vw, 1299px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"seven-seconds\"><b>Seven Seconds<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">In a job interview, first date, or your\u00a0custom <a href=\"https:\/\/www.supercheapsigns.com\/real-estate\">real estate<\/a> <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\">yard sign<\/a>; you have roughly seven seconds to make a first impression and you want it to be a good one. You need to be sure your sign does as good a job attracting buyers as the home itself. If you are a seasoned real estate professional or working on your first listing, connecting with buyers is the most critical element to success. <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\">Your sign in the yard<\/a> must simultaneously invite them in the door while inspiring confidence in your skills as an agent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And you have a space of about two feet wide and a foot and a half tall in which to do that. That is the size of an average real estate sign but of course, they can vary and be larger. Bigger doesn\u2019t always mean better but when it comes to real estate signs, potential customers need to be able to clearly read from the road what you are presenting. Small, cramped text in decorative fonts might look good on paper but detracts from your intended goal in the field.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/22-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"993\" height=\"474\" src=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/22-1.jpg\" alt=\"\" class=\"wp-image-2187\" srcset=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/22-1.jpg 993w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/22-1-300x143.jpg 300w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/22-1-768x367.jpg 768w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"keep-it-simple-make-it-count\"><b>Keep it Simple, Make it Count<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">A real estate For Sale or&nbsp;<\/span><a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\/real-estate\"><span style=\"font-weight: 400;\">For Lease sign<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;is your first chance to make a memorable sales pitch. You want your information out there big and bold, in a way that reflects your personal and company branding. Include the most important information about the sale, telling potential customers who you are, what you have to offer, and how to reach you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To catch the eye of a buyer, include the following on your sign:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Personal and\/or brand or brokerage logo<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Your name and contact phone number<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A quality photo of you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Website address<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The simpler the main body of the sign, the better. You can share details with buyers later. But your sign can be used for multiple purposes. Think of it as the Swiss Army knife of real estate, starting at the top of the sign.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"570\" src=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1.jpg\" alt=\"\" class=\"wp-image-2188\" srcset=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1.jpg 1234w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1-300x139.jpg 300w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1-768x355.jpg 768w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/33-1-1024x473.jpg 1024w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"toppers-and-riders\"><b>Toppers and Riders<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">Aptly named, \u201ctoppers\u201d are smaller signs communicating additional information about the sale such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">For Sale<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sale Pending<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">New Listing<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Open House<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Price Reduced<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Asking price<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201c<a href=\"https:\/\/www.supercheapsigns.com\/sign-riders\">Sign Riders<\/a>\u201d are signs which often hang from hooks below the main sign panel. Some verbiage includes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Your cell phone contact<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specific home features<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Texting options<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Co-agent contact<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"508\" src=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44.jpg\" alt=\"\" class=\"wp-image-2189\" srcset=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44.jpg 1262w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44-300x121.jpg 300w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44-768x309.jpg 768w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/44-1024x412.jpg 1024w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"sign-placement\"><b>Sign Placement<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\/real-estate\">real estate sign<\/a> must be easily visible from the street, preferably in a place that stands out in a yard or complements the property\u2019s existing look. Naturally, you want to avoid posting the sign in a place blocked by parked cars, giant telephone poles, or thick foliage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is typically more approachable to place signs closer to the street than right up next to the front door; signs can blend in with a home\u2019s paint color and make them difficult to read. If selling a corner house, take advantage of the natural advertising space and post signs on each adjoining street. Homes in the country on secluded streets don\u2019t see much traffic and in these cases, it is wise to post directional signs in appropriate locations.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1267\" height=\"434\" src=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55.jpg\" alt=\"\" class=\"wp-image-2190\" srcset=\"https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55.jpg 1267w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55-300x103.jpg 300w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55-768x263.jpg 768w, https:\/\/www.supercheapsigns.com\/blog\/wp-content\/uploads\/2019\/08\/55-1024x351.jpg 1024w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/a><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tip\"><b>Bonus tip<\/b><\/h2>\n\n\n<p><span style=\"font-weight: 400;\">In addition to traditional <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\/real-estate\">real estate signage<\/a>, some agents use\u00a0<\/span><a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\/bandit-signs\"><span style=\"font-weight: 400;\">cheap bandit signs<\/span><\/a><span style=\"font-weight: 400;\">\u00a0to attract leads. <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\/bandit-signs\">Bandit signs<\/a> are low-cost marketing signs placed in various locations to increase spontaneous client leads. Their effectiveness varies but always be sure to check local regulations for posting. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s world is packed full of amazing technological tools for everything from learning ABCs to ordering groceries to stealthy satellite surveillance from space. Yet in spite of all those hi-tech gizmos, the humble\u00a0yard sign\u00a0remains one of real estate\u2019s oldest and most effective ways to build a reputation and attract leads. A prospective client might never [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,51,16,9],"tags":[181],"class_list":["post-2185","post","type-post","status-publish","format-standard","hentry","category-branding","category-real-estate-signs","category-sign-marketing","category-super-cheap-signs","tag-cheap-signs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Information Should You Include on a Real Estate Yard Sign? | Super Cheap Signs | Blog<\/title>\n<meta name=\"description\" content=\"Explore the Super Cheap Signs blog for expert advice on yard signs, banners, and custom signage solutions. Tips, trends, and DIY guides await you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercheapsigns.com\/blog\/what-information-should-you-include-on-a-real-estate-yard-sign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Information Should You Include on a Real Estate Yard Sign? | Super Cheap Signs | Blog\" \/>\n<meta property=\"og:description\" content=\"Explore the Super Cheap Signs blog for expert advice on yard signs, banners, and custom signage solutions. 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