{"id":1570,"date":"2013-12-19T17:19:03","date_gmt":"2013-12-19T22:19:03","guid":{"rendered":"https:\/\/blog.supercheapsigns.com\/?p=1570"},"modified":"2024-03-25T13:18:26","modified_gmt":"2024-03-25T18:18:26","slug":"keep-it-in-the-community-local-marketing","status":"publish","type":"post","link":"https:\/\/www.supercheapsigns.com\/blog\/keep-it-in-the-community-local-marketing\/","title":{"rendered":"Keep It In the Community:  Local Marketing"},"content":{"rendered":"\n<p>In our incredibly shrinking world, &#8220;local&#8221; sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense anywhere except in a vehicle?<\/p>\n\n\n\n<p>Surprisingly, yes. The Go Local movement is gaining ground. From farmer&#8217;s markets to Yelp reviews, Google Maps to hyper-local ezines, people are hungry to learn more about their immediate neighborhood. Until we can drink virtual latt\u00e9, this trend will likely continue.<\/p>\n\n\n\n<p>What does Go Local marketing mean for <a href=\"https:\/\/www.supercheapsigns.com\/yard-signs\">signage<\/a>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Sign up for the local angle<\/b>. Consider affixing &#8220;Buy Local&#8221; decals to your products or packaging to remind customers you&#8217;re a local <a href=\"https:\/\/www.supercheapsigns.com\/business\">business<\/a>, and that by buying your products, their dollars remain in the community to boost the local economy. Your in-store <a href=\"https:\/\/www.supercheapsigns.com\/banners\">banners<\/a> and external marketing products such as <a href=\"https:\/\/www.supercheapsigns.com\/promotional\/sandwich-boards-classic\">sandwich boards<\/a> and <a href=\"https:\/\/www.supercheapsigns.com\/promotional\/spinner-signs\">spinner signs<\/a> should all carry the &#8220;Buy Local&#8221; theme.<\/li>\n\n\n\n<li><b>Socialize locally<\/b>. Social media is global, but that doesn&#8217;t mean your business can&#8217;t play up the local focus. On your Facebook page, for instance (yes, your business definitely needs to have one), you can reward new and existing customers who &#8220;Like&#8221; your page \u2014 which also tells other site visitors that they prefer to shop locally. The thank-you for a &#8220;Like&#8221; can be anything from a one-time discount to a small gift with their next purchase \u2014 a simple way to acknowledge support and let them know you appreciate their business. Be sure to include an image of your &#8220;Buy Local&#8221; signage on your Facebook real estate.<\/li>\n\n\n\n<li><b>Support the community<\/b>. Does the high school football team need signage for their stadium? Could your town&#8217;s SeniorCenter use some help hanging holiday banners, balloons or lights? Every community offers numerous opportunities to make a difference \u2014 and the positive PR for your business is a nice side benefit.<\/li>\n<\/ul>\n\n\n\n<p>Who knows, with all this local emphasis, you might just find a new best buddy across town, rather than across the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our incredibly shrinking world, &#8220;local&#8221; sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,18,55,71,36,7,16,8,9],"tags":[181],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-branding","category-from-the-trenches","category-holidays","category-home-services","category-increase-revenue","category-sign-how-tos","category-sign-marketing","category-signs","category-super-cheap-signs","tag-cheap-signs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keep It In the Community: Local Marketing<\/title>\n<meta name=\"description\" content=\"Looking to improve sales and help the community? 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