Your sign is the first thing your customer will notice about your company or business and it can be the most effective factor in maintaining a high-quality first impression. It is always better to go with established sign and banners design company that help you develop a design, which is right for your preferred needs. […]
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Here we are, at the beginning of the spring political season. Now, what generally goes hand in hand with the political season? Why, signs of course! And they will soon be sprouting like spring flowers along our roadways. In some places these signs are already making their way into the public eye… and then… suddenly… […]
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Once upon a time the word “cheap” was pretty much scoffed at and thought to be taboo- but it appears that this previously taboo word may have a bit more clout in today’s economy. According to an article published on iMedia by Tom Crandall, CEO of Ayohwahr Interactive, “cheap” is no longer a dirty word […]
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Before you design your sign, be sure to consider the intended display area for your signs. Many graphic artists make the mistake of creating designs that look fabulous on their screen but not so fabulous for a large display sign. Whereas text conveys the message in an electric file, graphic design conveys the message in […]
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Everyone wants to get the biggest bang for their Yard Sign buck as possible. This does not mean squeezing as much wording as possible on your sign! The key question to ask is, “What is legibility”? By definition, something that is legible is “capable of being read or distinguished”. For this lesson, we’ll focus on […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part three of the series. What does the term “branding” mean when we’re talking about marketing? Well, it’s one of those squishy words that people define differently; some people say it’s a logo and […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more sales. This article is part two of the series. In the last article, we talked about using signs to build awareness of your business. Today, we’re going to talk about using signs as an integral part of your […]
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Fonts and typefaces and sizes, oh my; I mean this is pretty boring stuff. Nobody really wants to hear about it or think about it, even me, and my livelihood depends on it. Letters are the single most important part of a sign or banner, they are the building blocks of your message. It may […]
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I work in a sign shop, so naturally, when I’m driving to and from work I notice yard signs (and vinyl banners, vehicle magnets, decals, etc.). In fact, my shop manager Gary and I usually have at least one sign-mocking session a week where we talk about the most unreadable, nasty-colored, incoherent signs we’ve seen […]
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What can I say? Sometimes, I think of the headline before the blog topic. In this case though, it is relevant. People always come into the shop and ask us what sign size they should get. Signs come in a bunch of sizes: 9×24, 12×18, 18×24, 24×24, and 24×3 and that’s just yard signs. Throw […]
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