For all practical purposes, there is no more affordable and effective form of outdoor advertising than yard signs. Dollar for dollar, they are the most cost-effective way to drive foot traffic to your business or organization and generate sales. The key to having effective yard signs involves using creativity in the design of them. Be […]
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My 7 year old boy started using the word ‘sexy’. So he got in trouble with the wife and then I wondered if I should look up the definition. The first two on the list from dictionary.com have something to do with sex, but #3 is (I hope) what my son had in mind, “excitingly […]
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One of the most commonly asked questions in relation to graphics software and printing is how to increase the size of an image without getting blurring and jagged edges. New users are often surprised when they resize an image and find that the quality is severely degraded. In print projects, resolution is key. If the […]
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Your sign is the first thing your customer will notice about your company or business and it can be the most effective factor in maintaining a high-quality first impression. It is always better to go with established sign and banners design company that help you develop a design, which is right for your preferred needs. […]
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Here we are, at the beginning of the spring political season. Now, what generally goes hand in hand with the political season? Why, signs of course! And they will soon be sprouting like spring flowers along our roadways. In some places these signs are already making their way into the public eye… and then… suddenly… […]
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Once upon a time the word “cheap” was pretty much scoffed at and thought to be taboo- but it appears that this previously taboo word may have a bit more clout in today’s economy. According to an article published on iMedia by Tom Crandall, CEO of Ayohwahr Interactive, “cheap” is no longer a dirty word […]
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Before you design your sign, be sure to consider the intended display area for your signs. Many graphic artists make the mistake of creating designs that look fabulous on their screen but not so fabulous for a large display sign. Whereas text conveys the message in an electric file, graphic design conveys the message in […]
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Everyone wants to get the biggest bang for their Yard Sign buck as possible. This does not mean squeezing as much wording as possible on your sign! The key question to ask is, “What is legibility”? By definition, something that is legible is “capable of being read or distinguished”. For this lesson, we’ll focus on […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part three of the series. What does the term “branding” mean when we’re talking about marketing? Well, it’s one of those squishy words that people define differently; some people say it’s a logo and […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more sales. This article is part two of the series. In the last article, we talked about using signs to build awareness of your business. Today, we’re going to talk about using signs as an integral part of your […]
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