The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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It happens every year about this time: students start trading suntan lotion for school supplies, bathing suits for new fall clothes — and their parents release the collective breath they’ve been holding since last June. Back to school also signals a super opportunity for teachers and business owners to support the learning environment. Here are […]
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You’re shopping in your favorite natural foods store when a smiling woman asks if you’d like a free sample of a new hand cream made with organic ingredients. When you accept, she launches into a gentle product pitch while handing over the tube. Promotions are a classic consumer-marketing tactic. Designed to target individual customers, they […]
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There are many different ways that you can promote your business. Marketing campaigns come in all shapes and sizes, no matter what you might need. One of the most affordable and effective marketing tools available is the use of lawn signs to advertise your business. There are a variety of sizes and designs to choose […]
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Please ensure that you follow local and state guidelines for signage! I have listed each state below. Clicking these links will take you to a page that breaks out the states by city. By clicking on your chosen city, you will be presented with that cities codes. Locate the sign ordinance and ensure that you […]
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Yard Signs and their many uses Yard signs are one of the most cost-effective forms of advertising. Whether you are promoting your home-based business or some type of event, yard signs are a great way to get the word out. Yard signs are used for a variety of reasons besides advertising a business or products, […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more sales. This article is part two of the series. In the last article, we talked about using signs to build awareness of your business. Today, we’re going to talk about using signs as an integral part of your […]
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Marketing with Signs 101 is a three-part series on how to effectively use signs to generate more business. This article is part one of the series. The new business or branch office When you are starting a new business or opening a new branch of an existing business, nothing will put butts in the seats […]
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