Why Yard Signs? Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering […]
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It’s that time of year again: homeowners are sprucing up houses for sale, and real estate professionals are preparing to order the signage they need to dominate their market. Do you know the best ways to showcase the properties you have available? Here are a handful of do’s and don’t’s to help you create a […]
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Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is! Foam is […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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Texting is taking over the world. A popular ad campaign shows a phone and a highway, with the caption, “Park it while you drive.” And a yard sign in front of a police department proclaims in no uncertain language: Text it. Type it. Talk it. Ticket! It’s probably only a matter of time until street […]
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While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
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Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws invited for dinner? Polish the silver and run the vacuum! So your selling your home? Pull out all the […]
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Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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“The ultimate driving machine.” “I can’t believe I ate the whole thing.” “Reach out, reach out and touch someone.” “It’s everywhere you want to be.” “The quicker picker-upper.” “Melts in your mouth, not in your hand.” Can you name the product behind each of these famous slogans? Chances are, these memorable mottos are as embedded […]
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