The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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The word’s been on the street for a while: something monumental is supposed to happen at the end of the year, possibly on Winter Solstice. The good news is the world hasn’t come to an abrupt end yet; Which means it’s time to start getting ready for 2013, if you haven’t already. Here are […]
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When Cindy Lauper sang about letting your true colors come shining through, she wasn’t talking about signage, though her phrasing was apt: fall is our most colorful season for showcasing just what the right signs can do for your business. Like a big pile of multi-hued leaves, Super Cheap Signs offers abundant signage for every […]
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It happens every year about this time: students start trading suntan lotion for school supplies, bathing suits for new fall clothes — and their parents release the collective breath they’ve been holding since last June. Back to school also signals a super opportunity for teachers and business owners to support the learning environment. Here are […]
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In a virtual world, the strange little black-and-white block patterns known as QR codes are a super way of marketing on the fly. Place a QR (“quick response”) code on your yard sign, banner or business card, and potential customers will be able to download all your relevant information into their mobile device. QR codes […]
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Branding your business requires a bit more finesse than branding cattle. It’s important to fine-tune your brand for distinctiveness. The unique characteristics that comprise the brand known as Y-O-U can be summarized as follows: 1) Define what separates you from the herd: Value? Experience? Market insight? Superior service? A reputation for reliability This is what […]
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For most people, Memorial Day marks the unofficial start of summer. When you’re stocking up on supplies for cookouts and parties, be sure to plan for those memorable events in other ways: by ordering the signage that signals success. What are some memorable Memorial Day markers? • Banners. Yes, of course you want one for the […]
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Many small business owners use signs solely to announce their location to the public. Primary identification is a great use for signs; the reality is that they can be used for radically more than just that. More often than not, correctly utilizing signs for multiple functions can make the difference between a highly successful business […]
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