If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology, “yeah” is the most persuasive word in meetings. (As an aside, John Lennon once described how he met Yoko Ono: Her conceptual art […]
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An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
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People who have pets tend to really love their animals. Really, really love them. So much so that they often make a photo of their cat or dog a screen saver for their laptop or cell phone. You know who you are. Two techie cat lovers decided to take their feline fondness to the next […]
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You’ve heard the maxim is, “It’s not what you know, it’s who you know.” Taking it a step further, we might say, it’s not who you know, it’s how you connect. People like to do business with people they like. To create this kind of relationship — not just with customers but with staff, vendors, […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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This Week Only! Super Widgets $9.99! Mention This Ad for Free Gift! Does the above headline grab your attention? It should: it follows the trio of protocols for successful selling: Make it urgent — hence, time-limited; Make it a great deal; Make sure your customers know about it. Urgency. Some large chains hold a different […]
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When you’re launching your business, expansion may not even be on the radar. It’s consuming (and exciting) enough to be living your dream, landing new clients, seeing inventory fly out the door. But at some point customers may begin asking for additional products. Or you may find sales stagnant at a certain level. Yet you’re […]
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When business is slow, some business owners can go into a tizzy. But instead of spinning your wheels, simply start spinning; this will help a lot. How’s that again? Advertising is all about spin. Now you can literalize it, with spinner signs. Durable, double-sided 16×48″ signs made of 10mm Coroplast construction that announce your business […]
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To paraphrase the old Zombies’ song, It’s the sign of the season for … well, you name it! Everything is bursting into bloom now. Yard signs are popping up along with roses and tulips. Banners are brightening store windows like flower boxes. But both yard signs and banners are so much easier to “plant” and […]
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