As the political campaigning season has come to an end, it seems the use for big campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs […]
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It’s that time of year again: homeowners are sprucing up houses for sale, and real estate professionals are preparing to order the signage they need to dominate their market. Do you know the best ways to showcase the properties you have available? Here are a handful of do’s and don’t’s to help you create a […]
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Signage is such a ubiquitous part of our lives that we generally take it for granted: from road signs to street signs to billboards, yard signs to spinner signs to commercial real estate signs, we’re inundated daily. And of course we constantly see warning signs, online and in print, for every imaginable health condition. But […]
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If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology, “yeah” is the most persuasive word in meetings. (As an aside, John Lennon once described how he met Yoko Ono: Her conceptual art […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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People who have pets tend to really love their animals. Really, really love them. So much so that they often make a photo of their cat or dog a screen saver for their laptop or cell phone. You know who you are. Two techie cat lovers decided to take their feline fondness to the next […]
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Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws invited for dinner? Polish the silver and run the vacuum! So your selling your home? Pull out all the […]
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Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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