When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies. Potential customers in your local area need to be aware that your business exists and […]
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Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take […]
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Why Yard Signs? Signage has been around for quite some time, to put it modestly. More specifically, however, yard signs are being used as of more recent. Some would even say as early as the 60’s and 70’s, but why. Security alarm companies from that time wanted a new way to thwart burglars from entering […]
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Are Political Yard Signs Effective? What if I said yes and no? Political yard signs have been around for a long time which brings people to ask how efficient they really are. Surprisingly enough, they are effective to the point where they can help a candidate by a little more than a percentage point. However, if […]
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Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you select. The following are a handful of brainstorm-like questions to help you achieve marketing brilliance: The five types of […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
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There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
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You’re going to see them everywhere this summer — but you’re so accustomed to it that odds are, you won’t even notice them. We’re not referring to the latest hot wheels or designer duds, except by inference: brands are what simultaneously stand out and blend in, because, like fish in water, we’re surrounded by marketing […]
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